PathSource - PUBLIC RELATIONS ACCOUNT MANAGER: It's Important To Put Yourself Out There

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PUBLIC RELATIONS ACCOUNT MANAGER: It's Important To Put Yourself Out There

About this video

Paige, a PR Account Manager for Appency, helps app developers craft their message to the public; this includes writing press releases, building relationships, and planning media and social networking.

Degree: Communication and Media Studies - Public Relations, Advertising, and Applied Communication

Job Title: Account Manager

Employer: Appency

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement

Recommended by The Public Relations Society of America.

Quick Facts

Average salary

National Statistic Change Location

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$30,000 - $165,000

Projected Job Growth

20 to 25 percent

Typical schedule

Full-time, Long hours, Flexible

Typical workplace

Office, Home, Indoor

Personal Qualities

Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

Educational Path

Education Requirement

Bachelor's degree

Recommended Education Degree

Bachelor's degree

Recommended Majors

Public Relations
Writing
Communication
Marketing
Business Administration and Management
Business
Business and Management
Economics
Finance
Psychology
Journalism
Sales and Marketing

Related Careers

Advertising Sales Agents
Advertising
Promotions
and Marketing Managers
Demonstrators and Product Promoters
Editors
Market Research Analysts
Multimedia Artists and Animators
Producers and Directors
Wholesale and Manufacturing Sales Representatives
Writers and Authors

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P3.instances[0].transcript.parse_transcript_data({"transcript":"Hi, my name is Paige Kirchubel, and I work for Appency, which is a marketing and PR firm that specializes specifically for apps with in the iOS or Android market. On a day to day basis, we handle everything from writing press releases, pitching to press, building relationships, Taking a? Look at the apps, working with the clients to maintain their perspective of what it is exactly want from us, as far as the agency goes, and many other things in regards to the press. So doing media planning, or creating social reports. Having some sort of implementation into the social network, like Facebook or Twitter, to help have the client have a better view out in the public for the users to then go and download their app. The next question I have is, what was my educational path? So, my career started when I was in high school. I had discovered that I really liked talking to people. So I did went to Sac State, and I chose to have a degree in communications with an emphasis on public relations. So I really got to go into it, and do a lot of one on one, working with actual people in the press. And from there it just kind of furthered my passion for being able to continue what I like to do, and to actually having a career in public relations. When I first started, I wish I would've know how friendly and easygoing people are. Because you always so intimidated to go up to people and talk to them. And really, within the market, you just have to put yourself out there. And a lot of times you're going to get that positive feedback back. And never be afraid to make that first initial step, because it's always welcomed by anybody, and they do appreciate your efforts putting it out there. Thank you. ","file":{"id":195526,"video_id":"2707782971001","name":"60925166","duration":91818,"thumbnail_url":null}});