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MARKETING MANAGER, IN-DEPTH: Try And Keep Up With Industry Changes

About this video 

A Marketing Manager for a Plastic Surgeon describes what she likes most about her job, its challenges, how hard it is to get a job in her field, and work-life balance. It's not necessarily difficult to get a job in marketing; it's more challenging to keep it. Try to keep up with industry changes, and stay computer savvy.

Degree: International Studies
Job Title: Marketing Manager & Business Growth Specialist

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='410'>My</span> <span m='800'>favorite</span> <span m='1210'>part</span> <span m='1910'>is</span> <span m='2230'>learning</span> <span m='2600'>something</span> <span m='2890'>new</span> <span m='3170'>all</span> <span m='3410'>the</span> <span m='3510'>time.</span> <span m='4080'>But</span> <span m='4230'>the</span> <span m='4330'>challenge</span> <span m='4820'>is</span> <span m='5130'>that</span> <span m='5240'>it</span> <span m='5360'>changes</span> <span m='5830'>all</span> <span m='6170'>the</span> <span m='6290'>time.</span> <span m='6700'>Marketing</span> <span m='7310'>never</span> <span m='7520'>stays</span> <span m='7710'>the</span> <span m='7850'>same.</span> </p><p><span m='8170'>Everything's</span> <span m='8610'>different.</span> <span m='9060'>And</span> <span m='9170'>the</span> <span m='9250'>internet</span> <span m='9690'>is</span> <span m='10160'>constantly</span> <span m='10730'>changing.</span> <span m='10930'>And</span> <span m='11130'>you</span> <span m='11250'>learn</span> <span m='11480'>new</span> <span m='11650'>things</span> <span m='11950'>all</span> <span m='12030'>the</span> <span m='12110'>time.</span> </p><p><span m='13200'>I</span> <span m='13350'>don't</span> <span m='13520'>think</span> <span m='13760'>it's</span> <span m='13980'>necessarily</span> <span m='14580'>hard</span> <span m='14900'>to</span> <span m='14990'>get</span> <span m='15110'>a</span> <span m='15160'>job</span> <span m='15430'>in</span> <span m='15500'>this</span> <span m='15600'>field.</span> <span m='15910'>Because</span> <span m='16810'>they</span> <span m='17360'>want</span> <span m='17610'>young</span> <span m='17890'>people</span> <span m='18220'>doing</span> <span m='18510'>it.</span> <span m='19000'>But</span> <span m='19530'>it's</span> <span m='19910'>a</span> <span m='20030'>challenge</span> <span m='20750'>to</span> <span m='21210'>maintain</span> <span m='21680'>this</span> <span m='21880'>job.</span> <span m='22340'>And</span> <span m='23300'>try</span> <span m='23620'>and</span> <span m='23960'>keep</span> <span m='24190'>up</span> <span m='24370'>with</span> <span m='24530'>the</span> <span m='24600'>changes.</span> <span m='25780'>You</span> <span m='25930'>have</span> <span m='26120'>to</span> <span m='26220'>be</span> <span m='26460'>IT</span> <span m='27000'>savvy,</span> <span m='27610'>know</span> <span m='28120'>how</span> <span m='28230'>work</span> <span m='28450'>a</span> <span m='28530'>computer,</span> <span m='29160'>and</span> <span m='29380'>know</span> <span m='30030'>all</span> <span m='30290'>about</span> <span m='31180'>search</span> <span m='31570'>engines.</span> </p><p><span m='32980'>My</span> <span m='33310'>work-life</span> <span m='33760'>balance</span> <span m='34130'>is</span> <span m='34280'>pretty</span> <span m='34620'>good.</span> <span m='34920'>I</span> <span m='35090'>work</span> <span m='35380'>8:00</span> <span m='35670'>to</span> <span m='36170'>4:00.</span> <span m='36400'>And I</span> <span m='36650'>never</span> <span m='36980'>have</span> <span m='37130'>to</span> <span m='37200'>take</span> <span m='37410'>work</span> <span m='37590'>home</span> <span m='37760'>with</span> <span m='37910'>me.</span> <span m='38830'>So</span> <span m='39340'>it's</span> <span m='39550'>just</span> <span m='39940'>a</span> <span m='40000'>day</span> <span m='40190'>job.</span> </p>","file":{"id":395416,"video_id":"3514594463001","name":"2571-Caitlin-MarketingBusinessPlasticSurg2","duration":41425,"thumbnail_url":null}});

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