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ENTREPRENEUR/EXECUTIVE VICE PRESIDENT: Neuroscience To Entrepreneurship

About this video 

Geoffrey is an Entrepreneur that had started a few companies in the past, but currently works for White Pages. Geoffrey explains what he exactly does in his current role, his career and educational path and what he wished he knew before starting his career.

School: Massachusetts Institute of Technology
Degree: MBA
Job Title: Executive Vice President
Employer: White Pages

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Full-time, Long hours, Varies Widely
Typical workplace
Typical workplace
Office, Remote, Indoor, Home
Personal qualities
Personal Qualities
Problem solving skills, Creativity, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Adventurous, Organizational skills, Courageous

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='130'>My</span> <span m='200'>name is</span> <span m='500'>Geoffrey</span> <span m='1140'>Arone,</span> <span m='1740'>and</span> <span m='2260'>I</span> <span m='2360'>am</span> <span m='2530'>Executive</span> <span m='2950'>Vice</span> <span m='3180'>President</span> <span m='4110'>of</span> <span m='4250'>Products</span> <span m='4670'>at</span> <span m='4970'>Whitepages.com.</span> <span m='5560'>My</span> <span m='6900'>focus</span> <span m='7380'>really</span> <span m='7840'>is</span> <span m='8620'>trying</span> <span m='8840'>to</span> <span m='8900'>figure</span> <span m='9210'>out</span> <span m='9560'>how</span> <span m='9780'>to</span> <span m='9890'>make</span> <span m='10160'>the</span> <span m='10340'>most--</span> <span m='10820'>we</span> <span m='10950'>get</span> <span m='11300'>almost</span> <span m='11580'>70</span> <span m='11840'>million</span> <span m='12150'>unique</span> <span m='12450'>visitors</span> <span m='12930'>every</span> <span m='13140'>month.</span> <span m='13950'>And</span> <span m='14530'>my</span> <span m='14690'>goal</span> <span m='14930'>is</span> <span m='15090'>figure</span> <span m='15400'>out</span> <span m='15590'>how</span> <span m='15840'>we</span> <span m='15930'>can</span> <span m='16070'>better</span> <span m='16350'>engage</span> <span m='16780'>them.</span> <span m='17500'>Right</span> <span m='17730'>now,</span> <span m='17840'>the</span> <span m='17930'>business</span> <span m='18300'>model</span> <span m='18620'>is</span> <span m='18780'>primarily</span> <span m='19380'>around</span> <span m='20280'>monetization</span> <span m='21040'>of</span> <span m='21150'>this</span> <span m='21300'>traffic</span> <span m='21950'>through</span> <span m='22110'>very</span> <span m='22390'>traditional</span> <span m='22830'>means--</span> <span m='24120'>advertising,</span> <span m='24920'>affiliate</span> <span m='25420'>revenue.</span> <span m='26970'>But</span> <span m='27320'>there's</span> <span m='27470'>a</span> <span m='27520'>much</span> <span m='27760'>bigger</span> <span m='28010'>opportunity</span> <span m='28620'>for</span> <span m='28830'>us.</span> <span m='29010'>So</span> <span m='29750'>I</span> <span m='29860'>was</span> <span m='30040'>brought</span> <span m='30260'>in</span> <span m='30370'>specifically</span> <span m='31000'>to</span> <span m='31860'>build</span> <span m='32250'>products</span> <span m='32659'>that</span> <span m='32810'>will</span> <span m='34250'>directly</span> <span m='34940'>engage</span> <span m='35330'>our</span> <span m='35480'>users</span> <span m='35880'>and</span> <span m='36020'>actually</span> <span m='36280'>monetize</span> <span m='36840'>them</span> <span m='36970'>directly</span> <span m='37390'>on</span> <span m='37850'>site.</span> </p><p><span m='38350'>My</span> <span m='38730'>undergrad</span> <span m='39220'>and</span> <span m='39870'>Ph.D.</span> <span m='40350'>work</span> <span m='40610'>was</span> <span m='40800'>in</span> <span m='40990'>neuroscience.</span> <span m='42440'>I</span> <span m='42500'>went</span> <span m='42710'>to</span> <span m='42780'>Brown</span> <span m='44330'>in</span> <span m='44550'>Rhode</span> <span m='44780'>Island.</span> <span m='45370'>And</span> <span m='47220'>I</span> <span m='47410'>was</span> <span m='47650'>fully</span> <span m='48560'>prepped</span> <span m='48910'>to</span> <span m='49510'>either</span> <span m='49780'>go</span> <span m='49900'>to</span> <span m='49990'>med</span> <span m='50220'>school</span> <span m='50850'>and/or</span> <span m='52110'>just</span> <span m='52390'>do</span> <span m='52610'>a</span> <span m='52960'>Ph.D.</span> <span m='55300'>I</span> <span m='55820'>ultimately</span> <span m='56510'>went</span> <span m='56810'>the</span> <span m='56890'>Ph.D</span> <span m='57500'>route.</span> <span m='58080'>And</span> <span m='59460'>that</span> <span m='59670'>was</span> <span m='59840'>fun</span> <span m='60110'>for</span> <span m='60230'>a</span> <span m='60290'>little</span> <span m='60540'>while,</span> <span m='60960'>but</span> <span m='61270'>I</span> <span m='61360'>got</span> <span m='61990'>a</span> <span m='62090'>little--</span> <span m='62840'>well,</span> <span m='63030'>what</span> <span m='63320'>really</span> <span m='63620'>happened</span> <span m='64010'>was</span> <span m='64250'>I</span> <span m='65290'>was</span> <span m='65510'>a</span> <span m='65540'>little</span> <span m='65730'>bored</span> <span m='66080'>with</span> <span m='66190'>what</span> <span m='66330'>I</span> <span m='66370'>was</span> <span m='66620'>doing,</span> <span m='67070'>and</span> <span m='67220'>then</span> <span m='67610'>I</span> <span m='67760'>started</span> <span m='68180'>to</span> <span m='68280'>get</span> <span m='68580'>into</span> <span m='68880'>computers</span> <span m='69440'>a</span> <span m='69490'>little</span> <span m='69680'>bit</span> <span m='69880'>more.</span> <span m='70120'>So</span> <span m='70250'>this</span> <span m='70470'>is</span> <span m='70580'>the</span> <span m='70670'>late</span> <span m='70970'>'90s.</span> <span m='71560'>And</span> <span m='72670'>I</span> <span m='72780'>started</span> <span m='73330'>writing</span> <span m='73950'>small</span> <span m='74890'>shell</span> <span m='75220'>scripts,</span> <span m='75570'>small</span> <span m='75870'>programs</span> <span m='76140'>to</span> <span m='76410'>actually</span> <span m='76770'>help</span> <span m='76980'>me</span> <span m='77140'>through</span> <span m='77880'>some</span> <span m='78080'>of</span> <span m='78120'>the</span> <span m='78200'>electrophysiological</span> <span m='79270'>processes</span> <span m='79880'>I</span> <span m='79920'>was</span> <span m='80120'>doing on</span> <span m='80480'>brain</span> <span m='80810'>tissue.</span> </p><p><span m='81870'>And</span> <span m='83550'>as</span> <span m='83790'>I</span> <span m='84060'>was</span> <span m='84360'>doing</span> <span m='84700'>that,</span> <span m='85000'>I</span> <span m='85100'>realized</span> <span m='85510'>that I</span> <span m='85560'>wanted</span> <span m='85920'>to</span> <span m='86140'>actually</span> <span m='86500'>learn</span> <span m='86770'>more.</span> <span m='87680'>So</span> <span m='87740'>I</span> <span m='87840'>hit</span> <span m='88050'>the</span> <span m='88140'>pause</span> <span m='88490'>button</span> <span m='88800'>on</span> <span m='88850'>my</span> <span m='88990'>Ph.D.</span> <span m='89430'>program</span> <span m='90020'>and</span> <span m='91010'>went</span> <span m='91210'>out</span> <span m='91340'>to</span> <span m='91400'>California</span> <span m='91980'>to</span> <span m='92080'>work</span> <span m='92250'>for</span> <span m='92350'>a</span> <span m='92390'>company</span> <span m='92710'>called</span> <span m='92960'>Oracle,</span> <span m='93560'>which</span> <span m='93740'>I'm</span> <span m='93810'>sure</span> <span m='94260'>a</span> <span m='94310'>lot</span> <span m='94440'>of</span> <span m='94530'>folks</span> <span m='94760'>have heard</span> <span m='95140'>of.</span> <span m='97460'>And</span> <span m='97730'>I</span> <span m='97810'>basically</span> <span m='98270'>never</span> <span m='98550'>went</span> <span m='98770'>back.</span> <span m='99120'>I</span> <span m='99170'>worked</span> <span m='99500'>at</span> <span m='99640'>Oracle,</span> <span m='100120'>worked</span> <span m='100250'>at</span> <span m='101810'>another</span> <span m='102190'>company</span> <span m='102550'>that</span> <span m='102680'>was</span> <span m='102850'>pre</span> <span m='103080'>IPO</span> <span m='104280'>called</span> <span m='104510'>Informatica.</span> <span m='106570'>This</span> <span m='106740'>was</span> <span m='106850'>all</span> <span m='107010'>in the</span> <span m='107130'>enterprise</span> <span m='107580'>space.</span> </p><p><span m='108490'>And</span> <span m='111090'>with</span> <span m='111300'>every</span> <span m='111530'>gig,</span> <span m='111910'>I</span> <span m='111970'>was</span> <span m='112360'>assuming</span> <span m='112950'>that,</span> <span m='113830'>OK,</span> <span m='114250'>I'm</span> <span m='114560'>just</span> <span m='114760'>going</span> <span m='114850'>to</span> <span m='114930'>do</span> <span m='115270'>one</span> <span m='115420'>more</span> <span m='115630'>year</span> <span m='115880'>at</span> <span m='115990'>this</span> <span m='116170'>other</span> <span m='116330'>place,</span> <span m='116630'>and</span> <span m='116730'>then I'll</span> <span m='116840'>go</span> <span m='117000'>back.</span> <span m='117380'>I</span> <span m='117460'>never</span> <span m='117750'>actually</span> <span m='118050'>went</span> <span m='118250'>back</span> <span m='118450'>to</span> <span m='118540'>the</span> <span m='118630'>Ph.D.</span> <span m='119080'>program.</span> <span m='120170'>And</span> <span m='121880'>eventually</span> <span m='122400'>figured</span> <span m='122750'>out</span> <span m='122980'>that</span> <span m='123750'>if</span> <span m='123960'>I</span> <span m='124000'>wanted</span> <span m='124340'>to</span> <span m='124460'>do</span> <span m='124610'>the</span> <span m='124720'>kinds</span> <span m='125020'>of</span> <span m='125170'>jobs</span> <span m='125590'>that</span> <span m='125760'>I</span> <span m='125890'>enjoyed,</span> <span m='126640'>that</span> <span m='126800'>I</span> <span m='126850'>had</span> <span m='127000'>to</span> <span m='127070'>start</span> <span m='127370'>my</span> <span m='127490'>own</span> <span m='127650'>company.</span> </p><p><span m='128610'>So</span> <span m='131170'>I</span> <span m='131570'>started</span> <span m='131910'>to</span> <span m='132020'>tinker</span> <span m='132350'>with</span> <span m='132530'>entrepreneurship.</span> <span m='133550'>And</span> <span m='134160'>then</span> <span m='134330'>I</span> <span m='134380'>went</span> <span m='135030'>back</span> <span m='135330'>to</span> <span m='137230'>grad</span> <span m='137550'>school,</span> <span m='137800'>went to</span> <span m='137990'>MIT</span> <span m='138520'>for</span> <span m='138770'>my</span> <span m='138980'>business</span> <span m='139340'>degree,</span> <span m='140130'>MBA.</span> <span m='140780'>And</span> <span m='142100'>ever</span> <span m='142350'>since</span> <span m='142700'>then,</span> <span m='143000'>I've</span> <span m='143130'>pretty</span> <span m='143380'>much</span> <span m='144070'>almost</span> <span m='144330'>exclusively</span> <span m='145640'>in</span> <span m='145730'>the</span> <span m='145810'>startup</span> <span m='146060'>mode.</span> </p><p><span m='146960'>There's</span> <span m='147180'>certainly--</span> <span m='149000'>I</span> <span m='149070'>would</span> <span m='149210'>have</span> <span m='149340'>benefited</span> <span m='149870'>from</span> <span m='150040'>a</span> <span m='150090'>little</span> <span m='150340'>bit</span> <span m='150580'>more</span> <span m='151130'>of</span> <span m='151310'>an</span> <span m='153050'>education</span> <span m='153650'>that</span> <span m='153780'>involved</span> <span m='154120'>some</span> <span m='154430'>degree</span> <span m='154760'>of</span> <span m='154920'>business</span> <span m='155350'>training.</span> <span m='156010'>I</span> <span m='156140'>knew</span> <span m='157140'>absolutely</span> <span m='157830'>nothing</span> <span m='158300'>about</span> <span m='159230'>economics</span> <span m='160230'>other</span> <span m='160470'>than</span> <span m='160820'>what</span> <span m='161020'>I</span> <span m='161070'>might</span> <span m='161290'>have</span> <span m='162380'>red</span> <span m='162630'>in</span> <span m='163020'>The</span> <span m='163100'>Economist.</span> <span m='163870'>If I</span> <span m='164220'>could</span> <span m='164390'>say the</span> <span m='164470'>biggest</span> <span m='165120'>failing</span> <span m='165530'>I've</span> <span m='165640'>seen</span> <span m='166520'>startups</span> <span m='167360'>make</span> <span m='168360'>and</span> <span m='168840'>probably</span> <span m='169010'>ones of</span> <span m='169190'>the</span> <span m='169250'>biggest</span> <span m='169680'>waste</span> <span m='170040'>of</span> <span m='170230'>effort</span> <span m='170930'>of</span> <span m='172680'>anyone</span> <span m='173020'>getting</span> <span m='173230'>into</span> <span m='173620'>entrepreneurship,</span> <span m='175450'>it's</span> <span m='176010'>the</span> <span m='176180'>really</span> <span m='176510'>bad</span> <span m='176820'>decisions</span> <span m='177350'>that</span> <span m='177480'>are</span> <span m='177560'>made</span> <span m='177890'>in</span> <span m='177960'>the</span> <span m='178040'>first</span> <span m='178480'>three,</span> <span m='178810'>four</span> <span m='178920'>months</span> <span m='179220'>of</span> <span m='179320'>a</span> <span m='179370'>startup</span> <span m='180470'>when</span> <span m='180690'>you're</span> <span m='180870'>in</span> <span m='180970'>the</span> <span m='181050'>honeymoon</span> <span m='181530'>period.</span> </p><p><span m='182880'>What</span> <span m='183460'>I</span> <span m='183510'>mean</span> <span m='183690'>by</span> <span m='183850'>that</span> <span m='184070'>is--</span> <span m='185640'>here's</span> <span m='185880'>an</span> <span m='185940'>example.</span> <span m='186380'>You'll</span> <span m='186910'>see</span> <span m='187100'>a</span> <span m='187160'>bunch</span> <span m='187420'>of</span> <span m='187480'>people</span> <span m='187750'>get</span> <span m='187960'>together,</span> <span m='188420'>three</span> <span m='188680'>or</span> <span m='188730'>four</span> <span m='188920'>people,</span> <span m='189210'>and</span> <span m='189300'>say,</span> <span m='189900'>hey,</span> <span m='190040'>let's</span> <span m='190140'>start</span> <span m='190360'>a</span> <span m='190430'>company.</span> <span m='191450'>Or</span> <span m='191930'>I</span> <span m='192070'>have</span> <span m='192260'>this</span> <span m='192440'>really</span> <span m='192790'>great</span> <span m='193050'>idea.</span> <span m='193670'>Let's</span> <span m='193870'>do</span> <span m='193990'>this</span> <span m='194380'>thing.</span> <span m='195250'>And</span> <span m='197210'>so</span> <span m='197480'>often,</span> <span m='197850'>it's</span> <span m='198050'>focused</span> <span m='198510'>on</span> <span m='198850'>the</span> <span m='199070'>thing.</span> </p><p><span m='201250'>And</span> <span m='201530'>then</span> <span m='202120'>a</span> <span m='202200'>lot</span> <span m='202450'>of</span> <span m='202560'>time</span> <span m='202850'>is</span> <span m='202970'>wasted</span> <span m='204210'>with</span> <span m='206350'>certain</span> <span m='206800'>types</span> <span m='207170'>of--</span> <span m='208800'>whether</span> <span m='209170'>it's</span> <span m='209310'>organizational</span> <span m='209990'>structure</span> <span m='210630'>or</span> <span m='213780'>overhead,</span> <span m='214740'>things</span> <span m='214820'>like,</span> <span m='215340'>oh,</span> <span m='215540'>let's</span> <span m='215750'>go</span> <span m='215920'>interview</span> <span m='216300'>15</span> <span m='216780'>law</span> <span m='216960'>firms,</span> <span m='217620'>or</span> <span m='219320'>waste</span> <span m='219630'>a</span> <span m='219670'>lot</span> <span m='219790'>of</span> <span m='219870'>time</span> <span m='220380'>setting</span> <span m='220910'>up</span> <span m='221150'>the</span> <span m='221250'>company</span> <span m='221660'>rather</span> <span m='221950'>than</span> <span m='222140'>just</span> <span m='222430'>mono</span> <span m='222780'>maniacally</span> <span m='223330'>focusing</span> <span m='223940'>on</span> <span m='224020'>the</span> <span m='224120'>product.</span> </p>","file":{"id":666757,"video_id":"","name":"3121-Entrepreneur.mp4","duration":224862,"thumbnail_url":null}});