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LACTATION CONSULTANT: Breaking Down Barriers & Stereotypes

About this video 

Brandi is a lactation consultant and the co-founder of the organization Breastfeeding Mafia. Her passion for breastfeeding developed after she gave birth to her baby and discovered all the benefits of breastfeeding. Now she is trying to teach her community and encourage them to breastfeed.

Job Title: Lactation Consultant

Job Summary: Health Educators

Job Description

Health educators teach people about behaviors that promote wellness. They develop programs and materials to encourage people to make healthy decisions.

On-the-Job Training

None

Certification Requirement
Required by the Certified Health Education Specialists

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$25,000 - $85,000
Projected job growth
Projected Job Growth
30 to 40 percent
Typical schedule
Typical schedule
Full-time, Irregular
Typical workplace
Typical workplace
Indoor, Office, Travel
Personal qualities
Personal Qualities
Analytical skills, People skills, Problem solving skills, Written communication skills, Empathy, Verbal communication skills, Organizational skills, Public speaking ability, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='450'>My</span> <span m='640'>current</span> <span m='870'>job,</span> <span m='1140'>I</span> <span m='1360'>am</span> <span m='1590'>a</span> <span m='1710'>lactation</span> <span m='2370'>consultant</span> <span m='2800'>for</span> <span m='3240'>the</span> <span m='3460'>West</span> <span m='3800'>Oakland</span> <span m='4110'>Health</span> <span m='4450'>Council</span> <span m='5490'>and</span> <span m='5710'>WIC</span> <span m='5850'>department.</span> <span m='6730'>And</span> <span m='6950'>I'm</span> <span m='7190'>also</span> <span m='9110'>a</span> <span m='9300'>co-founder</span> <span m='10020'>of</span> <span m='10160'>the</span> <span m='10250'>Breastfeeding</span> <span m='10480'>Mafia.</span> </p><p><span m='11460'>A</span> <span m='11560'>current</span> <span m='11910'>day</span> <span m='12130'>for</span> <span m='12290'>me</span> <span m='12510'>as</span> <span m='12640'>a</span> <span m='12700'>lactation</span> <span m='13200'>consultant</span> <span m='13930'>begins</span> <span m='14280'>around</span> <span m='14550'>8:30.</span> <span m='15560'>I</span> <span m='15720'>check the</span> <span m='16219'>appointments</span> <span m='16780'>for</span> <span m='16970'>the</span> <span m='17160'>day.</span> <span m='18410'>And</span> <span m='18810'>I</span> <span m='18880'>have</span> <span m='19100'>about</span> <span m='19370'>four</span> <span m='19680'>appointments</span> <span m='20350'>scheduled</span> <span m='20530'>every</span> <span m='20840'>day.</span> <span m='21350'>I</span> <span m='21790'>do</span> <span m='22260'>latch,</span> <span m='23250'>breastfeeding</span> <span m='23930'>support.</span> <span m='24570'>I</span> <span m='24800'>issue</span> <span m='25210'>breast</span> <span m='25570'>pumps.</span> <span m='25976'>I</span> <span m='26382'>teach</span> <span m='26790'>breastfeeding</span> <span m='27300'>classes.</span> <span m='28320'>And</span> <span m='30795'>that's</span> <span m='31290'>it,</span> <span m='31785'>go home.</span> </p><p><span m='32780'>I</span> <span m='33130'>wanted</span> <span m='33270'>to be</span> <span m='33300'>a</span> <span m='33500'>lawyer.</span> <span m='35210'>And</span> <span m='35680'>then</span> <span m='36400'>I</span> <span m='36550'>had</span> <span m='36730'>a</span> <span m='36770'>baby</span> <span m='37210'>in</span> <span m='37280'>my</span> <span m='37430'>last</span> <span m='37760'>year</span> <span m='37950'>of</span> <span m='38030'>college,</span> <span m='38620'>and</span> <span m='38970'>I</span> <span m='39040'>fell</span> <span m='39390'>in</span> <span m='39490'>love</span> <span m='39700'>with</span> <span m='39850'>her</span> <span m='40210'>and</span> <span m='40505'>breastfeeding.</span> <span m='41630'>And</span> <span m='41820'>I</span> <span m='41890'>thought</span> <span m='42500'>this</span> <span m='42680'>was</span> <span m='42870'>the</span> <span m='42980'>best</span> <span m='43440'>thing</span> <span m='43710'>in</span> <span m='43810'>the</span> <span m='43880'>world.</span> </p><p><span m='44370'>So</span> <span m='44850'>I</span> <span m='45080'>then</span> <span m='45580'>became</span> <span m='45880'>a</span> <span m='46160'>breastfeeding</span> <span m='46440'>peer</span> <span m='46740'>counselor</span> <span m='47260'>at</span> <span m='47470'>my</span> <span m='47610'>local</span> <span m='47990'>WIC</span> <span m='48540'>office,</span> <span m='49420'>and</span> <span m='50040'>started</span> <span m='50610'>going</span> <span m='50870'>to</span> <span m='50940'>breastfeeding</span> <span m='51470'>trainings.</span> <span m='52240'>And</span> <span m='52460'>then</span> <span m='52830'>I</span> <span m='53130'>took</span> <span m='53460'>a</span> <span m='54320'>class</span> <span m='54740'>to</span> <span m='54850'>become</span> <span m='55150'>a</span> <span m='56190'>lactation</span> <span m='56810'>consultant</span> <span m='58140'>and</span> <span m='58810'>took</span> <span m='58970'>an</span> <span m='59150'>exam.</span> <span m='59720'>And</span> <span m='60030'>then</span> <span m='60480'>applied</span> <span m='60920'>for</span> <span m='62000'>the</span> <span m='62140'>job,</span> <span m='62430'>and</span> <span m='62870'>how</span> <span m='63020'>I'm</span> <span m='63250'>working</span> <span m='63300'>as a</span> <span m='63520'>lactation</span> <span m='63960'>consultant</span> <span m='64319'>for</span> <span m='64440'>West</span> <span m='64830'>Oakland.</span> </p><p><span m='65450'>I</span> <span m='65550'>wish</span> <span m='66110'>I</span> <span m='66240'>would</span> <span m='66370'>have</span> <span m='66510'>know</span> <span m='66670'>all</span> <span m='67150'>the</span> <span m='67260'>great</span> <span m='67630'>things</span> <span m='67970'>about</span> <span m='68340'>breast milk.</span> <span m='69380'>Because</span> <span m='69835'>if</span> <span m='70290'>I</span> <span m='70480'>would</span> <span m='70630'>have</span> <span m='70690'>known</span> <span m='70850'>that,</span> <span m='71070'>I</span> <span m='71130'>would</span> <span m='71270'>have</span> <span m='71350'>been</span> <span m='71490'>a</span> <span m='71970'>breastfeeding</span> <span m='72200'>advocate</span> <span m='72350'>a</span> <span m='72420'>long</span> <span m='72600'>time</span> <span m='72950'>ago.</span> <span m='73235'>But</span> <span m='73520'>I've</span> <span m='73820'>learned</span> <span m='74095'>so</span> <span m='74370'>much</span> <span m='74680'>important</span> <span m='75130'>things</span> <span m='75350'>about</span> <span m='75650'>the</span> <span m='75810'>benefits,</span> <span m='76120'>and</span> <span m='76430'>the</span> <span m='77040'>nutrition,</span> <span m='77830'>and</span> <span m='78460'>how</span> <span m='78690'>important</span> <span m='78950'>it</span> <span m='79210'>is</span> <span m='79320'>to</span> <span m='79610'>give your</span> <span m='79950'>baby</span> <span m='80230'>the</span> <span m='80650'>best,</span> <span m='81070'>which is</span> <span m='81490'>the breast.</span> </p><p><span m='82330'>The</span> <span m='82750'>best</span> <span m='83060'>thing</span> <span m='83230'>about</span> <span m='83430'>my</span> <span m='83600'>job</span> <span m='83940'>is</span> <span m='84060'>I</span> <span m='84170'>get</span> <span m='84480'>to</span> <span m='84610'>have</span> <span m='85760'>babies</span> <span m='86010'>all</span> <span m='86190'>day.</span> <span m='86510'>I</span> <span m='86870'>get</span> <span m='87040'>to</span> <span m='87140'>hold</span> <span m='87320'>little</span> <span m='87520'>babies.</span> <span m='87890'>I get</span> <span m='88040'>to see</span> <span m='88490'>pregnant</span> <span m='88790'>moms.</span> <span m='90170'>I</span> <span m='90300'>get</span> <span m='90460'>to just</span> <span m='90740'>really</span> <span m='91070'>encourage</span> <span m='91480'>and</span> <span m='91670'>support</span> <span m='92590'>women</span> <span m='94430'>in</span> <span m='94530'>need,</span> <span m='94785'>and</span> <span m='95040'>who</span> <span m='95390'>need</span> <span m='95530'>help,</span> <span m='95895'>and who</span> <span m='96260'>just</span> <span m='96650'>sometimes</span> <span m='96920'>need</span> <span m='97330'>a friend</span> <span m='97700'>to</span> <span m='97770'>talk</span> <span m='98040'>to,</span> <span m='98340'>and</span> <span m='98760'>somebody</span> <span m='99220'>to</span> <span m='99410'>relate</span> <span m='99800'>to.</span> <span m='100180'>And</span> <span m='100280'>it</span> <span m='100460'>just</span> <span m='100500'>feels</span> <span m='100650'>good</span> <span m='100920'>to</span> <span m='101020'>actually</span> <span m='101390'>give</span> <span m='101630'>back</span> <span m='101880'>to</span> <span m='101980'>my</span> <span m='102090'>community.</span> </p><p><span m='102890'>What</span> <span m='103185'>do you</span> <span m='103480'>find</span> <span m='103780'>most</span> <span m='103960'>challenging</span> <span m='104450'>about</span> <span m='104928'>your job?</span> </p><p><span m='106840'>Same</span> <span m='107130'>thing.</span> <span m='107620'>My</span> <span m='107770'>community</span> <span m='108390'>does</span> <span m='108600'>not</span> <span m='108810'>breastfeed.</span> <span m='109430'>Black</span> <span m='109690'>women</span> <span m='111240'>have</span> <span m='111430'>the</span> <span m='111540'>lowest</span> <span m='111840'>rates</span> <span m='112576'>of</span> <span m='113330'>a</span> <span m='113590'>lot</span> <span m='113870'>of</span> <span m='113960'>health</span> <span m='114250'>disparities</span> <span m='115040'>that</span> <span m='115310'>could</span> <span m='115560'>be</span> <span m='116020'>positively</span> <span m='116700'>affected</span> <span m='117250'>if</span> <span m='117420'>women</span> <span m='117510'>breastfed.</span> <span m='118190'>So</span> <span m='118630'>just</span> <span m='118830'>breaking</span> <span m='119180'>down those</span> <span m='119570'>barriers</span> <span m='120140'>and</span> <span m='120260'>stereotypes,</span> <span m='121500'>and</span> <span m='122400'>just</span> <span m='122650'>encouraging</span> <span m='122930'>more</span> <span m='123210'>women</span> <span m='123340'>to</span> <span m='123595'>breastfeed</span> <span m='124290'>is</span> <span m='124680'>also</span> <span m='125000'>the</span> <span m='125920'>most</span> <span m='126130'>challenging</span> <span m='126560'>thing</span> <span m='126760'>about</span> <span m='126950'>my</span> <span m='127060'>job.</span> </p><p><span m='127380'>Being a</span> <span m='127810'>lactation</span> <span m='128650'>consultant</span> <span m='129660'>is</span> <span m='131310'>just</span> <span m='131520'>a</span> <span m='131640'>labor</span> <span m='132030'>of love.</span> <span m='132540'>It's</span> <span m='132870'>very</span> <span m='133130'>hard</span> <span m='133410'>to</span> <span m='133540'>find</span> <span m='133900'>a</span> <span m='133950'>job</span> <span m='134200'>as a</span> <span m='134350'>lactation</span> <span m='134940'>consultant.</span> <span m='137180'>In</span> <span m='137440'>the</span> <span m='137790'>field,</span> <span m='138100'>you either</span> <span m='138430'>have</span> <span m='138720'>to</span> <span m='138790'>have</span> <span m='139000'>an</span> <span m='139380'>RN</span> <span m='139760'>or</span> <span m='139880'>some</span> <span m='140070'>type</span> <span m='140260'>of</span> <span m='140340'>medical</span> <span m='140760'>background</span> <span m='141450'>most</span> <span m='141640'>times,</span> <span m='142090'>or</span> <span m='142860'>you</span> <span m='143040'>work</span> <span m='143260'>in</span> <span m='143370'>a</span> <span m='143430'>WIC</span> <span m='143580'>office,</span> <span m='144090'>or</span> <span m='144180'>a</span> <span m='144330'>community</span> <span m='144810'>clinic.</span> <span m='145300'>So</span> <span m='145660'>it is</span> <span m='145830'>kind</span> <span m='146050'>of</span> <span m='146110'>challenging</span> <span m='146610'>to</span> <span m='146650'>get</span> <span m='146810'>a</span> <span m='146870'>job.</span> <span m='147200'>But</span> <span m='147320'>if</span> <span m='147450'>you</span> <span m='147550'>get</span> <span m='147830'>one,</span> <span m='148510'>I</span> <span m='148610'>promise</span> <span m='149000'>you</span> <span m='149290'>it'll</span> <span m='149420'>be</span> <span m='149550'>the</span> <span m='149670'>best</span> <span m='150140'>job you</span> <span m='150410'>ever</span> <span m='150590'>had.</span> </p>","file":{"id":272623,"video_id":"2698772024001","name":"71933029","duration":151765,"thumbnail_url":null}});