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MARKETING MANAGER: From Creative Writing And Education To Marketing

About this video 

Check out this marketing manager's career path through creative writing and education to marketing. Life doesn't always take you where you expect!

Degree: English Language and Literature
Job Title: Marketing Manager
Employer: QMatix

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='3465'>Hi.</span> <span m='3960'>So, my</span> <span m='4455'>name is</span> <span m='4950'>Beth</span> <span m='5445'>Bernstein.</span> <span m='5940'>I work for</span> <span m='6435'>Qmadix.</span> <span m='6930'>And I'm the</span> <span m='7425'>marketing</span> <span m='7920'>manager</span> <span m='8415'>here.</span> </p><p><span m='10890'>How did I</span> <span m='11385'>get started</span> <span m='11880'>on this</span> <span m='12375'>career</span> <span m='12870'>path?</span> <span m='13365'>I</span> <span m='13860'>actually</span> <span m='14355'>went to</span> <span m='14850'>school</span> <span m='15345'>and majored</span> <span m='15840'>in English.</span> <span m='16335'>And</span> <span m='16830'>I have a</span> <span m='17820'>MFA</span> <span m='18315'>in</span> <span m='18810'>Creative</span> <span m='19305'>Writing.</span> <span m='20790'>But I</span> <span m='21285'>ended up</span> <span m='21780'>getting into</span> <span m='22275'>the education</span> <span m='22770'>field</span> <span m='23265'>and doing</span> <span m='23760'>marketing</span> <span m='24255'>for</span> <span m='24750'>University of</span> <span m='25245'>California.</span> </p><p><span m='26235'>And</span> <span m='28215'>now</span> <span m='28710'>I</span> <span m='29205'>am</span> <span m='29700'>into</span> <span m='30195'>the</span> <span m='30690'>technology</span> <span m='31185'>field,</span> <span m='31680'>which is</span> <span m='32175'>really</span> <span m='32670'>fascinating to me.</span> <span m='33165'>And it's</span> <span m='33660'>growing</span> <span m='34155'>really fast. And</span> <span m='34650'>it's really</span> <span m='35145'>exciting.</span> <span m='35640'>And I</span> <span m='36135'>love</span> <span m='36630'>[INAUDIBLE].</span> </p><p><span m='37620'>So</span> <span m='38115'>still kind</span> <span m='38610'>of</span> <span m='39105'>education,</span> <span m='39600'>because</span> <span m='39682'>you</span> <span m='39765'>have</span> <span m='39847'>a</span> <span m='39930'>lot</span> <span m='40012'>of</span> <span m='41580'>teaching</span> <span m='42075'>and</span> <span m='42570'>things that</span> <span m='43065'>go on</span> <span m='44055'>and learning</span> <span m='44550'>new</span> <span m='45045'>products.</span> <span m='45540'>And</span> <span m='47025'>it's really</span> <span m='47520'>exciting.</span> <span m='48015'>And so</span> <span m='48510'>I like</span> <span m='49090'>being busy</span> <span m='49950'>and learning</span> <span m='50450'>new things.</span> </p><p><span m='53950'>What</span> <span m='54215'>do I wish</span> <span m='54480'>I</span> <span m='55240'>knew</span> <span m='55490'>when</span> <span m='55650'>I</span> <span m='55730'>started</span> <span m='56030'>my</span> <span m='56330'>career?</span> <span m='58430'>That's a</span> <span m='58730'>really</span> <span m='59030'>tough</span> <span m='59330'>question.</span> <span m='59930'>I</span> <span m='60230'>guess I</span> <span m='62330'>wish</span> <span m='62630'>that</span> <span m='62930'>I</span> <span m='63230'>would've</span> <span m='63530'>known</span> <span m='63830'>that I</span> <span m='64130'>didn't</span> <span m='64730'>really</span> <span m='65030'>need</span> <span m='65330'>to go</span> <span m='65630'>to</span> <span m='65930'>graduate</span> <span m='66530'>school.</span> <span m='66830'>I think</span> <span m='67130'>it's</span> <span m='68030'>in some</span> <span m='68330'>ways</span> <span m='68630'>overrated.</span> <span m='69230'>It's</span> <span m='69530'>not</span> <span m='69830'>really</span> <span m='70130'>necessary.</span> <span m='70730'>I think</span> <span m='71030'>it's good</span> <span m='71330'>to</span> <span m='71630'>just</span> <span m='71930'>jump in,</span> <span m='72230'>and</span> <span m='72530'>get</span> <span m='72830'>your</span> <span m='73130'>feet</span> <span m='73430'>wet,</span> <span m='73730'>and do</span> <span m='74030'>what you</span> <span m='74330'>love</span> <span m='74630'>doing.</span> </p>","file":{"id":167927,"video_id":"2705613687001","name":"124079878","duration":76608,"thumbnail_url":null}});