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SCIENCE COMMUNICATOR & FARMER: Combining Passions For Agriculture, Social Justice, And Community Involvement

About this video 

Aubrey, who is also a farmer, describes her work as a science communicator at the Agriculture Sustainability Institute at UC Davis. She writes, blogs, and produces videos to educate the public on science and agriculture.

Job Title: Science Communicator
Employer: Agriculture Sustainability Institute

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi,</span> <span m='370'>my</span> <span m='600'>name's</span> <span m='840'>Aubrey.</span> <span m='1150'>I</span> <span m='1820'>work in the</span> <span m='2180'>Agricultural</span> <span m='3028'>Sustainability</span> <span m='3516'>Institute</span> <span m='4004'>for a</span> <span m='4492'>research</span> <span m='4980'>organization</span> <span m='5468'>at</span> <span m='5956'>UC Davis.</span> <span m='6932'>And</span> <span m='7420'>I'm on the</span> <span m='7908'>communications</span> <span m='8396'>and outreach</span> <span m='8884'>teams.</span> <span m='9372'>So that means that</span> <span m='9860'>I'm a</span> <span m='10348'>writer,</span> <span m='10836'>I'm a blogger.</span> <span m='11324'>I do</span> <span m='11812'>multimedia</span> <span m='12300'>production,</span> <span m='12788'>video</span> <span m='13276'>production,</span> <span m='13764'>audio</span> <span m='14252'>slideshows,</span> <span m='15716'>social</span> <span m='16204'>media.</span> <span m='17180'>I also do</span> <span m='17668'>outreach to the</span> <span m='18156'>farming</span> <span m='18644'>community</span> <span m='19132'>and to the</span> <span m='19620'>agricultural</span> <span m='20108'>research</span> <span m='20596'>community.</span> <span m='21084'>I'm trying to get</span> <span m='21572'>them involved</span> <span m='22060'>with what we're doing.</span> </p><p><span m='24050'>I</span> <span m='24550'>started</span> <span m='24980'>on</span> <span m='25140'>a</span> <span m='25320'>very</span> <span m='26360'>vague</span> <span m='26740'>career path</span> <span m='27212'>in that I was</span> <span m='27684'>interested</span> <span m='28156'>in agriculture,</span> <span m='28628'>I was</span> <span m='29100'>interested</span> <span m='29572'>in social</span> <span m='30044'>justice,</span> <span m='30516'>and I was</span> <span m='30988'>interested in</span> <span m='31460'>how communities</span> <span m='31932'>could be involved</span> <span m='32404'>in that</span> <span m='32876'>kind of work.</span> <span m='34126'>And</span> <span m='34510'>so</span> <span m='34650'>I</span> <span m='34980'>sort of</span> <span m='35458'>followed a</span> <span m='36892'>graduate</span> <span m='37370'>degree</span> <span m='37848'>path</span> <span m='38326'>in</span> <span m='40240'>how</span> <span m='41265'>communities</span> <span m='41845'>could</span> <span m='42100'>learn</span> <span m='42350'>about</span> <span m='42590'>agriculture</span> <span m='43030'>and how</span> <span m='43470'>the university</span> <span m='43910'>could</span> <span m='44350'>bring</span> <span m='44790'>information</span> <span m='45230'>to</span> <span m='45480'>the</span> <span m='46070'>greater</span> <span m='46450'>public.</span> <span m='46870'>And so my</span> <span m='47310'>work is</span> <span m='47750'>very much</span> <span m='48190'>in line with</span> <span m='48630'>what I was</span> <span m='49070'>interested</span> <span m='49510'>in doing.</span> </p><p><span m='51320'>And I</span> <span m='51400'>think</span> <span m='51640'>that</span> <span m='51790'>I</span> <span m='54200'>wish</span> <span m='54350'>I</span> <span m='54570'>had</span> <span m='54770'>learned</span> <span m='55160'>earlier</span> <span m='55570'>that</span> <span m='55680'>I could</span> <span m='56105'>teach myself</span> <span m='56530'>a lot of</span> <span m='56915'>the</span> <span m='57300'>skills</span> <span m='57580'>that I</span> <span m='57860'>needed to</span> <span m='58140'>do</span> <span m='58270'>my</span> <span m='58460'>job.</span> <span m='59680'>I am a</span> <span m='60090'>self-taught</span> <span m='60956'>video editor,</span> <span m='61730'>self-taught</span> <span m='62260'>radio</span> <span m='62705'>editor,</span> <span m='64130'>and</span> <span m='64620'>self-taught</span> <span m='65060'>graphic</span> <span m='65557'>designer.</span> <span m='66054'>And</span> <span m='66551'>so I think</span> <span m='67048'>that</span> <span m='68042'>those</span> <span m='68539'>skills</span> <span m='69040'>can</span> <span m='69430'>be</span> <span m='70770'>cultivated</span> <span m='71025'>at</span> <span m='71280'>a</span> <span m='71480'>young</span> <span m='71930'>age and that</span> <span m='72335'>you can</span> <span m='72740'>just start</span> <span m='73145'>to</span> <span m='73550'>practice</span> <span m='73650'>and</span> <span m='73990'>play</span> <span m='74330'>around</span> <span m='74630'>and</span> <span m='74930'>make</span> <span m='75230'>things in</span> <span m='75530'>your</span> <span m='75830'>spare</span> <span m='76130'>time,</span> <span m='76430'>and that</span> <span m='76730'>those</span> <span m='77030'>can actually</span> <span m='77330'>lead</span> <span m='77630'>you</span> <span m='77930'>to</span> <span m='78830'>pretty</span> <span m='79130'>good career</span> <span m='79430'>options.</span> </p>","file":{"id":195514,"video_id":"2701141290001","name":"60296561","duration":80340,"thumbnail_url":null}});