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PUBLIC RELATIONS MANAGER: Networking And Public Speaking Are Key

About this video 

Shelly, a public relations manager, began her career as a television news reporter. Now she works with reporters on the public relations side. Networking and confidence in public speaking are key to careers in communications. Shelly encourages being able to be flexible in your career and to be open to new challenges.

Degree: Broadcast Journalism
Job Title: Public Relations Manager

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='600'>My</span> <span m='720'>name</span> <span m='890'>is</span> <span m='990'>Shelly</span> <span m='1290'>Orlacchio.</span> <span m='1910'>I</span> <span m='2020'>work</span> <span m='2260'>in</span> <span m='2390'>public</span> <span m='2890'>relations.</span> <span m='3830'>So</span> <span m='3970'>what</span> <span m='4080'>I</span> <span m='4190'>do</span> <span m='4400'>is</span> <span m='4530'>help</span> <span m='4910'>companies</span> <span m='5570'>get</span> <span m='5830'>the</span> <span m='5900'>word</span> <span m='6150'>out</span> <span m='6670'>to</span> <span m='7050'>people</span> <span m='7510'>about</span> <span m='7810'>their</span> <span m='7950'>products,</span> <span m='8640'>their</span> <span m='8750'>businesses,</span> <span m='9150'>and</span> <span m='9430'>the</span> <span m='9510'>services</span> <span m='10100'>that</span> <span m='10270'>they</span> <span m='10440'>offer.</span> <span m='10840'>So I</span> <span m='10990'>help</span> <span m='11290'>educate</span> <span m='12220'>people</span> <span m='12570'>across</span> <span m='12910'>the</span> <span m='12980'>country and</span> <span m='13440'>around</span> <span m='13720'>the</span> <span m='13790'>world,</span> <span m='14140'>about</span> <span m='14360'>all</span> <span m='14510'>these great</span> <span m='14900'>new</span> <span m='15160'>services</span> <span m='15455'>and</span> <span m='15750'>products.</span> </p><p><span m='16820'>And</span> <span m='17210'>I</span> <span m='17270'>went</span> <span m='17500'>to</span> <span m='17580'>Syracuse</span> <span m='17960'>University.</span> <span m='18560'>I</span> <span m='18680'>studied</span> <span m='19060'>broadcast</span> <span m='19510'>journalism.</span> <span m='20510'>I</span> <span m='20640'>was</span> <span m='20820'>a</span> <span m='20900'>TV</span> <span m='21240'>reporter</span> <span m='21700'>for</span> <span m='21900'>a</span> <span m='21940'>few</span> <span m='22130'>years.</span> <span m='23110'>So</span> <span m='23560'>I</span> <span m='23750'>would</span> <span m='23930'>actually</span> <span m='24630'>be</span> <span m='25060'>on</span> <span m='25320'>this</span> <span m='25410'>side of</span> <span m='25530'>the</span> <span m='25570'>camera,</span> <span m='25950'>telling</span> <span m='26290'>people</span> <span m='26820'>about</span> <span m='27130'>the</span> <span m='27200'>news,</span> <span m='27900'>and</span> <span m='28010'>now</span> <span m='28240'>I'm</span> <span m='29680'>working</span> <span m='30350'>with</span> <span m='30540'>reporters</span> <span m='31190'>to</span> <span m='31450'>educate</span> <span m='31940'>them</span> <span m='32320'>about</span> <span m='32729'>what's</span> <span m='32970'>going</span> <span m='33210'>on</span> <span m='33390'>out</span> <span m='33580'>there</span> <span m='33840'>in</span> <span m='33950'>different</span> <span m='34370'>sectors</span> <span m='35330'>and</span> <span m='35600'>encouraging</span> <span m='36090'>them</span> <span m='36390'>to</span> <span m='36600'>spread</span> <span m='36870'>the</span> <span m='36960'>word</span> <span m='37170'>to</span> <span m='37260'>their</span> <span m='37470'>audiences.</span> </p><p><span m='38100'>So</span> <span m='38570'>it's</span> <span m='38870'>gone</span> <span m='39050'>hand</span> <span m='39310'>in</span> <span m='39400'>hand,</span> <span m='39740'>and</span> <span m='39810'>my</span> <span m='39930'>journalism</span> <span m='40330'>background</span> <span m='40600'>has</span> <span m='40870'>really</span> <span m='41090'>helped</span> <span m='41410'>me</span> <span m='41540'>in</span> <span m='41590'>public</span> <span m='42020'>relations.</span> <span m='43190'>And</span> <span m='44510'>I</span> <span m='44650'>would</span> <span m='44770'>just</span> <span m='44920'>say,</span> <span m='45200'>anyone in</span> <span m='45600'>communications,</span> <span m='46530'>just the</span> <span m='46760'>more</span> <span m='47000'>public</span> <span m='48020'>speaking</span> <span m='48480'>you</span> <span m='48620'>can</span> <span m='48790'>do,</span> <span m='49360'>and</span> <span m='49560'>just</span> <span m='50470'>getting</span> <span m='50750'>out</span> <span m='50900'>there,</span> <span m='51080'>really</span> <span m='51310'>networking,</span> <span m='52190'>and</span> <span m='52410'>building</span> <span m='52760'>your</span> <span m='52900'>confidence</span> <span m='53590'>will</span> <span m='53750'>really</span> <span m='53990'>help</span> <span m='54220'>you</span> <span m='54330'>succeed</span> <span m='55260'>in</span> <span m='55460'>either</span> <span m='55600'>public</span> <span m='55920'>relations or</span> <span m='56400'>journalism.</span> </p><p><span m='57690'>I</span> <span m='58100'>think</span> <span m='58305'>when</span> <span m='58510'>I</span> <span m='58600'>started</span> <span m='58950'>my</span> <span m='59070'>career--</span> <span m='60110'>and</span> <span m='60520'>anyone</span> <span m='60980'>starting</span> <span m='61390'>a</span> <span m='61470'>career--</span> <span m='61740'>you</span> <span m='61890'>really</span> <span m='62180'>have</span> <span m='62510'>to</span> <span m='62780'>just</span> <span m='62960'>be</span> <span m='63090'>flexible</span> <span m='63890'>and</span> <span m='64430'>roll</span> <span m='64629'>with</span> <span m='64750'>the</span> <span m='64819'>punches,</span> <span m='65360'>and</span> <span m='65420'>be</span> <span m='65620'>open</span> <span m='65950'>to</span> <span m='66090'>new</span> <span m='66250'>things.</span> <span m='66780'>So</span> <span m='67040'>I</span> <span m='67140'>think</span> <span m='67330'>I</span> <span m='67360'>had</span> <span m='67500'>a</span> <span m='67530'>great</span> <span m='67820'>education</span> <span m='68380'>that</span> <span m='68460'>really</span> <span m='68670'>prepared</span> <span m='69110'>me,</span> <span m='69710'>and</span> <span m='70990'>really</span> <span m='71390'>encouraged</span> <span m='71950'>me</span> <span m='72360'>to</span> <span m='72860'>take</span> <span m='73110'>on</span> <span m='73730'>things</span> <span m='74080'>as</span> <span m='74220'>they</span> <span m='74370'>came</span> <span m='74660'>at me.</span> <span m='75030'>So</span> <span m='75220'>I</span> <span m='75360'>would</span> <span m='75540'>just</span> <span m='75830'>encourage</span> <span m='76240'>students</span> <span m='76810'>to</span> <span m='77080'>be</span> <span m='77200'>open-minded</span> <span m='78020'>and</span> <span m='78160'>flexible,</span> <span m='79180'>and</span> <span m='79590'>really</span> <span m='80080'>just</span> <span m='80335'>look</span> <span m='80590'>forward to</span> <span m='81010'>taking</span> <span m='81460'>on new</span> <span m='81700'>challenges.</span> 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