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MARKETING & BUSINESS CONSULTANT: It Doens't Matter What Your Major Is

About this video 

This business consultant's typical day involves consulting businesses on how to improve efficiencies and marketing. After university, he got his start in advertising, working first in New York, then starting his own agency in London. He decided to make the career change to business consultancy when he found that advertising itself was not fulfilling enough. As someone who used to hire account management staff, he tells us that your college major doesn't matter that much in this field.

Degree: Communication and Media Studies
Job Title: Marketing & Business Consultant
Employer: Self-Employed

Job Summary: Business Development

Job Description

Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

On-the-Job Training

No

Additional Info

There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.

Certification Requirement
Recommended by the American Society for Training and Development or the International Society for Performance Improvement.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $150,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Travel, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Networking, Organizational skills, Mathematical skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='470'>So</span> <span m='1800'>my</span> <span m='1950'>current</span> <span m='2370'>job</span> <span m='2890'>is</span> <span m='3330'>a</span> <span m='3460'>consultant</span> <span m='4480'>and</span> <span m='4890'>a</span> <span m='5250'>marketing</span> <span m='5960'>and</span> <span m='6890'>business</span> <span m='7410'>consultant.</span> <span m='9570'>So</span> <span m='10020'>what</span> <span m='10370'>I</span> <span m='10500'>do</span> <span m='11040'>on</span> <span m='11130'>a</span> <span m='11230'>typical</span> <span m='11710'>day</span> <span m='11940'>and</span> <span m='12040'>week,</span> <span m='12540'>I'm</span> <span m='12760'>not</span> <span m='12990'>really</span> <span m='13240'>sure.</span> <span m='13720'>I</span> <span m='13800'>just</span> <span m='14010'>kind</span> <span m='14370'>wing</span> <span m='14560'>it</span> <span m='14880'>day</span> <span m='15060'>to</span> <span m='15160'>day.</span> <span m='17130'>What</span> <span m='17640'>I'm</span> <span m='17740'>really</span> <span m='17990'>doing</span> <span m='18510'>is</span> <span m='19190'>consulting</span> <span m='19810'>businesses</span> <span m='20630'>on</span> <span m='20980'>how</span> <span m='21190'>to</span> <span m='21350'>improve</span> <span m='21750'>efficiencies,</span> <span m='22830'>and</span> <span m='22960'>then</span> <span m='23280'>also</span> <span m='23680'>with</span> <span m='23970'>an</span> <span m='24350'>emphasis</span> <span m='24870'>on</span> <span m='25260'>marketing.</span> </p><p><span m='27590'>My</span> <span m='28050'>degree</span> <span m='28970'>was</span> <span m='29510'>in</span> <span m='30690'>communications.</span> <span m='32200'>I</span> <span m='32299'>got</span> <span m='32549'>a</span> <span m='32790'>bachelor</span> <span m='33185'>of</span> <span m='33580'>arts</span> <span m='33810'>at</span> <span m='34197'>Brigham</span> <span m='34584'>Young</span> <span m='34971'>University</span> <span m='35360'>in</span> <span m='35780'>Utah.</span> <span m='36620'>I</span> <span m='37040'>then</span> <span m='37410'>did</span> <span m='37610'>an</span> <span m='37780'>internship</span> <span m='38650'>in</span> <span m='39080'>New</span> <span m='39200'>York</span> <span m='39540'>at</span> <span m='39610'>an</span> <span m='39750'>ad</span> <span m='39950'>agency,</span> <span m='41160'>and</span> <span m='41350'>then</span> <span m='41800'>I</span> <span m='42640'>worked</span> <span m='43030'>at</span> <span m='43100'>a</span> <span m='43150'>multinational</span> <span m='43920'>ad</span> <span m='44100'>agency.</span> <span m='45190'>And</span> <span m='45340'>then</span> <span m='45470'>I</span> <span m='45540'>started</span> <span m='45870'>my</span> <span m='46050'>own</span> <span m='46230'>ad</span> <span m='46380'>agency</span> <span m='46830'>in</span> <span m='46950'>London,</span> <span m='47860'>and</span> <span m='48050'>worked</span> <span m='48330'>in</span> <span m='48400'>lots</span> <span m='48650'>of</span> <span m='48730'>different</span> <span m='49180'>countries,</span> <span m='50210'>and</span> <span m='50750'>have</span> <span m='51240'>come</span> <span m='51410'>back</span> <span m='51600'>to</span> <span m='51700'>the</span> <span m='51780'>US a</span> <span m='52190'>couple</span> <span m='52410'>years</span> <span m='52680'>ago.</span> <span m='53480'>And</span> <span m='53710'>so</span> <span m='53940'>I've</span> <span m='54850'>taught</span> <span m='56630'>a</span> <span m='57040'>grad</span> <span m='58020'>advertising</span> <span m='58650'>course</span> <span m='59340'>at</span> <span m='59680'>the</span> <span m='59810'>Academy</span> <span m='60250'>of</span> <span m='60350'>Art.</span> </p><p><span m='60890'>What</span> <span m='61267'>you wish</span> <span m='61644'>you knew</span> <span m='62021'>when</span> <span m='62400'>you</span> <span m='62490'>started</span> <span m='62900'>your</span> <span m='63060'>career?</span> <span m='67940'>A</span> <span m='68000'>really</span> <span m='68320'>good</span> <span m='68610'>solid</span> <span m='69040'>background</span> <span m='69780'>in</span> <span m='69940'>business</span> <span m='70530'>never</span> <span m='70800'>hurts.</span> <span m='71620'>So</span> <span m='72750'>it</span> <span m='72890'>doesn't</span> <span m='73140'>really</span> <span m='73390'>matter</span> <span m='73780'>what</span> <span m='74000'>your</span> <span m='74480'>major</span> <span m='74990'>is,</span> <span m='75250'>what</span> <span m='75490'>really</span> <span m='75700'>matters</span> <span m='76140'>is</span> <span m='76480'>that you</span> <span m='76660'>jump</span> <span m='76970'>through</span> <span m='77180'>the</span> <span m='77290'>hoops</span> <span m='77720'>of</span> <span m='77830'>getting</span> <span m='78110'>a</span> <span m='78300'>degree.</span> </p><p><span m='79160'>So</span> <span m='79360'>for</span> <span m='79530'>instance,</span> <span m='79880'>I</span> <span m='80040'>hired</span> <span m='80820'>account</span> <span m='81370'>management</span> <span m='81930'>people</span> <span m='82300'>at</span> <span m='82380'>an</span> <span m='82510'>ad</span> <span m='82720'>agency.</span> <span m='83710'>They</span> <span m='83860'>studied</span> <span m='84320'>sociology,</span> <span m='85340'>they</span> <span m='85510'>studied</span> <span m='87120'>English</span> <span m='87550'>literature,</span> <span m='88920'>business</span> <span m='89590'>degrees,</span> <span m='90160'>it</span> <span m='90280'>really</span> <span m='90550'>doesn't</span> <span m='90890'>matter.</span> <span m='91380'>But for</span> <span m='91580'>an</span> <span m='91780'>overall</span> <span m='92300'>education,</span> <span m='92950'>you</span> <span m='93180'>can't</span> <span m='93570'>go</span> <span m='93690'>wrong</span> <span m='94030'>with</span> <span m='94300'>English</span> <span m='95390'>and</span> <span m='95910'>business.</span> <span m='97110'>In</span> <span m='97270'>terms</span> <span m='97740'>of</span> <span m='98590'>finance,</span> <span m='99630'>always</span> <span m='99910'>a</span> <span m='99950'>good</span> <span m='100200'>thing,</span> <span m='100880'>but</span> <span m='101150'>that's</span> <span m='101450'>really,</span> <span m='102320'>in</span> <span m='102460'>particular,</span> <span m='103030'>if</span> <span m='103120'>you</span> <span m='103230'>want</span> <span m='103350'>to</span> <span m='103400'>go</span> <span m='103610'>into</span> <span m='104680'>accounts</span> <span m='105470'>or</span> <span m='105730'>back</span> <span m='106100'>office</span> <span m='106375'>management.</span> </p><p><span m='109460'>What</span> <span m='109730'>should</span> <span m='109990'>people</span> <span m='110340'>expect</span> <span m='110605'>if</span> <span m='110870'>they</span> <span m='110950'>want</span> <span m='111170'>to</span> <span m='111230'>get</span> <span m='111610'>a</span> <span m='111790'>job</span> <span m='112190'>like</span> <span m='112500'>yours?</span> <span m='114150'>Well,</span> <span m='114710'>I</span> <span m='114840'>kind</span> <span m='115120'>of</span> <span m='115220'>jump</span> <span m='115510'>through</span> <span m='115950'>the</span> <span m='116130'>hoop</span> <span m='116400'>of</span> <span m='118170'>having</span> <span m='118510'>a</span> <span m='118600'>career</span> <span m='119110'>in</span> <span m='119300'>advertising,</span> <span m='121060'>and</span> <span m='121370'>then</span> <span m='121790'>I</span> <span m='121910'>decided</span> <span m='122400'>to</span> <span m='123180'>have</span> <span m='123360'>a</span> <span m='123400'>little</span> <span m='124320'>curve</span> <span m='124790'>ball,</span> <span m='125340'>and</span> <span m='125810'>went</span> <span m='126030'>into</span> <span m='127060'>consultancy.</span> <span m='128009'>Because</span> <span m='128870'>advertising</span> <span m='129560'>itself</span> <span m='130600'>wasn't,</span> <span m='131100'>for</span> <span m='131310'>me,</span> <span m='131780'>fulfilling</span> <span m='132320'>enough.</span> <span m='132710'>I</span> <span m='132840'>wanted</span> <span m='133200'>to</span> <span m='133340'>know</span> <span m='134170'>what</span> <span m='134360'>made</span> <span m='134560'>the</span> <span m='134630'>business</span> <span m='135060'>run.</span> <span m='135790'>So</span> <span m='137440'>management</span> <span m='138030'>consultancy</span> <span m='138850'>suited</span> <span m='139290'>me</span> <span m='139510'>just</span> <span m='139790'>because</span> <span m='140700'>it</span> <span m='140830'>allowed</span> <span m='141190'>me</span> <span m='142710'>to</span> <span m='142970'>run</span> <span m='143230'>things</span> <span m='143550'>on</span> <span m='143710'>my</span> <span m='143980'>time,</span> <span m='144530'>and</span> <span m='144750'>not</span> <span m='144960'>necessarily</span> <span m='145530'>be</span> <span m='145690'>a</span> <span m='145750'>nine to fiver.</span> </p>","file":{"id":227317,"video_id":"2701105181001","name":"66853746","duration":146858,"thumbnail_url":null}});