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MANAGER, Winery & Olive Oil Co.: Blending Studies In Soil Science, Chemistry, Agribusiness & Marketing

About this video 

Tessa manages a family-owned winery & olive oil company, and her daily operations range from planning events to helping pick next year's wine label designs. Her college studies in agribusiness, science & wine culture were the perfect preparation.

Degree: Business Administration, Management and Operations - Agricultural and Food Products Processing - Agricultural Business and Management - Marketing
Job Title: Manager, Winery & Olive Oil Co.

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='360'>Hi.</span> <span m='660'>I'm</span> <span m='970'>Tessa,</span> <span m='1760'>and</span> <span m='2290'>I</span> <span m='2470'>work</span> <span m='2850'>for</span> <span m='3130'>a</span> <span m='3250'>winery</span> <span m='3780'>and an</span> <span m='4280'>olive</span> <span m='4610'>oil</span> <span m='4920'>company.</span> <span m='6000'>I</span> <span m='6060'>manage</span> <span m='6900'>the</span> <span m='7020'>wine</span> <span m='7370'>club</span> <span m='8180'>and</span> <span m='8360'>do</span> <span m='8520'>a</span> <span m='8570'>lot</span> <span m='8740'>of</span> <span m='8790'>marketing</span> <span m='9670'>and</span> <span m='10020'>events</span> <span m='10470'>here.</span> <span m='11120'>Being</span> <span m='11550'>a</span> <span m='11996'>small</span> <span m='12890'>company,</span> <span m='13510'>family</span> <span m='13870'>owned and</span> <span m='14040'>operated,</span> <span m='14400'>there</span> <span m='14510'>definitely</span> <span m='14910'>is</span> <span m='15130'>no</span> <span m='15360'>typical</span> <span m='15910'>day.</span> <span m='16550'>But</span> <span m='17580'>anything</span> <span m='18080'>from</span> <span m='18250'>planning</span> <span m='18990'>an</span> <span m='19190'>upcoming</span> <span m='19620'>event</span> <span m='20180'>to</span> <span m='20540'>picking</span> <span m='20890'>out</span> <span m='21450'>label</span> <span m='21790'>design</span> <span m='22270'>for</span> <span m='22340'>the</span> <span m='22430'>next</span> <span m='22640'>year's</span> <span m='22840'>wine</span> <span m='23060'>bottles,</span> <span m='23630'>to</span> <span m='23780'>just</span> <span m='24460'>a</span> <span m='24530'>lot</span> <span m='24650'>of</span> <span m='24700'>customer</span> <span m='25070'>service</span> <span m='25490'>and</span> <span m='25580'>working</span> <span m='26030'>with</span> <span m='26610'>my</span> <span m='26730'>wine</span> <span m='26980'>club</span> <span m='27190'>members,</span> <span m='27650'>with</span> <span m='27810'>any</span> <span m='27980'>needs</span> <span m='28300'>that</span> <span m='28430'>they</span> <span m='28560'>have.</span> </p><p><span m='30380'>Just</span> <span m='30720'>across</span> <span m='31060'>the</span> <span m='31140'>board,</span> <span m='31650'>all</span> <span m='31880'>kinds</span> <span m='32159'>of</span> <span m='32229'>stuff,</span> <span m='32580'>which</span> <span m='32800'>makes</span> <span m='33120'>it</span> <span m='33380'>fun,</span> <span m='33660'>and</span> <span m='34000'>it's</span> <span m='34240'>always</span> <span m='34670'>interesting.</span> <span m='35140'>Never</span> <span m='35390'>a</span> <span m='35440'>dull</span> <span m='35660'>moment.</span> <span m='36720'>My</span> <span m='36900'>path</span> <span m='37250'>getting</span> <span m='37570'>here</span> <span m='38760'>was</span> <span m='38920'>I</span> <span m='38980'>kind</span> <span m='39310'>of</span> <span m='39360'>grew</span> <span m='39640'>up</span> <span m='39740'>in the</span> <span m='39820'>wine</span> <span m='40090'>industry,</span> <span m='40610'>and</span> <span m='40700'>then</span> <span m='40810'>I</span> <span m='40900'>went</span> <span m='41230'>to</span> <span m='41530'>Cal</span> <span m='41770'>Poly</span> <span m='42300'>and</span> <span m='42460'>San Luis Obispo,</span> <span m='43600'>and</span> <span m='44060'>my</span> <span m='44190'>degree</span> <span m='44640'>is</span> <span m='44770'>in</span> <span m='44900'>wine</span> <span m='45070'>and</span> <span m='45200'>viticulture,</span> <span m='46290'>agribusiness</span> <span m='47440'>and</span> <span m='48300'>wine</span> <span m='48770'>marketing.</span> <span m='49470'>So</span> <span m='49770'>I</span> <span m='49960'>always</span> <span m='50240'>knew</span> <span m='50380'>I</span> <span m='50460'>wanted</span> <span m='50640'>to</span> <span m='50700'>work</span> <span m='50870'>in</span> <span m='50930'>the</span> <span m='51000'>wine</span> <span m='51260'>industry,</span> <span m='52140'>and</span> <span m='52330'>it's</span> <span m='52720'>right</span> <span m='53070'>where</span> <span m='53450'>I</span> <span m='53540'>came</span> <span m='53970'>after</span> <span m='54500'>I</span> <span m='54790'>got</span> <span m='54950'>my</span> <span m='55060'>degree.</span> </p><p><span m='56040'>Even</span> <span m='56330'>though</span> <span m='56600'>I</span> <span m='56720'>knew</span> <span m='57360'>I</span> <span m='57440'>wanted</span> <span m='57700'>to</span> <span m='57740'>be</span> <span m='57880'>more</span> <span m='58200'>on</span> <span m='58290'>the</span> <span m='58370'>business</span> <span m='58870'>marketing</span> <span m='59240'>side,</span> <span m='59900'>working</span> <span m='60330'>out</span> <span m='60590'>in</span> <span m='60970'>public</span> <span m='61250'>relations</span> <span m='61740'>and with</span> <span m='62000'>people,</span> <span m='63250'>the</span> <span m='63340'>degree,</span> <span m='64420'>the</span> <span m='64530'>school</span> <span m='64780'>I</span> <span m='64840'>went</span> <span m='65050'>to</span> <span m='65269'>was</span> <span m='65470'>really</span> <span m='65840'>neat</span> <span m='67110'>and</span> <span m='67280'>kind</span> <span m='67510'>of</span> <span m='67590'>special,</span> <span m='67960'>because</span> <span m='68250'>we</span> <span m='68410'>were</span> <span m='69240'>forced</span> <span m='69550'>to</span> <span m='69640'>take</span> <span m='69830'>classes</span> <span m='70470'>in</span> <span m='70640'>all</span> <span m='71000'>fields</span> <span m='71410'>of</span> <span m='71480'>the</span> <span m='71550'>wine</span> <span m='71810'>industry.</span> </p><p><span m='72250'>So</span> <span m='72450'>oenology</span> <span m='72990'>and</span> <span m='73160'>organic</span> <span m='73550'>chemistry,</span> <span m='74150'>and</span> <span m='74260'>the</span> <span m='74350'>science</span> <span m='74700'>of</span> <span m='74780'>making</span> <span m='75060'>wine,</span> <span m='75290'>and</span> <span m='75450'>then also</span> <span m='75690'>viticulture</span> <span m='75850'>and</span> <span m='76350'>crop</span> <span m='76640'>science,</span> <span m='76915'>and</span> <span m='77190'>soil</span> <span m='77350'>science,</span> <span m='78060'>which</span> <span m='78310'>is</span> <span m='78410'>more</span> <span m='78600'>about</span> <span m='78860'>farming</span> <span m='79060'>and</span> <span m='79360'>growing</span> <span m='79720'>the</span> <span m='79800'>grapes,</span> <span m='80360'>but</span> <span m='80510'>it</span> <span m='80630'>really</span> <span m='80860'>gives</span> <span m='81150'>you</span> <span m='81850'>a</span> <span m='81930'>good</span> <span m='82180'>base</span> <span m='82490'>to</span> <span m='82600'>stand</span> <span m='83010'>on,</span> <span m='83220'>knowing</span> <span m='83550'>how</span> <span m='83940'>everything</span> <span m='84300'>in</span> <span m='84390'>the</span> <span m='84450'>industry</span> <span m='84800'>works</span> <span m='85240'>from</span> <span m='85420'>the</span> <span m='85500'>very</span> <span m='85710'>beginning</span> <span m='86150'>all</span> <span m='86340'>the</span> <span m='86410'>way</span> <span m='87100'>to</span> <span m='87570'>on</span> <span m='87740'>the</span> <span m='87820'>shelf</span> <span m='88810'>for</span> <span m='89020'>selling</span> <span m='89350'>and</span> <span m='89420'>marketing.</span> </p><p><span m='90480'>For</span> <span m='90650'>this</span> <span m='90900'>industry</span> <span m='91290'>in</span> <span m='91410'>particular,</span> <span m='92490'>it's</span> <span m='92950'>really--</span> <span m='95410'>there's</span> <span m='95600'>only</span> <span m='95810'>a</span> <span m='95840'>handful</span> <span m='96290'>of</span> <span m='96380'>schools</span> <span m='96900'>in</span> <span m='96990'>California</span> <span m='97770'>that</span> <span m='98110'>kind</span> <span m='98340'>of--</span> <span m='98400'>it's</span> <span m='98530'>a</span> <span m='98570'>very</span> <span m='98840'>specific</span> <span m='99530'>industry,</span> <span m='100590'>whereas</span> <span m='101420'>it's</span> <span m='101840'>always</span> <span m='102050'>important</span> <span m='102570'>to</span> <span m='102690'>get</span> <span m='103290'>a</span> <span m='103390'>degree,</span> <span m='103940'>regardless,</span> <span m='104720'>even</span> <span m='104980'>if</span> <span m='105090'>you</span> <span m='105550'>just</span> <span m='106010'>had</span> <span m='106110'>a</span> <span m='106150'>degree</span> <span m='106470'>in</span> <span m='106560'>business,</span> <span m='107000'>or</span> <span m='107070'>something,</span> <span m='107370'>you</span> <span m='107480'>can</span> <span m='107600'>always</span> <span m='107810'>apply</span> <span m='108310'>it to</span> <span m='108490'>all</span> <span m='109120'>other</span> <span m='109370'>industries,</span> <span m='110080'>and</span> <span m='110170'>this</span> <span m='110340'>one</span> <span m='110470'>is</span> <span m='110580'>very</span> <span m='110800'>specific.</span> </p><p><span m='111400'>So,</span> <span m='112100'>lots</span> <span m='112280'>of</span> <span m='112350'>science</span> <span m='112860'>and</span> <span m='112970'>chemistry,</span> <span m='114080'>and</span> <span m='114240'>then</span> <span m='114380'>of</span> <span m='114530'>course</span> <span m='115400'>the</span> <span m='115470'>business</span> <span m='115940'>side</span> <span m='116210'>of</span> <span m='116350'>it.</span> <span m='116510'>But</span> <span m='117110'>if</span> <span m='117270'>you</span> <span m='117450'>love</span> <span m='117720'>it,</span> <span m='117980'>which is</span> <span m='118240'>important</span> <span m='118550'>to</span> <span m='118860'>find</span> <span m='119130'>something</span> <span m='119390'>that</span> <span m='119660'>you love</span> <span m='119840'>to</span> <span m='119950'>do,</span> <span m='121550'>you'll</span> <span m='121960'>make</span> <span m='122220'>it,</span> <span m='122580'>definitely,</span> <span m='123200'>if</span> <span m='123420'>it's an</span> <span m='123780'>industry</span> <span m='123920'>that</span> <span m='124100'>you're</span> <span m='124220'>passionate</span> <span m='124590'>about.</span> </p>","file":{"id":227214,"video_id":"2701297288001","name":"64760761","duration":125717,"thumbnail_url":null}});