Molly, an external affairs analyst at StudentsFirst, spends her typical day writing fundraising material. This includes proposals to donors and corporations as well as reports to donors who have already donated money. She was introduced to the field of fundraising as an intern for the L.A. County Museum of Art, but she ended up loving it and has worked in fundraising and development ever since.
Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.
Short term on-the-job training can be expected for entry level roles.
Public relations specialists typically are trained on the job, either in a formal program or by working closely under more experienced staff members. Entry-level workers often maintain files of material about an organization’s activities, skim newspapers and magazines for appropriate articles to clip, and assemble information for speeches and pamphlets. Training typically lasts between 1 month and 1 year. After gaining experience, public relations specialists write news releases, speeches, and articles for publication or plan and carry out public relations programs.
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