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MARKETING MGR., AQUARIUM: My Number#1 Job Is To Raise Awareness

About this video 

Amanda is a Marketing Manager for the Aquarium and The Bay Institute in San Francisco. She raises awareness around issues of conservation, and helps make sure that people come to the aquarium and make donations to finance important research.

Degree: Broadcasting Radio and Television
Job Title: Marketing Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='360'>My</span> <span m='470'>name</span> <span m='820'>is Amanda.</span> <span m='1360'>I</span> <span m='1480'>do</span> <span m='1940'>marketing</span> <span m='2500'>for</span> <span m='2830'>Aquarium</span> <span m='3320'>of</span> <span m='3430'>the</span> <span m='3540'>Bay</span> <span m='4059'>here</span> <span m='4270'>in</span> <span m='4380'>San</span> <span m='4680'>Francisco.</span> <span m='5420'>I</span> <span m='5870'>also</span> <span m='6080'>do</span> <span m='6190'>marketing</span> <span m='6580'>for</span> <span m='6770'>The Bay</span> <span m='7220'>Institute.</span> <span m='7570'>You</span> <span m='7790'>can</span> <span m='8100'>kind</span> <span m='8280'>of</span> <span m='8390'>see</span> <span m='8630'>that on</span> <span m='8730'>my</span> <span m='8860'>button</span> <span m='9350'>here.</span> <span m='10060'>And</span> <span m='10580'>it</span> <span m='10730'>is</span> <span m='11010'>our</span> <span m='11290'>mission</span> <span m='11810'>to</span> <span m='12390'>protect,</span> <span m='13250'>restore,</span> <span m='13930'>and</span> <span m='14060'>inspire</span> <span m='14650'>conservation</span> <span m='15560'>for</span> <span m='15640'>the</span> <span m='15770'>San</span> <span m='15970'>Francisco</span> <span m='16309'>Bay</span> <span m='16750'>and</span> <span m='16960'>its</span> <span m='17130'>watershed,</span> <span m='18050'>from</span> <span m='18170'>the</span> <span m='18380'>Sierra</span> <span m='18950'>all</span> <span m='19190'>the</span> <span m='19250'>way</span> <span m='19410'>to the</span> <span m='19560'>sea.</span> </p><p><span m='20640'>My</span> <span m='20820'>number</span> <span m='21250'>one</span> <span m='21510'>job</span> <span m='22000'>is</span> <span m='22300'>to</span> <span m='22610'>raise</span> <span m='22890'>awareness.</span> <span m='23980'>So</span> <span m='24150'>it's</span> <span m='24310'>very</span> <span m='24560'>mission-driven.</span> <span m='25820'>But</span> <span m='25870'>my</span> <span m='25990'>number</span> <span m='26240'>two</span> <span m='26560'>job</span> <span m='26880'>is</span> <span m='26980'>to</span> <span m='27110'>make</span> <span m='27290'>sure</span> <span m='27530'>that</span> <span m='27690'>we</span> <span m='27830'>get</span> <span m='28070'>lots</span> <span m='28370'>of</span> <span m='28470'>people</span> <span m='28860'>to</span> <span m='28960'>come</span> <span m='29180'>into</span> <span m='29390'>the</span> <span m='29540'>aquarium</span> <span m='30246'>to</span> <span m='30600'>buy</span> <span m='30870'>tickets</span> <span m='31420'>and</span> <span m='31660'>to</span> <span m='31760'>make</span> <span m='31970'>donations</span> <span m='32710'>because</span> <span m='33000'>that's</span> <span m='33290'>actually</span> <span m='33750'>what</span> <span m='34030'>funds</span> <span m='34390'>all</span> <span m='34570'>of</span> <span m='34680'>our</span> <span m='34860'>research,</span> <span m='35760'>and</span> <span m='35930'>it's</span> <span m='36110'>what</span> <span m='36270'>keeps</span> <span m='36570'>our</span> <span m='36730'>animals</span> <span m='37200'>fed,</span> <span m='37830'>and</span> <span m='38020'>it's</span> <span m='38200'>what</span> <span m='38330'>keeps</span> <span m='38560'>the</span> <span m='38670'>water</span> <span m='39080'>in the</span> <span m='39390'>tanks.</span> </p><p><span m='40230'>I</span> <span m='40360'>work</span> <span m='40570'>a</span> <span m='40620'>lot</span> <span m='40840'>at</span> <span m='40910'>my</span> <span m='41040'>desk.</span> <span m='41540'>However,</span> <span m='42200'>I</span> <span m='42320'>work</span> <span m='42540'>with</span> <span m='42670'>the</span> <span m='42760'>media</span> <span m='43200'>a</span> <span m='43280'>lot.</span> <span m='43610'>So</span> <span m='43720'>I</span> <span m='43910'>do</span> <span m='44100'>a</span> <span m='44190'>lot</span> <span m='44400'>of</span> <span m='44460'>behind-the-scenes</span> <span m='45300'>tours,</span> <span m='45690'>where</span> <span m='46190'>I'm</span> <span m='46390'>taking</span> <span m='46720'>radio</span> <span m='47120'>deejays</span> <span m='47660'>behind</span> <span m='48070'>the</span> <span m='48150'>scenes,</span> <span m='48770'>telling</span> <span m='49090'>them</span> <span m='49470'>about</span> <span m='49770'>our</span> <span m='49930'>animals.</span> <span m='50870'>Sometimes</span> <span m='51240'>I</span> <span m='51320'>do it</span> <span m='51570'>with</span> <span m='51690'>television</span> <span m='52310'>crews.</span> <span m='53360'>And</span> <span m='53890'>any</span> <span m='54140'>time</span> <span m='54390'>we</span> <span m='54480'>have</span> <span m='54660'>a</span> <span m='54720'>really</span> <span m='54970'>big</span> <span m='55150'>event,</span> <span m='55620'>I</span> <span m='55950'>will</span> <span m='56240'>do</span> <span m='56420'>a</span> <span m='56490'>press</span> <span m='56830'>release</span> <span m='57300'>and</span> <span m='57760'>meet</span> <span m='57940'>with</span> <span m='58080'>the</span> <span m='58150'>press</span> <span m='58760'>to</span> <span m='59190'>get</span> <span m='59380'>some</span> <span m='59510'>more</span> <span m='60220'>word</span> <span m='60570'>out and</span> <span m='60860'>information</span> <span m='61370'>out</span> <span m='61580'>about</span> <span m='61960'>our cause.</span> </p><p><span m='62680'>I</span> <span m='63150'>actually</span> <span m='63600'>went</span> <span m='63840'>to</span> <span m='63950'>school</span> <span m='64310'>for</span> <span m='64569'>broadcasting,</span> <span m='65440'>radio</span> <span m='65800'>and</span> <span m='65930'>television</span> <span m='66500'>broadcasting.</span> <span m='67190'>I'm</span> <span m='67330'>from</span> <span m='67510'>Ohio.</span> <span m='68060'>So</span> <span m='68280'>I</span> <span m='68410'>graduated</span> <span m='68980'>from</span> <span m='69180'>Miami</span> <span m='69560'>university</span> <span m='70400'>in</span> <span m='70790'>Miami,</span> <span m='71150'>Ohio.</span> <span m='72602'>I</span> <span m='73060'>originally</span> <span m='73460'>was</span> <span m='73610'>working</span> <span m='73900'>for</span> <span m='74040'>Clear</span> <span m='74350'>Channel</span> <span m='74940'>and</span> <span m='75210'>then</span> <span m='75400'>CBS</span> <span m='76130'>and</span> <span m='76300'>then</span> <span m='76490'>Susquehanna,</span> <span m='77600'>which</span> <span m='77770'>are</span> <span m='77850'>big</span> <span m='78350'>broadcasting</span> <span m='78590'>stations.</span> <span m='79470'>But</span> <span m='79930'>I</span> <span m='80060'>decided</span> <span m='80500'>I</span> <span m='80540'>wanted</span> <span m='80830'>to</span> <span m='81070'>save</span> <span m='81360'>the</span> <span m='81520'>ocean,</span> <span m='82560'>so</span> <span m='82950'>I</span> <span m='83070'>got</span> <span m='83300'>on</span> <span m='83460'>at</span> <span m='83590'>Aquarium</span> <span m='84060'>of</span> <span m='84140'>the</span> <span m='84240'>Day.</span> <span m='84710'>And</span> <span m='84880'>I've</span> <span m='84980'>never</span> <span m='85230'>looked</span> <span m='85440'>back.</span> <span m='85710'>It's</span> <span m='85950'>been</span> <span m='86090'>a</span> <span m='86170'>wonderful</span> <span m='86690'>career</span> <span m='87010'>choice.</span> </p><p><span m='87700'>So</span> <span m='88080'>I</span> <span m='88220'>wish</span> <span m='88430'>I</span> <span m='88490'>knew</span> <span m='88680'>in high</span> <span m='89065'>school</span> <span m='89450'>that</span> <span m='89800'>I</span> <span m='90060'>could</span> <span m='90580'>explore</span> <span m='91070'>more</span> <span m='91300'>options</span> <span m='92050'>and</span> <span m='92940'>maybe</span> <span m='93320'>go into</span> <span m='93640'>marine</span> <span m='93880'>biology</span> <span m='94990'>instead</span> <span m='95400'>of</span> <span m='95480'>staying</span> <span m='95840'>in</span> <span m='95920'>Ohio,</span> <span m='96550'>where</span> <span m='96680'>that</span> <span m='96880'>wasn't</span> <span m='97180'>a</span> <span m='97480'>possibility.</span> <span m='98370'>So</span> <span m='98580'>just</span> <span m='98860'>look</span> <span m='99080'>into</span> <span m='99260'>every</span> <span m='99580'>option</span> <span m='99920'>that</span> <span m='100090'>you</span> <span m='100180'>can</span> <span m='100440'>and</span> <span m='100700'>try</span> <span m='100860'>to</span> <span m='100940'>figure</span> <span m='101260'>out</span> <span m='101360'>exactly</span> <span m='101890'>what</span> <span m='102090'>would</span> <span m='102220'>be</span> <span m='102490'>great</span> <span m='102730'>for</span> <span m='102850'>you</span> <span m='102940'>to</span> <span m='103030'>do.</span> </p>","file":{"id":381919,"video_id":"3408776756001","name":"2426-Amanda-MarketingAquariam1","duration":104003,"thumbnail_url":null}});