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MARKETING & COMMUNICATIONS MANAGER: Turning A Passion For Music Into A Successful Management Career

About this video 

This interviewee, a marketing and communications sales manager for a music company, walks us through a typical day. His work involves web design, sales, attending trade shows and working with music software. His day to day routine enables him to connect with his broader passion: music. But he talks about what he wishes he knew before he got out of school.

Degree: Radio, Television, and Digital Communication
Job Title: Marketing & Communications Manager
Employer: Profession Music

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi,</span> <span m='486'>I'm Kyle</span> <span m='972'>Poehling</span> <span m='1458'>from</span> <span m='1944'>Notion</span> <span m='2430'>Music.</span> <span m='2916'>I am</span> <span m='3402'>marketing</span> <span m='3888'>and communications</span> <span m='4374'>manager</span> <span m='4860'>for the</span> <span m='5346'>company.</span> <span m='6804'>What do</span> <span m='7290'>I do on a</span> <span m='7776'>typical day</span> <span m='8262'>in the week?</span> <span m='9234'>I</span> <span m='9720'>do</span> <span m='10020'>everything</span> <span m='10650'>from</span> <span m='11000'>web design</span> <span m='11480'>to</span> <span m='11970'>ad</span> <span m='13440'>design</span> <span m='14420'>to</span> <span m='14910'>sale</span> <span m='15400'>fulfillment</span> <span m='17850'>and</span> <span m='18340'>trade</span> <span m='18830'>shows.</span> <span m='19810'>So it</span> <span m='20060'>ranges</span> <span m='20420'>pretty</span> <span m='20670'>heavily,</span> <span m='21270'>but</span> <span m='21755'>it's</span> <span m='22240'>an</span> <span m='22725'>awesome</span> <span m='23210'>job,</span> <span m='23695'>and we</span> <span m='24180'>do</span> <span m='24665'>music notation</span> <span m='25150'>software,</span> <span m='25635'>so it's</span> <span m='26120'>usually</span> <span m='26605'>music</span> <span m='27090'>oriented.</span> <span m='28060'>I'm a</span> <span m='28545'>musician.</span> <span m='30000'>And so</span> <span m='30485'>it's probably</span> <span m='30970'>the best</span> <span m='31455'>day job</span> <span m='31940'>I've ever</span> <span m='32425'>had.</span> </p><p><span m='34365'>Career and</span> <span m='34850'>education</span> <span m='35335'>path--</span> <span m='35830'>I</span> <span m='36145'>have a</span> <span m='36460'>BA</span> <span m='36960'>in music.</span> <span m='38130'>I</span> <span m='38290'>also</span> <span m='38530'>have</span> <span m='38980'>a</span> <span m='40369'>certification</span> <span m='40832'>in mixing</span> <span m='41295'>and mastering</span> <span m='42684'>for</span> <span m='43147'>Pro Tools.</span> <span m='43610'>So</span> <span m='44280'>I did</span> <span m='44575'>quite a</span> <span m='44870'>few years</span> <span m='45160'>in the</span> <span m='45250'>studio</span> <span m='46450'>and</span> <span m='46730'>taught</span> <span m='47030'>drums</span> <span m='47160'>for</span> <span m='47320'>many</span> <span m='47570'>years.</span> <span m='48528'>And I</span> <span m='49016'>ended</span> <span m='49504'>at</span> <span m='49992'>Notion Music</span> <span m='50480'>kind of</span> <span m='50968'>through</span> <span m='51456'>some</span> <span m='51944'>friends</span> <span m='52440'>and</span> <span m='52860'>got</span> <span m='53040'>the</span> <span m='53090'>job</span> <span m='53400'>there.</span> </p><p><span m='54072'>And it's</span> <span m='54410'>been</span> <span m='54817'>an</span> <span m='55631'>amazing</span> <span m='56160'>experience.</span> <span m='56730'>I</span> <span m='56850'>started off</span> <span m='57200'>as,</span> <span m='57490'>actually,</span> <span m='57985'>the sound</span> <span m='58480'>editor.</span> <span m='58975'>We have samples</span> <span m='59470'>in our program,</span> <span m='59965'>so I</span> <span m='60460'>started off</span> <span m='60955'>editing</span> <span m='61450'>the samples</span> <span m='61945'>and</span> <span m='62440'>getting them</span> <span m='62935'>to be</span> <span m='63430'>able to</span> <span m='63925'>play back</span> <span m='64420'>in the program.</span> <span m='65410'>And</span> <span m='65905'>I ended</span> <span m='66400'>up now</span> <span m='66895'>working</span> <span m='67390'>communications</span> <span m='67885'>manager.</span> <span m='68380'>So</span> <span m='69390'>it's</span> <span m='69790'>been</span> <span m='69910'>a</span> <span m='69960'>great</span> <span m='70240'>ride.</span> <span m='70580'>I love</span> <span m='70835'>the</span> <span m='71090'>company,</span> <span m='72500'>and we</span> <span m='72970'>have great</span> <span m='73440'>products.</span> <span m='73910'>It's a</span> <span m='74380'>fun time.</span> </p><p><span m='75320'>What</span> <span m='75810'>motivated</span> <span m='76290'>me to</span> <span m='76460'>take</span> <span m='76850'>this job?</span> <span m='78270'>Day</span> <span m='78430'>jobs</span> <span m='79050'>involving</span> <span m='80026'>music</span> <span m='80514'>are</span> <span m='81490'>about as</span> <span m='81978'>rare</span> <span m='82466'>as they</span> <span m='82954'>come.</span> <span m='83930'>So</span> <span m='84418'>when I</span> <span m='84906'>saw the</span> <span m='85394'>window</span> <span m='85882'>open up,</span> <span m='86370'>it was a</span> <span m='86858'>no brainer.</span> <span m='88810'>As</span> <span m='89298'>a</span> <span m='89786'>musician,</span> <span m='91595'>you</span> <span m='91930'>work</span> <span m='92220'>really</span> <span m='92500'>hard</span> <span m='92970'>to</span> <span m='93060'>try</span> <span m='93260'>to</span> <span m='93350'>figure</span> <span m='93720'>out</span> <span m='93960'>how</span> <span m='94170'>to</span> <span m='94450'>make your</span> <span m='94770'>craft</span> <span m='95080'>be</span> <span m='95890'>your</span> <span m='96630'>career.</span> <span m='98530'>And this</span> <span m='98960'>is certainly</span> <span m='99390'>a</span> <span m='99680'>marriage</span> <span m='100000'>of that.</span> <span m='101464'>I do</span> <span m='101952'>a lot of</span> <span m='102440'>technical</span> <span m='102928'>stuff,</span> <span m='103416'>like the</span> <span m='103904'>web design</span> <span m='104392'>and that</span> <span m='104880'>kind of stuff,</span> <span m='105368'>but it's all</span> <span m='105856'>related</span> <span m='106344'>to a music</span> <span m='106832'>product.</span> </p><p><span m='107320'>And</span> <span m='107625'>even</span> <span m='107930'>in</span> <span m='108000'>QA</span> <span m='108260'>and</span> <span m='108515'>dealing with</span> <span m='108820'>the</span> <span m='108910'>products--</span> <span m='109540'>I</span> <span m='109720'>do some of</span> <span m='109880'>the</span> <span m='110050'>UI</span> <span m='110380'>design and</span> <span m='110680'>stuff</span> <span m='110950'>like</span> <span m='111100'>that.</span> <span m='111880'>So</span> <span m='113110'>it's all</span> <span m='113520'>music</span> <span m='113820'>oriented.</span> <span m='115410'>And</span> <span m='115910'>while</span> <span m='116410'>it took</span> <span m='116750'>me a</span> <span m='116860'>little</span> <span m='117060'>while</span> <span m='117250'>to</span> <span m='117310'>get</span> <span m='117500'>there</span> <span m='117670'>after</span> <span m='117900'>school,</span> <span m='119007'>it's</span> <span m='119504'>certainly</span> <span m='120001'>been</span> <span m='120498'>awesome.</span> </p><p><span m='122983'>What do I</span> <span m='123480'>wish I</span> <span m='123977'>knew when</span> <span m='124474'>I started</span> <span m='124971'>my career?</span> <span m='126230'>As in</span> <span m='126490'>like</span> <span m='126690'>right out of</span> <span m='126960'>college</span> <span m='128080'>started</span> <span m='128650'>my</span> <span m='128759'>career?</span> <span m='132786'>Well,</span> <span m='133282'>I got a</span> <span m='133778'>music degree.</span> <span m='135266'>And while</span> <span m='135762'>I</span> <span m='136258'>had a</span> <span m='136754'>very</span> <span m='137250'>traditional</span> <span m='137746'>music degree,</span> <span m='138242'>which</span> <span m='138738'>basically</span> <span m='139234'>consisted</span> <span m='139730'>of learning</span> <span m='140226'>my craft--</span> <span m='140722'>learning</span> <span m='141218'>to be a</span> <span m='141714'>percussionist,</span> <span m='142210'>best</span> <span m='142706'>I could</span> <span m='143202'>be and</span> <span m='143698'>be a</span> <span m='144200'>performance</span> <span m='144525'>major,</span> <span m='144850'>I</span> <span m='145160'>wish</span> <span m='145510'>that</span> <span m='145820'>my</span> <span m='146710'>education</span> <span m='147210'>had involved</span> <span m='147710'>a little</span> <span m='148210'>bit more</span> <span m='148710'>real-world</span> <span m='149210'>preparation</span> <span m='149710'>as far as,</span> <span m='150210'>these are</span> <span m='150710'>kind of</span> <span m='151210'>jobs</span> <span m='151710'>you can look</span> <span m='152210'>to get or</span> <span m='152710'>expect</span> <span m='153130'>to</span> <span m='153210'>find.</span> </p><p><span m='154310'>Someone</span> <span m='154570'>like</span> <span m='154710'>myself,</span> <span m='155815'>I came</span> <span m='156300'>out of</span> <span m='156785'>college,</span> <span m='157270'>I didn't even</span> <span m='157755'>ever think</span> <span m='158240'>I'd be working</span> <span m='158725'>in the</span> <span m='159210'>music industry.</span> <span m='160180'>And here</span> <span m='160665'>I am,</span> <span m='161150'>and it's</span> <span m='161635'>been</span> <span m='162120'>great.</span> <span m='162605'>So I</span> <span m='163090'>definitely</span> <span m='163575'>got a</span> <span m='164060'>little bit</span> <span m='164545'>lucky,</span> <span m='165030'>but I</span> <span m='165305'>think</span> <span m='165580'>it</span> <span m='166630'>could've</span> <span m='167118'>been</span> <span m='167606'>more helpful</span> <span m='168094'>if I</span> <span m='168582'>actually</span> <span m='169070'>had a</span> <span m='169558'>little bit</span> <span m='170046'>more guidance</span> <span m='170534'>as to</span> <span m='171022'>these are</span> <span m='171510'>the companies</span> <span m='171998'>out there.</span> <span m='172486'>These are the</span> <span m='172974'>type of</span> <span m='173462'>jobs that you</span> <span m='173950'>can get with</span> <span m='174450'>a music</span> <span m='174830'>degree</span> <span m='175430'>and</span> <span m='175730'>try to</span> <span m='176030'>be</span> <span m='176630'>creative</span> <span m='176930'>in the</span> <span m='177230'>working</span> <span m='177530'>world.</span> </p>","file":{"id":167925,"video_id":"2700474213001","name":"124080988","duration":181213,"thumbnail_url":null}});