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CREATIVE DIRECTOR/EXPERIENCE DESIGN: Making Ideas Come True

About this video 

Katie is a Creative Director for a branding agency. Katie has had numerous jobs before her current one and suggests you do something that you love doing. Katie also goes into detail about her career and educational path, and also what she wished she knew before starting her job.

School: Syracuse University
Job Title: Creative Director

Job Summary: Advertising Sales Agents

Job Description

Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts. Advertising sales agents work under pressure to meet sales quotas.

On-the-Job Training

Moderate-term on-the-job training

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$25,000 - $100,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Irregular
Typical workplace
Typical workplace
Outdoor, Home, Indoor, Office, Travel
Personal qualities
Personal Qualities
Networking, Organizational skills, Public speaking ability, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='130'>My</span> <span m='220'>name's</span> <span m='450'>Katie</span> <span m='700'>O'Brien.</span> <span m='1170'>I'm</span> <span m='1320'>a</span> <span m='1380'>creative</span> <span m='1650'>director</span> <span m='1920'>at</span> <span m='2190'>FreemanXP,</span> <span m='3920'>and</span> <span m='4200'>I</span> <span m='4280'>come</span> <span m='4430'>up</span> <span m='4530'>with</span> <span m='4640'>experiences</span> <span m='5320'>for</span> <span m='5600'>live</span> <span m='5820'>events.</span> </p><p><span m='6520'>A</span> <span m='6660'>typical</span> <span m='7150'>day.</span> <span m='7400'>Well, I'm</span> <span m='7650'>on</span> <span m='7970'>the</span> <span m='8070'>job</span> <span m='8330'>right</span> <span m='8490'>now.</span> <span m='8880'>I'm</span> <span m='9060'>working</span> <span m='9330'>right</span> <span m='9460'>now</span> <span m='9610'>with</span> <span m='9860'>an</span> <span m='10320'>illustrator,</span> <span m='10930'>Anika,</span> <span m='12560'>on</span> <span m='13450'>an</span> <span m='13540'>experience</span> <span m='14150'>at</span> <span m='14370'>this</span> <span m='14560'>event--</span> <span m='15400'>the</span> <span m='15480'>Marketing</span> <span m='15810'>Nation</span> <span m='16129'>Summit.</span> <span m='17080'>So</span> <span m='17190'>I</span> <span m='17260'>come</span> <span m='17450'>up</span> <span m='17590'>with</span> <span m='18460'>sort</span> <span m='18630'>of</span> <span m='18690'>different</span> <span m='19000'>strategies</span> <span m='20710'>and</span> <span m='20880'>experiences</span> <span m='21480'>that</span> <span m='21570'>we</span> <span m='21680'>do</span> <span m='21840'>on-site</span> <span m='22010'>so</span> <span m='22260'>that</span> <span m='22510'>the</span> <span m='22730'>attendees</span> <span m='23220'>can</span> <span m='23340'>have</span> <span m='23490'>a</span> <span m='23530'>good</span> <span m='23680'>time</span> <span m='24020'>and</span> <span m='24110'>learn</span> <span m='24590'>and</span> <span m='25080'>meet</span> <span m='25760'>what</span> <span m='26070'>the</span> <span m='26260'>company's</span> <span m='26800'>objectives</span> <span m='27330'>are.</span> </p><p><span m='28310'>So</span> <span m='28670'>right</span> <span m='28900'>now,</span> <span m='29140'>currently,</span> <span m='29660'>I'm</span> <span m='29950'>just</span> <span m='30440'>making</span> <span m='30760'>sure</span> <span m='31000'>that</span> <span m='31150'>everything</span> <span m='31540'>that</span> <span m='31700'>we--</span> <span m='32520'>came</span> <span m='32880'>to</span> <span m='32990'>life</span> <span m='33210'>that</span> <span m='33320'>we</span> <span m='33450'>presented</span> <span m='34040'>to</span> <span m='34130'>the</span> <span m='34220'>client</span> <span m='34710'>and</span> <span m='35770'>had</span> <span m='35970'>envisioned</span> <span m='36550'>is</span> <span m='36730'>coming</span> <span m='36970'>true.</span> </p><p><span m='37470'>I</span> <span m='37670'>went</span> <span m='37880'>to</span> <span m='38020'>Syracuse</span> <span m='38430'>University.</span> <span m='39040'>I</span> <span m='39170'>got</span> <span m='40600'>a</span> <span m='41360'>bachelor</span> <span m='41730'>of</span> <span m='41810'>Fine</span> <span m='42030'>Arts</span> <span m='42330'>in</span> <span m='43360'>Visual</span> <span m='43740'>Performing</span> <span m='44040'>Arts</span> <span m='44230'>and</span> <span m='44330'>Communications</span> <span m='44860'>Design.</span> <span m='46290'>And</span> <span m='47110'>I</span> <span m='48340'>have</span> <span m='48570'>kind</span> <span m='48740'>of</span> <span m='48790'>been</span> <span m='48910'>all</span> <span m='49040'>over</span> <span m='49140'>the</span> <span m='49210'>place.</span> <span m='49550'>I</span> <span m='49700'>worked</span> <span m='50160'>in-house</span> <span m='50790'>at</span> <span m='50990'>a</span> <span m='51060'>technology</span> <span m='51560'>company</span> <span m='51980'>doing</span> <span m='52250'>branding</span> <span m='52710'>and</span> <span m='52820'>things</span> <span m='53050'>to</span> <span m='53120'>begin</span> <span m='53350'>with,</span> <span m='54200'>and</span> <span m='54260'>then</span> <span m='54370'>I</span> <span m='54400'>worked</span> <span m='54610'>for</span> <span m='54720'>an</span> <span m='54780'>event</span> <span m='55010'>marketing</span> <span m='55370'>company</span> <span m='55730'>doing</span> <span m='56440'>2D</span> <span m='56710'>design.</span> <span m='57120'>Really,</span> <span m='57800'>kind</span> <span m='57970'>of</span> <span m='58060'>learned</span> <span m='59110'>how</span> <span m='59390'>to</span> <span m='59540'>design</span> <span m='60020'>there.</span> <span m='60950'>And</span> <span m='61040'>then</span> <span m='61150'>I</span> <span m='61180'>went</span> <span m='61410'>and</span> <span m='61510'>worked</span> <span m='61770'>at</span> <span m='61860'>a</span> <span m='61940'>communications</span> <span m='63220'>agency</span> <span m='63840'>in</span> <span m='64420'>Washington,</span> <span m='64930'>D.C.,</span> <span m='65970'>spent</span> <span m='66810'>a</span> <span m='66930'>lot</span> <span m='67060'>of</span> <span m='67120'>time</span> <span m='67290'>there</span> <span m='67430'>doing</span> <span m='67670'>integrated</span> <span m='68010'>marketing,</span> <span m='68400'>working</span> <span m='68660'>with</span> <span m='68750'>their</span> <span m='68860'>digital</span> <span m='69180'>group,</span> <span m='69530'>and</span> <span m='69800'>doing</span> <span m='69980'>websites,</span> <span m='70640'>and</span> <span m='71830'>all</span> <span m='72000'>of</span> <span m='72090'>that.</span> <span m='72420'>And</span> <span m='72550'>then</span> <span m='72650'>I</span> <span m='72720'>came</span> <span m='72930'>back</span> <span m='73120'>to</span> <span m='73210'>San</span> <span m='73370'>Francisco.</span> <span m='74160'>I</span> <span m='74460'>was</span> <span m='74580'>doing</span> <span m='74780'>that</span> <span m='74920'>a</span> <span m='74960'>little</span> <span m='75120'>bit,</span> <span m='75380'>and</span> <span m='75480'>then</span> <span m='75640'>came</span> <span m='75880'>over</span> <span m='76040'>to</span> <span m='76090'>be</span> <span m='76240'>event</span> <span m='76410'>marketing</span> <span m='76790'>side</span> <span m='77260'>to</span> <span m='77370'>do</span> <span m='77680'>live</span> <span m='77880'>experiences.</span> </p><p><span m='78450'>So</span> <span m='78590'>it's</span> <span m='78700'>a</span> <span m='78740'>little</span> <span m='78920'>different.</span> <span m='79320'>I</span> <span m='79640'>don't</span> <span m='79790'>think</span> <span m='79950'>it</span> <span m='80010'>was</span> <span m='80120'>a</span> <span m='80190'>direct</span> <span m='80620'>linear</span> <span m='80940'>path</span> <span m='81280'>at</span> <span m='81730'>all.</span> <span m='82430'>I</span> <span m='82580'>kind</span> <span m='82870'>of</span> <span m='83830'>did</span> <span m='84110'>something</span> <span m='84420'>for</span> <span m='84580'>awhile,</span> <span m='85060'>really</span> <span m='85310'>enjoyed</span> <span m='85710'>it,</span> <span m='86000'>got</span> <span m='86200'>bored with</span> <span m='86460'>it,</span> <span m='86730'>moved</span> <span m='86880'>on.</span> <span m='87610'>I</span> <span m='87670'>think</span> <span m='88490'>choosing</span> <span m='89140'>to</span> <span m='89260'>do</span> <span m='89480'>something</span> <span m='89830'>that</span> <span m='89990'>you</span> <span m='90110'>love--</span> <span m='91290'>love</span> <span m='91600'>to</span> <span m='91730'>do</span> <span m='92210'>and</span> <span m='92510'>enjoy</span> <span m='94180'>does</span> <span m='94440'>turn</span> <span m='94680'>it</span> <span m='94790'>into</span> <span m='95010'>work.</span> <span m='95670'>I</span> <span m='95810'>think</span> <span m='95950'>a</span> <span m='96010'>lot</span> <span m='96210'>of</span> <span m='96280'>people--</span> <span m='97430'>sometimes,</span> <span m='97640'>I</span> <span m='97710'>joke.</span> <span m='98050'>I'll</span> <span m='98230'>complain</span> <span m='98770'>that,</span> <span m='99000'>oh,</span> <span m='99850'>why</span> <span m='100130'>did</span> <span m='100310'>I</span> <span m='100940'>choose</span> <span m='101240'>my</span> <span m='101380'>passion?</span> <span m='102430'>But</span> <span m='102710'>really,</span> <span m='103020'>that</span> <span m='103230'>does</span> <span m='103460'>make</span> <span m='104160'>my</span> <span m='104300'>life</span> <span m='104570'>way</span> <span m='104710'>easier.</span> <span m='106850'>I</span> <span m='106940'>don't</span> <span m='107050'>know</span> <span m='107180'>if</span> <span m='107280'>I</span> <span m='107350'>wish</span> <span m='107580'>I</span> <span m='107660'>knew</span> <span m='107890'>that</span> <span m='108140'>beforehand.</span> <span m='108830'>I</span> <span m='108890'>guess</span> <span m='109090'>maybe</span> <span m='109310'>it</span> <span m='109410'>would</span> <span m='109540'>have</span> <span m='109800'>made</span> <span m='110050'>it</span> <span m='110170'>easier</span> <span m='110580'>to</span> <span m='110700'>go</span> <span m='110850'>into</span> <span m='111070'>it,</span> <span m='111240'>but</span> <span m='111350'>I</span> <span m='111410'>kind</span> <span m='111650'>of</span> <span m='111740'>went</span> <span m='111920'>into</span> <span m='112130'>it</span> <span m='112240'>anyway.</span> </p>","file":{"id":604730,"video_id":"","name":"3041-Katie - Design.mp4","duration":113033,"thumbnail_url":null}});