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DIGITAL MARKETING: Finding Cutting Edge Trends In Social Media

About this video 

Korenne is a Digital Marketing Director for a consulting firm. Korenne checks for trends that are happening in social media and uses that to her company's advantage with whatever product, event or organization asks them to promote.

School: Wellesley College
Degree: Anthropology
Job Title: Digital Marketing Director

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Indoor, Office, Travel
Personal qualities
Personal Qualities
Analytical skills, Detail oriented, Problem solving skills, Verbal communication skills, Written communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='150'>Hi.</span> <span m='380'>I'm</span> <span m='700'>Koreanne</span> <span m='1035'>Smith.</span> <span m='2086'>I'm</span> <span m='2780'>Director</span> <span m='3300'>of</span> <span m='3410'>Digital</span> <span m='3770'>Marketing</span> <span m='5400'>for</span> <span m='5680'>a</span> <span m='5840'>consulting</span> <span m='6480'>firm</span> <span m='6910'>in</span> <span m='7040'>DC.</span> <span m='7970'>And</span> <span m='8460'>my</span> <span m='8720'>specific</span> <span m='9150'>specialty</span> <span m='9910'>is</span> <span m='10190'>social</span> <span m='10530'>media</span> <span m='10880'>and</span> <span m='11250'>community</span> <span m='11630'>management.</span> <span m='12465'>A</span> <span m='12730'>typical</span> <span m='13170'>day--</span> <span m='14020'>well,</span> <span m='14680'>every</span> <span m='14900'>day is a little</span> <span m='15380'>different</span> <span m='15720'>in</span> <span m='15850'>social</span> <span m='16210'>media.</span> <span m='16820'>You're</span> <span m='16970'>always</span> <span m='17240'>trying to</span> <span m='18405'>kind</span> <span m='18770'>of</span> <span m='18860'>look</span> <span m='19060'>for</span> <span m='19410'>cutting</span> <span m='19800'>edge</span> <span m='20060'>trends</span> <span m='20620'>that</span> <span m='20730'>you</span> <span m='20840'>can</span> <span m='20970'>apply</span> <span m='21340'>to</span> <span m='21400'>your</span> <span m='21580'>work,</span> <span m='22430'>and</span> <span m='22580'>staying</span> <span m='22830'>on</span> <span m='22940'>top</span> <span m='23160'>of</span> <span m='23250'>new</span> <span m='23400'>platform</span> <span m='23940'>features.</span> </p><p><span m='25380'>My</span> <span m='25530'>job</span> <span m='25820'>entails</span> <span m='26320'>social</span> <span m='26600'>media</span> <span m='26810'>content</span> <span m='27230'>development,</span> <span m='28850'>community</span> <span m='29190'>management,</span> <span m='29790'>campaign</span> <span m='30370'>development,</span> <span m='32870'>moderation,</span> <span m='34120'>and</span> <span m='34310'>just</span> <span m='34560'>kind</span> <span m='34750'>of</span> <span m='35420'>research</span> <span m='35735'>and</span> <span m='36050'>analytics.</span> <span m='36940'>Kind</span> <span m='37270'>of</span> <span m='37550'>understanding</span> <span m='38330'>how</span> <span m='38710'>content</span> <span m='39210'>that</span> <span m='39320'>we've</span> <span m='39470'>posted</span> <span m='39900'>has</span> <span m='40170'>performed</span> <span m='41000'>over</span> <span m='41200'>time.</span> </p><p><span m='42030'>I</span> <span m='42580'>went</span> <span m='42960'>to</span> <span m='43480'>a</span> <span m='43690'>small</span> <span m='44180'>liberal arts</span> <span m='44580'>college.</span> <span m='45550'>I</span> <span m='45880'>went</span> <span m='46040'>to</span> <span m='46120'>Wellesley</span> <span m='46480'>College,</span> <span m='47180'>and</span> <span m='47500'>I</span> <span m='47740'>studied</span> <span m='48160'>Spanish</span> <span m='48840'>and</span> <span m='49060'>anthropology</span> <span m='49840'>there.</span> <span m='50500'>And</span> <span m='51310'>I</span> <span m='51460'>don't</span> <span m='51760'>really</span> <span m='52110'>use</span> <span m='52510'>my</span> <span m='53110'>degrees</span> <span m='54570'>for</span> <span m='55070'>social</span> <span m='55400'>media.</span> <span m='57150'>What</span> <span m='57380'>I</span> <span m='57460'>ended</span> <span m='57740'>up</span> <span m='57920'>doing</span> <span m='58250'>was</span> <span m='58600'>I</span> <span m='58680'>found</span> <span m='58930'>a</span> <span m='58960'>job</span> <span m='59220'>on</span> <span m='59330'>Craigslist</span> <span m='59960'>after</span> <span m='60250'>I</span> <span m='60280'>graduated,</span> <span m='61180'>and</span> <span m='62710'>really</span> <span m='62940'>just</span> <span m='63130'>applied</span> <span m='63480'>myself--</span> <span m='64010'>this</span> <span m='64190'>was</span> <span m='64280'>in</span> <span m='64410'>2009--</span> <span m='65459'>to</span> <span m='65670'>learning</span> <span m='66340'>about</span> <span m='66570'>how</span> <span m='66730'>social</span> <span m='67080'>media</span> <span m='67290'>applies</span> <span m='67780'>to</span> <span m='67910'>business.</span> </p><p><span m='68470'>So,</span> <span m='69090'>really</span> <span m='69250'>had</span> <span m='69350'>to self</span> <span m='69860'>teach</span> <span m='70290'>myself</span> <span m='70850'>on</span> <span m='70980'>how</span> <span m='71490'>that</span> <span m='71700'>works.</span> <span m='73290'>And</span> <span m='73920'>it</span> <span m='74030'>actually</span> <span m='74420'>turned</span> <span m='74630'>out</span> <span m='74790'>to be a</span> <span m='74860'>good</span> <span m='75060'>move</span> <span m='75280'>for</span> <span m='75480'>me,</span> <span m='75710'>because</span> <span m='76740'>social</span> <span m='77140'>media</span> <span m='77390'>really</span> <span m='77650'>grew</span> <span m='78280'>as</span> <span m='78650'>its</span> <span m='78810'>own</span> <span m='79040'>field.</span> <span m='80840'>And</span> <span m='81130'>since</span> <span m='81460'>then,</span> <span m='81850'>I've</span> <span m='82760'>worked</span> <span m='83120'>for</span> <span m='84010'>the Department</span> <span m='84280'>of Veterans</span> <span m='84630'>Affairs,</span> <span m='85300'>US</span> <span m='85410'>Census</span> <span m='85770'>Bureau,</span> <span m='86310'>National</span> <span m='86690'>Football</span> <span m='87120'>League,</span> <span m='87620'>doing</span> <span m='88120'>social</span> <span m='88450'>media</span> <span m='88700'>campaigns</span> <span m='89350'>for them.</span> </p><p><span m='90440'>Something</span> <span m='90790'>that</span> <span m='90920'>I</span> <span m='91020'>wish</span> <span m='91490'>I</span> <span m='91570'>knew</span> <span m='92400'>before</span> <span m='92710'>I</span> <span m='92780'>started</span> <span m='93200'>my</span> <span m='93320'>career</span> <span m='95840'>was</span> <span m='96170'>probably,</span> <span m='99080'>work</span> <span m='99430'>isn't</span> <span m='99690'>9:00</span> <span m='99950'>to</span> <span m='100030'>5:00.</span> <span m='101690'>Work</span> <span m='102480'>is</span> <span m='103260'>sometimes</span> <span m='104020'>going</span> <span m='104310'>home</span> <span m='104960'>and</span> <span m='105940'>checking</span> <span m='106360'>to</span> <span m='106450'>see</span> <span m='106820'>how</span> <span m='108160'>your</span> <span m='108340'>accounts</span> <span m='108700'>are</span> <span m='108780'>doing</span> <span m='109840'>after</span> <span m='110210'>that</span> <span m='110760'>5 o'clock</span> <span m='111570'>time.</span> <span m='112090'>Sometimes,</span> <span m='112650'>it's</span> <span m='112850'>taking</span> <span m='113230'>work</span> <span m='113480'>home,</span> <span m='113980'>and</span> <span m='115920'>understanding</span> <span m='116720'>that</span> <span m='117910'>social</span> <span m='118220'>networks</span> <span m='118570'>ever</span> <span m='118780'>sleep.</span> </p><p><span m='119240'>Sometimes,</span> <span m='121320'>it's</span> <span m='121500'>just</span> <span m='122380'>keeping</span> <span m='122710'>up</span> <span m='122830'>on</span> <span m='122940'>research,</span> <span m='123470'>like</span> <span m='123630'>on</span> <span m='123730'>the</span> <span m='123810'>weekends.</span> <span m='124300'>Seeing</span> <span m='124680'>articles,</span> <span m='125360'>and</span> <span m='125760'>reading</span> <span m='126060'>those,</span> <span m='126440'>and</span> <span m='126710'>seeing</span> <span m='126970'>how</span> <span m='127080'>that</span> <span m='127240'>applies</span> <span m='127710'>to</span> <span m='127810'>your</span> <span m='127970'>work.</span> <span m='128350'>So</span> <span m='128820'>it's not</span> <span m='129295'>saying</span> <span m='129770'>that</span> <span m='130199'>you</span> <span m='130280'>can't</span> <span m='130550'>have</span> <span m='130680'>a</span> <span m='130740'>work-life</span> <span m='131280'>balance,</span> <span m='131890'>but</span> <span m='132050'>just</span> <span m='132350'>knowing</span> <span m='132760'>that</span> <span m='133030'>you</span> <span m='133840'>shouldn't</span> <span m='134190'>just</span> <span m='134340'>shut</span> <span m='134600'>it</span> <span m='134730'>off.</span> <span m='136140'>If</span> <span m='136240'>you're</span> <span m='136370'>passion</span> <span m='136730'>about</span> <span m='136890'>what</span> <span m='137030'>you do, you</span> <span m='137410'>should</span> <span m='137630'>see</span> <span m='137830'>how</span> <span m='137940'>you</span> <span m='138100'>can</span> <span m='138210'>apply</span> <span m='138620'>that</span> <span m='139350'>in</span> <span m='139430'>a</span> <span m='139490'>lot</span> <span m='139670'>of</span> <span m='139740'>different</span> <span m='140050'>ways</span> <span m='141880'>and</span> <span m='143280'>attuned</span> <span m='144040'>to</span> <span m='144500'>what's</span> <span m='144760'>going</span> <span m='144940'>on</span> <span m='145060'>around</span> <span m='145310'>you.</span> </p>","file":{"id":681796,"video_id":"","name":"3166-Koreanne - Digital Marketing.mp4","duration":146353,"thumbnail_url":null}});