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NONPROFIT SOCIAL MEDIA MANAGER: You Have To Be The Best At Your Job That Anyone's Ever Seen

About this video 

Arman, a social media manager, is responsible for maintaining and updating the company's social media pages, as well as training staff members on social media. He comes form a background in politics, but began working for an educational advocacy organization because he taught for some time at a private school, which developed his interest in education. He tells us that it is important to be the best at your job and to work hard because that is what makes employers want to keep you around.

Degree: Political Science - History
Job Title: Social Media Manager
Employer: StudentsFirst.org

Job Summary: Social Media Manager

Job Description

A social media manager keeps customers connected with the top-performing social networks, including Facebook, Twitter, Linkedin, Quora, etc. The social media manager focuses on brand building and presents a positive image of the company. The job typically includes updating Twitter feeds, replying to customers on Facebook, and adding other respected clients to your company’s LinkedIn profile all play a role in creating an online presence to make your client the next big thing.

On-the-Job Training

Short term on-the-job training can be expected for entry level roles.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$25,000 - $80,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Part-time, Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Creativity, Analytical skills, Written communication skills, Organizational skills

Educational Path

Education requirement
Education Requirement
High school degree
Internship
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='330'>Hi,</span> <span m='700'>my</span> <span m='1120'>name's</span> <span m='1360'>Arman</span> <span m='1730'>Belding.</span> <span m='2230'>I'm a</span> <span m='2280'>Social</span> <span m='2590'>Media</span> <span m='2850'>Manager</span> <span m='3460'>at</span> <span m='3640'>StudentsFirst.</span> <span m='4350'>We're a</span> <span m='4480'>nonprofit</span> <span m='5140'>organization</span> <span m='5960'>working</span> <span m='6290'>to</span> <span m='6390'>bring</span> <span m='6740'>pro-student</span> <span m='7310'>ed</span> <span m='7410'>reforms</span> <span m='8130'>to</span> <span m='9560'>every</span> <span m='9770'>school</span> <span m='10040'>in the country.</span> </p><p><span m='10990'>I</span> <span m='11240'>spend</span> <span m='11470'>most</span> <span m='11670'>of</span> <span m='11710'>my</span> <span m='11810'>time</span> <span m='12070'>managing</span> <span m='12780'>our</span> <span m='13410'>Twitter</span> <span m='13900'>and</span> <span m='14010'>our</span> <span m='14150'>Facebook</span> <span m='14700'>presence,</span> <span m='15640'>all</span> <span m='16079'>over</span> <span m='16210'>the</span> <span m='16300'>country.</span> <span m='16620'>We're</span> <span m='16770'>currently</span> <span m='17150'>active</span> <span m='17470'>in</span> <span m='17530'>about</span> <span m='17730'>18</span> <span m='18230'>states,</span> <span m='19070'>and</span> <span m='19230'>each</span> <span m='19440'>one</span> <span m='19740'>has</span> <span m='19970'>its</span> <span m='20190'>own</span> <span m='20890'>Facebook</span> <span m='21330'>page</span> <span m='21790'>and</span> <span m='22010'>Twitter</span> <span m='22300'>account</span> <span m='22750'>and</span> <span m='23100'>Instagram</span> <span m='23770'>and</span> <span m='23880'>stuff</span> <span m='24110'>like</span> <span m='24280'>that.</span> <span m='24700'>So</span> <span m='24800'>what</span> <span m='24970'>we're</span> <span m='25100'>trying</span> <span m='25330'>to</span> <span m='25370'>do</span> <span m='25500'>is</span> <span m='25650'>produce</span> <span m='25990'>content</span> <span m='26930'>that</span> <span m='27060'>lets</span> <span m='27270'>people</span> <span m='27560'>know</span> <span m='27810'>about</span> <span m='28040'>the</span> <span m='28120'>political</span> <span m='28590'>activity</span> <span m='28970'>that</span> <span m='29120'>we're</span> <span m='29230'>doing</span> <span m='29540'>in</span> <span m='29630'>each</span> <span m='29780'>of</span> <span m='29840'>the</span> <span m='29920'>states.</span> <span m='30310'>And</span> <span m='30550'>trying</span> <span m='30730'>to</span> <span m='30770'>highlight</span> <span m='31190'>the</span> <span m='31280'>activity</span> <span m='31660'>of</span> <span m='31750'>our</span> <span m='31830'>members,</span> <span m='32200'>as</span> <span m='32299'>well</span> <span m='32590'>as</span> <span m='33240'>the</span> <span m='33360'>great</span> <span m='33620'>things</span> <span m='33820'>that</span> <span m='34350'>students</span> <span m='34690'>and</span> <span m='34810'>teachers</span> <span m='35080'>are</span> <span m='35170'>doing</span> <span m='35760'>in</span> <span m='36130'>schools</span> <span m='36760'>and</span> <span m='36910'>all</span> <span m='37030'>of</span> <span m='37110'>our</span> <span m='37210'>active</span> <span m='37430'>states,</span> <span m='39010'>including</span> <span m='39470'>our</span> <span m='39550'>national</span> <span m='39960'>brand</span> <span m='40710'>and</span> <span m='41110'>activities.</span> </p><p><span m='42000'>So</span> <span m='42130'>I</span> <span m='42200'>don't</span> <span m='42350'>have</span> <span m='42480'>any</span> <span m='42590'>immediate</span> <span m='42980'>staff.</span> <span m='43410'>I</span> <span m='43510'>wish</span> <span m='43750'>I</span> <span m='43810'>did.</span> <span m='44740'>But</span> <span m='44870'>I am</span> <span m='45070'>responsible</span> <span m='45730'>for</span> <span m='46170'>occasionally</span> <span m='46590'>managing</span> <span m='46960'>interns</span> <span m='47310'>who</span> <span m='47400'>come</span> <span m='47640'>through</span> <span m='48000'>as</span> <span m='48130'>well</span> <span m='48340'>as</span> <span m='48470'>training</span> <span m='49530'>virtually</span> <span m='49890'>our</span> <span m='50090'>entire</span> <span m='50430'>staff.</span> <span m='50780'>So</span> <span m='50920'>anybody</span> <span m='51270'>comes</span> <span m='51600'>in</span> <span m='51810'>and</span> <span m='51940'>says,</span> <span m='52240'>hey,</span> <span m='52350'>I</span> <span m='52450'>want</span> <span m='52550'>to</span> <span m='52650'>learn</span> <span m='52750'>more</span> <span m='52810'>about</span> <span m='53010'>Twitter,</span> <span m='53310'>I</span> <span m='53330'>want</span> <span m='53470'>to</span> <span m='53510'>learn</span> <span m='53670'>more</span> <span m='53780'>about</span> <span m='53960'>Facebook,</span> <span m='54380'>I</span> <span m='54430'>want</span> <span m='54610'>to</span> <span m='54670'>learn</span> <span m='55330'>about</span> <span m='55530'>how</span> <span m='55700'>to</span> <span m='56180'>engage</span> <span m='56620'>with</span> <span m='56750'>as</span> <span m='56840'>wide of</span> <span m='57070'>an</span> <span m='57290'>audience</span> <span m='57780'>as</span> <span m='57920'>possible.</span> <span m='58460'>And</span> <span m='58820'>share</span> <span m='59120'>images</span> <span m='59590'>and</span> <span m='59810'>video</span> <span m='60170'>and</span> <span m='60290'>stories</span> <span m='60900'>and</span> <span m='61370'>blog</span> <span m='61830'>posts</span> <span m='62300'>and</span> <span m='62420'>things</span> <span m='62630'>like</span> <span m='62820'>that.</span> <span m='63280'>I'm</span> <span m='63460'>responsible</span> <span m='64000'>for</span> <span m='64129'>training</span> <span m='64459'>everybody</span> <span m='64860'>and</span> <span m='65410'>making</span> <span m='65600'>sure</span> <span m='65690'>that</span> <span m='65790'>everybody</span> <span m='66060'>knows</span> <span m='66760'>the</span> <span m='66810'>best</span> <span m='66990'>way</span> <span m='67060'>to</span> <span m='67130'>do</span> <span m='67240'>that.</span> </p><p><span m='67900'>My</span> <span m='68040'>educational</span> <span m='68640'>career</span> <span m='68790'>path</span> <span m='69510'>is</span> <span m='69630'>kind</span> <span m='69840'>of</span> <span m='69920'>a</span> <span m='69970'>weird</span> <span m='70230'>one.</span> <span m='71330'>I</span> <span m='71430'>studied</span> <span m='71750'>history and</span> <span m='72180'>political</span> <span m='72520'>science</span> <span m='73030'>in</span> <span m='73170'>college.</span> <span m='73540'>That</span> <span m='73650'>was</span> <span m='73790'>my</span> <span m='73900'>major--</span> <span m='74850'>or</span> <span m='75000'>majors,</span> <span m='75450'>which</span> <span m='75660'>basically</span> <span m='76060'>taught</span> <span m='76280'>me</span> <span m='76350'>how</span> <span m='76520'>to</span> <span m='76600'>read</span> <span m='77370'>and</span> <span m='77570'>write</span> <span m='78060'>and</span> <span m='78260'>think.</span> <span m='79590'>That</span> <span m='79840'>became</span> <span m='80120'>a</span> <span m='80180'>political</span> <span m='80700'>career</span> <span m='81300'>in</span> <span m='81410'>Washington</span> <span m='81840'>DC,</span> <span m='82540'>and</span> <span m='82930'>part</span> <span m='83160'>of</span> <span m='83240'>that</span> <span m='83450'>time</span> <span m='83720'>I</span> <span m='83810'>had</span> <span m='83980'>some</span> <span m='84550'>free</span> <span m='84740'>time</span> <span m='84960'>in my</span> <span m='85070'>schedule,</span> <span m='85440'>and</span> <span m='85530'>I</span> <span m='85570'>was</span> <span m='85720'>able</span> <span m='85980'>to</span> <span m='86140'>teach</span> <span m='86450'>a</span> <span m='86510'>little</span> <span m='86700'>bit</span> <span m='86960'>at</span> <span m='87150'>a</span> <span m='87210'>private</span> <span m='87600'>school</span> <span m='88680'>that</span> <span m='88910'>had</span> <span m='89050'>a</span> <span m='89100'>really</span> <span m='89350'>crazy</span> <span m='89700'>background.</span> </p><p><span m='91060'>This</span> <span m='91260'>private</span> <span m='91610'>school</span> <span m='92500'>ended</span> <span m='92800'>up</span> <span m='92910'>taking</span> <span m='93310'>most</span> <span m='93610'>of</span> <span m='93730'>its</span> <span m='93960'>new</span> <span m='94130'>students</span> <span m='94890'>on</span> <span m='95120'>scholarship</span> <span m='95800'>from</span> <span m='96420'>poor</span> <span m='97200'>neighborhoods.</span> <span m='98200'>So</span> <span m='98760'>you</span> <span m='98910'>have</span> <span m='99240'>older,</span> <span m='100440'>more</span> <span m='100740'>wealthy</span> <span m='101070'>students,</span> <span m='101820'>and</span> <span m='102140'>you have</span> <span m='102460'>poorer</span> <span m='103410'>new</span> <span m='103660'>students,</span> <span m='104060'>freshman.</span> <span m='104790'>And</span> <span m='105120'>it</span> <span m='105170'>was</span> <span m='105400'>this</span> <span m='105570'>kind</span> <span m='105760'>of</span> <span m='105840'>weird</span> <span m='106320'>situation</span> <span m='106920'>where</span> <span m='107070'>both</span> <span m='107390'>groups</span> <span m='107670'>are</span> <span m='107740'>trying</span> <span m='107910'>to</span> <span m='107970'>figure</span> <span m='108330'>each</span> <span m='108500'>other</span> <span m='108730'>out,</span> <span m='108930'>and</span> <span m='109130'>figure</span> <span m='109360'>out</span> <span m='110740'>how</span> <span m='110920'>they can</span> <span m='111010'>get</span> <span m='111180'>the</span> <span m='111260'>best</span> <span m='111500'>education</span> <span m='112040'>from</span> <span m='112180'>the</span> <span m='112260'>school as</span> <span m='112630'>possible.</span> <span m='113070'>And</span> <span m='113150'>it</span> <span m='113180'>really</span> <span m='113440'>got</span> <span m='113620'>me</span> <span m='113720'>interested</span> <span m='114020'>in</span> <span m='114110'>education</span> <span m='114630'>reform</span> <span m='115020'>issues</span> <span m='115370'>and</span> <span m='115840'>how</span> <span m='116010'>to</span> <span m='116090'>help</span> <span m='116590'>especially</span> <span m='117120'>underprivileged</span> <span m='117810'>kids,</span> <span m='118120'>low-income</span> <span m='118630'>kids</span> <span m='118940'>get</span> <span m='119060'>the</span> <span m='119130'>best</span> <span m='119340'>education</span> <span m='119820'>possible.</span> </p><p><span m='120670'>So</span> <span m='120890'>I</span> <span m='120950'>was</span> <span m='121080'>able</span> <span m='121240'>to</span> <span m='121310'>find</span> <span m='121650'>students</span> <span m='122010'>first,</span> <span m='122310'>which</span> <span m='122440'>was</span> <span m='122560'>a</span> <span m='122620'>really</span> <span m='122940'>happy</span> <span m='123250'>marriage</span> <span m='124430'>of</span> <span m='124970'>my</span> <span m='125140'>communications</span> <span m='125930'>and</span> <span m='126060'>political</span> <span m='126470'>background,</span> <span m='126990'>which</span> <span m='127130'>I</span> <span m='127210'>had</span> <span m='127420'>coming</span> <span m='127650'>out</span> <span m='127770'>of</span> <span m='127850'>college,</span> <span m='128300'>and</span> <span m='128410'>my</span> <span m='128590'>new</span> <span m='128820'>passion</span> <span m='129320'>for</span> <span m='129460'>education.</span> <span m='130620'>So</span> <span m='130949'>that's</span> <span m='131120'>why</span> <span m='131240'>I</span> <span m='131270'>work</span> <span m='131520'>for</span> <span m='131720'>an</span> <span m='131860'>education</span> <span m='132290'>advocacy</span> <span m='132680'>organization.</span> </p><p><span m='133670'>What</span> <span m='133870'>I</span> <span m='133900'>wish</span> <span m='134210'>I</span> <span m='134280'>knew</span> <span m='135600'>when</span> <span m='135760'>I</span> <span m='135790'>was</span> <span m='135910'>younger</span> <span m='136220'>that</span> <span m='136380'>I</span> <span m='136450'>know</span> <span m='136670'>now</span> <span m='137150'>is,</span> <span m='138020'>it</span> <span m='138140'>doesn't</span> <span m='138380'>matter</span> <span m='138570'>what</span> <span m='138780'>you're</span> <span m='138900'>doing.</span> <span m='141320'>It</span> <span m='141440'>could</span> <span m='141580'>be</span> <span m='141670'>washing</span> <span m='142100'>dishes.</span> <span m='142830'>It</span> <span m='143000'>could</span> <span m='143200'>be</span> <span m='143920'>writing</span> <span m='144190'>an</span> <span m='144290'>essay.</span> <span m='145070'>It</span> <span m='145160'>could</span> <span m='145390'>be</span> <span m='146630'>filing</span> <span m='147020'>papers,</span> <span m='147620'>or</span> <span m='147930'>sending</span> <span m='148420'>letters,</span> <span m='148940'>or</span> <span m='150040'>making</span> <span m='150370'>copies,</span> <span m='151010'>unglamorous</span> <span m='151740'>things.</span> <span m='152060'>Or</span> <span m='152240'>you</span> <span m='152320'>could</span> <span m='152500'>be</span> <span m='152650'>a</span> <span m='152700'>strategy</span> <span m='153870'>developer</span> <span m='154420'>for</span> <span m='154580'>a</span> <span m='154630'>political</span> <span m='154990'>campaign</span> <span m='155530'>or</span> <span m='155630'>something</span> <span m='155950'>very</span> <span m='156120'>high</span> <span m='156290'>level.</span> <span m='156680'>It</span> <span m='156780'>doesn't</span> <span m='156840'>matter</span> <span m='157060'>what</span> <span m='157220'>it</span> <span m='157300'>is.</span> <span m='158150'>You</span> <span m='158360'>have</span> <span m='158630'>to</span> <span m='158750'>be</span> <span m='158920'>the</span> <span m='159050'>best</span> <span m='160270'>at</span> <span m='160460'>that</span> <span m='160710'>job</span> <span m='161100'>that</span> <span m='161250'>anyone's</span> <span m='161570'>ever</span> <span m='161780'>seen,</span> <span m='162280'>and</span> <span m='162390'>you</span> <span m='162450'>have</span> <span m='162550'>to</span> <span m='162640'>go into</span> <span m='163010'>work</span> <span m='163220'>with</span> <span m='163330'>that</span> <span m='163480'>mentality.</span> <span m='164360'>Because</span> <span m='164640'>ultimately</span> <span m='165210'>your</span> <span m='165350'>career</span> <span m='165630'>is</span> <span m='165710'>going</span> <span m='165790'>to</span> <span m='165840'>depend</span> <span m='166130'>on</span> <span m='166220'>how</span> <span m='166360'>hard</span> <span m='166580'>you</span> <span m='166680'>work,</span> <span m='167240'>how</span> <span m='167410'>good</span> <span m='167670'>you</span> <span m='167780'>are</span> <span m='167930'>at your</span> <span m='168070'>job,</span> <span m='168790'>and</span> <span m='169450'>maybe</span> <span m='169790'>most</span> <span m='170040'>important</span> <span m='170370'>of</span> <span m='170470'>all,</span> <span m='170800'>what</span> <span m='170960'>other</span> <span m='171180'>people</span> <span m='171480'>think</span> <span m='171780'>of</span> <span m='171880'>how</span> <span m='171990'>you</span> <span m='172130'>did</span> <span m='172350'>with</span> <span m='172460'>your</span> <span m='172600'>job.</span> </p><p><span m='172910'>So</span> <span m='173180'>if</span> <span m='173240'>you</span> <span m='173390'>are</span> <span m='173450'>the</span> <span m='173530'>hardest</span> <span m='173910'>worker</span> <span m='174230'>in</span> <span m='174310'>that</span> <span m='174480'>job,</span> <span m='174720'>if</span> <span m='174810'>you</span> <span m='174980'>really</span> <span m='175200'>kick</span> <span m='175430'>butt,</span> <span m='176170'>and</span> <span m='177120'>it</span> <span m='177290'>doesn't</span> <span m='177510'>matter</span> <span m='177740'>how</span> <span m='177940'>low</span> <span m='178200'>the</span> <span m='178290'>job</span> <span m='178560'>is.</span> <span m='178940'>If</span> <span m='179100'>your</span> <span m='179260'>only</span> <span m='179430'>job</span> <span m='179710'>is</span> <span m='179850'>cutting</span> <span m='180120'>paper</span> <span m='180450'>in half with a</span> <span m='180940'>pair</span> <span m='181170'>scissors,</span> <span m='181800'>you better</span> <span m='182150'>be</span> <span m='182250'>the</span> <span m='182360'>best</span> <span m='182770'>paper</span> <span m='183070'>cutter</span> <span m='183290'>they've</span> <span m='183470'>ever</span> <span m='183670'>seen</span> <span m='183850'>in</span> <span m='183910'>their</span> <span m='184050'>life.</span> <span m='184500'>And</span> <span m='184530'>they're</span> <span m='184620'>going</span> <span m='184710'>to</span> <span m='184760'>say,</span> <span m='184900'>this</span> <span m='185070'>person</span> <span m='185350'>really</span> <span m='185620'>rocks</span> <span m='186100'>at cutting</span> <span m='186330'>paper,</span> <span m='186900'>why</span> <span m='187090'>don't</span> <span m='187150'>we</span> <span m='187240'>give</span> <span m='187390'>them</span> <span m='187500'>an</span> <span m='187570'>opportunity</span> <span m='188100'>to</span> <span m='188180'>cut</span> <span m='188380'>cardboard,</span> <span m='188880'>that's</span> <span m='189060'>the</span> <span m='189150'>next</span> <span m='189350'>level.</span> <span m='190030'>And</span> <span m='190230'>then you've</span> <span m='190320'>got</span> <span m='190420'>to</span> <span m='190480'>work</span> <span m='190730'>your</span> <span m='190830'>way</span> <span m='191040'>up</span> <span m='191220'>until</span> <span m='191490'>eventually</span> <span m='192630'>you're</span> <span m='193630'>running</span> <span m='193810'>the</span> <span m='193890'>company.</span> <span m='194240'>So</span> <span m='194650'>do</span> <span m='194760'>the</span> <span m='194840'>best</span> <span m='195290'>absolutely</span> <span m='195680'>in every</span> <span m='195890'>single</span> <span m='196120'>thing</span> <span m='196270'>that you're</span> <span m='196470'>trying</span> <span m='196640'>to</span> <span m='196730'>do.</span> <span m='197430'>People</span> <span m='197740'>will take</span> <span m='197950'>notice,</span> <span m='198500'>and</span> <span m='198840'>they're</span> <span m='198950'>going</span> <span m='199040'>to</span> <span m='199080'>want</span> <span m='199200'>to</span> <span m='199250'>keep</span> <span m='199440'>you</span> <span m='199570'>around.</span> </p>","file":{"id":378844,"video_id":"3382054531001","name":"2338-Arman-SocialMediaManager1","duration":200923,"thumbnail_url":null}});