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MARKETING LEAD: I Didn't Ralize How Much Fun It Would Be

About this video 

This marketing lead is currently working on a software collaboration between Intel and Cyberlink. She is responsible for promoting the product by raising awareness for it with consumers, organizing retail programs, and working with their sales teams around the world. She tells us that she didn't realize how much fun her job would be, but she also has to work many late nights as well when she communicates with international teams.

Degree: Marketing - MBA
Job Title: Marketing Lead
Employer: Intel Corporation/Cyberlink

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='760'>My</span> <span m='1020'>current</span> <span m='1430'>job</span> <span m='2070'>is</span> <span m='2240'>the</span> <span m='2350'>marketing</span> <span m='2950'>lead</span> <span m='3520'>for a</span> <span m='3780'>software</span> <span m='4310'>collaboration</span> <span m='5280'>between</span> <span m='5800'>Intel</span> <span m='6310'>Corporation</span> <span m='7240'>and</span> <span m='7400'>another</span> <span m='7680'>company</span> <span m='8080'>called</span> <span m='8350'>CyberLink.</span> <span m='9530'>And</span> <span m='9970'>CyberLink</span> <span m='10310'>is</span> <span m='10740'>a</span> <span m='11010'>software</span> <span m='11480'>vendor</span> <span m='11800'>that</span> <span m='12060'>makes</span> <span m='12370'>lots</span> <span m='12670'>of</span> <span m='12770'>cool</span> <span m='13060'>software</span> <span m='13570'>for</span> <span m='13730'>video</span> <span m='14190'>and</span> <span m='14330'>photo</span> <span m='14740'>editing,</span> <span m='15360'>among</span> <span m='15700'>others.</span> <span m='16570'>And</span> <span m='16800'>so</span> <span m='17390'>what</span> <span m='17640'>I</span> <span m='17730'>get</span> <span m='17930'>to</span> <span m='18010'>do</span> <span m='18440'>every</span> <span m='18740'>day</span> <span m='19560'>is</span> <span m='20790'>raise</span> <span m='21090'>awareness</span> <span m='21890'>of</span> <span m='22080'>this</span> <span m='22340'>fantastic</span> <span m='23070'>software</span> <span m='23530'>with</span> <span m='23680'>consumers.</span> <span m='24370'>So</span> <span m='24990'>I</span> <span m='25110'>get</span> <span m='25290'>to</span> <span m='25370'>organize</span> <span m='26160'>and</span> <span m='26390'>plan</span> <span m='27300'>retail</span> <span m='27900'>programs</span> <span m='28720'>at</span> <span m='28910'>big</span> <span m='29280'>companies</span> <span m='29980'>that</span> <span m='30200'>you</span> <span m='30330'>probably</span> <span m='30770'>know</span> <span m='31210'>pretty</span> <span m='31570'>well,</span> <span m='31910'>bricks</span> <span m='32250'>and</span> <span m='32350'>mortar</span> <span m='32650'>retailers</span> <span m='33710'>all</span> <span m='34000'>over</span> <span m='34190'>the</span> <span m='34300'>world,</span> <span m='34900'>in</span> <span m='35060'>Europe,</span> <span m='35580'>in</span> <span m='35800'>Germany,</span> <span m='36560'>in</span> <span m='36650'>the</span> <span m='36740'>US.</span> <span m='37780'>I</span> <span m='37910'>get</span> <span m='38100'>to</span> <span m='38200'>work</span> <span m='38540'>with</span> <span m='38960'>our</span> <span m='39840'>sales</span> <span m='40290'>teams</span> <span m='41010'>in</span> <span m='41220'>what</span> <span m='41380'>we</span> <span m='41500'>call</span> <span m='41770'>the</span> <span m='41880'>geographies,</span> <span m='42830'>the</span> <span m='42950'>\"geos,\"</span> <span m='43950'>in</span> <span m='45110'>Germany</span> <span m='45880'>and</span> <span m='46160'>in</span> <span m='46250'>Latin</span> <span m='46560'>America.</span> <span m='47660'>I</span> <span m='47680'>get</span> <span m='47840'>to</span> <span m='47940'>work</span> <span m='48130'>with</span> <span m='48280'>them</span> <span m='48500'>to</span> <span m='49960'>sell</span> <span m='50340'>this</span> <span m='50560'>new</span> <span m='50820'>software</span> <span m='51800'>that</span> <span m='52250'>we</span> <span m='52430'>work</span> <span m='52750'>with</span> <span m='53110'>this</span> <span m='53330'>company</span> <span m='53750'>on.</span> <span m='54450'>I</span> <span m='54550'>work</span> <span m='54810'>with</span> <span m='54960'>them</span> <span m='55460'>to</span> <span m='55990'>sell</span> <span m='56290'>it</span> <span m='56400'>to</span> <span m='56550'>consumers</span> <span m='57510'>and</span> <span m='57690'>to</span> <span m='57840'>raise</span> <span m='58160'>awareness</span> <span m='58720'>about</span> <span m='59070'>it.</span> </p><p><span m='59450'>I</span> <span m='59600'>started</span> <span m='60060'>out</span> <span m='60350'>in</span> <span m='60740'>information</span> <span m='61390'>technology.</span> <span m='62140'>I</span> <span m='62310'>went</span> <span m='62520'>to</span> <span m='62590'>school,</span> <span m='62960'>and</span> <span m='63110'>I</span> <span m='63150'>loved</span> <span m='63690'>marketing.</span> <span m='64739'>So</span> <span m='64940'>I</span> <span m='65060'>got</span> <span m='65269'>a</span> <span m='65330'>degree</span> <span m='65680'>in</span> <span m='65780'>marketing</span> <span m='66230'>for</span> <span m='66380'>my</span> <span m='66580'>undergrad,</span> <span m='67520'>but</span> <span m='67750'>I</span> <span m='67820'>never</span> <span m='68090'>used</span> <span m='68460'>it.</span> <span m='68620'>I</span> <span m='68820'>loved</span> <span m='69100'>technology</span> <span m='69760'>and</span> <span m='69900'>software,</span> <span m='70520'>so</span> <span m='70670'>I</span> <span m='70760'>immediately</span> <span m='71280'>went</span> <span m='71460'>into</span> <span m='71590'>the</span> <span m='71700'>software</span> <span m='72190'>field.</span> <span m='72930'>And</span> <span m='73100'>I</span> <span m='73150'>worked</span> <span m='73500'>in</span> <span m='74610'>big</span> <span m='74900'>companies--</span> <span m='75460'>Fortune</span> <span m='75770'>500</span> <span m='76280'>companies--</span> <span m='76750'>and</span> <span m='77040'>startups</span> <span m='78050'>before</span> <span m='78540'>I</span> <span m='78620'>came</span> <span m='79030'>to</span> <span m='79160'>Intel.</span> <span m='79970'>I</span> <span m='80220'>then</span> <span m='80510'>switched.</span> <span m='81000'>I</span> <span m='81060'>went</span> <span m='81250'>and</span> <span m='81340'>got</span> <span m='81520'>my</span> <span m='81660'>MBA</span> <span m='81925'>at</span> <span m='82190'>Kellogg</span> <span m='82640'>School</span> <span m='82940'>of</span> <span m='83020'>Management.</span> <span m='84100'>I</span> <span m='84480'>got</span> <span m='84650'>my</span> <span m='84760'>MBA</span> <span m='85260'>there,</span> <span m='85780'>and</span> <span m='86120'>I</span> <span m='86200'>said</span> <span m='86490'>I</span> <span m='86600'>want</span> <span m='86750'>to</span> <span m='86810'>do</span> <span m='86940'>marketing</span> <span m='87410'>now,</span> <span m='87740'>so</span> <span m='88070'>I</span> <span m='88190'>switched</span> <span m='88540'>to</span> <span m='88640'>marketing.</span> <span m='89230'>And</span> <span m='89550'>when</span> <span m='89690'>I</span> <span m='89750'>started at</span> <span m='90210'>Intel,</span> <span m='90750'>I</span> <span m='90860'>started</span> <span m='91190'>doing</span> <span m='91290'>marketing.</span> </p><p><span m='92450'>I</span> <span m='92560'>knew</span> <span m='92855'>it</span> <span m='93150'>would</span> <span m='93445'>be</span> <span m='93740'>fun.</span> <span m='94080'>I</span> <span m='94210'>didn't</span> <span m='94570'>know</span> <span m='94760'>how</span> <span m='94980'>much</span> <span m='95310'>fun</span> <span m='95570'>it</span> <span m='95680'>would</span> <span m='95850'>be.</span> <span m='96570'>I</span> <span m='96750'>didn't</span> <span m='97350'>realize</span> <span m='98020'>also</span> <span m='98900'>how</span> <span m='99070'>many</span> <span m='99370'>late</span> <span m='99670'>nights</span> <span m='100110'>I</span> <span m='100170'>would</span> <span m='100340'>have</span> <span m='100850'>working</span> <span m='101280'>with</span> <span m='101440'>some</span> <span m='101770'>of</span> <span m='101930'>the</span> <span m='102350'>people</span> <span m='102650'>with</span> <span m='102770'>some</span> <span m='102970'>of</span> <span m='103080'>the</span> <span m='103200'>teams</span> <span m='103610'>from</span> <span m='103800'>Asia,</span> <span m='104720'>and</span> <span m='105000'>Latin</span> <span m='105270'>America,</span> <span m='105850'>and</span> <span m='106210'>all</span> <span m='106430'>these</span> <span m='106660'>different</span> <span m='107680'>geographies,</span> <span m='108830'>but</span> <span m='109100'>it's</span> <span m='109340'>fun.</span> <span m='109880'>I</span> <span m='110060'>enjoy</span> <span m='110870'>supporting</span> <span m='111490'>them.</span> <span m='111860'>I</span> <span m='112050'>enjoy</span> <span m='112570'>being</span> <span m='112820'>there</span> <span m='113030'>to</span> <span m='113110'>help</span> <span m='113560'>them</span> <span m='114120'>help</span> <span m='114350'>me</span> <span m='115060'>and</span> <span m='115270'>vice</span> <span m='115540'>versa.</span> 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