× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 2660431221001 2707848333001 vs 5249e2cae4b0921783fcebfb 1592194044001
Tags:

PR ACCOUNT MANAGER, App Development: Also A Graphic Designer And Event Planner

About this video 

Jen, a public relations Account Manager at Appency, helps app developers advertise their products; she also uses her graphic design and meeting planning skills to help her clients succeed.

Degree: Graphic Design
Job Title: Account Manager
Employer: Appency

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='120'>My</span> <span m='350'>name</span> <span m='590'>is</span> <span m='770'>Jen</span> <span m='1210'>Gross,</span> <span m='1540'>I work for</span> <span m='1890'>Appency,</span> <span m='2240'>which</span> <span m='2440'>is a</span> <span m='2690'>PR</span> <span m='3110'>and</span> <span m='3180'>marketing</span> <span m='3580'>firm up in</span> <span m='4073'>Sacramento,</span> <span m='4566'>California.</span> <span m='5840'>We</span> <span m='6060'>do</span> <span m='7400'>marketing</span> <span m='7830'>and</span> <span m='8060'>public</span> <span m='8380'>relations</span> <span m='8880'>for</span> <span m='9200'>app</span> <span m='9530'>developers,</span> <span m='9805'>and</span> <span m='10080'>we</span> <span m='10580'>help</span> <span m='10750'>them</span> <span m='11310'>by</span> <span m='11650'>getting</span> <span m='11760'>press</span> <span m='12010'>releases</span> <span m='12340'>out and</span> <span m='12610'>telling</span> <span m='12960'>people</span> <span m='13350'>about</span> <span m='13770'>what</span> <span m='14840'>their</span> <span m='15010'>apps,</span> <span m='15600'>and</span> <span m='17516'>making</span> <span m='17999'>sure that they</span> <span m='18965'>get the</span> <span m='19448'>download</span> <span m='19931'>numbers and the</span> <span m='20414'>revenue that</span> <span m='20900'>they</span> <span m='21030'>want.</span> <span m='23010'>I</span> <span m='23230'>also</span> <span m='23610'>am</span> <span m='23850'>a</span> <span m='24040'>graphic</span> <span m='24330'>designer</span> <span m='24720'>and</span> <span m='24870'>a meeting</span> <span m='25190'>planner.</span> <span m='25510'>So</span> <span m='25740'>I will</span> <span m='25950'>also</span> <span m='26310'>do</span> <span m='26500'>graphic</span> <span m='26850'>design</span> <span m='27240'>for</span> <span m='27500'>any</span> <span m='27670'>clients</span> <span m='28180'>that</span> <span m='29370'>need</span> <span m='29830'>help</span> <span m='30070'>with</span> <span m='30190'>your</span> <span m='30370'>apps,</span> <span m='30670'>or</span> <span m='31120'>need</span> <span m='31240'>help with</span> <span m='31570'>advertising,</span> <span m='32250'>need</span> <span m='32530'>help with</span> <span m='34080'>pretty</span> <span m='34800'>much</span> <span m='35000'>anything</span> <span m='35460'>under</span> <span m='35620'>the</span> <span m='35720'>sun.</span> <span m='36510'>Screenshots,</span> <span m='37510'>posters,</span> <span m='38260'>postcards.</span> </p><p><span m='39800'>I</span> <span m='40060'>also</span> <span m='40370'>am</span> <span m='40500'>a</span> <span m='40560'>meeting</span> <span m='40860'>planner,</span> <span m='41430'>I've</span> <span m='41902'>had</span> <span m='42374'>about five</span> <span m='42846'>and a half years</span> <span m='43318'>of</span> <span m='43790'>experience</span> <span m='44262'>from</span> <span m='44734'>that.</span> <span m='45206'>Any sort of</span> <span m='45678'>events,</span> <span m='46150'>dinners,</span> <span m='48038'>I can</span> <span m='48510'>even plan</span> <span m='48982'>a trade</span> <span m='49470'>show like</span> <span m='49770'>this one,</span> <span m='50190'>if</span> <span m='50300'>I</span> <span m='50390'>wanted</span> <span m='50640'>to.</span> <span m='51030'>But</span> <span m='51385'>I</span> <span m='51740'>didn't</span> <span m='51990'>actually</span> <span m='52110'>plan this</span> <span m='52240'>one.</span> </p><p><span m='54170'>My</span> <span m='54590'>path</span> <span m='54850'>was</span> <span m='55140'>kind</span> <span m='55320'>of</span> <span m='55410'>interesting.</span> <span m='55790'>I</span> <span m='55880'>majored</span> <span m='56320'>in</span> <span m='56530'>graphic</span> <span m='56800'>design at</span> <span m='57110'>Sacramento</span> <span m='57660'>State.</span> <span m='58834'>I</span> <span m='59760'>was</span> <span m='59940'>in</span> <span m='60120'>the</span> <span m='60200'>printing</span> <span m='60460'>industry</span> <span m='60820'>for</span> <span m='60960'>about</span> <span m='61220'>two</span> <span m='61320'>years,</span> <span m='61820'>and</span> <span m='62300'>then</span> <span m='62570'>decided</span> <span m='62960'>it</span> <span m='63060'>wasn't</span> <span m='63310'>for</span> <span m='63410'>me.</span> <span m='63640'>So</span> <span m='63910'>I</span> <span m='64060'>started</span> <span m='64370'>volunteering</span> <span m='65040'>as</span> <span m='66040'>an</span> <span m='66120'>event</span> <span m='66410'>coordinator</span> <span m='67040'>for</span> <span m='67420'>basic</span> <span m='68380'>non-profits</span> <span m='68845'>that</span> <span m='69310'>wanted</span> <span m='69620'>help,</span> <span m='69940'>either</span> <span m='70160'>on-site</span> <span m='71330'>or</span> <span m='72700'>with</span> <span m='74016'>events</span> <span m='74362'>that they</span> <span m='74710'>had</span> <span m='75070'>in</span> <span m='75220'>the</span> <span m='75440'>area.</span> <span m='76642'>And</span> <span m='76990'>then</span> <span m='77130'>I</span> <span m='77220'>eventually</span> <span m='77670'>got</span> <span m='77990'>a</span> <span m='78050'>job</span> <span m='78490'>as</span> <span m='78790'>a</span> <span m='78840'>marketing</span> <span m='79180'>coordinator,</span> <span m='79620'>which</span> <span m='79870'>was</span> <span m='80120'>basically</span> <span m='81390'>planning</span> <span m='81720'>golf</span> <span m='81940'>tournament</span> <span m='82480'>and</span> <span m='83550'>small</span> <span m='83950'>events</span> <span m='84180'>like</span> <span m='84350'>that,</span> <span m='84640'>and</span> <span m='84730'>then</span> <span m='84840'>eventually</span> <span m='85150'>I</span> <span m='85190'>got</span> <span m='85450'>into</span> <span m='85550'>conference</span> <span m='85990'>planning.</span> </p><p><span m='86860'>I</span> <span m='86990'>have</span> <span m='87560'>a</span> <span m='87820'>CMP</span> <span m='88130'>after</span> <span m='88380'>my</span> <span m='88705'>name.</span> <span m='89030'>So</span> <span m='89210'>it's</span> <span m='89500'>a</span> <span m='89620'>certified meeting</span> <span m='90020'>professional.</span> <span m='90410'>I</span> <span m='90470'>took</span> <span m='90650'>a</span> <span m='90700'>test,</span> <span m='91770'>if any of</span> <span m='91880'>you are</span> <span m='92080'>interested</span> <span m='92450'>in</span> <span m='92540'>that.</span> <span m='93450'>And</span> <span m='95530'>that's</span> <span m='95800'>basically</span> <span m='97000'>kind of</span> <span m='97300'>just</span> <span m='97470'>the</span> <span m='97600'>recognition</span> <span m='98140'>at</span> <span m='98240'>the</span> <span m='98370'>end</span> <span m='98490'>of</span> <span m='98560'>the</span> <span m='98630'>name</span> <span m='98960'>that</span> <span m='99260'>says</span> <span m='99460'>that</span> <span m='99610'>you are</span> <span m='99750'>really</span> <span m='100000'>dedicated</span> <span m='100520'>to</span> <span m='101280'>your</span> <span m='101430'>craft</span> <span m='102260'>as</span> <span m='102450'>a</span> <span m='102500'>meeting</span> <span m='102760'>planner.</span> <span m='103500'>I</span> <span m='103610'>do</span> <span m='103740'>not</span> <span m='104010'>plan</span> <span m='104270'>weddings,</span> <span m='104530'>though.</span> <span m='105420'>But</span> <span m='105710'>you could</span> <span m='106000'>totally</span> <span m='106420'>get into</span> <span m='106610'>that</span> <span m='106860'>if</span> <span m='106940'>you</span> <span m='107050'>want</span> <span m='107200'>to</span> <span m='107240'>do.</span> </p><p><span m='110460'>What I</span> <span m='110650'>wish</span> <span m='110880'>people</span> <span m='111220'>would have</span> <span m='111420'>told</span> <span m='111720'>me</span> <span m='111850'>when</span> <span m='112000'>I</span> <span m='112050'>started</span> <span m='112320'>my</span> <span m='112430'>career,</span> <span m='113160'>or</span> <span m='113280'>what</span> <span m='113430'>I</span> <span m='113490'>could</span> <span m='113660'>tell</span> <span m='113880'>you</span> <span m='114250'>is</span> <span m='114480'>that</span> <span m='115090'>don't</span> <span m='115360'>take</span> <span m='115840'>the</span> <span m='115950'>first</span> <span m='116300'>path</span> <span m='116570'>that you</span> <span m='116870'>take.</span> <span m='117560'>Like</span> <span m='117740'>me,</span> <span m='117960'>I've</span> <span m='118130'>had</span> <span m='118390'>about</span> <span m='118640'>three.</span> <span m='119060'>I'm</span> <span m='119350'>now in</span> <span m='119460'>public</span> <span m='119720'>relations,</span> <span m='120310'>and</span> <span m='120480'>I</span> <span m='120550'>started</span> <span m='120920'>as a graphic</span> <span m='121410'>designer.</span> <span m='122180'>Be</span> <span m='122330'>flexible,</span> <span m='123950'>open</span> <span m='124150'>yourself</span> <span m='124430'>up</span> <span m='124580'>to</span> <span m='124730'>other</span> <span m='124920'>opportunities</span> <span m='125480'>that</span> <span m='125610'>might</span> <span m='125860'>arise</span> <span m='126150'>that</span> <span m='126300'>you</span> <span m='126380'>might</span> <span m='126530'>have</span> <span m='126670'>strengths</span> <span m='127030'>in,</span> <span m='127960'>and</span> <span m='128150'>recognize</span> <span m='128740'>that</span> <span m='129210'>your</span> <span m='129560'>first</span> <span m='129800'>choice</span> <span m='130070'>might</span> <span m='130460'>not</span> <span m='130500'>be</span> <span m='131830'>what</span> <span m='131980'>you</span> <span m='132070'>majored</span> <span m='132430'>in</span> <span m='133020'>as</span> <span m='133260'>your</span> <span m='133460'>final</span> <span m='133750'>career</span> <span m='134200'>and</span> <span m='134993'>probably--</span> <span m='136370'>you</span> <span m='136510'>change</span> <span m='136900'>careers as</span> <span m='137160'>an</span> <span m='137270'>adult</span> <span m='137630'>probably</span> <span m='137915'>about</span> <span m='138200'>five</span> <span m='138250'>times.</span> <span m='138550'>So</span> <span m='138800'>don't</span> <span m='139040'>be</span> <span m='139170'>shocked</span> <span m='140420'>if</span> <span m='140650'>you</span> <span m='140840'>get</span> <span m='141040'>into</span> <span m='141340'>something</span> <span m='141730'>that</span> <span m='141990'>you</span> <span m='142250'>just</span> <span m='142530'>aren't</span> <span m='142790'>into</span> <span m='142980'>that</span> <span m='143080'>you</span> <span m='143180'>thought you</span> <span m='143490'>would be.</span> <span m='143910'>So</span> <span m='144910'>thank</span> <span m='145110'>you</span> <span m='145210'>for</span> <span m='145290'>your</span> <span m='145400'>time.</span> </p>","file":{"id":195528,"video_id":"2707783016001","name":"60928601","duration":146367,"thumbnail_url":null}});