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PUBLIC RELATIONS: From College Major And Internship To A Great Career

About this video 

Katie, Public Relations, talks about getting into public relations through her college degree and internship.

Degree: Public Relations, Advertising, and Applied Communication
Job Title: Public Relations

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='470'>My</span> <span m='610'>name</span> <span m='1150'>is</span> <span m='1390'>Katie</span> <span m='1655'>Shane,</span> <span m='1920'>and</span> <span m='2310'>I</span> <span m='2450'>am</span> <span m='2860'>in</span> <span m='3100'>public</span> <span m='3528'>relations.</span> <span m='5240'>On</span> <span m='5380'>a</span> <span m='5420'>day to day</span> <span m='5820'>basis,</span> <span m='6330'>I</span> <span m='6470'>really</span> <span m='6960'>am</span> <span m='7860'>helping</span> <span m='8240'>clients</span> <span m='8595'>to</span> <span m='8950'>get</span> <span m='9130'>their</span> <span m='9360'>name</span> <span m='9580'>out</span> <span m='9860'>there,</span> <span m='10300'>among</span> <span m='10390'>their</span> <span m='10760'>target</span> <span m='11060'>audiences,</span> <span m='11850'>driving</span> <span m='12270'>sales.</span> <span m='12690'>That's</span> <span m='12870'>our</span> <span m='13205'>goal,</span> <span m='13540'>is</span> <span m='13940'>to</span> <span m='14670'>drive</span> <span m='14900'>awareness,</span> <span m='15670'>engage</span> <span m='16260'>their</span> <span m='16460'>customers,</span> <span m='17530'>and</span> <span m='17770'>then get</span> <span m='17950'>them</span> <span m='18220'>to purchase</span> <span m='18540'>their</span> <span m='18670'>products, or</span> <span m='19090'>engage</span> <span m='19300'>with them</span> <span m='19690'>in</span> <span m='19810'>another</span> <span m='20190'>way.</span> </p><p><span m='21410'>I</span> <span m='21620'>work</span> <span m='21840'>mainly</span> <span m='22040'>in the</span> <span m='22320'>food</span> <span m='22510'>and</span> <span m='22620'>beverage</span> <span m='23060'>industry,</span> <span m='23640'>but</span> <span m='24400'>public</span> <span m='24650'>relations</span> <span m='25190'>knows</span> <span m='25450'>no</span> <span m='25560'>boundaries.</span> <span m='26080'>We</span> <span m='26740'>go</span> <span m='27290'>across</span> <span m='27530'>a</span> <span m='27680'>number</span> <span m='27960'>of</span> <span m='28080'>industries.</span> </p><p><span m='30170'>My</span> <span m='30420'>career,</span> <span m='30760'>and</span> <span m='30830'>educational</span> <span m='31135'>path,</span> <span m='31440'>was</span> <span m='31916'>pretty traditional.</span> <span m='32392'>I</span> <span m='32868'>graduated</span> <span m='33344'>high school.</span> <span m='34300'>Went</span> <span m='34560'>on</span> <span m='34730'>to</span> <span m='35590'>my</span> <span m='35770'>undergraduate</span> <span m='36360'>degree,</span> <span m='36740'>which</span> <span m='37050'>I</span> <span m='37330'>got</span> <span m='37470'>in</span> <span m='37560'>public</span> <span m='37890'>relations.</span> <span m='38870'>I am</span> <span m='39090'>one</span> <span m='39260'>of</span> <span m='39360'>the</span> <span m='39610'>people</span> <span m='39950'>I</span> <span m='40110'>know</span> <span m='40450'>who</span> <span m='40690'>got</span> <span m='40840'>a</span> <span m='40880'>public</span> <span m='41200'>relations</span> <span m='41690'>degree</span> <span m='42050'>and</span> <span m='42180'>actually</span> <span m='42570'>uses</span> <span m='42910'>it.</span> <span m='43810'>Many</span> <span m='44120'>people</span> <span m='44840'>use</span> <span m='45100'>it</span> <span m='45300'>for</span> <span m='45730'>a</span> <span m='45800'>number</span> <span m='46040'>of</span> <span m='46110'>other</span> <span m='46320'>things,</span> <span m='46960'>which</span> <span m='47170'>is</span> <span m='47360'>great,</span> <span m='48060'>but</span> <span m='48310'>I</span> <span m='48710'>did</span> <span m='48950'>find</span> <span m='49190'>that</span> <span m='49310'>it was</span> <span m='49500'>helpful</span> <span m='49960'>in</span> <span m='50050'>getting</span> <span m='50300'>into</span> <span m='50630'>the</span> <span m='50730'>public</span> <span m='51040'>relations</span> <span m='51550'>industry.</span> <span m='53670'>And</span> <span m='53830'>then,</span> <span m='54090'>I</span> <span m='54220'>started</span> <span m='54530'>working</span> <span m='54930'>immediately</span> <span m='55420'>after</span> <span m='55720'>I</span> <span m='55770'>graduated.</span> <span m='56700'>I actually</span> <span m='57035'>had an</span> <span m='57370'>internship</span> <span m='58080'>throughout</span> <span m='58430'>school,</span> <span m='58610'>and was</span> <span m='58880'>hired</span> <span m='59330'>on where</span> <span m='59570'>I worked.</span> <span m='60010'>So</span> <span m='60490'>pretty</span> <span m='60980'>streamlined</span> <span m='61560'>process</span> <span m='61960'>for</span> <span m='62090'>me,</span> <span m='62380'>although</span> <span m='62610'>I</span> <span m='62710'>know</span> <span m='62880'>not</span> <span m='63100'>everybody's</span> <span m='63540'>goes</span> <span m='64280'>so</span> <span m='64569'>easily.</span> </p><p><span m='66150'>One</span> <span m='66270'>of</span> <span m='66370'>the</span> <span m='66460'>things</span> <span m='66980'>that</span> <span m='67130'>I</span> <span m='67240'>wish</span> <span m='67530'>I</span> <span m='67720'>knew</span> <span m='68210'>when</span> <span m='68590'>I</span> <span m='68850'>was</span> <span m='69150'>in</span> <span m='69340'>my</span> <span m='69490'>training</span> <span m='69940'>process</span> <span m='70520'>was</span> <span m='71800'>to</span> <span m='71960'>learn</span> <span m='72230'>more</span> <span m='72480'>about</span> <span m='72940'>the</span> <span m='73120'>business</span> <span m='73510'>process.</span> <span m='74900'>Everything</span> <span m='75520'>involves</span> <span m='75900'>business,</span> <span m='76410'>no</span> <span m='76480'>matter</span> <span m='76810'>if</span> <span m='76970'>you're</span> <span m='77210'>in</span> <span m='78050'>food,</span> <span m='78450'>wine,</span> <span m='79290'>PR,</span> <span m='81010'>anything,</span> <span m='81460'>school.</span> <span m='82690'>Whatever</span> <span m='83170'>industry</span> <span m='83620'>you're</span> <span m='83790'>in,</span> <span m='84110'>it is</span> <span m='84410'>always</span> <span m='84750'>good</span> <span m='84920'>to</span> <span m='85540'>think</span> <span m='85700'>of</span> <span m='85800'>things</span> <span m='86080'>with</span> <span m='86270'>a business</span> <span m='86640'>mind.</span> <span m='87070'>Because if you</span> <span m='87410'>have clients,</span> <span m='88220'>and who</span> <span m='88270'>you're</span> <span m='88420'>talking</span> <span m='88810'>to,</span> <span m='89010'>and the</span> <span m='89240'>influencers</span> <span m='90310'>always</span> <span m='91030'>want</span> <span m='91380'>to</span> <span m='91510'>know</span> <span m='91640'>you</span> <span m='91830'>understand</span> <span m='92610'>the</span> <span m='92950'>business</span> <span m='93270'>process.</span> </p><p><span m='93590'>So</span> <span m='94040'>that</span> <span m='94240'>would</span> <span m='94340'>be</span> <span m='94500'>my</span> <span m='94720'>number</span> <span m='94980'>one</span> <span m='95180'>thing</span> <span m='95410'>I</span> <span m='95490'>would</span> <span m='95660'>go</span> <span m='95800'>back</span> <span m='96110'>and</span> <span m='96210'>learn</span> <span m='96430'>more</span> <span m='96620'>about</span> <span m='96930'>if</span> <span m='97090'>I</span> <span m='97190'>had</span> <span m='97370'>the</span> <span m='97500'>opportunity.</span> <span m='97800'>And</span> <span m='98100'>I</span> <span m='98400'>encourage</span> <span m='98700'>everyone else</span> <span m='99000'>to look</span> <span m='99300'>into it</span> <span m='99600'>as well.</span> 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