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START-UP CONSULTANT: Combines Engineering Expertise And People Skills

About this video 

After earning an engineering degree, Bradford realized he was a people-person and moved into marketing and business development. But his engineering expertise give him an advantage; he can really understand the product.

Degree: Biochemical Engineering
Job Title: Start-Up Consultant & Entrepreneur

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Varies Widely, Full-time, Long hours
Typical workplace
Typical workplace
Home, Indoor, Office, Remote
Personal qualities
Personal Qualities
Adventurous, Courageous, Creativity, Leadership ability, Problem solving skills, Public speaking ability, Teamwork, Verbal communication skills, Networking, Organizational skills, People skills

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='130'>My</span> <span m='220'>name</span> <span m='370'>is</span> <span m='480'>Bradford</span> <span m='920'>Lee.</span> <span m='1910'>I am</span> <span m='2310'>a</span> <span m='2510'>start-up</span> <span m='2910'>consultant</span> <span m='3370'>and</span> <span m='3830'>entrepreneur.</span> <span m='6100'>I</span> <span m='6190'>started</span> <span m='6550'>off</span> <span m='6750'>as</span> <span m='6910'>an</span> <span m='7020'>engineer,</span> <span m='7660'>and</span> <span m='7850'>then I</span> <span m='7910'>moved</span> <span m='8200'>into</span> <span m='9210'>marketing,</span> <span m='9840'>business</span> <span m='10120'>development,</span> <span m='11310'>and</span> <span m='11480'>then</span> <span m='11890'>at</span> <span m='11970'>big</span> <span m='12220'>companies.</span> <span m='13680'>But</span> <span m='14240'>I</span> <span m='14490'>wanted</span> <span m='15360'>the</span> <span m='15380'>real</span> <span m='15620'>challenge</span> <span m='16149'>of</span> <span m='16290'>trying</span> <span m='16570'>to</span> <span m='17240'>start</span> <span m='17550'>something</span> <span m='17850'>on</span> <span m='17930'>my</span> <span m='18160'>own.</span> <span m='19455'>And</span> <span m='19930'>being</span> <span m='20670'>an</span> <span m='20730'>entrepreneur</span> <span m='21320'>and</span> <span m='21720'>trying</span> <span m='21980'>to</span> <span m='22030'>do</span> <span m='22170'>it</span> <span m='22240'>on</span> <span m='22390'>your</span> <span m='22690'>own</span> <span m='22860'>is</span> <span m='23310'>the</span> <span m='23390'>best</span> <span m='23620'>way</span> <span m='23730'>to</span> <span m='23790'>get</span> <span m='23950'>that</span> <span m='24430'>challenge.</span> </p><p><span m='25130'>A</span> <span m='25550'>typical</span> <span m='25920'>day</span> <span m='26180'>in</span> <span m='26330'>my</span> <span m='26550'>day--</span> <span m='26880'>I</span> <span m='26960'>would</span> <span m='27070'>say,</span> <span m='28430'>because</span> <span m='29020'>I'm</span> <span m='29290'>an</span> <span m='29530'>entrepreneur,</span> <span m='29850'>but</span> <span m='30450'>a</span> <span m='30570'>start-up</span> <span m='30930'>consultant,</span> <span m='32020'>that</span> <span m='32159'>I</span> <span m='32210'>don't</span> <span m='32360'>actually</span> <span m='32650'>have</span> <span m='32770'>to</span> <span m='32860'>develop</span> <span m='33140'>a</span> <span m='33190'>product.</span> <span m='33840'>Well,</span> <span m='34050'>I do</span> <span m='34160'>have</span> <span m='34280'>to</span> <span m='34370'>develop</span> <span m='34600'>a</span> <span m='34630'>product,</span> <span m='35040'>and the</span> <span m='35120'>product</span> <span m='35530'>is</span> <span m='35880'>myself</span> <span m='37020'>and</span> <span m='37320'>how</span> <span m='37460'>I</span> <span m='37530'>market</span> <span m='37880'>myself.</span> <span m='38750'>But</span> <span m='38890'>that's</span> <span m='39080'>not</span> <span m='39230'>as</span> <span m='39330'>hard</span> <span m='39590'>as</span> <span m='40220'>an</span> <span m='40570'>entrepreneur</span> <span m='40967'>who</span> <span m='41364'>has a</span> <span m='41761'>tech</span> <span m='42160'>solution,</span> <span m='42485'>right?</span> <span m='42647'>So</span> <span m='42810'>I</span> <span m='42910'>would</span> <span m='43000'>expect</span> <span m='43290'>their</span> <span m='43470'>day</span> <span m='43700'>to be</span> <span m='43840'>more</span> <span m='44930'>dealing</span> <span m='45430'>with</span> <span m='45510'>the</span> <span m='45590'>actual</span> <span m='45840'>product.</span> </p><p><span m='46350'>So</span> <span m='46530'>my</span> <span m='46770'>day is</span> <span m='47100'>more</span> <span m='47540'>about</span> <span m='47980'>sales</span> <span m='48370'>and</span> <span m='48760'>marketing.</span> <span m='50790'>It's</span> <span m='50970'>all</span> <span m='51130'>about</span> <span m='52980'>trying</span> <span m='53210'>to</span> <span m='53320'>distill</span> <span m='54560'>what</span> <span m='54850'>the</span> <span m='54910'>best</span> <span m='55150'>qualities</span> <span m='55520'>of</span> <span m='55600'>myself</span> <span m='56070'>are</span> <span m='56420'>and</span> <span m='56530'>how</span> <span m='56740'>I</span> <span m='56850'>can</span> <span m='57020'>help</span> <span m='57300'>somebody</span> <span m='57620'>else,</span> <span m='58350'>and</span> <span m='58480'>then</span> <span m='58830'>selling</span> <span m='59230'>them</span> <span m='59540'>on</span> <span m='60300'>how</span> <span m='60540'>those qualities</span> <span m='61017'>can help</span> <span m='61494'>them</span> <span m='61971'>achieve</span> <span m='62448'>whatever</span> <span m='62925'>goals</span> <span m='63402'>their</span> <span m='63879'>looking to do.</span> </p><p><span m='65310'>I</span> <span m='65470'>was</span> <span m='65640'>always</span> <span m='65840'>good</span> <span m='65980'>at</span> <span m='66050'>math</span> <span m='66250'>and</span> <span m='66360'>science.</span> <span m='68920'>And</span> <span m='69240'>my</span> <span m='69480'>dad</span> <span m='69690'>was</span> <span m='69820'>an</span> <span m='69890'>engineer,</span> <span m='70450'>so</span> <span m='70800'>I</span> <span m='70950'>went</span> <span m='71160'>to</span> <span m='71530'>be an</span> <span m='71873'>engineer.</span> <span m='72560'>I</span> <span m='72680'>was</span> <span m='72840'>very</span> <span m='73080'>interested</span> <span m='73630'>in</span> <span m='74700'>medicine.</span> <span m='75625'>And</span> <span m='76090'>so</span> <span m='76555'>I</span> <span m='77020'>went to become</span> <span m='77485'>a bioengineer.</span> <span m='77950'>So that</span> <span m='78415'>was my</span> <span m='78880'>major.</span> <span m='79530'>But</span> <span m='80410'>quickly</span> <span m='81160'>after</span> <span m='81650'>leaving</span> <span m='81940'>college</span> <span m='82400'>and</span> <span m='82510'>starting</span> <span m='82790'>my</span> <span m='82890'>job,</span> <span m='83340'>I</span> <span m='84930'>realized</span> <span m='85430'>that</span> <span m='86330'>I</span> <span m='86770'>like</span> <span m='86990'>talking</span> <span m='87300'>to</span> <span m='87340'>people.</span> <span m='87705'>I</span> <span m='88070'>like</span> <span m='89440'>the</span> <span m='89590'>social</span> <span m='90020'>aspects</span> <span m='90530'>of</span> <span m='90660'>my</span> <span m='90800'>job,</span> <span m='91670'>and</span> <span m='91820'>although</span> <span m='92070'>I</span> <span m='92180'>am</span> <span m='92370'>very</span> <span m='92590'>analytical,</span> <span m='93350'>I</span> <span m='93770'>want to get</span> <span m='94190'>out there</span> <span m='94390'>and talk to people.</span> </p><p><span m='94820'>So</span> <span m='95030'>that's</span> <span m='95230'>why</span> <span m='95340'>I</span> <span m='95360'>moved</span> <span m='95690'>to</span> <span m='96470'>marketing</span> <span m='97030'>and business</span> <span m='97300'>development.</span> <span m='99050'>I</span> <span m='99190'>still got to</span> <span m='99560'>use</span> <span m='99790'>my</span> <span m='99930'>engineering</span> <span m='100570'>technical</span> <span m='101330'>background</span> <span m='101810'>by</span> <span m='101990'>understanding</span> <span m='102295'>the</span> <span m='102600'>product,</span> <span m='103190'>but</span> <span m='105040'>being in</span> <span m='105320'>marketing</span> <span m='105740'>allowed</span> <span m='106030'>me</span> <span m='106160'>to</span> <span m='106300'>basically</span> <span m='106670'>go</span> <span m='106840'>talk</span> <span m='107100'>to people about</span> <span m='107515'>that product.</span> <span m='107930'>So</span> <span m='108580'>I</span> <span m='108670'>would</span> <span m='108800'>translate</span> <span m='109290'>my</span> <span m='109440'>knowledge</span> <span m='110060'>as</span> <span m='110500'>an</span> <span m='110610'>engineer</span> <span m='111480'>and</span> <span m='112710'>use</span> <span m='113120'>my</span> <span m='113920'>social</span> <span m='114940'>abilities</span> <span m='115800'>to</span> <span m='115980'>basically</span> <span m='116540'>explain</span> <span m='118060'>the</span> <span m='118530'>technical</span> <span m='118960'>aspects</span> <span m='119820'>to</span> <span m='120020'>our</span> <span m='120140'>customers.</span> </p><p><span m='121620'>That</span> <span m='121780'>was</span> <span m='121920'>all</span> <span m='122070'>done</span> <span m='122310'>within</span> <span m='123140'>a</span> <span m='123220'>big</span> <span m='123620'>company,</span> <span m='124450'>and</span> <span m='125020'>like</span> <span m='125200'>I</span> <span m='125220'>mentioned</span> <span m='125510'>before,</span> <span m='126410'>I</span> <span m='126520'>wanted</span> <span m='126720'>the</span> <span m='126840'>challenge</span> <span m='127440'>of</span> <span m='127650'>not</span> <span m='127890'>having</span> <span m='128330'>everything</span> <span m='128919'>set</span> <span m='129180'>up</span> <span m='129280'>for</span> <span m='129380'>me,</span> <span m='129690'>and</span> <span m='129789'>having</span> <span m='130030'>someone</span> <span m='130830'>tell</span> <span m='131060'>me</span> <span m='131270'>what</span> <span m='132510'>I</span> <span m='132980'>needed</span> <span m='133210'>to</span> <span m='133280'>do,</span> <span m='133710'>or what</span> <span m='133925'>was</span> <span m='134140'>going to be the</span> <span m='134200'>best</span> <span m='135960'>things</span> <span m='136350'>to</span> <span m='136510'>do</span> <span m='136720'>to</span> <span m='137130'>reach</span> <span m='137310'>a</span> <span m='137370'>certain</span> <span m='137680'>goal.</span> <span m='138340'>I</span> <span m='138450'>wanted</span> <span m='138730'>to</span> <span m='138810'>basically</span> <span m='139230'>go out</span> <span m='139530'>on</span> <span m='139580'>my</span> <span m='139770'>own</span> <span m='140456'>and</span> <span m='140800'>figure</span> <span m='141070'>it out</span> <span m='141170'>myself.</span> </p><p><span m='141590'>So</span> <span m='143220'>I</span> <span m='143470'>still</span> <span m='143780'>like</span> <span m='144060'>the</span> <span m='144370'>social</span> <span m='144740'>aspects.</span> <span m='146090'>Earlier,</span> <span m='146420'>I</span> <span m='146470'>said</span> <span m='146980'>sales</span> <span m='147270'>and</span> <span m='147340'>marketing--</span> <span m='147750'>that's</span> <span m='147870'>a</span> <span m='147940'>lot</span> <span m='148150'>of what</span> <span m='148360'>I</span> <span m='148440'>do.</span> <span m='148910'>But</span> <span m='149380'>now,</span> <span m='149800'>not</span> <span m='150030'>having</span> <span m='150700'>an</span> <span m='151040'>infrastructure</span> <span m='151750'>is</span> <span m='151930'>kind</span> <span m='152140'>of</span> <span m='153130'>the</span> <span m='153200'>biggest</span> <span m='153440'>challenge</span> <span m='153810'>in</span> <span m='153870'>trying</span> <span m='154090'>to</span> <span m='154140'>figure</span> <span m='154460'>out</span> <span m='154800'>and</span> <span m='155140'>prioritize</span> <span m='156350'>what</span> <span m='156510'>I</span> <span m='156610'>need</span> <span m='156800'>to</span> <span m='156860'>do</span> <span m='157240'>to</span> <span m='157575'>move</span> <span m='157910'>my</span> <span m='158120'>business</span> <span m='158520'>along</span> <span m='158835'>without</span> <span m='159150'>the help</span> <span m='159632'>of</span> <span m='160114'>a big</span> <span m='160596'>company.</span> </p><p><span m='163006'>What</span> <span m='163490'>I</span> <span m='163670'>wish</span> <span m='163910'>I</span> <span m='163980'>would</span> <span m='164140'>have</span> <span m='164240'>done</span> <span m='164750'>is</span> <span m='165320'>gone</span> <span m='165980'>out</span> <span m='166270'>and</span> <span m='166950'>networked</span> <span m='167390'>more.</span> <span m='168940'>And</span> <span m='170960'>before,</span> <span m='171335'>I always</span> <span m='171810'>thought that</span> <span m='172240'>networking</span> <span m='172730'>was</span> <span m='172900'>just</span> <span m='173110'>so</span> <span m='175440'>lame,</span> <span m='175860'>I</span> <span m='176130'>guess.</span> <span m='177190'>But</span> <span m='178180'>it's</span> <span m='178390'>only</span> <span m='178630'>lame</span> <span m='178870'>if you</span> <span m='179130'>think</span> <span m='179340'>about</span> <span m='179620'>it</span> <span m='179750'>as</span> <span m='179940'>in,</span> <span m='180430'>you're</span> <span m='180925'>networking</span> <span m='181420'>with people</span> <span m='181915'>because</span> <span m='182410'>you</span> <span m='182905'>need something.</span> <span m='183900'>So</span> <span m='184160'>if</span> <span m='184420'>you're</span> <span m='184940'>actually</span> <span m='185310'>out</span> <span m='185540'>there and</span> <span m='185790'>interested</span> <span m='186310'>in</span> <span m='186390'>what</span> <span m='186500'>other</span> <span m='186700'>people</span> <span m='186930'>are</span> <span m='186990'>doing,</span> <span m='187320'>you</span> <span m='187470'>have</span> <span m='187600'>no</span> <span m='187760'>idea.</span> <span m='188670'>You</span> <span m='188860'>can</span> <span m='189050'>meet</span> <span m='189320'>so</span> <span m='189480'>many different</span> <span m='189710'>people,</span> <span m='190410'>and</span> <span m='190730'>you</span> <span m='190820'>don't</span> <span m='190970'>even</span> <span m='191120'>know</span> <span m='191270'>who</span> <span m='191550'>you're</span> <span m='191650'>going</span> <span m='191790'>to</span> <span m='192200'>meet</span> <span m='192250'>and</span> <span m='192860'>how</span> <span m='193170'>they're going</span> <span m='193220'>to be</span> <span m='193320'>able</span> <span m='193470'>to</span> <span m='193510'>help</span> <span m='193750'>you.</span> </p><p><span m='194080'>And if</span> <span m='194460'>you</span> <span m='194560'>take</span> <span m='194800'>it</span> <span m='195580'>as</span> <span m='197420'>that</span> <span m='197670'>mindset</span> <span m='198180'>as</span> <span m='198310'>opposed</span> <span m='198590'>to,</span> <span m='198690'>look,</span> <span m='198900'>I'm</span> <span m='199000'>just</span> <span m='199160'>going</span> <span m='199320'>out and</span> <span m='199470'>talking</span> <span m='199690'>to</span> <span m='199820'>people</span> <span m='200020'>because</span> <span m='200240'>I</span> <span m='200290'>want</span> <span m='200630'>something,</span> <span m='201730'>I</span> <span m='201830'>think</span> <span m='202010'>you'll</span> <span m='202070'>get</span> <span m='202220'>a</span> <span m='202280'>lot</span> <span m='202500'>more out of</span> <span m='202870'>networking.</span> <span m='203480'>And</span> <span m='203820'>it</span> <span m='204160'>really</span> <span m='204430'>does</span> <span m='205050'>go</span> <span m='205470'>on</span> <span m='206440'>to</span> <span m='206710'>show</span> <span m='207420'>later</span> <span m='207710'>on</span> <span m='208770'>that</span> <span m='209430'>you</span> <span m='209530'>will</span> <span m='209920'>definitely</span> <span m='210330'>meet</span> <span m='210620'>people</span> <span m='211045'>that</span> <span m='211470'>you</span> <span m='211670'>never</span> <span m='212090'>thought</span> <span m='212620'>could</span> <span m='212810'>have helped</span> <span m='213080'>you.</span> <span m='213500'>And</span> <span m='213920'>if you really show</span> <span m='214200'>an interest in</span> <span m='214690'>what</span> <span m='214830'>they're</span> <span m='214930'>doing,</span> <span m='215610'>I</span> <span m='215680'>think</span> <span m='215820'>it'll</span> <span m='216280'>be</span> <span m='216530'>very</span> <span m='216970'>easy</span> <span m='217200'>to</span> <span m='217270'>make</span> <span m='217470'>connections</span> <span m='217932'>with people</span> <span m='218394'>that will help you</span> <span m='218856'>later on.</span> <span m='219780'>So</span> <span m='219930'>there</span> <span m='220080'>is</span> <span m='220150'>something</span> <span m='220450'>to</span> <span m='220510'>be</span> <span m='220810'>said</span> <span m='221110'>about</span> <span m='221410'>networking,</span> <span m='221710'>I think.</span> <span m='222910'>Let's not</span> <span m='223210'>call</span> <span m='223810'>it</span> <span m='224110'>\"networking.\"</span> </p>","file":{"id":195542,"video_id":"2708484190001","name":"61228209","duration":225535,"thumbnail_url":null}});