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FARM OWNER: Responsibilities Of Running A Farm Are Dynamic & Change By The Season

About this video 

Keith, owner of a vegetable farm, describes how his responsibilities change over the seasons. Fall-Winter is analyzing the previous year and planning the next, Spring brings planting, Summer is harvesting & selling. He was inspired to become a farmer and agriculture advocate after witnessing subsistence farming in Nepal.

Degree: Environmental Science - Agroecology
Job Title: Farm Owner

Job Summary: Farmers, Ranchers, and Other Agricultural Managers

Job Description

Farmers, ranchers, and other agricultural managers run establishments that produce crops, livestock, and dairy products.

On-the-Job Training

None

Additional Info

All state university systems have at least one land-grant college or university with a school of agriculture. Common programs of study include business with a concentration in agriculture, farm management, agronomy, dairy science, and agricultural economics.

Certification Requirement
Recommended by the American Society of Farm Managers and Rural Appraisers (ASFMR)

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $105,000
Projected job growth
Projected Job Growth
-8 to 0 percent
Typical schedule
Typical schedule
Full-time, Long hours, Seasonal
Typical workplace
Typical workplace
Outdoor, Physically demanding
Personal qualities
Personal Qualities
Analytical skills, Strength/stamina, Likes working with hands

Educational Path

Education requirement
Education Requirement
High school degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hey.</span> <span m='220'>My</span> <span m='340'>name</span> <span m='510'>is</span> <span m='620'>Keith</span> <span m='800'>Abeles,</span> <span m='1820'>and</span> <span m='2320'>I'm</span> <span m='2610'>an</span> <span m='2730'>owner</span> <span m='3100'>of</span> <span m='3190'>Quetzal</span> <span m='3460'>Farm</span> <span m='3580'>in</span> <span m='4019'>Santa</span> <span m='4330'>Rosa.</span> <span m='5590'>I</span> <span m='5670'>run</span> <span m='6040'>the</span> <span m='6130'>farm</span> <span m='7010'>with</span> <span m='7720'>Kevin</span> <span m='8160'>McEnnis,</span> <span m='9330'>and</span> <span m='9540'>we</span> <span m='9660'>grow</span> <span m='10350'>a</span> <span m='10440'>mix</span> <span m='10800'>of</span> <span m='11470'>vegetables,</span> <span m='12250'>mostly</span> <span m='12750'>tomatoes</span> <span m='13960'>and</span> <span m='14330'>chilies</span> <span m='15270'>and</span> <span m='15470'>cucumbers.</span> <span m='16180'>That's</span> <span m='17020'>the</span> <span m='17470'>majority</span> <span m='17900'>of</span> <span m='17970'>what</span> <span m='18130'>we</span> <span m='18240'>grow.</span> </p><p><span m='20020'>We</span> <span m='20430'>are</span> <span m='20710'>much</span> <span m='20940'>busier</span> <span m='21420'>in</span> <span m='21580'>summer.</span> <span m='22350'>This</span> <span m='22500'>time of</span> <span m='22740'>the year,</span> <span m='22990'>we're busy</span> <span m='23230'>doing</span> <span m='23420'>crop</span> <span m='23803'>plans</span> <span m='24186'>and</span> <span m='24830'>analyzing</span> <span m='25320'>the</span> <span m='25400'>books</span> <span m='25720'>from</span> <span m='25880'>last</span> <span m='26290'>year</span> <span m='26510'>and</span> <span m='26590'>making</span> <span m='26800'>decisions</span> <span m='27150'>for this</span> <span m='27500'>year</span> <span m='27720'>and</span> <span m='27830'>starting</span> <span m='28170'>the</span> <span m='28240'>seeds.</span> <span m='29150'>We</span> <span m='29310'>do</span> <span m='29550'>still</span> <span m='29780'>go</span> <span m='29900'>to</span> <span m='29950'>farmer's</span> <span m='30320'>markets</span> <span m='30710'>this time</span> <span m='30980'>of year,</span> <span m='31340'>so</span> <span m='31440'>there's</span> <span m='31620'>work</span> <span m='31780'>to</span> <span m='31870'>do</span> <span m='31990'>in the</span> <span m='32290'>hoop house</span> <span m='34930'>and</span> <span m='35230'>whatnot.</span> </p><p><span m='38840'>How</span> <span m='39180'>did</span> <span m='39350'>I</span> <span m='39410'>get</span> <span m='39670'>here?</span> <span m='40320'>I</span> <span m='40380'>became</span> <span m='40650'>interested</span> <span m='40945'>in</span> <span m='41240'>agriculture</span> <span m='41960'>when</span> <span m='42090'>I</span> <span m='42140'>was around</span> <span m='42340'>20</span> <span m='42580'>years</span> <span m='42780'>old. I</span> <span m='43280'>actually</span> <span m='43540'>travel</span> <span m='43860'>to</span> <span m='43970'>Nepal,</span> <span m='44830'>and</span> <span m='46060'>I</span> <span m='46860'>saw</span> <span m='47170'>what</span> <span m='47380'>subsistence</span> <span m='48110'>farming</span> <span m='48410'>was</span> <span m='48580'>like.</span> <span m='48890'>I</span> <span m='48950'>was</span> <span m='49110'>really</span> <span m='49270'>influenced</span> <span m='49610'>by</span> <span m='49700'>the</span> <span m='49760'>fact that</span> <span m='50070'>people</span> <span m='50300'>had</span> <span m='50590'>to grow</span> <span m='50680'>what</span> <span m='50840'>they</span> <span m='50930'>needed</span> <span m='51240'>to</span> <span m='51390'>eat</span> <span m='52090'>or</span> <span m='52290'>else</span> <span m='52820'>not</span> <span m='53080'>have</span> <span m='53250'>enough</span> <span m='53450'>to</span> <span m='53610'>eat.</span> <span m='54010'>So</span> <span m='54170'>I</span> <span m='54270'>thought</span> <span m='54500'>I</span> <span m='54550'>would</span> <span m='54970'>learn</span> <span m='55190'>to</span> <span m='55240'>grow</span> <span m='55440'>plants</span> <span m='55960'>and</span> <span m='56110'>learn</span> <span m='56290'>more</span> <span m='56470'>about</span> <span m='56890'>farming.</span> </p><p><span m='57890'>Then</span> <span m='58300'>I</span> <span m='58480'>just</span> <span m='58640'>got</span> <span m='58770'>more</span> <span m='58910'>interested</span> <span m='59250'>in it,</span> <span m='59540'>and one</span> <span m='59760'>thing</span> <span m='60010'>led</span> <span m='60480'>to</span> <span m='60680'>another.</span> <span m='62290'>So</span> <span m='63630'>I've</span> <span m='63800'>been</span> <span m='63940'>involved</span> <span m='64220'>with</span> <span m='64390'>farming</span> <span m='65480'>at</span> <span m='66060'>some</span> <span m='66260'>level</span> <span m='66570'>ever</span> <span m='66780'>sense.</span> <span m='67070'>I've</span> <span m='67150'>been</span> <span m='67240'>both</span> <span m='67460'>an</span> <span m='67780'>agricultural</span> <span m='68490'>advocate</span> <span m='68960'>working</span> <span m='70230'>for</span> <span m='70810'>organizations,</span> <span m='71540'>like the</span> <span m='71930'>Community</span> <span m='72110'>Alliance with</span> <span m='72340'>Family</span> <span m='72670'>Farmers.</span> <span m='73140'>But I've</span> <span m='73390'>also</span> <span m='73670'>the</span> <span m='73770'>last</span> <span m='74110'>eight</span> <span m='74250'>years</span> <span m='74570'>been</span> <span m='75800'>part of</span> <span m='76210'>running</span> <span m='76300'>this</span> <span m='76480'>farm.</span> </p><p><span m='77750'>Like</span> <span m='77950'>I</span> <span m='77980'>say,</span> <span m='79230'>it</span> <span m='79400'>changes</span> <span m='79800'>throughout</span> <span m='80040'>the year</span> <span m='80240'>what</span> <span m='80350'>you</span> <span m='80470'>have</span> <span m='80660'>to</span> <span m='80770'>do.</span> <span m='81100'>Because</span> <span m='81320'>this time</span> <span m='81540'>of year</span> <span m='81910'>there's a</span> <span m='82140'>lot of</span> <span m='82430'>planning,</span> <span m='82990'>an</span> <span m='83080'>analysis</span> <span m='83400'>of</span> <span m='83720'>what</span> <span m='83860'>happened</span> <span m='84130'>last</span> <span m='84520'>year.</span> <span m='85510'>Then</span> <span m='85680'>you</span> <span m='85780'>move</span> <span m='86050'>into</span> <span m='86910'>spring,</span> <span m='87510'>and</span> <span m='87610'>there's</span> <span m='87780'>a</span> <span m='87830'>lot</span> <span m='87970'>of</span> <span m='88050'>planting.</span> <span m='89270'>Then</span> <span m='89440'>you</span> <span m='89560'>get</span> <span m='89810'>to</span> <span m='89890'>the</span> <span m='89980'>harvest</span> <span m='90410'>season,</span> <span m='90920'>and</span> <span m='91010'>then</span> <span m='91150'>there's</span> <span m='91350'>the</span> <span m='91420'>sowing.</span> <span m='93120'>I'm</span> <span m='93300'>more</span> <span m='93450'>of</span> <span m='93550'>the</span> <span m='93590'>businessman</span> <span m='93925'>on</span> <span m='94260'>our</span> <span m='94340'>farm,</span> <span m='94800'>so</span> <span m='94990'>I</span> <span m='95100'>spend</span> <span m='95330'>a</span> <span m='95370'>lot</span> <span m='95550'>of</span> <span m='95620'>time</span> <span m='97190'>selling</span> <span m='97500'>the</span> <span m='97590'>product,</span> <span m='98460'>marketing</span> <span m='98910'>the</span> <span m='99010'>product,</span> <span m='100850'>and</span> <span m='101040'>making</span> <span m='101270'>sure</span> <span m='101600'>everything</span> <span m='101970'>sells</span> <span m='102340'>and</span> <span m='102430'>managing</span> <span m='102920'>the</span> <span m='103356'>crew so</span> <span m='103792'>everything</span> <span m='104230'>flows</span> <span m='104700'>logistically.</span> </p><p><span m='108170'>Like</span> <span m='108220'>I said,</span> <span m='108400'>I</span> <span m='108460'>got</span> <span m='108620'>interested</span> <span m='108660'>when I</span> <span m='108950'>went</span> <span m='109315'>to</span> <span m='109680'>Nepal.</span> <span m='110550'>But</span> <span m='110980'>then</span> <span m='111270'>I</span> <span m='111440'>actually</span> <span m='111700'>studied</span> <span m='112140'>agroecology</span> <span m='113410'>as</span> <span m='113880'>part of</span> <span m='114020'>my</span> <span m='114220'>environmental</span> <span m='114680'>studies</span> <span m='115060'>major</span> <span m='115590'>at</span> <span m='116010'>University of</span> <span m='116430'>California,</span> <span m='117440'>Santa</span> <span m='117760'>Cruz.</span> </p><p><span m='120330'>There's</span> <span m='120530'>a</span> <span m='120590'>lot</span> <span m='120770'>of</span> <span m='120870'>things</span> <span m='121100'>I</span> <span m='121170'>wish</span> <span m='121370'>I</span> <span m='121430'>knew</span> <span m='121660'>when</span> <span m='121780'>I</span> <span m='121840'>started</span> <span m='122260'>my</span> <span m='122390'>career,</span> <span m='123410'>and</span> <span m='123560'>then</span> <span m='123680'>I</span> <span m='123720'>would've</span> <span m='123910'>been</span> <span m='124030'>better</span> <span m='124755'>at</span> <span m='125010'>what</span> <span m='125340'>I</span> <span m='125480'>am</span> <span m='125630'>now.</span> <span m='126110'>But</span> <span m='126390'>I</span> <span m='126450'>would</span> <span m='126630'>say</span> <span m='126780'>the</span> <span m='126880'>main</span> <span m='127120'>thing</span> <span m='127290'>is</span> <span m='127520'>to</span> <span m='127620'>be</span> <span m='127790'>strategic.</span> <span m='128885'>It</span> <span m='129160'>really</span> <span m='129449'>took</span> <span m='129639'>me a</span> <span m='129699'>long</span> <span m='129940'>time</span> <span m='130130'>to</span> <span m='130310'>learn</span> <span m='130860'>that</span> <span m='131020'>you</span> <span m='131070'>need</span> <span m='131240'>to</span> <span m='131300'>be</span> <span m='131450'>strategic.</span> <span m='131940'>Because</span> <span m='132550'>there's</span> <span m='132700'>a</span> <span m='132730'>lot</span> <span m='132860'>of</span> <span m='132910'>things</span> <span m='133120'>asked</span> <span m='133390'>for</span> <span m='133480'>you</span> <span m='133640'>when</span> <span m='133740'>you</span> <span m='133830'>work,</span> <span m='134300'>and</span> <span m='134420'>there's</span> <span m='134560'>a</span> <span m='134600'>lot</span> <span m='134720'>of</span> <span m='134790'>things</span> <span m='135340'>people</span> <span m='135680'>call</span> <span m='136120'>and</span> <span m='136540'>ask</span> <span m='136790'>you</span> <span m='136870'>to</span> <span m='136950'>do.</span> <span m='137330'>And</span> <span m='137420'>as</span> <span m='137550'>a</span> <span m='137580'>business</span> <span m='137940'>owner,</span> <span m='138230'>you often</span> <span m='138640'>want to</span> <span m='138900'>please your</span> <span m='139010'>clients.</span> </p><p><span m='139840'>But</span> <span m='140070'>you</span> <span m='140190'>also</span> <span m='140520'>have</span> <span m='140650'>to</span> <span m='140730'>be</span> <span m='140850'>strategic</span> <span m='141520'>and</span> <span m='141950'>constantly</span> <span m='142300'>be</span> <span m='142410'>asking</span> <span m='142650'>yourself,</span> <span m='143050'>what</span> <span m='143340'>is</span> <span m='143450'>most</span> <span m='143710'>important?</span> <span m='144110'>What</span> <span m='144270'>do</span> <span m='144320'>I</span> <span m='144410'>need</span> <span m='144610'>to</span> <span m='144690'>do</span> <span m='145260'>to</span> <span m='145370'>make</span> <span m='145520'>sure</span> <span m='145740'>I'm</span> <span m='145830'>getting</span> <span m='146070'>the work</span> <span m='146430'>done</span> <span m='146600'>that</span> <span m='146720'>needs</span> <span m='146920'>to</span> <span m='146990'>be</span> <span m='147090'>done?</span> <span m='148070'>And</span> <span m='148640'>what</span> <span m='149010'>needs to</span> <span m='149160'>happen</span> <span m='149480'>now?</span> <span m='149990'>What</span> <span m='150210'>can</span> <span m='150480'>be</span> <span m='150550'>pushed</span> <span m='150890'>off</span> <span m='151050'>to</span> <span m='151190'>later?</span> </p><p><span m='152020'>And</span> <span m='152300'>really</span> <span m='152490'>what's</span> <span m='152710'>the</span> <span m='152800'>big</span> <span m='152990'>picture?</span> <span m='153410'>Because</span> <span m='153540'>you</span> <span m='153640'>can</span> <span m='153760'>spend</span> <span m='153950'>a</span> <span m='154000'>lot</span> <span m='154160'>of</span> <span m='154210'>time</span> <span m='154400'>doing</span> <span m='154560'>little</span> <span m='154800'>things</span> <span m='155280'>and</span> <span m='155380'>not</span> <span m='155560'>really</span> <span m='155760'>getting</span> <span m='156000'>your</span> <span m='156030'>job</span> <span m='156290'>done</span> <span m='156610'>and</span> <span m='157090'>be doing</span> <span m='157570'>things</span> <span m='157750'>that aren't</span> <span m='158000'>making</span> <span m='158340'>money</span> <span m='158680'>or</span> <span m='158890'>aren't</span> <span m='159230'>working</span> <span m='159560'>towards</span> <span m='160970'>your</span> <span m='161090'>job</span> <span m='161420'>working.</span> <span m='162350'>And</span> <span m='162600'>so</span> <span m='163470'>I</span> <span m='163580'>find</span> <span m='163850'>it's</span> <span m='164420'>critical</span> <span m='164840'>to</span> <span m='164940'>constantly</span> <span m='165390'>prioritize</span> <span m='165715'>and</span> <span m='166040'>be</span> <span m='166340'>strategic.</span> </p>","file":{"id":294006,"video_id":"2707920749001","name":"385-Craig-Farmer1","duration":167382,"thumbnail_url":null}});