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MARKETING CONSULTANT, IT, IN-DEPTH: You'll Be More Employable If You Specialize

About this video 

This Marketing Consultant for an IT company describes what she likes most about her job, its challenges, and whether it's hard to get a job in her field. "Marketing" can be applied to so many general activities these days, it's better to specialize and make yourself more valuable.

Degree: Mechanical Engineering - Business Administration
Job Title: Senior Marketing Consultant, Strategic Projects

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Indoor, Office, Travel
Personal qualities
Personal Qualities
Analytical skills, Detail oriented, Problem solving skills, Verbal communication skills, Written communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='440'>I</span> <span m='570'>would</span> <span m='730'>say that</span> <span m='860'>the</span> <span m='1060'>favorite</span> <span m='1790'>part</span> <span m='2000'>of</span> <span m='2070'>my</span> <span m='2280'>job</span> <span m='2810'>is</span> <span m='3380'>actually</span> <span m='3750'>solving</span> <span m='4190'>problems.</span> <span m='5170'>And</span> <span m='5390'>that's</span> <span m='5590'>really</span> <span m='5840'>where</span> <span m='5970'>the</span> <span m='6050'>engineer</span> <span m='6520'>in</span> <span m='6610'>me</span> <span m='6730'>comes</span> <span m='7030'>out.</span> <span m='7650'>Sometimes</span> <span m='8039'>the</span> <span m='8109'>problem</span> <span m='8500'>may</span> <span m='8690'>be</span> <span m='9020'>solving</span> <span m='9340'>a</span> <span m='9400'>math</span> <span m='9660'>problem,</span> <span m='10270'>which</span> <span m='10500'>is</span> <span m='10600'>what</span> <span m='10720'>you</span> <span m='10790'>would</span> <span m='10930'>typically</span> <span m='11300'>think</span> <span m='11440'>of</span> <span m='11570'>with</span> <span m='11750'>an</span> <span m='11840'>engineer.</span> </p><p><span m='12460'>But</span> <span m='12980'>there</span> <span m='13130'>are</span> <span m='13150'>a</span> <span m='13220'>lot</span> <span m='13460'>of</span> <span m='13530'>other</span> <span m='13690'>problems</span> <span m='14750'>that</span> <span m='15160'>we</span> <span m='15350'>face</span> <span m='15790'>in</span> <span m='16100'>the</span> <span m='16180'>workplace.</span> <span m='17190'>From</span> <span m='17620'>how</span> <span m='18190'>do</span> <span m='18290'>we</span> <span m='18610'>get</span> <span m='18810'>more</span> <span m='19080'>people</span> <span m='19430'>to</span> <span m='19540'>buy</span> <span m='19830'>what</span> <span m='20000'>we</span> <span m='20110'>want</span> <span m='20310'>to</span> <span m='20420'>sell</span> <span m='20680'>them.</span> <span m='21680'>To</span> <span m='22580'>simple</span> <span m='22930'>things,</span> <span m='23320'>like</span> <span m='25060'>what</span> <span m='25690'>are</span> <span m='25730'>we</span> <span m='25860'>going</span> <span m='26180'>to</span> <span m='26640'>to</span> <span m='26780'>do</span> <span m='27010'>next</span> <span m='27820'>with</span> <span m='27990'>our</span> <span m='28070'>business.</span> </p><p><span m='28940'>So</span> <span m='29230'>all</span> <span m='29420'>of</span> <span m='29500'>those can be</span> <span m='29910'>problems.</span> <span m='30440'>And</span> <span m='30590'>that's</span> <span m='30830'>what</span> <span m='31010'>really</span> <span m='31580'>gets</span> <span m='31750'>me</span> <span m='31910'>excited</span> <span m='32500'>is</span> <span m='32659'>working</span> <span m='32970'>on those</span> <span m='33240'>problems and</span> <span m='33640'>coming</span> <span m='33870'>to</span> <span m='33970'>a</span> <span m='34040'>solution</span> <span m='34640'>and</span> <span m='34770'>solving</span> <span m='35080'>them.</span> <span m='35760'>The</span> <span m='35990'>biggest</span> <span m='36290'>challenge</span> <span m='36690'>that</span> <span m='36840'>we</span> <span m='36980'>face,</span> <span m='37410'>that</span> <span m='37580'>I</span> <span m='37730'>face,</span> <span m='39090'>in</span> <span m='39740'>my</span> <span m='39930'>work,</span> <span m='40600'>is</span> <span m='40730'>probably</span> <span m='42200'>working</span> <span m='42990'>with</span> <span m='43120'>other</span> <span m='43310'>people</span> <span m='43990'>to</span> <span m='44160'>solve</span> <span m='44850'>a</span> <span m='44920'>common</span> <span m='45300'>problem.</span> <span m='46000'>Sometimes</span> <span m='46450'>the</span> <span m='46500'>problem</span> <span m='46790'>that</span> <span m='46920'>I</span> <span m='47090'>have</span> <span m='47980'>isn't</span> <span m='48370'>necessarily</span> <span m='48600'>the</span> <span m='48690'>problem</span> <span m='49010'>that</span> <span m='49120'>someone</span> <span m='49310'>else</span> <span m='49540'>wants</span> <span m='49950'>to</span> <span m='50210'>solve.</span> <span m='50610'>And so</span> <span m='51110'>collaborating</span> <span m='51660'>together</span> <span m='52120'>to</span> <span m='52200'>solve</span> <span m='52560'>those</span> <span m='52770'>problems</span> <span m='54550'>can</span> <span m='54650'>be</span> <span m='54750'>a</span> <span m='54810'>challenge.</span> </p><p><span m='56070'>Just</span> <span m='56280'>like</span> <span m='56430'>any</span> <span m='56660'>field,</span> <span m='56970'>it can</span> <span m='57040'>be</span> <span m='57150'>hard</span> <span m='57410'>to</span> <span m='57470'>find</span> <span m='57730'>work.</span> <span m='58050'>I</span> <span m='58140'>would</span> <span m='58320'>say</span> <span m='58560'>that</span> <span m='58710'>the</span> <span m='58830'>more</span> <span m='59080'>that</span> <span m='59230'>you</span> <span m='59380'>can</span> <span m='59630'>specialize</span> <span m='60420'>and</span> <span m='60540'>set</span> <span m='60740'>yourself</span> <span m='61060'>apart,</span> <span m='61950'>the</span> <span m='62030'>better.</span> <span m='62400'>And</span> <span m='62700'>in</span> <span m='62840'>the</span> <span m='62920'>field</span> <span m='63220'>of</span> <span m='63310'>marketing--</span> <span m='63810'>marketing</span> <span m='64239'>is</span> <span m='64360'>a</span> <span m='64620'>term</span> <span m='64879'>that's thrown</span> <span m='65140'>around</span> <span m='65690'>a</span> <span m='65770'>lot.</span> <span m='66490'>And</span> <span m='66640'>it</span> <span m='66710'>can</span> <span m='66860'>mean</span> <span m='67120'>a</span> <span m='67240'>lot</span> <span m='68010'>of</span> <span m='68100'>different</span> <span m='68410'>things,</span> <span m='69330'>from</span> <span m='69560'>working</span> <span m='69830'>for</span> <span m='69960'>an</span> <span m='70080'>ad</span> <span m='70320'>agency</span> <span m='70830'>and</span> <span m='70950'>making</span> <span m='71290'>TV</span> <span m='71690'>ads,</span> <span m='72370'>to</span> <span m='72870'>running</span> <span m='73130'>a</span> <span m='73180'>brand,</span> <span m='73660'>like</span> <span m='73830'>I</span> <span m='73930'>used</span> <span m='74180'>to</span> <span m='74260'>do,</span> <span m='75350'>like</span> <span m='75810'>a</span> <span m='76160'>well</span> <span m='76370'>known</span> <span m='76550'>brand,</span> <span m='76880'>like</span> <span m='77270'>at</span> <span m='77600'>Kraft.</span> <span m='78720'>To</span> <span m='79750'>working</span> <span m='80040'>for</span> <span m='80370'>a</span> <span m='80440'>business,</span> <span m='80950'>selling</span> <span m='81240'>things</span> <span m='81510'>to other</span> <span m='81700'>businesses.</span> <span m='83700'>All</span> <span m='83940'>of</span> <span m='84060'>those</span> <span m='84410'>things</span> <span m='86900'>can</span> <span m='87100'>be</span> <span m='87200'>marketing.</span> </p><p><span m='87670'>So</span> <span m='87780'>the</span> <span m='87860'>point</span> <span m='88240'>is</span> <span m='88800'>it</span> <span m='88900'>can</span> <span m='89010'>be</span> <span m='89120'>hard</span> <span m='89580'>if</span> <span m='89690'>you</span> <span m='89780'>don't</span> <span m='89980'>specialize</span> <span m='90620'>in</span> <span m='90710'>a</span> <span m='90760'>certain</span> <span m='91080'>area.</span> <span m='91650'>And</span> <span m='91790'>I</span> <span m='91860'>would</span> <span m='92000'>encourage</span> <span m='92460'>you</span> <span m='92630'>to</span> <span m='92850'>look</span> <span m='93060'>for</span> <span m='93240'>area</span> <span m='93530'>to</span> <span m='93900'>excel</span> <span m='94350'>in.</span> <span m='94820'>And</span> <span m='95030'>be</span> <span m='95180'>the</span> <span m='95260'>best that</span> <span m='95490'>you</span> <span m='95660'>can</span> <span m='95780'>be</span> <span m='95940'>in</span> <span m='96030'>that</span> <span m='96210'>area,</span> <span m='96640'>and</span> <span m='96730'>you'll</span> <span m='96840'>have</span> <span m='96960'>a</span> <span m='97010'>better</span> <span m='97230'>chance</span> <span m='97460'>of</span> <span m='97540'>finding</span> <span m='97810'>a</span> <span m='97840'>job.</span> </p>","file":{"id":396565,"video_id":"3522314954001","name":"2604-Noel-SeniorMarketingIT2","duration":98685,"thumbnail_url":null}});

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