This interviewee is a Marketing Consultant for strategic projects at an IT company, which means that she manages special initiatives to spread the word that her company is a great one to work with. She started her career as a mechanical engineer but then decided to pursue a Master's in Business Administration, which led her to this career path.
Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.
short-term on-the-job training
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