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DIRECTOR OF DEVELOPMENT: Raising Money For Students & Faculty In Food & Agriculture

About this video 

Melissa talks about studying science at UC Davis as an undergraduate, and then returning to the university to raise money for scholarships and programs in the area of food and agriculture.

Degree: Business Administration, Management and Operations - Biological and Physical Sciences
Job Title: Director of Development
Employer: UC Davis

Job Summary: Public Relations and Fundraising Managers

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Short term on-the-job training can be expected for entry level roles.

Additional Info

Public relations specialists typically are trained on the job, either in a formal program or by working closely under more experienced staff members. Entry-level workers often maintain files of material about an organization’s activities, skim newspapers and magazines for appropriate articles to clip, and assemble information for speeches and pamphlets. Training typically lasts between 1 month and 1 year. After gaining experience, public relations specialists write news releases, speeches, and articles for publication or plan and carry out public relations programs.

Certification Requirement
Recommended by the The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $180,000
Projected job growth
Projected Job Growth
20 to 24 percent
Typical schedule
Typical schedule
Full-time, Flexible
Typical workplace
Typical workplace
Indoor, Office, Travel, Outdoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi, my name's</span> <span m='427'>Melissa</span> <span m='854'>Hayworth.</span> <span m='1710'>I</span> <span m='1740'>work</span> <span m='2040'>for</span> <span m='2090'>the</span> <span m='2180'>University</span> <span m='2600'>of</span> <span m='2670'>California,</span> <span m='3300'>Davis.</span> <span m='3810'>And</span> <span m='4010'>I</span> <span m='4240'>raise</span> <span m='4470'>money</span> <span m='4760'>for</span> <span m='4980'>the</span> <span m='5310'>faculty</span> <span m='5710'>and</span> <span m='5830'>students.</span> <span m='6260'>Raise</span> <span m='6440'>money</span> <span m='6640'>for</span> <span m='6800'>scholarships,</span> <span m='7540'>for</span> <span m='7670'>college</span> <span m='8050'>students,</span> <span m='8500'>and</span> <span m='9000'>different</span> <span m='9290'>programs</span> <span m='9670'>here at the</span> <span m='9890'>university.</span> <span m='10710'>And</span> <span m='10910'>I</span> <span m='11200'>particularly</span> <span m='11620'>work on</span> <span m='11880'>raising</span> <span m='12150'>money</span> <span m='12390'>for</span> <span m='12640'>food</span> <span m='12750'>and</span> <span m='13160'>agriculture</span> <span m='13460'>activities</span> <span m='13745'>here</span> <span m='14030'>at</span> <span m='14490'>UC</span> <span m='14745'>Davis.</span> </p><p><span m='15350'>A</span> <span m='15700'>typical</span> <span m='16160'>day,</span> <span m='18346'>it's</span> <span m='18760'>kind</span> <span m='19000'>of</span> <span m='19110'>a mix.</span> <span m='19470'>Some days</span> <span m='19970'>the</span> <span m='20355'>largest</span> <span m='20740'>part</span> <span m='21150'>of</span> <span m='21260'>my</span> <span m='21350'>job</span> <span m='21580'>is</span> <span m='21730'>supposed</span> <span m='22010'>to be</span> <span m='22150'>going</span> <span m='22440'>out</span> <span m='22590'>and</span> <span m='22740'>visiting</span> <span m='23170'>with</span> <span m='23420'>folks</span> <span m='23880'>who</span> <span m='24310'>might be</span> <span m='24330'>interested</span> <span m='24950'>in</span> <span m='25120'>making</span> <span m='25410'>a</span> <span m='25430'>gift</span> <span m='25780'>to</span> <span m='25890'>support</span> <span m='26280'>UC</span> <span m='26380'>Davis.</span> <span m='27870'>So</span> <span m='28100'>get</span> <span m='28240'>out</span> <span m='28510'>on the</span> <span m='28560'>road</span> <span m='29030'>and meed</span> <span m='29670'>people at</span> <span m='29970'>their office</span> <span m='30270'>or</span> <span m='30570'>at a</span> <span m='30760'>restaurant</span> <span m='31270'>to</span> <span m='31320'>talk</span> <span m='31520'>to</span> <span m='31650'>them</span> <span m='31840'>about</span> <span m='32250'>the</span> <span m='32320'>programs</span> <span m='32710'>we have</span> <span m='32870'>here</span> <span m='33250'>on</span> <span m='33400'>campus,</span> <span m='33920'>and</span> <span m='34220'>what</span> <span m='34400'>they</span> <span m='34470'>might</span> <span m='34760'>be</span> <span m='35040'>interested</span> <span m='35470'>in</span> <span m='35560'>supporting.</span> </p><p><span m='36850'>I</span> <span m='36980'>also</span> <span m='37180'>have</span> <span m='37500'>a</span> <span m='37580'>lot</span> <span m='37760'>of</span> <span m='37820'>time</span> <span m='38080'>at</span> <span m='38160'>my</span> <span m='38260'>desk</span> <span m='39150'>doing</span> <span m='39380'>research,</span> <span m='39930'>sending</span> <span m='40240'>emails,</span> <span m='40820'>trying to set</span> <span m='41210'>up</span> <span m='41510'>meetings</span> <span m='41930'>with</span> <span m='42150'>folks,</span> <span m='43800'>interacting</span> <span m='44160'>with</span> <span m='44520'>the</span> <span m='44790'>faculty</span> <span m='45490'>and</span> <span m='45950'>professors</span> <span m='46540'>here</span> <span m='46700'>at UC</span> <span m='47190'>Davis</span> <span m='47540'>to</span> <span m='47920'>find</span> <span m='48220'>out what</span> <span m='48390'>they're</span> <span m='48490'>doing</span> <span m='48790'>that might be</span> <span m='49090'>of</span> <span m='49380'>interest</span> <span m='49690'>to</span> <span m='50000'>donors.</span> <span m='51050'>I</span> <span m='51180'>sort</span> <span m='51410'>of</span> <span m='51530'>fell</span> <span m='51750'>into</span> <span m='51940'>this</span> <span m='52110'>job</span> <span m='52430'>like,</span> <span m='52820'>probably,</span> <span m='53120'>a</span> <span m='53180'>lot</span> <span m='53350'>of</span> <span m='53430'>people</span> <span m='53650'>do in</span> <span m='53850'>fundraising.</span> <span m='54390'>Most</span> <span m='54590'>people</span> <span m='54850'>don't</span> <span m='55040'>know</span> <span m='55250'>that</span> <span m='55390'>there's</span> <span m='55670'>an</span> <span m='55720'>actual</span> <span m='56030'>job</span> <span m='56410'>raising</span> <span m='56730'>money.</span> </p><p><span m='57850'>I</span> <span m='57950'>started</span> <span m='58300'>out</span> <span m='58730'>after</span> <span m='59160'>I</span> <span m='59200'>went</span> <span m='59380'>to</span> <span m='59480'>college,</span> <span m='60390'>and</span> <span m='60540'>then I</span> <span m='60680'>actually</span> <span m='60990'>did</span> <span m='61300'>event</span> <span m='61520'>plannings</span> <span m='62020'>for</span> <span m='62550'>UC</span> <span m='62820'>Davis.</span> <span m='63320'>So</span> <span m='63550'>planning</span> <span m='63770'>special</span> <span m='64140'>events</span> <span m='64450'>for</span> <span m='64550'>alumni.</span> <span m='65489'>And</span> <span m='65640'>I</span> <span m='65690'>worked</span> <span m='65970'>for</span> <span m='66070'>the</span> <span m='66190'>Alumni</span> <span m='66520'>Association</span> <span m='67280'>here.</span> <span m='67760'>And</span> <span m='68000'>then</span> <span m='68260'>I</span> <span m='69600'>learned</span> <span m='69850'>more</span> <span m='70020'>about</span> <span m='70180'>the</span> <span m='70260'>field</span> <span m='70500'>of</span> <span m='70590'>fundraising.</span> <span m='71150'>And</span> <span m='71420'>just</span> <span m='71790'>applied for</span> <span m='72160'>this</span> <span m='72250'>job</span> <span m='72650'>because</span> <span m='72905'>I'm an</span> <span m='73160'>alum</span> <span m='74550'>of</span> <span m='74990'>the</span> <span m='75090'>College</span> <span m='75390'>of</span> <span m='75450'>Agricultural</span> <span m='75750'>and</span> <span m='76050'>Environmental</span> <span m='76260'>Sciences</span> <span m='76640'>that I</span> <span m='77020'>now</span> <span m='77770'>work for.</span> <span m='78390'>So</span> <span m='79110'>I</span> <span m='79240'>applied for</span> <span m='79460'>this job,</span> <span m='79820'>and</span> <span m='80200'>believed</span> <span m='80520'>in the</span> <span m='80805'>mission, and</span> <span m='81090'>started</span> <span m='81680'>raising</span> <span m='82030'>money</span> <span m='82390'>for</span> <span m='82750'>them 8 years</span> <span m='83010'>ago.</span> </p><p><span m='83630'>So</span> <span m='83760'>it's</span> <span m='83790'>been</span> <span m='84090'>a</span> <span m='84690'>good</span> <span m='84880'>career to</span> <span m='85150'>fall into,</span> <span m='85740'>but</span> <span m='86220'>definitely</span> <span m='86540'>not</span> <span m='86770'>one</span> <span m='86910'>I</span> <span m='87030'>had</span> <span m='87220'>planned</span> <span m='87600'>out</span> <span m='87940'>from</span> <span m='88460'>when</span> <span m='88690'>I was</span> <span m='88800'>younger.</span> <span m='89500'>I</span> <span m='89940'>would</span> <span m='90100'>say</span> <span m='90730'>probably</span> <span m='90950'>the</span> <span m='91020'>important</span> <span m='91480'>thing,</span> <span m='91660'>I</span> <span m='91720'>studied</span> <span m='92080'>Biology</span> <span m='92710'>in</span> <span m='92810'>college,</span> <span m='93330'>and</span> <span m='93410'>then</span> <span m='93570'>went back</span> <span m='93670'>and</span> <span m='93910'>got a</span> <span m='94180'>business</span> <span m='94610'>degree,</span> <span m='95910'>master's</span> <span m='96400'>degree.</span> <span m='96900'>And</span> <span m='97440'>both</span> <span m='97650'>of</span> <span m='97730'>those</span> <span m='97910'>were</span> <span m='97980'>valuable.</span> </p><p><span m='98510'>But</span> <span m='98710'>probably</span> <span m='98960'>the</span> <span m='99050'>most</span> <span m='99340'>important</span> <span m='99770'>thing</span> <span m='99980'>that</span> <span m='100160'>I've</span> <span m='100240'>found,</span> <span m='100920'>in</span> <span m='101170'>my</span> <span m='101330'>field,</span> <span m='101660'>in</span> <span m='101740'>particular,</span> <span m='102340'>is</span> <span m='102570'>people</span> <span m='102830'>skills</span> <span m='103270'>and</span> <span m='103350'>being</span> <span m='103540'>able</span> <span m='103680'>to</span> <span m='103760'>talk</span> <span m='103990'>to</span> <span m='104080'>people.</span> <span m='104700'>And</span> <span m='104880'>writing</span> <span m='105200'>skills,</span> <span m='105950'>being</span> <span m='106160'>able</span> <span m='106300'>to</span> <span m='106380'>write</span> <span m='106590'>coherently,</span> <span m='107160'>and</span> <span m='108230'>interesting,</span> <span m='109450'>and</span> <span m='109720'>concise.</span> <span m='110060'>So</span> <span m='110400'>I</span> <span m='110480'>think</span> <span m='110870'>the</span> <span m='111470'>more</span> <span m='111690'>you</span> <span m='112080'>can do</span> <span m='113170'>as</span> <span m='113560'>a</span> <span m='113950'>high school student</span> <span m='114190'>and</span> <span m='114250'>college</span> <span m='114570'>student,</span> <span m='114940'>to</span> <span m='115450'>work</span> <span m='115710'>on</span> <span m='116140'>being a</span> <span m='116340'>really, really</span> <span m='116560'>good</span> <span m='116750'>writer</span> <span m='117070'>and</span> <span m='117170'>communicator,</span> <span m='117465'>you're</span> <span m='117760'>going to do</span> <span m='118060'>well in</span> <span m='118360'>your</span> <span m='118660'>career.</span> </p>","file":{"id":195498,"video_id":"2707623511001","name":"60219756","duration":119978,"thumbnail_url":null}});