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PUBLIC RELATIONS SENIOR ASSOCIATE: Promotes Clients In The Technology Industry

About this video 

Brianna, who majored in marketing, is now a Public Relations Senior Associate for RF|Binder, planning events and getting media coverage for her clients in the tech industry.

Degree: Marketing
Job Title: PR Senior Associate
Employer: RF|Binder

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='140'>My</span> <span m='270'>name</span> <span m='480'>is</span> <span m='630'>Brianna</span> <span m='1100'>Schneider.</span> <span m='1670'>I</span> <span m='1790'>work for</span> <span m='1940'>a</span> <span m='2220'>PR</span> <span m='2680'>agency</span> <span m='3140'>called</span> <span m='3610'>RF</span> <span m='4080'>Binder</span> <span m='4550'>that's based</span> <span m='5020'>in</span> <span m='5490'>New York. We</span> <span m='5960'>also have a</span> <span m='6430'>small</span> <span m='6900'>office in Boston.</span> <span m='7370'>So</span> <span m='7840'>basically</span> <span m='8310'>what we</span> <span m='8780'>do</span> <span m='9040'>is,</span> <span m='9700'>we</span> <span m='9840'>have</span> <span m='10140'>different</span> <span m='10700'>clients.</span> <span m='10750'>So</span> <span m='11150'>I</span> <span m='11580'>primarily</span> <span m='11840'>work</span> <span m='12080'>in our</span> <span m='12500'>tech</span> <span m='12920'>practice.</span> <span m='13760'>That's</span> <span m='14100'>about</span> <span m='14795'>getting</span> <span m='15070'>our</span> <span m='15230'>clients</span> <span m='15660'>out</span> <span m='15840'>there</span> <span m='15980'>in the</span> <span m='16110'>media.</span> <span m='16530'>So</span> <span m='17310'>when</span> <span m='17420'>you're</span> <span m='17550'>reading</span> <span m='17840'>a</span> <span m='17880'>story</span> <span m='18340'>about a</span> <span m='18640'>certain</span> <span m='18890'>company,</span> <span m='19225'>it's</span> <span m='19910'>probably</span> <span m='20470'>a</span> <span m='20620'>PR person</span> <span m='20860'>was</span> <span m='21210'>involved</span> <span m='21475'>in getting</span> <span m='21740'>that</span> <span m='22214'>story</span> <span m='22688'>placed</span> <span m='23162'>and</span> <span m='23636'>getting</span> <span m='24110'>coverage</span> <span m='24584'>for</span> <span m='25058'>our</span> <span m='25532'>clients.</span> </p><p><span m='26006'>A</span> <span m='26480'>typical day</span> <span m='26620'>kind of</span> <span m='27020'>changes.</span> <span m='27320'>The</span> <span m='27750'>responsibilities</span> <span m='28140'>could</span> <span m='28730'>be</span> <span m='28930'>anything</span> <span m='29185'>from</span> <span m='29910'>event</span> <span m='30110'>planning</span> <span m='30850'>to</span> <span m='31370'>making</span> <span m='31660'>phone</span> <span m='31870'>calls to</span> <span m='32170'>reporters</span> <span m='33370'>and</span> <span m='33490'>setting up</span> <span m='33700'>meetings.</span> <span m='34190'>So</span> <span m='35290'>it</span> <span m='35620'>varies.</span> <span m='35880'>It's</span> <span m='36160'>definitely</span> <span m='36690'>a</span> <span m='36740'>fast-paced</span> <span m='37540'>industry</span> <span m='38032'>to be</span> <span m='38524'>working</span> <span m='39016'>in.</span> </p><p><span m='40000'>I've</span> <span m='40492'>always been</span> <span m='40990'>interested</span> <span m='41130'>in</span> <span m='41200'>marketing</span> <span m='41850'>and</span> <span m='41920'>that</span> <span m='42280'>field,</span> <span m='42550'>so</span> <span m='43080'>I</span> <span m='43210'>went</span> <span m='43390'>to</span> <span m='43460'>school</span> <span m='43850'>and</span> <span m='44020'>studied</span> <span m='44240'>marketing.</span> <span m='44880'>And</span> <span m='44970'>then, I</span> <span m='45180'>actually</span> <span m='46580'>went</span> <span m='46770'>in</span> <span m='47130'>and</span> <span m='47350'>got a</span> <span m='47790'>couple</span> <span m='48000'>different</span> <span m='48310'>internships</span> <span m='48940'>and</span> <span m='49250'>realized</span> <span m='49600'>I</span> <span m='49720'>really</span> <span m='49960'>liked</span> <span m='50170'>doing</span> <span m='50660'>PR</span> <span m='51070'>and that</span> <span m='51270'>was</span> <span m='51745'>the</span> <span m='52220'>path</span> <span m='52695'>I wanted to</span> <span m='53170'>follow.</span> <span m='53645'>So I</span> <span m='54120'>kind of fell</span> <span m='54595'>into the PR</span> <span m='55070'>side.</span> </p><p><span m='56020'>I</span> <span m='56270'>would</span> <span m='56710'>just say,</span> <span m='57320'>try</span> <span m='57595'>a bunch of</span> <span m='57870'>stuff.</span> <span m='58430'>If</span> <span m='58730'>you're</span> <span m='58950'>interested</span> <span m='59440'>in</span> <span m='59600'>a</span> <span m='59740'>certain</span> <span m='59960'>field,</span> <span m='60370'>internships</span> <span m='61190'>are</span> <span m='61550'>great for</span> <span m='62000'>figuring</span> <span m='62440'>out</span> <span m='62650'>what</span> <span m='62810'>you</span> <span m='62900'>want</span> <span m='63060'>to</span> <span m='63120'>do</span> <span m='63430'>and</span> <span m='63740'>whether</span> <span m='64390'>that's</span> <span m='64650'>a career</span> <span m='64910'>path</span> <span m='65335'>you want to</span> <span m='65760'>follow.</span> <span m='66245'>So</span> <span m='66366'>I</span> <span m='66487'>definitely</span> <span m='66608'>recommend</span> <span m='66730'>trying</span> <span m='67215'>to go out</span> <span m='67700'>into the</span> <span m='68185'>field</span> <span m='68670'>and get some</span> <span m='69155'>experience.</span> <span m='69640'>Everywhere</span> <span m='70160'>I</span> <span m='70290'>know</span> <span m='70990'>is</span> <span m='71190'>looking</span> <span m='71260'>for</span> <span m='72400'>extra</span> <span m='72560'>help</span> <span m='72840'>in</span> <span m='73120'>interns,</span> <span m='73400'>so</span> <span m='73750'>it's</span> <span m='74100'>actually</span> <span m='74550'>a lot</span> <span m='74965'>easier</span> <span m='75380'>probably</span> <span m='75830'>to get</span> <span m='76130'>an internship</span> <span m='76430'>than you'd</span> <span m='76730'>expect.</span> </p>","file":{"id":195490,"video_id":"2707701045001","name":"60119860","duration":77567,"thumbnail_url":null}});