× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 2660431221001 2707712829001 vs 5249d1aee4b0c576ac10b1b6 672293876001

PUBLIC RELATIONS SENIOR ASSOCIATE: Promotes Clients In The Technology Industry

About this video 

Brianna, who majored in marketing, is now a Public Relations Senior Associate for RF|Binder, planning events and getting media coverage for her clients in the tech industry.

Degree: Marketing
Job Title: PR Senior Associate
Employer: RF|Binder

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='140'>My</span> <span m='270'>name</span> <span m='480'>is</span> <span m='630'>Brianna</span> <span m='1100'>Schneider.</span> <span m='1670'>I</span> <span m='1790'>work for</span> <span m='1940'>a</span> <span m='2220'>PR</span> <span m='2680'>agency</span> <span m='3140'>called</span> <span m='3610'>RF</span> <span m='4080'>Binder</span> <span m='4550'>that's based</span> <span m='5020'>in</span> <span m='5490'>New York. We</span> <span m='5960'>also have a</span> <span m='6430'>small</span> <span m='6900'>office in Boston.</span> <span m='7370'>So</span> <span m='7840'>basically</span> <span m='8310'>what we</span> <span m='8780'>do</span> <span m='9040'>is,</span> <span m='9700'>we</span> <span m='9840'>have</span> <span m='10140'>different</span> <span m='10700'>clients.</span> <span m='10750'>So</span> <span m='11150'>I</span> <span m='11580'>primarily</span> <span m='11840'>work</span> <span m='12080'>in our</span> <span m='12500'>tech</span> <span m='12920'>practice.</span> <span m='13760'>That's</span> <span m='14100'>about</span> <span m='14795'>getting</span> <span m='15070'>our</span> <span m='15230'>clients</span> <span m='15660'>out</span> <span m='15840'>there</span> <span m='15980'>in the</span> <span m='16110'>media.</span> <span m='16530'>So</span> <span m='17310'>when</span> <span m='17420'>you're</span> <span m='17550'>reading</span> <span m='17840'>a</span> <span m='17880'>story</span> <span m='18340'>about a</span> <span m='18640'>certain</span> <span m='18890'>company,</span> <span m='19225'>it's</span> <span m='19910'>probably</span> <span m='20470'>a</span> <span m='20620'>PR person</span> <span m='20860'>was</span> <span m='21210'>involved</span> <span m='21475'>in getting</span> <span m='21740'>that</span> <span m='22214'>story</span> <span m='22688'>placed</span> <span m='23162'>and</span> <span m='23636'>getting</span> <span m='24110'>coverage</span> <span m='24584'>for</span> <span m='25058'>our</span> <span m='25532'>clients.</span> </p><p><span m='26006'>A</span> <span m='26480'>typical day</span> <span m='26620'>kind of</span> <span m='27020'>changes.</span> <span m='27320'>The</span> <span m='27750'>responsibilities</span> <span m='28140'>could</span> <span m='28730'>be</span> <span m='28930'>anything</span> <span m='29185'>from</span> <span m='29910'>event</span> <span m='30110'>planning</span> <span m='30850'>to</span> <span m='31370'>making</span> <span m='31660'>phone</span> <span m='31870'>calls to</span> <span m='32170'>reporters</span> <span m='33370'>and</span> <span m='33490'>setting up</span> <span m='33700'>meetings.</span> <span m='34190'>So</span> <span m='35290'>it</span> <span m='35620'>varies.</span> <span m='35880'>It's</span> <span m='36160'>definitely</span> <span m='36690'>a</span> <span m='36740'>fast-paced</span> <span m='37540'>industry</span> <span m='38032'>to be</span> <span m='38524'>working</span> <span m='39016'>in.</span> </p><p><span m='40000'>I've</span> <span m='40492'>always been</span> <span m='40990'>interested</span> <span m='41130'>in</span> <span m='41200'>marketing</span> <span m='41850'>and</span> <span m='41920'>that</span> <span m='42280'>field,</span> <span m='42550'>so</span> <span m='43080'>I</span> <span m='43210'>went</span> <span m='43390'>to</span> <span m='43460'>school</span> <span m='43850'>and</span> <span m='44020'>studied</span> <span m='44240'>marketing.</span> <span m='44880'>And</span> <span m='44970'>then, I</span> <span m='45180'>actually</span> <span m='46580'>went</span> <span m='46770'>in</span> <span m='47130'>and</span> <span m='47350'>got a</span> <span m='47790'>couple</span> <span m='48000'>different</span> <span m='48310'>internships</span> <span m='48940'>and</span> <span m='49250'>realized</span> <span m='49600'>I</span> <span m='49720'>really</span> <span m='49960'>liked</span> <span m='50170'>doing</span> <span m='50660'>PR</span> <span m='51070'>and that</span> <span m='51270'>was</span> <span m='51745'>the</span> <span m='52220'>path</span> <span m='52695'>I wanted to</span> <span m='53170'>follow.</span> <span m='53645'>So I</span> <span m='54120'>kind of fell</span> <span m='54595'>into the PR</span> <span m='55070'>side.</span> </p><p><span m='56020'>I</span> <span m='56270'>would</span> <span m='56710'>just say,</span> <span m='57320'>try</span> <span m='57595'>a bunch of</span> <span m='57870'>stuff.</span> <span m='58430'>If</span> <span m='58730'>you're</span> <span m='58950'>interested</span> <span m='59440'>in</span> <span m='59600'>a</span> <span m='59740'>certain</span> <span m='59960'>field,</span> <span m='60370'>internships</span> <span m='61190'>are</span> <span m='61550'>great for</span> <span m='62000'>figuring</span> <span m='62440'>out</span> <span m='62650'>what</span> <span m='62810'>you</span> <span m='62900'>want</span> <span m='63060'>to</span> <span m='63120'>do</span> <span m='63430'>and</span> <span m='63740'>whether</span> <span m='64390'>that's</span> <span m='64650'>a career</span> <span m='64910'>path</span> <span m='65335'>you want to</span> <span m='65760'>follow.</span> <span m='66245'>So</span> <span m='66366'>I</span> <span m='66487'>definitely</span> <span m='66608'>recommend</span> <span m='66730'>trying</span> <span m='67215'>to go out</span> <span m='67700'>into the</span> <span m='68185'>field</span> <span m='68670'>and get some</span> <span m='69155'>experience.</span> <span m='69640'>Everywhere</span> <span m='70160'>I</span> <span m='70290'>know</span> <span m='70990'>is</span> <span m='71190'>looking</span> <span m='71260'>for</span> <span m='72400'>extra</span> <span m='72560'>help</span> <span m='72840'>in</span> <span m='73120'>interns,</span> <span m='73400'>so</span> <span m='73750'>it's</span> <span m='74100'>actually</span> <span m='74550'>a lot</span> <span m='74965'>easier</span> <span m='75380'>probably</span> <span m='75830'>to get</span> <span m='76130'>an internship</span> <span m='76430'>than you'd</span> <span m='76730'>expect.</span> </p>","file":{"id":195490,"video_id":"2707701045001","name":"60119860","duration":77567,"thumbnail_url":null}});