× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 2660431221001 2700514906001 vs 5245c9e2e4b0bd174f22d371 1592194039001

SHOPPER INSIGHTS MANAGER: The Business Of Journalism

About this video 

As a shopper insights manager, a typical day consists of punching numbers through MS Access and Excel and selling magazines, working with journalists and salespeople and managing accounts. This Boston University graduate gives advice about how to follow your dreams.

Degree: Business Administration, Management and Operations
Job Title: Shopper Insights Manager
Employer: Time

Job Summary: Business Development

Job Description

Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

On-the-Job Training


Additional Info

There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.

Certification Requirement
Recommended by the American Society for Training and Development or the International Society for Performance Improvement.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$50,000 - $150,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Travel, Indoor, Office
Personal qualities
Personal Qualities
Detail oriented, Networking, People skills, Verbal communication skills, Written communication skills, Teamwork, Leadership ability, Mathematical skills, Organizational skills, Problem solving skills

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi!</span> <span m='255'>How</span> <span m='510'>are</span> <span m='910'>you?</span> <span m='1470'>I'm</span> <span m='1853'>Kat.</span> <span m='2620'>My</span> <span m='2860'>official</span> <span m='3255'>title is</span> <span m='3650'>I'm a</span> <span m='3930'>Shopper</span> <span m='4290'>Insights</span> <span m='4650'>Manager,</span> <span m='5356'>and</span> <span m='5710'>I</span> <span m='5760'>work</span> <span m='6080'>for</span> <span m='6340'>Time,</span> <span m='6610'>you've</span> <span m='6880'>probably</span> <span m='7210'>heard us--</span> <span m='7680'>the</span> <span m='7830'>publisher</span> <span m='8300'>of</span> <span m='8700'>Time</span> <span m='9100'>Magazine,</span> <span m='9880'>People,</span> <span m='10610'>Sports</span> <span m='11104'>Illustrated,</span> <span m='11598'>InStyle.</span> </p><p><span m='12586'>On a typical</span> <span m='13080'>day or</span> <span m='13574'>week,</span> <span m='14068'>I'm really</span> <span m='15120'>heavily</span> <span m='15410'>using</span> <span m='15700'>Microsoft</span> <span m='16440'>Access,</span> <span m='17150'>Microsoft</span> <span m='17420'>Excel,</span> <span m='18620'>crunching</span> <span m='18930'>numbers</span> <span m='19520'>and</span> <span m='19810'>then</span> <span m='20160'>trying to</span> <span m='20300'>find</span> <span m='20440'>opportunities</span> <span m='21060'>for</span> <span m='21290'>our</span> <span m='21330'>brands,</span> <span m='22190'>so our</span> <span m='22260'>brands</span> <span m='22610'>mean,</span> <span m='22800'>like</span> <span m='22970'>I</span> <span m='23000'>mentioned,</span> <span m='23630'>Time,</span> <span m='23850'>InStyle,</span> <span m='24450'>People,</span> <span m='24670'>and</span> <span m='24920'>helping</span> <span m='25370'>them</span> <span m='25630'>sell more</span> <span m='25996'>magazines.</span> </p><p><span m='27136'>What</span> <span m='27542'>was</span> <span m='27950'>my</span> <span m='28010'>career</span> <span m='28760'>path,</span> <span m='29040'>educational</span> <span m='29560'>path?</span> <span m='29970'>I</span> <span m='30380'>graduated</span> <span m='31770'>at the</span> <span m='32000'>top of my</span> <span m='32370'>class at</span> <span m='32740'>Boston</span> <span m='33110'>University</span> <span m='33360'>from the</span> <span m='33710'>School</span> <span m='34060'>of Management.</span> <span m='34554'>I</span> <span m='35048'>studied</span> <span m='35542'>Business</span> <span m='36036'>Administration</span> <span m='36530'>and</span> <span m='37024'>Management.</span> <span m='38510'>I</span> <span m='38930'>took</span> <span m='39170'>this job</span> <span m='39485'>because</span> <span m='39800'>it was</span> <span m='40190'>in New</span> <span m='40575'>York City,</span> <span m='41345'>it's a</span> <span m='41730'>Fortune</span> <span m='42110'>500</span> <span m='42610'>company</span> <span m='43250'>and</span> <span m='43420'>you</span> <span m='43480'>get</span> <span m='43680'>to</span> <span m='43800'>work</span> <span m='44080'>with</span> <span m='44520'>really,</span> <span m='44860'>really</span> <span m='45060'>smart</span> <span m='45410'>journalists</span> <span m='45900'>and</span> <span m='46160'>sell</span> <span m='46300'>their</span> <span m='46420'>products.</span> </p><p><span m='47580'>What</span> <span m='47830'>do</span> <span m='48120'>I</span> <span m='48290'>wish</span> <span m='48580'>I</span> <span m='48870'>knew</span> <span m='49050'>when I</span> <span m='49170'>started</span> <span m='49320'>my</span> <span m='49570'>career?</span> <span m='52260'>Really tough</span> <span m='52625'>question.</span> <span m='53360'>I</span> <span m='53570'>think</span> <span m='53920'>it's</span> <span m='54160'>all</span> <span m='54250'>about</span> <span m='54700'>talking</span> <span m='55060'>to different</span> <span m='55390'>people,</span> <span m='56420'>opening</span> <span m='56530'>your</span> <span m='56780'>mind</span> <span m='57250'>to</span> <span m='57510'>things</span> <span m='57770'>that maybe</span> <span m='58130'>what</span> <span m='58290'>you</span> <span m='58380'>studied</span> <span m='58670'>isn't</span> <span m='58960'>what</span> <span m='59210'>you're going to</span> <span m='59605'>do in</span> <span m='60000'>your career.</span> <span m='60305'>And</span> <span m='61520'>like</span> <span m='61700'>Steve</span> <span m='61980'>Jobs</span> <span m='62670'>says,</span> <span m='62990'>like think</span> <span m='63390'>different</span> <span m='63880'>and</span> <span m='64040'>go</span> <span m='64260'>after your</span> <span m='64600'>dreams.</span> </p><p><span m='65780'>So</span> <span m='66080'>good luck</span> <span m='66380'>to you</span> <span m='66680'>and</span> <span m='66980'>I hope</span> <span m='67280'>to see</span> <span m='67580'>you guys</span> <span m='67880'>soon.</span> <span m='68780'>Is that</span> <span m='69080'>cool?</span> </p>","file":{"id":167928,"video_id":"2700474219001","name":"124079744","duration":69610,"thumbnail_url":null}});