PathSource - SALES EVENT MANAGER: Work For A Nonprofit Aquarium

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SALES EVENT MANAGER: Work For A Nonprofit Aquarium

About this video

Trudy works for the Aquarium of the Bay as a Sales Event Manager. Trudy loves working in hospitality, but she didn't start off initially in her current industry. Trudy tells us what she does on a daily basis, her career & educational path and what she wished she knew before starting her career.

School: Cal Poly San Luis Obispo

Degree: Business Management

Job Title: Sales Event Manager

Employer: Aquarium Of The Bay

Job Summary: Sales Managers

Job Description

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization's sales representatives.

Sales managers typically do the following:

-Oversee regional and local sales managers and their staffs.
-Resolve customer complaints regarding sales and service.
-Prepare budgets and approve budget expenditures.
-Monitor customer preferences to determine the focus of sales efforts.
-Analyze sales statistics.
-Project sales and determine the profitability of products and services.
-Determine discount rates or special pricing plans.
-Plan and coordinate training programs for sales staff.

Sales managers’ responsibilities vary with the size of the organization they work for. Most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

On-the-Job Training

Some early on the job training can be expected.

Additional Info

Sales managers have a lot of responsibility, and the position can be stressful. Many sales managers travel to national, regional, and local offices and to dealers’ and distributors’ offices.

Quick Facts

Average salary

National Statistic Change Location

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$50,000 - $165,000

Projected Job Growth

10 to 14 percent

Typical schedule

Full-time

Typical workplace

Indoor, Office

Personal Qualities

Analytical skills, Leadership ability, People skills, Verbal communication skills, Networking, Teamwork

Educational Path

Education Requirement

Bachelor's degree

Recommended Education Degree

Bachelor's degree

Recommended Majors

Sales and Marketing
Business
Business and Management
Marketing
Communication
Computer Science
Public Relations

Related Careers

Advertising Sales Agents
Advertising
Promotions
and Marketing Managers
Demonstrators and Product Promoters
Market Research Analysts
Public Relations Managers and Specialists
Retail Sales Workers
Sales Engineers
Wholesale and Manufacturing Sales Representatives

View Detailed Career Data

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"Hi, yes, my name is Trudy Whitney, and I am Sales and Event Manager for the Aquarium of the Bay. The Aquarium of the Bay is a nonprofit aquarium, and it's connected to the Bay Institute. Our mission is to protect the waterways from the Sierra to the Sea. My particular job has to do with selling the attraction as an event space. So I'm basically selling and planning events. I've been in the event business for the last 15 years. Before I came to the aquarium, I was in the boat business, and I sold island cruises. A typical day of my current job, I do manage two people. We manage incoming leads, inquiries about coming to the aquarium including educational groups. We do a lot of students. And most of when you book at the aquarium, a lot of the revenue that goes to booking at the aquarium goes to finance educational programs for students through the nonprofit. So a typical day has to do with managing the people that I work with, meetings. We're working on a gala right now, which is a fundraiser for the foundation. And I'm kind of helping spearhead that with my boss Cathy Tolentino. So a little bit of event planning, a little bit of sales, a little bit of management. And then occasionally, you know, some fun stuff up and down the pier. And I always try to get into the aquarium each day and look at some exhibit to just educate myself more about what I sell. I went to school at Cal Poly San Luis Obispo, and I got a degree in business management. And after that, I did an internship for the Ketchum Food Center. My direction at that time was more food based, food related. And then from there, after the Ketchum Food Center, I went to work for a company that's similar to Mrs. Fields. They were out of Canada. It was called Treats, and I was the franchisee trainer. So I trained The franchisees how to bake and run their businesses. And from there, I came to San Francisco and worked for a company called Oh La La, which was a coffee company similar to Starbucks. I was district manager for them. And after that, I went into business for myself. You know, I wish I knew more about getting into business for myself because I really enjoyed working for myself, and it took me a long time to get to that point. I wish I would've done it earlier in my career and took more risks right out of college. But anyway, I did it, and I have a very successful business. And I enjoyed that very much. But I'm very happy doing what I'm doing now. The attraction business is part of hospitality and tour and travel, and it's all connected. And I work with some very great fun industry people, and I love that. ","file":{"id":688642,"video_id":"","name":"3194-Trudy - Sales Event Manager.mp4","duration":184481,"thumbnail_url":null}});