× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 351e4b6e606e2b09d1eb16cd82abd8c8
Tags:

ART DIRECTOR, GAMES, IN-DEPTH: Our Industry Attracts People Who Aren't Social

About this video 

Audre, an art director at an indie game company, describes the challenges of her job, what she likes most, her key decisions, how to get into the industry, and work-life balance. She discovered her knack for leadership during her senior project when she took on the role of producer. Now she leads artistic teams at her company as the art director where she creates the game artwork as well as run their team of animators.

Degree: Game Art & Design
Job Title: Art Director
Employer: Pocket Labs

Job Summary: Art Directors

Job Description

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.

On-the-Job Training

None

Additional Info

Art directors often work for 3 to 5 years in another occupation before being selected for positions as art directors. Depending upon the industry, they may work as graphic designers, illustrators, copyeditors, photographers, or in another art or design occupation, before becoming art directors.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $165,000
Projected job growth
Projected Job Growth
0 to 10 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Travel, Indoor, Hospital / Clinic
Personal qualities
Personal Qualities
Creativity, Written communication skills, Verbal communication skills, Leadership ability

Educational Path

Education requirement
Education Requirement
Bachelor's degree
Recommended majors
Recommended Majors
Visual Arts
View Detailed Career Data

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='610'>My</span> <span m='720'>favorite</span> <span m='980'>part</span> <span m='1220'>is--</span> <span m='2250'>one</span> <span m='2410'>of the</span> <span m='2490'>reasons</span> <span m='2590'>I'm an</span> <span m='2930'>art</span> <span m='3200'>director is</span> <span m='3470'>because</span> <span m='3780'>I</span> <span m='3830'>actually</span> <span m='4220'>like</span> <span m='4510'>having</span> <span m='4800'>an</span> <span m='4880'>input</span> <span m='5190'>on</span> <span m='5320'>the</span> <span m='5390'>design</span> <span m='5760'>of</span> <span m='5800'>the</span> <span m='5870'>game.</span> <span m='6970'>So</span> <span m='7600'>I</span> <span m='7990'>enjoy</span> <span m='8370'>picking</span> <span m='8620'>the</span> <span m='8710'>styles.</span> <span m='9360'>I</span> <span m='9490'>enjoy</span> <span m='10290'>coming</span> <span m='10540'>up</span> <span m='10640'>with</span> <span m='10790'>new</span> <span m='10950'>ideas</span> <span m='11360'>for</span> <span m='11440'>the</span> <span m='11530'>game.</span> <span m='12430'>And,</span> <span m='13940'>along</span> <span m='14170'>with</span> <span m='14280'>the</span> <span m='14360'>people</span> <span m='14610'>that I</span> <span m='14820'>program</span> <span m='15220'>with,</span> <span m='17110'>we</span> <span m='17640'>develop</span> <span m='18020'>a</span> <span m='18070'>better</span> <span m='18300'>product,</span> <span m='18740'>essentially.</span> <span m='19510'>So</span> <span m='20510'>that's</span> <span m='20980'>one</span> <span m='21280'>of</span> <span m='21320'>the</span> <span m='21380'>main fun</span> <span m='21580'>parts.</span> </p><p><span m='22100'>And</span> <span m='22190'>I</span> <span m='22240'>also</span> <span m='22580'>love</span> <span m='23410'>creating</span> <span m='24040'>creatures.</span> <span m='24790'>That</span> <span m='24940'>is</span> <span m='25210'>my</span> <span m='25620'>forte,</span> <span m='26180'>so</span> <span m='26340'>to</span> <span m='26410'>speak.</span> <span m='27910'>So</span> <span m='30200'>right</span> <span m='30360'>now</span> <span m='30920'>in one of</span> <span m='31210'>our</span> <span m='31270'>main</span> <span m='31540'>games,</span> <span m='32210'>I</span> <span m='32350'>get</span> <span m='32509'>to</span> <span m='32590'>watercolor</span> <span m='33180'>paint</span> <span m='33640'>these</span> <span m='34170'>gorgeous</span> <span m='34840'>creatures.</span> <span m='35390'>And</span> <span m='36650'>it's</span> <span m='36910'>kind of</span> <span m='37150'>hard,</span> <span m='37350'>because</span> <span m='37570'>I</span> <span m='37630'>do have</span> <span m='37880'>to</span> <span m='37970'>make</span> <span m='38150'>them</span> <span m='38270'>appeal</span> <span m='38610'>to</span> <span m='38710'>everybody.</span> <span m='39780'>And</span> <span m='40310'>my</span> <span m='40440'>style</span> <span m='40860'>isn't</span> <span m='41180'>always</span> <span m='41830'>that.</span> <span m='42520'>So</span> <span m='43130'>I</span> <span m='43200'>had</span> <span m='43370'>to</span> <span m='43440'>come</span> <span m='43660'>up</span> <span m='43880'>with</span> <span m='44140'>something that was</span> <span m='44570'>a</span> <span m='44630'>little</span> <span m='44920'>bit</span> <span m='45080'>more</span> <span m='45290'>cute and</span> <span m='45595'>cuddly</span> <span m='45900'>than</span> <span m='46090'>I</span> <span m='46200'>do</span> <span m='46555'>on</span> <span m='46910'>a</span> <span m='47010'>typical</span> <span m='47320'>basis,</span> <span m='48260'>because</span> <span m='48530'>it's</span> <span m='49730'>a</span> <span m='50010'>game</span> <span m='50290'>that's</span> <span m='50500'>rated</span> <span m='50770'>for</span> <span m='50890'>kids.</span> </p><p><span m='51490'>What's hard</span> <span m='51946'>about it?</span> </p><p><span m='53420'>Mostly</span> <span m='53950'>it's</span> <span m='54320'>just</span> <span m='54690'>workload.</span> <span m='56600'>It's</span> <span m='56890'>pretty</span> <span m='57030'>much</span> <span m='57260'>constant</span> <span m='58330'>crunch.</span> <span m='59320'>Some</span> <span m='59550'>companies</span> <span m='60060'>are a</span> <span m='60260'>little</span> <span m='60390'>bit</span> <span m='60510'>more</span> <span m='60620'>balanced. They</span> <span m='60950'>have bigger</span> <span m='61410'>teams.</span> <span m='61850'>But</span> <span m='61950'>when</span> <span m='62090'>you're in a</span> <span m='62230'>small</span> <span m='62590'>company</span> <span m='62920'>like</span> <span m='63090'>me,</span> <span m='63930'>and</span> <span m='64150'>we've</span> <span m='64300'>released</span> <span m='64860'>three</span> <span m='65050'>games</span> <span m='65430'>in</span> <span m='65780'>eight</span> <span m='65950'>months,</span> <span m='66970'>and</span> <span m='68930'>I</span> <span m='69060'>did</span> <span m='69210'>all</span> <span m='69430'>the</span> <span m='69540'>artwork</span> <span m='69840'>for all of them.</span> <span m='71350'>So</span> <span m='73580'>I</span> <span m='73680'>don't</span> <span m='73850'>get</span> <span m='73980'>much</span> <span m='74250'>for</span> <span m='74510'>free</span> <span m='74760'>time.</span> <span m='75420'>That's</span> <span m='75760'>the</span> <span m='75840'>main</span> <span m='76040'>thing.</span> <span m='76200'>And</span> <span m='76260'>then</span> <span m='76350'>you</span> <span m='76400'>have</span> <span m='76550'>to</span> <span m='76640'>balance</span> <span m='76990'>out--</span> <span m='77530'>like,</span> <span m='77740'>I</span> <span m='77850'>did</span> <span m='78020'>a</span> <span m='78050'>bunch</span> <span m='78290'>of</span> <span m='78340'>assets</span> <span m='78740'>for</span> <span m='78900'>a</span> <span m='78950'>game.</span> <span m='79370'>I</span> <span m='79430'>did</span> <span m='79600'>all</span> <span m='79710'>these</span> <span m='80080'>paintings</span> <span m='80680'>and</span> <span m='80850'>characters.</span> <span m='81560'>And</span> <span m='82090'>we</span> <span m='82270'>ended</span> <span m='82360'>up</span> <span m='82490'>having</span> <span m='82700'>to</span> <span m='82760'>scrap</span> <span m='83090'>it,</span> <span m='83170'>because</span> <span m='83380'>we</span> <span m='83450'>didn't</span> <span m='83630'>have</span> <span m='83820'>enough</span> <span m='84010'>animators</span> <span m='84530'>to</span> <span m='84620'>help</span> <span m='85150'>with</span> <span m='85470'>the</span> <span m='85540'>game.</span> <span m='85840'>So</span> <span m='86640'>it</span> <span m='86750'>comes</span> <span m='86970'>down</span> <span m='87130'>to</span> <span m='87200'>budgeting</span> <span m='87600'>your</span> <span m='87700'>time,</span> <span m='88120'>is</span> <span m='88260'>the</span> <span m='88330'>hardest</span> <span m='88810'>thing</span> <span m='89230'>to</span> <span m='89520'>do.</span> <span m='89870'>And</span> <span m='89930'>then</span> <span m='90100'>sometimes</span> <span m='90620'>you</span> <span m='90780'>will</span> <span m='91160'>end</span> <span m='91310'>up</span> <span m='91430'>having</span> <span m='91960'>to</span> <span m='92690'>cut</span> <span m='92970'>something</span> <span m='93260'>you</span> <span m='93410'>love,</span> <span m='94290'>not</span> <span m='94680'>being</span> <span m='94820'>able</span> <span m='94970'>to</span> <span m='95080'>have</span> <span m='95370'>it.</span> <span m='97280'>In</span> <span m='97850'>the</span> <span m='97990'>end,</span> <span m='98250'>hopefully</span> <span m='98550'>things</span> <span m='98790'>work</span> <span m='98970'>out for</span> <span m='99390'>the</span> <span m='99480'>best.</span> </p><p><span m='101160'>So</span> <span m='101270'>the</span> <span m='101370'>moment</span> <span m='101880'>where</span> <span m='104190'>I</span> <span m='104310'>figured</span> <span m='104630'>out</span> <span m='104820'>what</span> <span m='105130'>I</span> <span m='105240'>wanted</span> <span m='105610'>to</span> <span m='105730'>do</span> <span m='106420'>as</span> <span m='106630'>a</span> <span m='106700'>career</span> <span m='108560'>was</span> <span m='108910'>when--</span> <span m='109460'>senior</span> <span m='109790'>project--</span> <span m='110410'>I</span> <span m='110820'>formed</span> <span m='111160'>a</span> <span m='111200'>team</span> <span m='111530'>with a</span> <span m='111670'>bunch</span> <span m='111900'>of</span> <span m='112350'>programmers</span> <span m='113000'>and</span> <span m='113320'>some of</span> <span m='113450'>my</span> <span m='113620'>artist</span> <span m='113940'>friends,</span> <span m='114370'>and</span> <span m='114690'>I</span> <span m='114800'>had</span> <span m='114980'>an</span> <span m='115080'>idea.</span> <span m='115560'>And</span> <span m='116990'>I</span> <span m='117080'>wasn't</span> <span m='117380'>intending</span> <span m='117890'>to</span> <span m='117950'>be,</span> <span m='118120'>but</span> <span m='118250'>I</span> <span m='118300'>ended</span> <span m='118570'>up</span> <span m='118640'>being</span> <span m='118930'>the</span> <span m='119010'>producer</span> <span m='119400'>on</span> <span m='119460'>the</span> <span m='119550'>team,</span> <span m='119770'>which</span> <span m='119940'>means</span> <span m='120150'>I</span> <span m='120330'>was</span> <span m='120520'>in</span> <span m='120640'>charge</span> <span m='120950'>of</span> <span m='121350'>absolutely</span> <span m='121830'>everything.</span> <span m='123070'>The</span> <span m='123210'>programmers,</span> <span m='124120'>the</span> <span m='124240'>design,</span> <span m='124750'>the</span> <span m='124790'>style,</span> <span m='125370'>I</span> <span m='125450'>had</span> <span m='125630'>to</span> <span m='126080'>OK</span> <span m='126340'>all</span> <span m='126570'>of</span> <span m='126650'>it.</span> <span m='126870'>I</span> <span m='126910'>had</span> <span m='127130'>to</span> <span m='127870'>do</span> <span m='127990'>the</span> <span m='128100'>meetings</span> <span m='128930'>and</span> <span m='129620'>get</span> <span m='129750'>everyone</span> <span m='130039'>together</span> <span m='130440'>and</span> <span m='131090'>make</span> <span m='131770'>schedules</span> <span m='132240'>cohesive.</span> <span m='133520'>And</span> <span m='134410'>I</span> <span m='135150'>thought</span> <span m='135390'>I'd</span> <span m='135600'>hate</span> <span m='135920'>it,</span> <span m='136170'>but</span> <span m='136570'>it</span> <span m='136770'>ended up</span> <span m='136880'>being</span> <span m='137130'>a</span> <span m='137160'>very</span> <span m='137380'>natural</span> <span m='137880'>thing.</span> <span m='138320'>And</span> <span m='139390'>I</span> <span m='139440'>went</span> <span m='139980'>technically a</span> <span m='140420'>step</span> <span m='140670'>down</span> <span m='141050'>to</span> <span m='141420'>be</span> <span m='141540'>an</span> <span m='141620'>art</span> <span m='141790'>director.</span> <span m='142170'>But</span> <span m='142340'>that's</span> <span m='142610'>because</span> <span m='142970'>I</span> <span m='143340'>didn't</span> <span m='143580'>want</span> <span m='143960'>to</span> <span m='144780'>be</span> <span m='144890'>in</span> <span m='144990'>charge</span> <span m='145240'>of</span> <span m='145310'>programmers.</span> <span m='147580'>But</span> <span m='148300'>it</span> <span m='149000'>was</span> <span m='149150'>kind</span> <span m='149280'>of</span> <span m='149350'>surprising.</span> <span m='149820'>I</span> <span m='150070'>didn't</span> <span m='150570'>figure</span> <span m='150820'>myself</span> <span m='151210'>for</span> <span m='151330'>being</span> <span m='151530'>in</span> <span m='151650'>the</span> <span m='151970'>leadership</span> <span m='152420'>role</span> <span m='152870'>all</span> <span m='153010'>that</span> <span m='153150'>much,</span> <span m='153660'>but</span> <span m='154472'>I'm</span> <span m='154880'>apparently</span> <span m='155230'>good</span> <span m='155450'>at</span> <span m='155600'>it,</span> <span m='155840'>so--</span> </p><p><span m='156820'>The main</span> <span m='157400'>factor</span> <span m='157660'>of</span> <span m='157920'>getting</span> <span m='158180'>into</span> <span m='158320'>the</span> <span m='158420'>industry</span> <span m='159290'>is</span> <span m='159740'>network.</span> <span m='160890'>You</span> <span m='161060'>have</span> <span m='161330'>to</span> <span m='161490'>meet</span> <span m='161800'>people.</span> <span m='162750'>So</span> <span m='163900'>it</span> <span m='164390'>kind</span> <span m='164650'>of</span> <span m='164700'>doesn't</span> <span m='164980'>work</span> <span m='165380'>very</span> <span m='165600'>much</span> <span m='165900'>for</span> <span m='166040'>many</span> <span m='166250'>people,</span> <span m='166700'>because</span> <span m='167970'>our</span> <span m='168110'>industry</span> <span m='168500'>tends</span> <span m='169000'>to</span> <span m='169320'>attract</span> <span m='169850'>people</span> <span m='170040'>that</span> <span m='170320'>aren't</span> <span m='170640'>very</span> <span m='170910'>social,</span> <span m='171370'>that</span> <span m='171550'>like</span> <span m='171800'>to</span> <span m='171910'>lead</span> <span m='172250'>very</span> <span m='172480'>private</span> <span m='172810'>lives.</span> <span m='173410'>But</span> <span m='174250'>the</span> <span m='174480'>only</span> <span m='174670'>way</span> <span m='174810'>you're</span> <span m='174930'>going</span> <span m='175040'>to</span> <span m='175110'>meet</span> <span m='175430'>people</span> <span m='175690'>that</span> <span m='175800'>are</span> <span m='175880'>in</span> <span m='175980'>the</span> <span m='176070'>industry</span> <span m='177150'>is</span> <span m='177400'>to</span> <span m='177490'>go out</span> <span m='177960'>to--</span> <span m='178700'>we</span> <span m='178810'>have</span> <span m='179140'>various</span> <span m='179590'>groups</span> <span m='180630'>where</span> <span m='181000'>we</span> <span m='181080'>have</span> <span m='181240'>mingles.</span> <span m='182680'>We'll</span> <span m='182850'>get</span> <span m='182980'>together</span> <span m='183200'>once</span> <span m='183430'>a</span> <span m='183480'>month</span> <span m='183760'>for an</span> <span m='183960'>industry</span> <span m='184400'>mix-and-mingle.</span> <span m='185630'>Or</span> <span m='185990'>you</span> <span m='186110'>go</span> <span m='186310'>to</span> <span m='186520'>conferences</span> <span m='187030'>like</span> <span m='187190'>this.</span> <span m='187510'>And</span> <span m='187770'>you</span> <span m='188030'>just</span> <span m='188200'>make</span> <span m='188350'>sure</span> <span m='188480'>you</span> <span m='188580'>go</span> <span m='188730'>to</span> <span m='188770'>the</span> <span m='188840'>after</span> <span m='189190'>events</span> <span m='189560'>and</span> <span m='190160'>socialize</span> <span m='190600'>and</span> <span m='191040'>meet</span> <span m='191280'>people</span> <span m='191530'>that</span> <span m='191700'>way.</span> <span m='192470'>So</span> <span m='192650'>even</span> <span m='192840'>if</span> <span m='192920'>it's</span> <span m='193060'>outside</span> <span m='193400'>your</span> <span m='193520'>comfort</span> <span m='193850'>zone,</span> <span m='194150'>you've</span> <span m='194440'>got</span> <span m='195230'>to</span> <span m='195510'>kind of</span> <span m='196040'>do it.</span> </p>","file":{"id":377049,"video_id":"3364589504001","name":"2309-Audre-ArtDirectorGames2","duration":197184,"thumbnail_url":null}});

Watch more from this interviewee