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FARM OWNER, IN-DEPTH: Loves The Quality Of The Produce He Grows & Of The People He Interacts With

About this video 

Keith, a vegetable farm owner, talks in more detail about what he likes/dislikes about his work, the key decisions that got him here, how hard it is to get work in his industry, and his work-life balance. He decided at a young age to produce food and dedicated his work and studies toward that goal.

Degree: Environmental Science - Agroecology
Job Title: Farm Owner

Job Summary: Farmers, Ranchers, and Other Agricultural Managers

Job Description

Farmers, ranchers, and other agricultural managers run establishments that produce crops, livestock, and dairy products.

On-the-Job Training

None

Additional Info

All state university systems have at least one land-grant college or university with a school of agriculture. Common programs of study include business with a concentration in agriculture, farm management, agronomy, dairy science, and agricultural economics.

Certification Requirement
Recommended by the American Society of Farm Managers and Rural Appraisers (ASFMR)

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $105,000
Projected job growth
Projected Job Growth
-8 to 0 percent
Typical schedule
Typical schedule
Full-time, Long hours, Seasonal
Typical workplace
Typical workplace
Outdoor, Physically demanding
Personal qualities
Personal Qualities
Analytical skills, Strength/stamina, Likes working with hands

Educational Path

Education requirement
Education Requirement
High school degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='570'>So</span> <span m='700'>what</span> <span m='930'>do I</span> <span m='970'>like most</span> <span m='1410'>about</span> <span m='1610'>my</span> <span m='1730'>job?</span> <span m='3130'>I actually</span> <span m='3420'>really</span> <span m='3680'>like</span> <span m='3910'>the</span> <span m='3990'>produce.</span> <span m='4290'>I</span> <span m='4590'>like</span> <span m='4770'>it</span> <span m='4860'>when</span> <span m='4970'>the</span> <span m='5030'>harvest</span> <span m='5295'>is</span> <span m='5560'>coming</span> <span m='5870'>in.</span> <span m='6110'>And</span> <span m='6560'>our</span> <span m='6660'>produce</span> <span m='6950'>is</span> <span m='7240'>incredible.</span> <span m='7800'>We grow</span> <span m='8150'>really</span> <span m='8550'>high</span> <span m='8680'>quality</span> <span m='9110'>niche</span> <span m='10140'>products.</span> <span m='10950'>And</span> <span m='11350'>I</span> <span m='11420'>love</span> <span m='11660'>the</span> <span m='11740'>quality</span> <span m='12060'>of</span> <span m='12100'>the</span> <span m='12523'>produce.</span> </p><p><span m='13530'>I</span> <span m='14010'>really</span> <span m='14270'>like</span> <span m='14430'>a lot of</span> <span m='14650'>people</span> <span m='14890'>I</span> <span m='14940'>work</span> <span m='15230'>with</span> <span m='15860'>and</span> <span m='16219'>the</span> <span m='16290'>interactions</span> <span m='16830'>I</span> <span m='16890'>have</span> <span m='17110'>there.</span> <span m='18720'>I</span> <span m='18850'>like</span> <span m='19080'>it</span> <span m='19180'>when</span> <span m='19350'>sales</span> <span m='19700'>are</span> <span m='19750'>going</span> <span m='20020'>well,</span> <span m='20770'>and</span> <span m='21120'>things</span> <span m='21480'>are</span> <span m='21530'>flowing</span> <span m='22590'>smoothly,</span> <span m='23290'>and</span> <span m='24030'>people</span> <span m='24320'>are</span> <span m='24440'>buying,</span> <span m='24970'>and</span> <span m='25820'>the</span> <span m='25960'>work</span> <span m='26150'>I'm</span> <span m='26270'>putting</span> <span m='26500'>in</span> <span m='26660'>is</span> <span m='26810'>paying</span> <span m='27050'>off.</span> </p><p><span m='28140'>What</span> <span m='28430'>do I</span> <span m='28490'>dislike</span> <span m='28970'>about</span> <span m='29260'>my job?</span> <span m='29980'>The</span> <span m='30430'>hours</span> <span m='30700'>can</span> <span m='30830'>get</span> <span m='31120'>kind</span> <span m='31280'>of</span> <span m='31390'>long</span> <span m='31880'>and</span> <span m='31980'>hard.</span> <span m='32390'>And</span> <span m='32840'>sometimes</span> <span m='33200'>people</span> <span m='33430'>say</span> <span m='33580'>they're</span> <span m='33700'>going</span> <span m='33800'>to</span> <span m='33840'>buy</span> <span m='34030'>stuff</span> <span m='34280'>from</span> <span m='34430'>you,</span> <span m='34800'>and</span> <span m='35170'>then they</span> <span m='35440'>don't.</span> <span m='36790'>Things</span> <span m='37040'>don't</span> <span m='37160'>always</span> <span m='37310'>go the</span> <span m='37490'>way you</span> <span m='37880'>planned.</span> <span m='43190'>Workers</span> <span m='43650'>can</span> <span m='43770'>be</span> <span m='43890'>challenging</span> <span m='44380'>to</span> <span m='44490'>work</span> <span m='44730'>with.</span> <span m='45880'>Some</span> <span m='46100'>workers</span> <span m='46390'>are</span> <span m='46440'>great,</span> <span m='47800'>some</span> <span m='48070'>people</span> <span m='48330'>don't</span> <span m='48520'>do</span> <span m='48620'>the</span> <span m='48720'>job</span> <span m='49020'>like</span> <span m='49220'>hoped</span> <span m='49500'>they</span> <span m='49590'>would,</span> <span m='49880'>or</span> <span m='50170'>don't do</span> <span m='50330'>what</span> <span m='50500'>they</span> <span m='50620'>say</span> <span m='51030'>they will.</span> </p><p><span m='52740'>What are some of</span> <span m='53100'>the</span> <span m='53180'>key</span> <span m='53330'>decisions</span> <span m='54420'>that</span> <span m='55712'>led</span> <span m='56060'>me</span> <span m='56210'>to</span> <span m='56320'>where</span> <span m='56500'>I</span> <span m='56560'>am?</span> <span m='57670'>I</span> <span m='57820'>really</span> <span m='58060'>think</span> <span m='58340'>that</span> <span m='59590'>deciding</span> <span m='60020'>to</span> <span m='61260'>grow</span> <span m='61620'>food,</span> <span m='62410'>when</span> <span m='62620'>I</span> <span m='62650'>was</span> <span m='62770'>younger,</span> <span m='63170'>and</span> <span m='63270'>study</span> <span m='63560'>that</span> <span m='63870'>in</span> <span m='64010'>college,</span> <span m='65099'>led</span> <span m='65340'>me</span> <span m='65420'>down</span> <span m='65590'>that</span> <span m='65800'>path.</span> <span m='66330'>I've</span> <span m='66520'>done</span> <span m='66680'>a</span> <span m='66730'>number</span> <span m='66960'>of</span> <span m='67020'>different</span> <span m='67390'>things.</span> </p><p><span m='69210'>But</span> <span m='69380'>ultimately</span> <span m='69900'>it</span> <span m='69970'>was</span> <span m='70100'>my</span> <span m='70240'>decision</span> <span m='70700'>to</span> <span m='71200'>be</span> <span m='71350'>a</span> <span m='71490'>food</span> <span m='71770'>producer.</span> <span m='72220'>And I've worked</span> <span m='72670'>for</span> <span m='72930'>different</span> <span m='73250'>farms,</span> <span m='73810'>and</span> <span m='73950'>I</span> <span m='74140'>did</span> <span m='74310'>landscaping</span> <span m='75220'>for</span> <span m='75410'>a</span> <span m='75450'>long</span> <span m='75650'>time.</span> <span m='76010'>And</span> <span m='76330'>just</span> <span m='76810'>one</span> <span m='77020'>thing</span> <span m='77670'>led</span> <span m='77870'>to</span> <span m='77970'>another,</span> <span m='78680'>until</span> <span m='78930'>I</span> <span m='79080'>ended</span> <span m='79270'>up</span> <span m='79430'>working at</span> <span m='79924'>Quetzal</span> <span m='80418'>Farm.</span> </p><p><span m='82890'>How</span> <span m='83020'>difficult it</span> <span m='83400'>is to</span> <span m='83720'>get</span> <span m='83940'>a</span> <span m='83980'>job</span> <span m='84320'>in my industry?</span> <span m='84690'>Not</span> <span m='85060'>that</span> <span m='85315'>hard,</span> <span m='85850'>actually.</span> <span m='86660'>If</span> <span m='86820'>you're</span> <span m='86950'>willing</span> <span m='87160'>to</span> <span m='87200'>do</span> <span m='87330'>field</span> <span m='87660'>work,</span> <span m='88470'>there's</span> <span m='88990'>always</span> <span m='89270'>somewhere</span> <span m='89650'>that</span> <span m='89830'>needs</span> <span m='90150'>people</span> <span m='90440'>in</span> <span m='90490'>the</span> <span m='90580'>summer.</span> <span m='91910'>Getting</span> <span m='92360'>well</span> <span m='92600'>paid</span> <span m='92880'>working</span> <span m='93180'>in</span> <span m='93710'>my</span> <span m='93880'>industry,</span> <span m='94250'>however,</span> <span m='94710'>is</span> <span m='95110'>more</span> <span m='95290'>challenging.</span> <span m='96350'>And</span> <span m='96550'>that's</span> <span m='96790'>where</span> <span m='96950'>you</span> <span m='97080'>have</span> <span m='97280'>to</span> <span m='97370'>be</span> <span m='97480'>clever</span> <span m='98350'>and</span> <span m='98490'>work</span> <span m='98710'>towards</span> <span m='99105'>what you're</span> <span m='99500'>trying</span> <span m='99760'>to</span> <span m='99890'>do.</span> </p><p><span m='101690'>My</span> <span m='101820'>work</span> <span m='102050'>life</span> <span m='102260'>balance</span> <span m='102890'>is</span> <span m='103660'>sometimes</span> <span m='104250'>balanced.</span> <span m='104690'>This time of</span> <span m='105100'>year,</span> <span m='105340'>when</span> <span m='105610'>I'm</span> <span m='105650'>not as</span> <span m='105820'>busy,</span> <span m='106210'>it's</span> <span m='106490'>better.</span> <span m='109350'>In the</span> <span m='109580'>summer,</span> <span m='109820'>when</span> <span m='110060'>it's</span> <span m='110120'>harvest</span> <span m='110640'>and</span> <span m='110740'>there's</span> <span m='110810'>a lot to</span> <span m='111100'>do,</span> <span m='111980'>sometimes,</span> <span m='112630'>there</span> <span m='112880'>isn't</span> <span m='112960'>much</span> <span m='113200'>balance.</span> <span m='114320'>You've just</span> <span m='114800'>got to work hard,</span> <span m='115760'>and</span> <span m='116240'>you've got to</span> <span m='116310'>get</span> <span m='116500'>through</span> <span m='116640'>the</span> <span m='116820'>harvest</span> <span m='116930'>season.</span> <span m='117600'>And</span> <span m='118043'>it</span> <span m='118486'>always</span> <span m='119080'>ends,</span> <span m='119260'>and then you</span> <span m='119560'>have</span> <span m='119860'>more</span> <span m='120160'>time.</span> </p>","file":{"id":195515,"video_id":"2707920741001","name":"60312954","duration":120938,"thumbnail_url":null}});