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PROGRAM MANAGER, IN-DEPTH: Have to be Crazy

About this video 

Will is a Program Manager and explains how help is always needed in his line of work. Will goes into detail about what he likes and dislikes about his job and working in the corporate world in general.

School: Babson College
Degree: Marketing - MBA
Job Title: Program Manager
Employer: EMC

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='170'>What</span> <span m='330'>I</span> <span m='350'>like</span> <span m='540'>about</span> <span m='730'>my</span> <span m='830'>job</span> <span m='1310'>is</span> <span m='1990'>that</span> <span m='2310'>I</span> <span m='2370'>get</span> <span m='2570'>to</span> <span m='2670'>see</span> <span m='3040'>projects</span> <span m='3700'>generally</span> <span m='4070'>from</span> <span m='4270'>start</span> <span m='4510'>to</span> <span m='4570'>finish.</span> <span m='5660'>So</span> <span m='6080'>most</span> <span m='6370'>the</span> <span m='6440'>time,</span> <span m='6700'>they're</span> <span m='7450'>long--</span> <span m='8510'>three to</span> <span m='8750'>six</span> <span m='8980'>month</span> <span m='9190'>engagements</span> <span m='9840'>that</span> <span m='10120'>you</span> <span m='10250'>start</span> <span m='10600'>from</span> <span m='11280'>conceptual</span> <span m='11960'>to</span> <span m='12660'>on-site</span> <span m='12990'>execution.</span> <span m='13580'>So</span> <span m='14290'>unlike</span> <span m='14600'>a</span> <span m='14660'>lot</span> <span m='14840'>of</span> <span m='15010'>other</span> <span m='15190'>roles</span> <span m='15510'>where</span> <span m='15740'>you</span> <span m='15900'>just</span> <span m='16120'>play</span> <span m='16290'>a</span> <span m='16360'>piece</span> <span m='16630'>of</span> <span m='16780'>the</span> <span m='17780'>pie,</span> <span m='18190'>I</span> <span m='18230'>get</span> <span m='18400'>to</span> <span m='18480'>see</span> <span m='18990'>kind</span> <span m='19130'>of</span> <span m='19230'>the</span> <span m='19580'>full</span> <span m='19800'>experience.</span> </p><p><span m='21190'>I</span> <span m='21240'>guess</span> <span m='21840'>a</span> <span m='21940'>challenge</span> <span m='22510'>for</span> <span m='22680'>my</span> <span m='22920'>role</span> <span m='23240'>would</span> <span m='23390'>be</span> <span m='24680'>just</span> <span m='24920'>the</span> <span m='25010'>fact</span> <span m='25300'>that</span> <span m='28940'>there's</span> <span m='29190'>a</span> <span m='29310'>lot</span> <span m='29520'>of</span> <span m='29660'>work</span> <span m='29860'>to</span> <span m='29960'>be</span> <span m='30050'>done</span> <span m='30370'>and</span> <span m='30500'>that</span> <span m='30720'>there's</span> <span m='31060'>a</span> <span m='31120'>lot</span> <span m='31290'>of</span> <span m='31370'>overlap</span> <span m='31900'>between</span> <span m='32259'>different</span> <span m='32540'>shows.</span> <span m='32820'>So</span> <span m='33900'>there's</span> <span m='34200'>really</span> <span m='34450'>peaks</span> <span m='34770'>and</span> <span m='34860'>valleys</span> <span m='35460'>quite</span> <span m='35650'>a</span> <span m='35690'>bit</span> <span m='35920'>in</span> <span m='36140'>terms</span> <span m='36400'>of</span> <span m='36500'>my</span> <span m='36730'>workload.</span> <span m='38610'>But</span> <span m='38940'>keeps</span> <span m='39160'>it</span> <span m='39220'>interesting,</span> <span m='40020'>and</span> <span m='40220'>all of</span> <span m='40400'>the</span> <span m='40510'>events</span> <span m='40830'>that</span> <span m='40930'>I</span> <span m='40970'>work</span> <span m='41200'>on</span> <span m='42010'>have</span> <span m='42200'>different</span> <span m='42680'>unique</span> <span m='43000'>challenges</span> <span m='43560'>and</span> <span m='43660'>opportunities,</span> <span m='44970'>so</span> <span m='45350'>keeps</span> <span m='45530'>it</span> <span m='45600'>interesting,</span> <span m='45930'>for</span> <span m='46220'>sure.</span> </p><p><span m='46930'>I</span> <span m='47030'>think</span> <span m='47230'>key</span> <span m='47350'>decision</span> <span m='47710'>was</span> <span m='47880'>so</span> <span m='48460'>I</span> <span m='48560'>came</span> <span m='48880'>in</span> <span m='49630'>to</span> <span m='49820'>EMC</span> <span m='50430'>in a</span> <span m='50530'>rotational</span> <span m='51040'>program,</span> <span m='51490'>so I</span> <span m='51650'>had</span> <span m='51810'>opportunity</span> <span m='52300'>to</span> <span m='52390'>try</span> <span m='53190'>a</span> <span m='53270'>bunch</span> <span m='53490'>of</span> <span m='53540'>different</span> <span m='53840'>areas</span> <span m='54200'>within</span> <span m='54450'>marketing,</span> <span m='55530'>and</span> <span m='55660'>I</span> <span m='55740'>think,</span> <span m='56080'>you</span> <span m='56160'>know,</span> <span m='56310'>having</span> <span m='56640'>chosen</span> <span m='57630'>the</span> <span m='57810'>event</span> <span m='58120'>path</span> <span m='58530'>has</span> <span m='58700'>given</span> <span m='58880'>me</span> <span m='58960'>an</span> <span m='59040'>opportunity</span> <span m='59660'>to</span> <span m='61510'>work</span> <span m='61750'>with</span> <span m='62240'>teams</span> <span m='62530'>across</span> <span m='62880'>the</span> <span m='62960'>company</span> <span m='64150'>and</span> <span m='64540'>not</span> <span m='64810'>just</span> <span m='65260'>be</span> <span m='66280'>pigeonholed</span> <span m='66830'>into</span> <span m='67150'>one</span> <span m='67400'>specific</span> <span m='68220'>approach</span> <span m='68690'>or</span> <span m='68910'>specific</span> <span m='69550'>piece</span> <span m='69860'>of</span> <span m='69950'>marketing.</span> <span m='70860'>Kind of</span> <span m='70990'>get</span> <span m='71170'>to</span> <span m='71300'>see</span> <span m='72540'>how</span> <span m='72750'>all</span> <span m='72880'>the</span> <span m='72960'>different</span> <span m='73290'>players</span> <span m='73680'>work</span> <span m='73880'>together</span> <span m='74250'>and how</span> <span m='74400'>all</span> <span m='74600'>the</span> <span m='74670'>different</span> <span m='74950'>teams</span> <span m='75190'>work</span> <span m='75350'>together.</span> <span m='76080'>So</span> <span m='76190'>I</span> <span m='76260'>think</span> <span m='76430'>just</span> <span m='76660'>making</span> <span m='76920'>that</span> <span m='77080'>decision</span> <span m='77640'>on</span> <span m='78960'>event</span> <span m='79210'>marketing,</span> <span m='79600'>experiential</span> <span m='80100'>marketing,</span> <span m='80620'>from</span> <span m='80840'>that</span> <span m='81270'>vantage</span> <span m='81680'>point</span> <span m='82980'>was</span> <span m='83170'>really</span> <span m='83390'>good</span> <span m='84730'>and</span> <span m='85000'>a</span> <span m='85060'>good</span> <span m='85200'>way</span> <span m='85330'>to</span> <span m='85400'>get</span> <span m='85570'>exposure</span> <span m='86070'>to</span> <span m='86210'>what</span> <span m='86380'>marketing</span> <span m='86700'>was</span> <span m='86830'>like</span> <span m='87410'>in</span> <span m='87530'>a</span> <span m='87570'>major</span> <span m='87820'>company.</span> </p><p><span m='88645'>The</span> <span m='89060'>technology</span> <span m='89550'>industry</span> <span m='89980'>is--</span> <span m='91190'>I</span> <span m='91310'>think</span> <span m='91560'>there's</span> <span m='92590'>always</span> <span m='92860'>a</span> <span m='92920'>need</span> <span m='93140'>of</span> <span m='94030'>help.</span> <span m='95250'>We</span> <span m='95720'>are,</span> <span m='97650'>working</span> <span m='97980'>for</span> <span m='98290'>EMC,</span> <span m='98990'>I</span> <span m='99010'>think</span> <span m='100620'>the</span> <span m='100810'>thing</span> <span m='100970'>that</span> <span m='101090'>differentiates</span> <span m='101760'>a</span> <span m='101810'>marketing</span> <span m='102190'>person</span> <span m='102970'>is</span> <span m='103100'>having</span> <span m='103990'>a</span> <span m='104110'>little</span> <span m='104290'>bit</span> <span m='104390'>a</span> <span m='104440'>technical</span> <span m='104820'>background</span> <span m='105250'>and</span> <span m='105340'>being</span> <span m='105490'>willing</span> <span m='105760'>to</span> <span m='105870'>learn</span> <span m='106260'>and</span> <span m='106430'>understand</span> <span m='107160'>a</span> <span m='107260'>lot</span> <span m='107490'>of</span> <span m='107750'>the</span> <span m='108980'>high</span> <span m='109190'>level</span> <span m='109510'>strategic</span> <span m='109940'>story</span> <span m='110240'>that the</span> <span m='110490'>company</span> <span m='110820'>has</span> <span m='111210'>to</span> <span m='111310'>offer.</span> <span m='112740'>So</span> <span m='112840'>I</span> <span m='112930'>think</span> <span m='114430'>generally</span> <span m='114820'>wasn't</span> <span m='115320'>that</span> <span m='115510'>challenging</span> <span m='115990'>to</span> <span m='116130'>get</span> <span m='116475'>the</span> <span m='116820'>position,</span> <span m='117750'>but</span> <span m='117920'>it</span> <span m='117990'>is</span> <span m='118160'>challenging</span> <span m='118560'>to</span> <span m='118610'>figure</span> <span m='118850'>out,</span> <span m='118990'>how</span> <span m='119110'>do</span> <span m='119455'>you</span> <span m='119990'>stand</span> <span m='120320'>out</span> <span m='120560'>in</span> <span m='120940'>a</span> <span m='121280'>65,000</span> <span m='122080'>person</span> <span m='122330'>company?</span> </p><p><span m='123830'>Work</span> <span m='124100'>life</span> <span m='124280'>balance,</span> <span m='125130'>like</span> <span m='125310'>I</span> <span m='125330'>said</span> <span m='125550'>before,</span> <span m='125960'>I</span> <span m='126040'>think,</span> <span m='126310'>you know,</span> <span m='126710'>peaks</span> <span m='126990'>and</span> <span m='127080'>valleys.</span> <span m='127480'>So</span> <span m='127620'>there's</span> <span m='128789'>certainly</span> <span m='129180'>times</span> <span m='129509'>where</span> <span m='129800'>it's</span> <span m='130479'>a</span> <span m='130550'>little</span> <span m='130759'>bit</span> <span m='131750'>too</span> <span m='131890'>much</span> <span m='132390'>or</span> <span m='133130'>have</span> <span m='133360'>to</span> <span m='133470'>figure</span> <span m='133740'>out</span> <span m='133850'>how</span> <span m='134020'>to</span> <span m='134640'>more</span> <span m='135460'>adequately</span> <span m='135890'>balance</span> <span m='136170'>things,</span> <span m='136450'>especially</span> <span m='136830'>with</span> <span m='137020'>the</span> <span m='137100'>NBA</span> <span m='137700'>and</span> <span m='140680'>events</span> <span m='141140'>kind</span> <span m='141280'>of</span> <span m='141330'>being</span> <span m='141720'>all--</span> <span m='142330'>when</span> <span m='142530'>it</span> <span m='142590'>rains,</span> <span m='143280'>it pours,</span> <span m='143610'>seems</span> <span m='143880'>to</span> <span m='143950'>be.</span> <span m='144860'>But</span> <span m='145610'>I</span> <span m='145750'>think,</span> <span m='146600'>again,</span> <span m='146930'>kind</span> <span m='147130'>of</span> <span m='147200'>just</span> <span m='147660'>being</span> <span m='147850'>level</span> <span m='148150'>headed</span> <span m='148510'>and</span> <span m='149390'>helping--</span> <span m='150940'>you</span> <span m='151050'>develop</span> <span m='151580'>skills</span> <span m='152040'>on</span> <span m='152590'>prioritizing</span> <span m='153370'>and</span> <span m='153460'>things</span> <span m='153650'>like</span> <span m='153820'>that,</span> <span m='154080'>and</span> <span m='155890'>there's</span> <span m='156090'>definitely</span> <span m='156460'>a</span> <span m='156530'>way</span> <span m='156800'>to</span> <span m='157320'>find</span> <span m='158920'>an</span> <span m='159080'>adequate</span> <span m='159410'>balance.</span> <span m='160390'>But</span> <span m='160640'>events--</span> <span m='161140'>and</span> <span m='161220'>you</span> <span m='161300'>have</span> <span m='161460'>to</span> <span m='161580'>just</span> <span m='161760'>be</span> <span m='162400'>slightly</span> <span m='163050'>crazy,</span> <span m='163410'>maybe,</span> <span m='163690'>a</span> <span m='163740'>little</span> <span m='163890'>bit,</span> <span m='164550'>and</span> <span m='164800'>just</span> <span m='164980'>willing</span> <span m='165270'>to</span> <span m='166670'>roll</span> <span m='166840'>with</span> <span m='166960'>the</span> <span m='167030'>punches.</span> <span m='167530'>And</span> <span m='168980'>that's</span> <span m='169170'>part</span> <span m='169340'>of</span> <span m='169380'>the</span> <span m='169450'>fun</span> <span m='169780'>and part</span> <span m='170080'>of</span> <span m='170380'>the</span> <span m='170680'>appeal,</span> <span m='170980'>I think.</span> </p>","file":{"id":609919,"video_id":"","name":"3050-Will - Program Manager IN-DEPTH.mp4","duration":171247,"thumbnail_url":null}});

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