Pam, a marketing manager for a baby products company, spends her typical day planning and running events as well as working with moms who blog for her website. A job in marketing today has changed drastically from what it was a few years ago because now it must heavily incorporate social media sites such as Facebook and Twitter.
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.
Short-term on-the-job training
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.
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