× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 2660431221001 2700517198001 vs 5245c9b0e4b0c576ac105521 1592194048001

EXECUTIVE VICE PRESIDENT, Sales & Marketing: The Path from Architecture Degree Was Not a Straight Line

About this video 

This Executive Vice President of Sales and Marketing took an unusual path from architecture to retail to sales and marketing for a tech accessories company. Watch the video to find out what worked for him!

Degree: Engineering
Job Title: Executive Vice President of Sales and Marketing
Employer: Q-Matics

Job Summary: Top Executives

Job Description

Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and public or private-sector organizations.

The responsibilities of top executives largely depend on an organization’s size. For example, an owner or manager of a small organization, such as an independent retail store, often is responsible for purchasing, hiring, training, quality control, and day-to-day supervisory duties. In large organizations, on the other hand, top executives typically focus more on formulating policies and strategic planning, while general and operations managers direct day-to-day operations.

Companies may also have chief officers who lead various departments or focus on specific areas of work. Here are some examples:

Chief financial officers are accountable for the accuracy of a company’s or organization’s financial reporting, especially among publicly traded companies. They direct the organization’s financial goals, objectives, and budgets. For example, they may oversee the investment of funds and manage associated risks.

Chief information officers are responsible for the overall technological direction of an organization, which includes managing the information technology and computer systems. They organize and supervise information-technology-related workers, projects, and policies.

Chief operating officers oversee other executives who direct the activities of various departments, such as human resources and sales. They also carry out the organization’s guidelines on a day-to-day basis.

Chief sustainability officers address sustainability issues by enacting or overseeing a corporate sustainability strategy. For instance, they may manage programs and policies relating to environmental issues and ensure that the organization complies with environmental or other government regulations.

On-the-Job Training


Additional Info

Top executives may complete a certification program through the Institute of Certified Professional Managers to earn the Certified Manager (CM) credential. To become a CM, candidates must meet education and experience requirements and pass three exams. Although not mandatory, certification can show management competency and potential leadership skills. Certification also can help those seeking advancement or can give jobseekers a competitive edge.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$95,000 - $200,000
Projected job growth
Projected Job Growth
5 to 10 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Leadership ability, Organizational skills, Problem solving skills, Verbal communication skills, Written communication skills, Analytical skills, People skills, Teamwork, Detail oriented, Mathematical skills, Networking, Public speaking ability

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='255'>Hi,</span> <span m='510'>I'm</span> <span m='795'>Greg</span> <span m='1080'>Keushgerian</span> <span m='1270'>with</span> <span m='1660'>Qmatix.</span> <span m='2520'>We're an</span> <span m='2950'>accessory</span> <span m='3380'>company</span> <span m='3810'>that</span> <span m='4240'>supports</span> <span m='4670'>all</span> <span m='5083'>portable</span> <span m='5910'>devices,</span> <span m='6260'>accessories,</span> <span m='7060'>and</span> <span m='8029'>peripherals.</span> <span m='9610'>I am</span> <span m='9930'>executive</span> <span m='10420'>vice</span> <span m='10650'>president of</span> <span m='11080'>sales and</span> <span m='11420'>marketing.</span> <span m='12040'>I handle</span> <span m='12531'>all sales</span> <span m='13022'>and</span> <span m='13513'>marketing</span> <span m='14004'>functions.</span> <span m='14986'>That includes</span> <span m='15477'>not only</span> <span m='15968'>running</span> <span m='16459'>sales</span> <span m='16950'>teams</span> <span m='17441'>but</span> <span m='17932'>actually</span> <span m='18423'>figuring</span> <span m='18914'>out where</span> <span m='19405'>the path of</span> <span m='19896'>the company</span> <span m='20387'>should go</span> <span m='20878'>from a</span> <span m='21369'>marketing</span> <span m='21860'>standpoint,</span> <span m='22842'>how to</span> <span m='23333'>capture</span> <span m='23824'>youth</span> <span m='24806'>and</span> <span m='25297'>high school</span> <span m='25788'>and college</span> <span m='26279'>students.</span> </p><p><span m='28243'>My career</span> <span m='28734'>and education</span> <span m='29225'>path--</span> <span m='30207'>I was</span> <span m='30698'>actually</span> <span m='31189'>an</span> <span m='31680'>architecture</span> <span m='32171'>engineering</span> <span m='32662'>major in</span> <span m='33180'>school.</span> <span m='33740'>And I</span> <span m='33820'>really</span> <span m='34160'>like</span> <span m='34460'>design</span> <span m='34540'>and</span> <span m='34935'>building</span> <span m='35330'>stuff.</span> <span m='36318'>And</span> <span m='36812'>I actually</span> <span m='37306'>got</span> <span m='37800'>involved</span> <span m='38294'>in the wireless</span> <span m='38788'>industry</span> <span m='39282'>about</span> <span m='39776'>22 years ago.</span> <span m='40764'>And</span> <span m='41258'>my</span> <span m='41752'>career has</span> <span m='42246'>exploded.</span> <span m='43234'>It's a</span> <span m='43728'>phenomenal</span> <span m='44222'>career</span> <span m='44716'>path</span> <span m='45210'>in terms of</span> <span m='45704'>what we</span> <span m='46198'>do with</span> <span m='46692'>designing</span> <span m='47186'>accessories</span> <span m='48174'>and</span> <span m='48668'>servicing</span> <span m='49656'>the needs</span> <span m='50150'>of people</span> <span m='50644'>from the</span> <span m='51138'>youngest</span> <span m='51632'>of</span> <span m='52126'>7- to</span> <span m='52620'>10-year-olds</span> <span m='53114'>all</span> <span m='53608'>the way</span> <span m='54102'>to</span> <span m='54596'>80-year-olds</span> <span m='55610'>who actually</span> <span m='55870'>need</span> <span m='56130'>product.</span> <span m='56920'>So it's</span> <span m='57340'>actually</span> <span m='57750'>a very</span> <span m='58030'>fun</span> <span m='59070'>career</span> <span m='59360'>and</span> <span m='59440'>industry</span> <span m='59710'>to be</span> <span m='59980'>in.</span> </p><p><span m='61664'>And</span> <span m='62085'>what did</span> <span m='62510'>I</span> <span m='62660'>know</span> <span m='62830'>when</span> <span m='62970'>I</span> <span m='63040'>started</span> <span m='63450'>my</span> <span m='63560'>career?</span> <span m='64460'>Actually,</span> <span m='64760'>I started</span> <span m='65060'>at an</span> <span m='65660'>infancy</span> <span m='65960'>stage</span> <span m='66560'>of</span> <span m='66860'>owning</span> <span m='67160'>my own</span> <span m='67460'>retail</span> <span m='67760'>stores,</span> <span m='68660'>activating</span> <span m='68960'>cell phones.</span> <span m='70160'>And that</span> <span m='70460'>kind of</span> <span m='70760'>blossomed</span> <span m='71060'>into an</span> <span m='71660'>entire</span> <span m='72560'>career</span> <span m='72860'>where I</span> <span m='73160'>got promoted</span> <span m='73460'>from</span> <span m='73760'>a</span> <span m='74060'>director</span> <span m='74360'>to a</span> <span m='74660'>vice</span> <span m='74960'>president,</span> <span m='75260'>from a</span> <span m='75560'>vice president</span> <span m='76160'>to an</span> <span m='76460'>executive</span> <span m='77060'>vice</span> <span m='77360'>president.</span> <span m='77960'>And at</span> <span m='78260'>the</span> <span m='78560'>time,</span> <span m='79460'>we've helped</span> <span m='79760'>build companies</span> <span m='80360'>from</span> <span m='80660'>the ground</span> <span m='80960'>up,</span> <span m='81260'>from</span> <span m='81560'>zero</span> <span m='81860'>to</span> <span m='82160'>$100 million</span> <span m='82460'>in</span> <span m='82760'>seven</span> <span m='83060'>years.</span> </p>","file":{"id":167926,"video_id":"2700505080001","name":"124079895","duration":85618,"thumbnail_url":null}});