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COMMUNICATIONS COORDINATOR: Go With The Flow And See Where You Land

About this video 

Dorothy is a communications coordinator for a nonprofit organization that builds affordable housing. Her position entails planning events for the company and community, managing the company's website and social media output, and acting as the media relations coordinator. She was placed with her organization initially through AmerCorps Vista, a national program that places college graduates with social organizations.

Degree: Community Organization and Advocacy - American History
Job Title: Communications Coordinator

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='370'>Hi,</span> <span m='580'>my</span> <span m='770'>name</span> <span m='1000'>is</span> <span m='1100'>Dorothy.</span> <span m='1720'>I</span> <span m='1970'>work</span> <span m='2410'>as</span> <span m='2620'>a</span> <span m='2670'>communications</span> <span m='3690'>coordinator,</span> <span m='4500'>which</span> <span m='4680'>is</span> <span m='4800'>just</span> <span m='4990'>a</span> <span m='5040'>fancy</span> <span m='5460'>term</span> <span m='6260'>that</span> <span m='6470'>means</span> <span m='6920'>I</span> <span m='7810'>tell</span> <span m='9210'>the</span> <span m='9410'>neighbors,</span> <span m='10140'>the</span> <span m='10220'>public,</span> <span m='10730'>everybody</span> <span m='11420'>about</span> <span m='11880'>what</span> <span m='12570'>my</span> <span m='12750'>company</span> <span m='13190'>does.</span> <span m='14100'>And</span> <span m='14830'>what</span> <span m='15030'>my</span> <span m='15120'>company</span> <span m='15500'>does</span> <span m='15740'>is</span> <span m='15840'>affordable</span> <span m='16320'>housing.</span> <span m='16770'>We</span> <span m='16900'>build</span> <span m='17190'>housing</span> <span m='17950'>for</span> <span m='18180'>people</span> <span m='18760'>who</span> <span m='18930'>need</span> <span m='19930'>apartments</span> <span m='20510'>with</span> <span m='20670'>lower</span> <span m='20980'>rents.</span> <span m='21800'>Things</span> <span m='22000'>like</span> <span m='22200'>that.</span> </p><p><span m='22580'>So</span> <span m='23220'>what</span> <span m='23500'>I</span> <span m='23600'>do</span> <span m='24530'>on</span> <span m='24630'>a</span> <span m='24730'>day-to-day</span> <span m='25230'>basis</span> <span m='25920'>is</span> <span m='26350'>I</span> <span m='26480'>plan</span> <span m='26850'>events.</span> <span m='27180'>Sometimes,</span> <span m='27900'>it's</span> <span m='28050'>a</span> <span m='28080'>grand</span> <span m='28600'>opening</span> <span m='29050'>for</span> <span m='29160'>one</span> <span m='29330'>of</span> <span m='29420'>our</span> <span m='29530'>new</span> <span m='29700'>buildings.</span> <span m='30710'>Sometimes,</span> <span m='31410'>it's</span> <span m='31540'>a</span> <span m='31590'>staff</span> <span m='32009'>event.</span> <span m='32320'>We</span> <span m='32640'>have</span> <span m='32810'>company</span> <span m='33170'>picnics,</span> <span m='33610'>things</span> <span m='33850'>like</span> <span m='34040'>that.</span> <span m='34290'>So</span> <span m='34410'>I</span> <span m='34730'>am</span> <span m='34880'>involved</span> <span m='35290'>with</span> <span m='35430'>the</span> <span m='35500'>staff</span> <span m='35830'>as</span> <span m='35970'>well</span> <span m='36120'>as</span> <span m='36200'>the</span> <span m='36320'>outside</span> <span m='36690'>community.</span> </p><p><span m='37910'>A</span> <span m='38000'>lot</span> <span m='38170'>of</span> <span m='38220'>the</span> <span m='38360'>other</span> <span m='38520'>things</span> <span m='38830'>I</span> <span m='39010'>do</span> <span m='39390'>are</span> <span m='40910'>keeping</span> <span m='41260'>the</span> <span m='41410'>website</span> <span m='41940'>up</span> <span m='42120'>to</span> <span m='42270'>date,</span> <span m='42860'>doing</span> <span m='43120'>social</span> <span m='43540'>media,</span> <span m='44070'>which</span> <span m='44130'>is</span> <span m='44230'>a</span> <span m='44310'>lot</span> <span m='44540'>of</span> <span m='44650'>fun.</span> <span m='45000'>I</span> <span m='45060'>do</span> <span m='45230'>Twitter,</span> <span m='45800'>Facebook,</span> <span m='46760'>LinkedIn.</span> <span m='49370'>Let's</span> <span m='49630'>see,</span> <span m='50210'>other</span> <span m='50380'>things</span> <span m='50670'>I</span> <span m='50800'>do</span> <span m='51130'>are</span> <span m='51950'>interacting</span> <span m='52450'>with</span> <span m='52590'>the</span> <span m='52660'>press.</span> <span m='53190'>So</span> <span m='53600'>I</span> <span m='53850'>often do</span> <span m='54070'>press</span> <span m='54570'>releases</span> <span m='55100'>which</span> <span m='55330'>tell</span> <span m='55650'>people</span> <span m='55990'>about</span> <span m='56630'>cool</span> <span m='56910'>things</span> <span m='57160'>that</span> <span m='57260'>are</span> <span m='57280'>happening</span> <span m='57820'>that</span> <span m='57950'>we</span> <span m='58080'>do</span> <span m='58500'>or</span> <span m='58710'>events</span> <span m='59130'>that</span> <span m='59290'>are</span> <span m='59380'>happening.</span> <span m='60180'>And</span> <span m='60370'>hopefully,</span> <span m='60750'>we</span> <span m='60860'>can</span> <span m='61030'>get</span> <span m='61260'>reporters</span> <span m='62030'>in,</span> <span m='62420'>and</span> <span m='62550'>we</span> <span m='62650'>can</span> <span m='62790'>have them</span> <span m='62960'>talking</span> <span m='63580'>to</span> <span m='63760'>our</span> <span m='64360'>executive</span> <span m='64860'>director</span> <span m='65450'>and</span> <span m='65580'>things</span> <span m='65860'>like</span> <span m='66100'>that,</span> <span m='66390'>and</span> <span m='66540'>make</span> <span m='66750'>sure</span> <span m='66960'>that</span> <span m='67090'>we</span> <span m='67170'>have</span> <span m='67320'>a</span> <span m='67430'>good</span> <span m='67670'>presence</span> <span m='68110'>in</span> <span m='68190'>the</span> <span m='68270'>community</span> <span m='68800'>and</span> <span m='68890'>that</span> <span m='69040'>people</span> <span m='69310'>see us</span> <span m='69670'>as</span> <span m='69790'>a</span> <span m='69880'>really</span> <span m='70120'>needed</span> <span m='70450'>organization.</span> </p><p><span m='71590'>In</span> <span m='71780'>college,</span> <span m='72330'>I</span> <span m='72550'>studied</span> <span m='74020'>history</span> <span m='74820'>with</span> <span m='75080'>a</span> <span m='75130'>major</span> <span m='75510'>in</span> <span m='75580'>US</span> <span m='75980'>history,</span> <span m='76590'>and</span> <span m='76960'>I</span> <span m='77050'>also</span> <span m='77610'>studied</span> <span m='78340'>community</span> <span m='79070'>service.</span> <span m='79740'>So</span> <span m='81395'>it</span> <span m='81670'>was</span> <span m='83070'>an</span> <span m='83220'>undergraduate</span> <span m='84100'>social</span> <span m='84470'>service</span> <span m='84950'>program</span> <span m='86160'>which</span> <span m='86380'>a</span> <span m='86440'>lot</span> <span m='86630'>of</span> <span m='87010'>colleges</span> <span m='87590'>don't</span> <span m='87880'>have.</span> <span m='88300'>But</span> <span m='88440'>it's</span> <span m='88560'>a</span> <span m='88630'>really</span> <span m='88970'>great</span> <span m='89220'>opportunity</span> <span m='89960'>to</span> <span m='90100'>get</span> <span m='90310'>out</span> <span m='90480'>in</span> <span m='90590'>the</span> <span m='90690'>community</span> <span m='91210'>and</span> <span m='91360'>see</span> <span m='91540'>what's</span> <span m='91750'>needed.</span> </p><p><span m='92960'>So</span> <span m='93120'>I</span> <span m='93220'>became</span> <span m='93540'>the</span> <span m='93640'>communications</span> <span m='94380'>coordinator</span> <span m='96680'>after</span> <span m='97270'>I</span> <span m='97420'>was</span> <span m='97740'>placed</span> <span m='98230'>at</span> <span m='98400'>this</span> <span m='98630'>organization</span> <span m='99430'>through</span> <span m='99710'>AmeriCorps</span> <span m='100400'>Vista,</span> <span m='100870'>which</span> <span m='101250'>is</span> <span m='101610'>a</span> <span m='101740'>national</span> <span m='102330'>program.</span> <span m='103010'>Places</span> <span m='103550'>college</span> <span m='103950'>graduates</span> <span m='104560'>with</span> <span m='104760'>organizations</span> <span m='105870'>that</span> <span m='106080'>are</span> <span m='106190'>trying</span> <span m='106600'>to</span> <span m='106970'>change</span> <span m='107350'>the</span> <span m='107470'>world</span> <span m='107920'>in</span> <span m='108010'>a good</span> <span m='108230'>way.</span> <span m='108880'>So</span> <span m='109990'>I</span> <span m='110090'>was</span> <span m='110300'>placed</span> <span m='110630'>here</span> <span m='110800'>as</span> <span m='110920'>a</span> <span m='110980'>volunteer</span> <span m='111620'>coordinator,</span> <span m='112470'>and</span> <span m='113050'>I</span> <span m='113620'>reached</span> <span m='113920'>out</span> <span m='114060'>to</span> <span m='114130'>the</span> <span m='114220'>community</span> <span m='114800'>and</span> <span m='114940'>brought</span> <span m='115210'>them</span> <span m='115370'>into</span> <span m='115690'>our</span> <span m='115860'>buildings</span> <span m='117250'>to</span> <span m='117760'>do</span> <span m='117940'>things</span> <span m='118310'>like</span> <span m='118930'>call</span> <span m='119200'>bingo</span> <span m='119790'>or</span> <span m='120120'>teach</span> <span m='120350'>an</span> <span m='120430'>exercise</span> <span m='121030'>class,</span> <span m='121480'>things</span> <span m='121760'>like</span> <span m='121970'>that.</span> <span m='122590'>And</span> <span m='123000'>through</span> <span m='123170'>that</span> <span m='123380'>communication</span> <span m='124110'>work,</span> <span m='124420'>I</span> <span m='124480'>was</span> <span m='124610'>introduced</span> <span m='124870'>to</span> <span m='125130'>the</span> <span m='125200'>communications</span> <span m='125880'>coordinator</span> <span m='126360'>job,</span> <span m='127260'>which</span> <span m='127640'>I</span> <span m='127780'>interviewed</span> <span m='128350'>for</span> <span m='128800'>and</span> <span m='128949'>luckily</span> <span m='129330'>got</span> <span m='129639'>because</span> <span m='130120'>I</span> <span m='130240'>had</span> <span m='132350'>a</span> <span m='132810'>lot</span> <span m='132940'>of</span> <span m='133010'>practice</span> <span m='133420'>with</span> <span m='133680'>the type</span> <span m='134093'>of</span> <span m='134920'>neighbors</span> <span m='135480'>and</span> <span m='136770'>people</span> <span m='137080'>that</span> <span m='137210'>we</span> <span m='137310'>would</span> <span m='137500'>be</span> <span m='137600'>communicating</span> <span m='138210'>with</span> <span m='138410'>on</span> <span m='138510'>the</span> <span m='138590'>day-to-day</span> <span m='139020'>basis.</span> <span m='140170'>And</span> <span m='140520'>I</span> <span m='140610'>knew</span> <span m='140770'>the</span> <span m='140900'>organization</span> <span m='141530'>really</span> <span m='141760'>well</span> <span m='142030'>after</span> <span m='142270'>that</span> <span m='142470'>first</span> <span m='142930'>year.</span> <span m='143780'>So</span> <span m='144370'>that's</span> <span m='144690'>how</span> <span m='144770'>I</span> <span m='144830'>got</span> <span m='144990'>the</span> <span m='145060'>position.</span> </p><p><span m='145900'>If</span> <span m='146060'>I</span> <span m='146140'>could</span> <span m='146340'>give</span> <span m='146570'>any</span> <span m='146830'>advice</span> <span m='147280'>at</span> <span m='147380'>all,</span> <span m='147720'>it's</span> <span m='148350'>to</span> <span m='148790'>not</span> <span m='150150'>think</span> <span m='150350'>that</span> <span m='150490'>you</span> <span m='150560'>have</span> <span m='150930'>to</span> <span m='151040'>focus</span> <span m='151480'>on</span> <span m='151730'>one</span> <span m='152090'>thing</span> <span m='152530'>or</span> <span m='153180'>know</span> <span m='153450'>what</span> <span m='153610'>you</span> <span m='153700'>want</span> <span m='153860'>to</span> <span m='153930'>do</span> <span m='154170'>right</span> <span m='154440'>now.</span> <span m='154980'>There's</span> <span m='155150'>so</span> <span m='155340'>many</span> <span m='155540'>opportunities</span> <span m='156190'>to</span> <span m='156310'>try</span> <span m='156470'>so</span> <span m='156700'>many</span> <span m='157070'>different</span> <span m='157280'>things,</span> <span m='158060'>and</span> <span m='158330'>I</span> <span m='158400'>never</span> <span m='158640'>thought</span> <span m='158860'>I'd</span> <span m='158970'>be in</span> <span m='159200'>communications.</span> <span m='160060'>I</span> <span m='160130'>started</span> <span m='160820'>with</span> <span m='161010'>history</span> <span m='161360'>thinking</span> <span m='161480'>I'd</span> <span m='161650'>be</span> <span m='161870'>a</span> <span m='161910'>history</span> <span m='162340'>teacher,</span> <span m='162860'>but</span> <span m='163230'>I</span> <span m='163370'>love</span> <span m='163680'>my</span> <span m='163950'>job</span> <span m='164250'>here.</span> <span m='165040'>And</span> <span m='166340'>you</span> <span m='166650'>have</span> <span m='166790'>to</span> <span m='166870'>just</span> <span m='167080'>go</span> <span m='167220'>with</span> <span m='167390'>the</span> <span m='167480'>flow</span> <span m='167980'>and</span> <span m='168520'>see</span> <span m='168820'>where</span> <span m='168980'>you</span> <span m='169130'>land</span> <span m='169540'>in</span> <span m='169740'>and</span> <span m='170120'>experience</span> <span m='170810'>things</span> <span m='171090'>as</span> <span m='171230'>they</span> <span m='171330'>come</span> <span m='171560'>along</span> <span m='172400'>and</span> <span m='173100'>just</span> <span m='173510'>keep</span> <span m='173700'>trying</span> <span m='174000'>new</span> <span m='174300'>things.</span> 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