Molly, an external affairs analyst at StudentsFirst, describes the challenges of her job, what she likes most, her key decisions, how to get into the industry, and work-life balance. She tells us that she loves her job; she can make a difference by finding resources to help those who can create positive change.
Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.
Short term on-the-job training can be expected for entry level roles.
Public relations specialists typically are trained on the job, either in a formal program or by working closely under more experienced staff members. Entry-level workers often maintain files of material about an organization’s activities, skim newspapers and magazines for appropriate articles to clip, and assemble information for speeches and pamphlets. Training typically lasts between 1 month and 1 year. After gaining experience, public relations specialists write news releases, speeches, and articles for publication or plan and carry out public relations programs.
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