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MARKET ANALYST: I Pretended I Played The Popular Games A Lot

About this video 

Patrick, a market analyst, is responsible for performing quantitative analysis on video game release timing in order to help game studios make more money on their games. Originally a clinical psychology Ph.D. candidate, he decided to leave academia for the business world when he discovered that the field was not right for him. He got his first job in video games as a quality assurance tester by telling them that he played all the latest games all the time, and has been working in video games every since.

Job Title: Market Analyst

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Indoor, Office, Travel
Personal qualities
Personal Qualities
Analytical skills, Detail oriented, Problem solving skills, Verbal communication skills, Written communication skills, Organizational skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='380'>My</span> <span m='550'>current</span> <span m='880'>job</span> <span m='1300'>is</span> <span m='1760'>a</span> <span m='1850'>market</span> <span m='2240'>analyst</span> <span m='2910'>at</span> <span m='3630'>a</span> <span m='3970'>third-party</span> <span m='4420'>research</span> <span m='4790'>company</span> <span m='5160'>in the video game</span> <span m='5450'>industry.</span> <span m='6210'>So</span> <span m='6610'>we</span> <span m='7160'>do</span> <span m='7350'>sales</span> <span m='7630'>forecasting,</span> <span m='9105'>we</span> <span m='9440'>do</span> <span m='10720'>quantitative</span> <span m='11100'>analysis</span> <span m='11600'>on</span> <span m='11680'>release</span> <span m='11930'>timing--</span> <span m='12480'>basically</span> <span m='12850'>companies</span> <span m='13200'>come</span> <span m='13360'>to</span> <span m='13430'>us</span> <span m='14050'>and</span> <span m='14450'>we</span> <span m='15530'>run</span> <span m='15940'>data</span> <span m='16410'>to</span> <span m='16540'>try</span> <span m='16750'>to</span> <span m='16830'>help</span> <span m='17090'>them</span> <span m='17270'>make</span> <span m='17480'>more</span> <span m='17650'>money</span> <span m='18380'>with</span> <span m='18550'>their</span> <span m='18680'>games.</span> </p><p><span m='19470'>My</span> <span m='19650'>typical</span> <span m='20080'>day</span> <span m='20620'>involves</span> <span m='21620'>getting</span> <span m='21920'>a</span> <span m='21970'>project</span> <span m='22990'>and</span> <span m='24010'>having</span> <span m='24280'>a</span> <span m='24320'>lot</span> <span m='24460'>of</span> <span m='24510'>meetings</span> <span m='24850'>to</span> <span m='24940'>figure</span> <span m='25190'>out</span> <span m='25790'>how</span> <span m='26170'>I</span> <span m='26240'>want</span> <span m='26420'>to</span> <span m='26460'>answer</span> <span m='26730'>the</span> <span m='26820'>question</span> <span m='27220'>that</span> <span m='27300'>the</span> <span m='27370'>company</span> <span m='27690'>has.</span> <span m='28550'>For</span> <span m='28900'>instance,</span> <span m='29190'>maybe</span> <span m='29460'>a</span> <span m='29520'>company</span> <span m='30290'>needs</span> <span m='30550'>to</span> <span m='30680'>know</span> <span m='31290'>how</span> <span m='31450'>many</span> <span m='31700'>units</span> <span m='32049'>of</span> <span m='32119'>a</span> <span m='32200'>game</span> <span m='32470'>they're</span> <span m='32570'>going</span> <span m='32790'>to</span> <span m='32850'>sell.</span> <span m='33720'>I</span> <span m='33880'>have</span> <span m='34100'>to</span> <span m='34670'>figure</span> <span m='34960'>out</span> <span m='35720'>how</span> <span m='36190'>I'm</span> <span m='36290'>going</span> <span m='36420'>to</span> <span m='36460'>analyze</span> <span m='36810'>that</span> <span m='36980'>project</span> <span m='37440'>and</span> <span m='37640'>then I</span> <span m='37660'>have</span> <span m='37750'>to</span> <span m='37850'>collect</span> <span m='38140'>the</span> <span m='38210'>data.</span> <span m='38510'>So</span> <span m='38690'>a</span> <span m='38750'>typical</span> <span m='39400'>day</span> <span m='39670'>is</span> <span m='40030'>spent</span> <span m='40350'>at</span> <span m='40570'>a</span> <span m='40610'>desk</span> <span m='41840'>using</span> <span m='42310'>computer</span> <span m='43340'>software</span> <span m='43880'>such</span> <span m='44100'>as</span> <span m='44250'>Excel</span> <span m='44950'>and</span> <span m='45170'>Word</span> <span m='45810'>to</span> <span m='46120'>write</span> <span m='46470'>the</span> <span m='46550'>projects</span> <span m='47110'>for</span> <span m='47250'>those</span> <span m='47460'>clients.</span> </p><p><span m='48210'>My</span> <span m='48310'>career</span> <span m='48540'>path</span> <span m='48800'>was</span> <span m='49130'>all</span> <span m='49440'>over</span> <span m='49590'>the</span> <span m='49690'>place.</span> <span m='50170'>I</span> <span m='50330'>started</span> <span m='50800'>out</span> <span m='51280'>as</span> <span m='51780'>a</span> <span m='52030'>clinical</span> <span m='52350'>psychologist.</span> <span m='53630'>I</span> <span m='53800'>did</span> <span m='53970'>that</span> <span m='54260'>for</span> <span m='55330'>about</span> <span m='55560'>half</span> <span m='55900'>of</span> <span m='56250'>my</span> <span m='56370'>way</span> <span m='56580'>through</span> <span m='56720'>a</span> <span m='56780'>Ph.D.</span> <span m='57190'>program--</span> <span m='57680'>thought</span> <span m='57870'>that</span> <span m='57990'>I</span> <span m='58030'>was</span> <span m='58170'>going</span> <span m='58340'>to</span> <span m='58390'>be</span> <span m='58470'>a</span> <span m='58540'>professor.</span> <span m='60330'>I</span> <span m='60600'>picked</span> <span m='60900'>up</span> <span m='61070'>all</span> <span m='61250'>the</span> <span m='61480'>data</span> <span m='61700'>analysis</span> <span m='62220'>skills</span> <span m='62600'>doing</span> <span m='62850'>that</span> <span m='63210'>and</span> <span m='63480'>then realized</span> <span m='63970'>that</span> <span m='64620'>I</span> <span m='64879'>wanted</span> <span m='65050'>to</span> <span m='65099'>be</span> <span m='65190'>in the</span> <span m='65269'>business</span> <span m='65590'>world,</span> <span m='66000'>not the academic</span> <span m='66350'>world.</span> <span m='66790'>So</span> <span m='66970'>I</span> <span m='67090'>left</span> <span m='67810'>academia</span> <span m='69210'>and</span> <span m='69390'>I</span> <span m='69440'>fell</span> <span m='69750'>into</span> <span m='69940'>the</span> <span m='70230'>business world</span> <span m='70730'>and</span> <span m='71050'>I</span> <span m='71160'>fell</span> <span m='71410'>into</span> <span m='71470'>the</span> <span m='71550'>video</span> <span m='71830'>game</span> <span m='72060'>world</span> <span m='72460'>just</span> <span m='72820'>as</span> <span m='73030'>happenstance.</span> <span m='73650'>I</span> <span m='73700'>needed</span> <span m='73940'>a</span> <span m='74010'>job,</span> <span m='74820'>I</span> <span m='75180'>knew</span> <span m='75370'>someone</span> <span m='75670'>who</span> <span m='76590'>was</span> <span m='76850'>at</span> <span m='77030'>Sony,</span> <span m='77660'>and</span> <span m='77820'>they</span> <span m='77920'>were</span> <span m='78120'>a</span> <span m='78200'>quality</span> <span m='78600'>assurance</span> <span m='79000'>game</span> <span m='79180'>tester,</span> <span m='79850'>and</span> <span m='79970'>they</span> <span m='80030'>got</span> <span m='80200'>me a</span> <span m='80290'>job</span> <span m='80550'>there.</span> <span m='81300'>That</span> <span m='81390'>job</span> <span m='81720'>only</span> <span m='81780'>lasted</span> <span m='82180'>for</span> <span m='82290'>about</span> <span m='82520'>four</span> <span m='82710'>months,</span> <span m='83230'>but</span> <span m='83510'>it</span> <span m='83600'>was</span> <span m='83770'>my</span> <span m='84370'>avenue</span> <span m='84770'>into</span> <span m='84930'>the</span> <span m='85000'>game</span> <span m='85210'>industry</span> <span m='85660'>and</span> <span m='85900'>I've</span> <span m='86100'>never</span> <span m='86330'>left.</span> </p><p><span m='86980'>Well,</span> <span m='87380'>it's</span> <span m='87620'>funny.</span> <span m='88010'>What</span> <span m='88240'>I</span> <span m='88280'>know</span> <span m='88590'>now about</span> <span m='88740'>this</span> <span m='88880'>industry</span> <span m='89310'>is</span> <span m='89590'>everything</span> <span m='90060'>about</span> <span m='90310'>that</span> <span m='90470'>business</span> <span m='90790'>side</span> <span m='90980'>of</span> <span m='91070'>it</span> <span m='91190'>that</span> <span m='91300'>I</span> <span m='91350'>didn't</span> <span m='91550'>know</span> <span m='91670'>before.</span> <span m='92800'>When</span> <span m='93100'>I</span> <span m='93150'>first</span> <span m='93460'>started,</span> <span m='94010'>I</span> <span m='94470'>had</span> <span m='94660'>been</span> <span m='94770'>a</span> <span m='94800'>gamer</span> <span m='95190'>back</span> <span m='95420'>in</span> <span m='95480'>the</span> <span m='95550'>day</span> <span m='96000'>when</span> <span m='96230'>I</span> <span m='96250'>was</span> <span m='96370'>younger,</span> <span m='97610'>but</span> <span m='97760'>I had</span> <span m='97850'>not</span> <span m='98040'>been</span> <span m='98150'>a</span> <span m='98180'>gamer</span> <span m='98440'>for</span> <span m='98600'>a</span> <span m='98650'>long</span> <span m='98870'>time.</span> <span m='99790'>So</span> <span m='99950'>I</span> <span m='100010'>got</span> <span m='100210'>my</span> <span m='100350'>first</span> <span m='100680'>quality</span> <span m='100970'>assurance</span> <span m='101370'>job</span> <span m='102160'>by</span> <span m='102970'>basically</span> <span m='104130'>asking</span> <span m='104440'>my</span> <span m='104560'>friends</span> <span m='104820'>what</span> <span m='104980'>some of the</span> <span m='105120'>popular</span> <span m='105460'>games</span> <span m='105780'>were,</span> <span m='106000'>and pretending</span> <span m='106340'>like</span> <span m='106510'>I</span> <span m='106560'>played</span> <span m='106840'>them</span> <span m='106990'>a</span> <span m='107040'>lot.</span> </p><p><span m='108090'>Since</span> <span m='108450'>then,</span> <span m='109170'>working</span> <span m='109560'>with</span> <span m='109670'>lots</span> <span m='109880'>of</span> <span m='109920'>different</span> <span m='110120'>companies</span> <span m='110470'>and lots of</span> <span m='110720'>different</span> <span m='110840'>projects,</span> <span m='112070'>I</span> <span m='112190'>have</span> <span m='112380'>learned</span> <span m='113010'>an</span> <span m='113190'>awful</span> <span m='113580'>lot</span> <span m='113890'>about</span> <span m='114340'>the</span> <span m='114490'>business</span> <span m='115070'>of</span> <span m='115240'>making</span> <span m='115600'>money</span> <span m='115850'>with</span> <span m='116040'>video</span> <span m='116290'>games.</span> <span m='117330'>Over</span> <span m='117440'>the</span> <span m='117500'>last</span> <span m='117760'>two</span> <span m='117910'>years</span> <span m='118720'>I've</span> <span m='118890'>really</span> <span m='119180'>specialized</span> <span m='119760'>in</span> <span m='119860'>mobile</span> <span m='120110'>games</span> <span m='120550'>and</span> <span m='121290'>free-to-play</span> <span m='121990'>mobile</span> <span m='123320'>games</span> <span m='123640'>on</span> <span m='123790'>iOS--</span> <span m='124760'>Apple</span> <span m='125330'>and</span> <span m='125900'>Android.</span> <span m='126620'>So</span> <span m='126860'>that's</span> <span m='127100'>been</span> <span m='127250'>a</span> <span m='127330'>whole</span> <span m='127560'>new</span> <span m='127680'>experience</span> <span m='128190'>and</span> <span m='128389'>then a</span> <span m='128479'>lot</span> <span m='128669'>more</span> <span m='128830'>learning.</span> <span m='129440'>It's</span> <span m='129710'>been</span> <span m='130430'>like</span> <span m='130990'>learning</span> <span m='131445'>the</span> <span m='131900'>industry</span> <span m='132530'>on</span> <span m='132610'>a</span> <span m='132660'>fire</span> <span m='132950'>hose</span> <span m='134010'>over</span> <span m='134210'>the</span> <span m='134270'>past</span> <span m='134580'>four</span> <span m='134770'>years.</span> <span m='135280'>Lots</span> <span m='135440'>and lots</span> <span m='135690'>and</span> <span m='135750'>lots</span> <span m='135960'>of</span> <span m='136060'>information</span> <span m='136320'>and</span> <span m='136580'>lots</span> <span m='136820'>and</span> <span m='136920'>lots</span> <span m='137070'>and</span> <span m='137170'>lots</span> <span m='137330'>of</span> <span m='137390'>business</span> <span m='138240'>knowledge.</span> </p>","file":{"id":380897,"video_id":"3397479528001","name":"2396-Patrick-MarketAnalystGamingIndustry ","duration":139483,"thumbnail_url":null}});