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COMMUNICATIONS COORDINATOR, Agriculture & Sustainability: Work For Cause That Insires You

About this video 

Eve, the Communications Coordinator for the Agricultural and Sustainability Institute at UC Davis, talks about working her way from journalism to higher education. Find a subject you care about, and find a way to promote it.

Degree: Journalism
Job Title: Communications Coordinator
Employer: UC Davis

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi, I'm</span> <span m='414'>Eve.</span> <span m='828'>And</span> <span m='1242'>I'm</span> <span m='1656'>the</span> <span m='2070'>communications</span> <span m='2340'>coordinator</span> <span m='2610'>for</span> <span m='2820'>the</span> <span m='3100'>Agricultural</span> <span m='3650'>Sustainability</span> <span m='3980'>Institute</span> <span m='4310'>at</span> <span m='4725'>UC</span> <span m='5140'>Davis.</span> <span m='5970'>Basically,</span> <span m='6720'>I</span> <span m='7290'>do</span> <span m='7410'>a</span> <span m='7440'>lot</span> <span m='7640'>of</span> <span m='8020'>writing,</span> <span m='8410'>general</span> <span m='8830'>publications.</span> <span m='9670'>I</span> <span m='9900'>work</span> <span m='10130'>on</span> <span m='10210'>our</span> <span m='10320'>website.</span> <span m='12150'>All</span> <span m='12560'>of</span> <span m='12730'>the</span> <span m='12920'>communications</span> <span m='13185'>that</span> <span m='13450'>we do</span> <span m='14216'>at</span> <span m='14600'>ASI</span> <span m='15330'>run</span> <span m='15770'>through</span> <span m='16200'>me,</span> <span m='16535'>and</span> <span m='16870'>so</span> <span m='17960'>editing</span> <span m='18330'>video,</span> <span m='18700'>multi-media,</span> <span m='19260'>all that</span> <span m='19666'>fun stuff.</span> <span m='20072'>That's what</span> <span m='20478'>I do.</span> </p><p><span m='21290'>When</span> <span m='21570'>I</span> <span m='21670'>was</span> <span m='21830'>in</span> <span m='21910'>college</span> <span m='22290'>I</span> <span m='22670'>majored</span> <span m='23050'>in</span> <span m='23490'>journalism.</span> <span m='24190'>And</span> <span m='24690'>I</span> <span m='25190'>went on and</span> <span m='25410'>became</span> <span m='26230'>a</span> <span m='26330'>journalist.</span> <span m='27020'>I</span> <span m='27140'>wrote</span> <span m='27380'>for</span> <span m='27460'>newspapers,</span> <span m='28070'>and</span> <span m='28585'>I</span> <span m='28840'>did</span> <span m='29110'>some</span> <span m='29160'>multimedia</span> <span m='29730'>work,</span> <span m='29940'>as</span> <span m='30060'>well.</span> <span m='30420'>And then</span> <span m='30900'>I</span> <span m='31380'>transitioned</span> <span m='31714'>into</span> <span m='33466'>doing</span> <span m='33880'>communications in the</span> <span m='33970'>Capital.</span> <span m='34350'>I</span> <span m='34460'>was</span> <span m='34530'>a</span> <span m='34820'>communications</span> <span m='35080'>director</span> <span m='35340'>for a</span> <span m='35900'>senator.</span> <span m='36800'>And</span> <span m='37085'>from</span> <span m='37370'>there</span> <span m='37600'>I</span> <span m='37630'>started</span> <span m='37870'>working</span> <span m='38120'>in</span> <span m='38190'>higher</span> <span m='38420'>education.</span> <span m='39000'>And</span> <span m='39310'>that's</span> <span m='39530'>where I am</span> <span m='39810'>now,</span> <span m='40090'>working for</span> <span m='40340'>an</span> <span m='40650'>institute</span> <span m='40970'>here at</span> <span m='41100'>UC</span> <span m='41240'>Davis.</span> </p><p><span m='41740'>I</span> <span m='41910'>love</span> <span m='42090'>the</span> <span m='42170'>variety</span> <span m='42780'>of</span> <span m='42900'>my</span> <span m='43040'>job.</span> <span m='43330'>I'm able to</span> <span m='43840'>get</span> <span m='44210'>out of</span> <span m='44580'>the</span> <span m='44710'>office. I'm able to</span> <span m='45050'>write,</span> <span m='45410'>which I</span> <span m='45680'>really love.</span> <span m='45950'>But</span> <span m='46130'>I'm</span> <span m='46230'>also</span> <span m='46440'>able</span> <span m='46660'>to</span> <span m='47020'>get out of the</span> <span m='47340'>office,</span> <span m='47750'>and</span> <span m='47890'>meet</span> <span m='47990'>people,</span> <span m='48600'>and</span> <span m='48995'>find out</span> <span m='49260'>what's</span> <span m='49430'>going</span> <span m='49680'>on,</span> <span m='49940'>and</span> <span m='50120'>stay</span> <span m='50380'>current.</span> <span m='50970'>And</span> <span m='53970'>it's</span> <span m='54120'>really</span> <span m='54290'>my</span> <span m='54410'>job</span> <span m='55330'>to</span> <span m='55520'>maintain</span> <span m='55850'>that</span> <span m='55950'>inspiration,</span> <span m='56960'>and</span> <span m='57250'>to</span> <span m='57350'>share</span> <span m='57760'>the</span> <span m='57870'>inspiration</span> <span m='58800'>with</span> <span m='59252'>other people</span> <span m='60156'>as</span> <span m='60608'>to why</span> <span m='61060'>our</span> <span m='61512'>institute</span> <span m='61964'>does what we do.</span> </p><p><span m='62870'>So</span> <span m='63390'>I</span> <span m='63510'>think</span> <span m='63750'>that</span> <span m='64000'>most</span> <span m='64220'>important</span> <span m='64550'>thing,</span> <span m='64720'>if</span> <span m='64819'>you're</span> <span m='65080'>interested</span> <span m='65410'>in</span> <span m='65489'>doing</span> <span m='65860'>public</span> <span m='66120'>relations,</span> <span m='67500'>communications,</span> <span m='68060'>or</span> <span m='68360'>anything</span> <span m='68630'>in</span> <span m='68710'>journalism</span> <span m='69360'>is</span> <span m='69560'>to</span> <span m='69730'>read</span> <span m='69920'>a</span> <span m='69980'>lot.</span> <span m='70770'>And</span> <span m='71185'>find</span> <span m='72150'>some</span> <span m='72290'>authors</span> <span m='72800'>that</span> <span m='72970'>really</span> <span m='73170'>inspire</span> <span m='73640'>you,</span> <span m='74060'>and</span> <span m='75010'>find</span> <span m='75320'>your</span> <span m='75370'>voice.</span> <span m='75850'>It</span> <span m='75940'>can</span> <span m='76210'>be</span> <span m='76340'>really</span> <span m='76540'>difficult</span> <span m='76830'>to</span> <span m='76910'>get</span> <span m='77010'>into</span> <span m='77190'>journalism,</span> <span m='77890'>and</span> <span m='78000'>that's</span> <span m='78270'>the</span> <span m='78360'>field</span> <span m='78640'>that I</span> <span m='78980'>transitioned</span> <span m='79480'>out</span> <span m='79710'>of. If</span> <span m='80040'>you're</span> <span m='80290'>interested</span> <span m='80850'>in</span> <span m='81020'>being</span> <span m='81260'>a</span> <span m='81310'>writer,</span> <span m='82560'>like</span> <span m='82740'>I</span> <span m='82980'>said, find</span> <span m='83610'>blogs,</span> <span m='83990'>find things to read,</span> <span m='84380'>and</span> <span m='84770'>then</span> <span m='85160'>just</span> <span m='85550'>start</span> <span m='85890'>writing.</span> <span m='87140'>Start</span> <span m='87340'>your own</span> <span m='87490'>blog</span> <span m='88070'>and</span> <span m='88280'>figure out</span> <span m='88630'>a way of</span> <span m='88880'>getting into</span> <span m='89155'>it.</span> </p><p><span m='89680'>In</span> <span m='89780'>terms</span> <span m='90000'>of</span> <span m='90080'>communications</span> <span m='90515'>in</span> <span m='90950'>PR,</span> <span m='91940'>find the</span> <span m='92300'>field,</span> <span m='92950'>a</span> <span m='93240'>general</span> <span m='93530'>field--</span> <span m='93960'>for</span> <span m='94100'>me</span> <span m='94230'>it's</span> <span m='94370'>agriculture--</span> <span m='95500'>that</span> <span m='95770'>really</span> <span m='95980'>inspires</span> <span m='96500'>you,</span> <span m='96830'>and</span> <span m='97270'>just</span> <span m='98000'>get</span> <span m='98180'>in</span> <span m='98420'>and</span> <span m='99030'>find</span> <span m='99420'>a</span> <span m='99470'>way</span> <span m='99760'>to</span> <span m='100500'>table</span> <span m='101140'>for</span> <span m='101270'>that</span> <span m='102160'>organization</span> <span m='102890'>that</span> <span m='103100'>really</span> <span m='103310'>inspires</span> <span m='103810'>you.</span> <span m='104110'>And work</span> <span m='104410'>your way</span> <span m='104710'>up</span> <span m='105010'>from there.</span> </p>","file":{"id":195497,"video_id":"2707623504001","name":"60221749","duration":105833,"thumbnail_url":null}});