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MANAGER, LEATHER STORE: I Love Shopping

About this video 

Ernesto is the general manager of a handmade leather goods company. He spends his typical day merchandising, making sure the store is neat, and training the staff. He always loved fashion and studied fashion illustration in school, but ended up deciding to work in what he really loved - shopping and retail.

Degree: Fashion Illustration
Job Title: General Manager
Employer: Mulholland

Job Summary: General and Operations Managers

Job Description

Plan, direct, or coordinate the operations of public or private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services.

On-the-Job Training

None

Certification Requirement
Recommended by the Institute of Certified Professional Managers.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$45,000 - $145,000
Projected job growth
Projected Job Growth
0 to 10 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Leadership ability, Organizational skills, Problem solving skills, Verbal communication skills, Written communication skills, Detail oriented, People skills, Public speaking ability

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='130'>My</span> <span m='300'>name's</span> <span m='630'>Ernesto</span> <span m='1040'>Jerez,</span> <span m='1570'>and</span> <span m='1660'>I'm</span> <span m='1860'>the</span> <span m='2210'>General</span> <span m='2510'>Manager</span> <span m='2940'>for</span> <span m='3220'>Mulholland,</span> <span m='3870'>a</span> <span m='4320'>handmade</span> <span m='4900'>leather</span> <span m='5130'>goods</span> <span m='5340'>company</span> <span m='5750'>based</span> <span m='6100'>in</span> <span m='6200'>Berkeley,</span> <span m='6500'>California.</span> <span m='7800'>Well,</span> <span m='7980'>every</span> <span m='8189'>day</span> <span m='8300'>is</span> <span m='8400'>a</span> <span m='8440'>little</span> <span m='8640'>different.</span> <span m='9670'>That's</span> <span m='9910'>the exciting</span> <span m='10380'>part.</span> <span m='11820'>It</span> <span m='12140'>consists</span> <span m='12650'>of</span> <span m='12930'>remerchandizing,</span> <span m='15350'>making</span> <span m='15590'>sure</span> <span m='15830'>the</span> <span m='15950'>store's</span> <span m='16350'>up</span> <span m='16510'>to</span> <span m='16680'>standards,</span> <span m='18130'>coaching</span> <span m='18580'>the staff.</span> <span m='20230'>So</span> <span m='20850'>it's</span> <span m='21610'>a</span> <span m='21870'>lot</span> <span m='22190'>of</span> <span m='22250'>little</span> <span m='22480'>different</span> <span m='22780'>details</span> <span m='23200'>make the whole</span> <span m='23590'>picture.</span> </p><p><span m='24520'>I</span> <span m='24680'>actually</span> <span m='25710'>love</span> <span m='26020'>fashion.</span> <span m='26480'>I've</span> <span m='26570'>always</span> <span m='26770'>loved</span> <span m='26920'>fashion.</span> <span m='28200'>I</span> <span m='28270'>went</span> <span m='28440'>to</span> <span m='28510'>art</span> <span m='28760'>school.</span> <span m='29850'>And</span> <span m='31060'>I</span> <span m='31200'>took</span> <span m='31440'>fashion</span> <span m='31720'>illustration,</span> <span m='32189'>but</span> <span m='32299'>it</span> <span m='32340'>wasn't</span> <span m='33050'>what</span> <span m='33370'>I</span> <span m='33430'>wanted</span> <span m='33580'>to</span> <span m='33720'>do.</span> <span m='34000'>So</span> <span m='34260'>I</span> <span m='34350'>just</span> <span m='34590'>went</span> <span m='34930'>to</span> <span m='35020'>what</span> <span m='35170'>I</span> <span m='35230'>love,</span> <span m='35450'>which is</span> <span m='35620'>shopping,</span> <span m='36690'>which</span> <span m='36920'>is</span> <span m='37020'>retail.</span> <span m='38460'>And</span> <span m='38710'>I</span> <span m='38870'>just</span> <span m='39060'>started</span> <span m='39380'>at</span> <span m='39580'>the</span> <span m='39660'>sales</span> <span m='39930'>person,</span> <span m='40290'>and</span> <span m='41000'>I've</span> <span m='41090'>been</span> <span m='41630'>doing</span> <span m='42460'>retail</span> <span m='42780'>for</span> <span m='42910'>like</span> <span m='43280'>20</span> <span m='43500'>years</span> <span m='43720'>now.</span> <span m='44120'>So</span> <span m='44810'>if</span> <span m='44980'>you</span> <span m='45110'>start</span> <span m='45310'>at</span> <span m='45370'>the</span> <span m='45450'>bottom</span> <span m='45790'>you work your</span> <span m='46020'>way</span> <span m='46190'>up.</span> <span m='46690'>And</span> <span m='47160'>if</span> <span m='47260'>you're</span> <span m='47470'>persistent</span> <span m='47910'>you'll</span> <span m='48020'>get</span> <span m='48220'>there.</span> </p><p><span m='48870'>A retail</span> <span m='49390'>career</span> <span m='50050'>is</span> <span m='50590'>a</span> <span m='50660'>lot</span> <span m='50870'>of</span> <span m='50990'>work,</span> <span m='51390'>but</span> <span m='52670'>you</span> <span m='52780'>will</span> <span m='53270'>see</span> <span m='53480'>the</span> <span m='53580'>benefits.</span> <span m='54650'>And</span> <span m='55440'>you'll</span> <span m='55700'>really</span> <span m='56030'>feel</span> <span m='57090'>I think</span> <span m='57250'>proud</span> <span m='57500'>of</span> <span m='57550'>yourself</span> <span m='57940'>for the work</span> <span m='58320'>you put</span> <span m='58440'>in.</span> </p><p><span m='59120'>In</span> <span m='59310'>retail,</span> <span m='61240'>it's</span> <span m='61510'>very</span> <span m='61770'>diplomatic.</span> <span m='62710'>You</span> <span m='63190'>may</span> <span m='63400'>work</span> <span m='63650'>with</span> <span m='63760'>people</span> <span m='64030'>you</span> <span m='64129'>don't</span> <span m='64239'>really</span> <span m='64430'>like.</span> <span m='65840'>You</span> <span m='65960'>always</span> <span m='66450'>keep</span> <span m='66640'>your</span> <span m='66740'>professionalism,</span> <span m='67960'>because</span> <span m='68100'>you</span> <span m='68180'>never</span> <span m='68460'>know</span> <span m='69710'>who you're</span> <span m='69960'>going</span> <span m='70070'>to</span> <span m='70150'>meet</span> <span m='70340'>down</span> <span m='70520'>the</span> <span m='70610'>road.</span> <span m='70950'>And</span> <span m='71020'>that's</span> <span m='71210'>pretty</span> <span m='71370'>much</span> <span m='71700'>how</span> <span m='71840'>I</span> <span m='72090'>got</span> <span m='72260'>this</span> <span m='72400'>position,</span> <span m='72890'>someone</span> <span m='73160'>I</span> <span m='73270'>worked</span> <span m='73520'>with</span> <span m='73770'>20</span> <span m='73980'>years</span> <span m='74240'>ago.</span> <span m='75020'>And</span> <span m='76610'>after</span> <span m='76810'>20</span> <span m='77010'>years</span> <span m='77540'>they</span> <span m='77690'>contacted</span> <span m='78270'>me,</span> <span m='78490'>and</span> <span m='79410'>that's</span> <span m='79670'>why</span> <span m='79860'>I'm</span> <span m='80040'>here</span> <span m='80210'>now.</span> </p><p><span m='81300'>What</span> <span m='81630'>I</span> <span m='81710'>wish</span> <span m='81930'>I</span> <span m='81990'>knew</span> <span m='82130'>in</span> <span m='82200'>high</span> <span m='82380'>school</span> <span m='82680'>was</span> <span m='83680'>life</span> <span m='83930'>is</span> <span m='84060'>not</span> <span m='84210'>a</span> <span m='84250'>race.</span> <span m='84840'>You</span> <span m='84940'>don't</span> <span m='85060'>have</span> <span m='85210'>to</span> <span m='85310'>get</span> <span m='85540'>there</span> <span m='85770'>right</span> <span m='85950'>away.</span> <span m='87320'>It's</span> <span m='87710'>going</span> <span m='87810'>to</span> <span m='87880'>come</span> <span m='88180'>naturally.</span> <span m='88880'>And</span> <span m='91290'>just</span> <span m='91580'>enjoy</span> <span m='92260'>the</span> <span m='92390'>time</span> <span m='92930'>you</span> <span m='93130'>have</span> <span m='94030'>now</span> <span m='94420'>with</span> <span m='94610'>what</span> <span m='94880'>you</span> <span m='94990'>have</span> <span m='95180'>now.</span> <span m='95380'>Don't</span> <span m='95680'>wish</span> <span m='96040'>for</span> <span m='96200'>something</span> <span m='97160'>that</span> <span m='97460'>you</span> <span m='97550'>know--</span> <span m='98650'>Have</span> <span m='98890'>a</span> <span m='98960'>goal,</span> <span m='99360'>but</span> <span m='99520'>don't</span> <span m='99750'>worry</span> <span m='100050'>about</span> <span m='100310'>it</span> <span m='100410'>so</span> <span m='100540'>much.</span> <span m='100910'>Like</span> <span m='101160'>it's</span> <span m='101350'>going</span> <span m='101480'>to</span> <span m='101600'>come</span> <span m='101820'>along</span> <span m='102190'>if</span> <span m='102310'>you're</span> <span m='102670'>persistent.</span> <span m='103510'>Enjoy</span> <span m='104030'>the</span> <span m='104090'>time</span> <span m='104320'>you</span> <span m='104380'>have</span> <span m='104990'>now.</span> </p>","file":{"id":393336,"video_id":"3492350331001","name":"2555-Ernesto-LeatherManager1","duration":106116,"thumbnail_url":null}});