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PUBLIC RELATIONS MANAGER: Do Informational Interviews And Internships

About this video 

Meredith, a public relations manager, currently works with designers and engineers. She tells us that public relations is a job that is quite varied, and is a job that you can go into with a variety of degrees - from public relations, to communications, to psychology. She recommends doing informational interviews and internships in order to find out if this is really the career that you want to devote your time to.

Degree: Journalism - Public Relations, Advertising, and Applied Communication
Job Title: Public Relations Manager
Employer: HOW Design

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='120'>Hi,</span> <span m='370'>my</span> <span m='540'>name</span> <span m='710'>is</span> <span m='830'>Meredith.</span> <span m='1260'>I</span> <span m='1350'>work</span> <span m='1710'>in</span> <span m='1900'>the</span> <span m='1990'>public</span> <span m='2310'>relations</span> <span m='2780'>industry,</span> <span m='3270'>which</span> <span m='3650'>is</span> <span m='3930'>quite</span> <span m='4250'>large.</span> <span m='4680'>And</span> <span m='4840'>you</span> <span m='4930'>can</span> <span m='5200'>do</span> <span m='6350'>any</span> <span m='6590'>type</span> <span m='6820'>of</span> <span m='7110'>industry,</span> <span m='7600'>whether</span> <span m='7930'>you're</span> <span m='8310'>working</span> <span m='8910'>in</span> <span m='9690'>technology</span> <span m='10750'>or</span> <span m='10990'>consumer,</span> <span m='11760'>which</span> <span m='11940'>is</span> <span m='12565'>like</span> <span m='13140'>your</span> <span m='13330'>Kellogg's</span> <span m='14230'>and</span> <span m='16110'>brands.</span> <span m='16680'>And</span> <span m='16880'>then,</span> <span m='17030'>you</span> <span m='17130'>also</span> <span m='17360'>publicity,</span> <span m='18080'>which</span> <span m='18290'>is,</span> <span m='18420'>like,</span> <span m='18610'>what</span> <span m='18730'>you</span> <span m='18830'>see</span> <span m='19050'>with</span> <span m='19180'>celebrities.</span> </p><p><span m='20730'>I</span> <span m='20900'>work</span> <span m='21180'>for</span> <span m='21420'>an</span> <span m='21590'>agency.</span> <span m='23000'>And</span> <span m='23450'>I</span> <span m='23590'>got</span> <span m='23830'>that</span> <span m='24030'>job</span> <span m='25200'>out</span> <span m='25440'>of</span> <span m='25650'>college,</span> <span m='27470'>which</span> <span m='27660'>is</span> <span m='27810'>what</span> <span m='28100'>I</span> <span m='28230'>went</span> <span m='28460'>to</span> <span m='28540'>school</span> <span m='28870'>for.</span> <span m='29220'>I</span> <span m='29260'>have</span> <span m='29470'>a</span> <span m='29520'>degree</span> <span m='29920'>in</span> <span m='30080'>journalism,</span> <span m='31880'>with</span> <span m='32040'>an</span> <span m='32110'>option,</span> <span m='32450'>public</span> <span m='32729'>relations.</span> <span m='34620'>However,</span> <span m='34990'>you</span> <span m='35170'>don't</span> <span m='35370'>have</span> <span m='35610'>to</span> <span m='35700'>have</span> <span m='35940'>a</span> <span m='36310'>public</span> <span m='36680'>relations</span> <span m='37245'>degree</span> <span m='37840'>in</span> <span m='37930'>order</span> <span m='38140'>to</span> <span m='38270'>get</span> <span m='38480'>that type</span> <span m='38800'>of</span> <span m='38890'>job.</span> <span m='39880'>You</span> <span m='40050'>can</span> <span m='40180'>have</span> <span m='40390'>communications,</span> <span m='41370'>psychology.</span> <span m='42420'>It's</span> <span m='42840'>really</span> <span m='43240'>varied</span> <span m='43690'>in</span> <span m='43955'>the</span> <span m='44220'>types</span> <span m='44380'>of</span> <span m='44450'>degrees</span> <span m='44830'>that</span> <span m='45120'>you</span> <span m='45510'>can</span> <span m='45790'>have</span> <span m='45960'>in</span> <span m='46030'>order to</span> <span m='46220'>have</span> <span m='46410'>a</span> <span m='46470'>job</span> <span m='46710'>in</span> <span m='46820'>public</span> <span m='47080'>relations.</span> </p><p><span m='48560'>So</span> <span m='49260'>my</span> <span m='49380'>typical</span> <span m='49690'>day</span> <span m='49850'>right</span> <span m='50100'>now</span> <span m='51880'>comes</span> <span m='52330'>to</span> <span m='52610'>a</span> <span m='52690'>lot</span> <span m='52890'>of</span> <span m='53000'>e-mail.</span> <span m='53520'>You</span> <span m='53640'>do</span> <span m='53810'>a</span> <span m='53850'>lot</span> <span m='54030'>of</span> <span m='54780'>working</span> <span m='55200'>with</span> <span m='55360'>clients.</span> <span m='56940'>You</span> <span m='57120'>come</span> <span m='57460'>to</span> <span m='58160'>trade</span> <span m='58480'>shows</span> <span m='58830'>and</span> <span m='58930'>events</span> <span m='59520'>and</span> <span m='60110'>work</span> <span m='60510'>with</span> <span m='60820'>various</span> <span m='62210'>people</span> <span m='62890'>that</span> <span m='63020'>are</span> <span m='63110'>in the</span> <span m='63260'>industry,</span> <span m='63900'>like</span> <span m='64160'>designers.</span> </p><p><span m='64950'>I</span> <span m='64980'>mean,</span> <span m='65150'>for</span> <span m='65300'>me,</span> <span m='65730'>I</span> <span m='65840'>work</span> <span m='66110'>with</span> <span m='66300'>designers</span> <span m='67080'>and</span> <span m='67410'>engineers.</span> <span m='69320'>And</span> <span m='71460'>your</span> <span m='71890'>day</span> <span m='72050'>is</span> <span m='72150'>never</span> <span m='72370'>the</span> <span m='72470'>same,</span> <span m='72730'>which</span> <span m='72900'>is</span> <span m='72990'>what</span> <span m='73120'>I</span> <span m='73200'>like</span> <span m='73420'>about</span> <span m='73900'>public</span> <span m='74190'>relations,</span> <span m='74710'>is</span> <span m='74840'>because</span> <span m='75120'>it's</span> <span m='75290'>never</span> <span m='75510'>boring.</span> <span m='76020'>There's</span> <span m='76220'>always</span> <span m='76440'>something</span> <span m='76720'>going</span> <span m='76980'>on.</span> </p><p><span m='77880'>I</span> <span m='77970'>think</span> <span m='78180'>what</span> <span m='78320'>I</span> <span m='78390'>wish</span> <span m='78680'>I</span> <span m='78810'>would</span> <span m='78940'>have</span> <span m='79030'>known when</span> <span m='79360'>I</span> <span m='79430'>was</span> <span m='79580'>younger</span> <span m='80030'>is</span> <span m='80550'>ask</span> <span m='80900'>a</span> <span m='80990'>lot</span> <span m='81150'>of</span> <span m='81220'>questions.</span> <span m='81870'>Whether</span> <span m='82160'>you're</span> <span m='82460'>in</span> <span m='82650'>college</span> <span m='83140'>or</span> <span m='83320'>in</span> <span m='83370'>high</span> <span m='83540'>school,</span> <span m='84500'>public</span> <span m='84750'>relations</span> <span m='85420'>is</span> <span m='85710'>a</span> <span m='85760'>job</span> <span m='86090'>that</span> <span m='86340'>so</span> <span m='86570'>many</span> <span m='86730'>people</span> <span m='86960'>can</span> <span m='87070'>do,</span> <span m='87460'>men</span> <span m='87790'>or</span> <span m='87990'>women.</span> </p><p><span m='88720'>But</span> <span m='88900'>I</span> <span m='88960'>would</span> <span m='89140'>really</span> <span m='89570'>advise</span> <span m='89960'>you</span> <span m='90160'>to</span> <span m='91230'>do</span> <span m='91420'>informational</span> <span m='92070'>interviews,</span> <span m='94030'>do</span> <span m='94210'>internships.</span> <span m='95580'>I</span> <span m='95730'>didn't</span> <span m='95920'>do</span> <span m='96040'>as</span> <span m='96140'>many</span> <span m='96320'>internships</span> <span m='98360'>as</span> <span m='98530'>I</span> <span m='98590'>would</span> <span m='98760'>have</span> <span m='99010'>liked</span> <span m='99450'>to.</span> <span m='100120'>And</span> <span m='100230'>it's</span> <span m='100380'>a</span> <span m='100440'>great</span> <span m='100840'>way</span> <span m='101030'>to</span> <span m='101220'>know</span> <span m='101620'>if</span> <span m='101850'>this</span> <span m='102080'>is</span> <span m='102240'>the</span> <span m='102350'>career</span> <span m='102700'>for</span> <span m='102850'>you</span> <span m='103080'>without</span> <span m='103510'>having</span> <span m='103940'>to</span> <span m='104240'>devote</span> <span m='104800'>so</span> <span m='105080'>much</span> <span m='105310'>of</span> <span m='105430'>your</span> <span m='105590'>time,</span> <span m='107490'>years</span> <span m='107950'>and</span> <span m='108050'>years,</span> <span m='108410'>to</span> <span m='108550'>figure</span> <span m='108800'>out</span> <span m='108890'>what</span> <span m='109000'>you</span> <span m='109120'>really</span> <span m='109330'>want</span> <span m='109520'>to</span> <span m='109560'>do.</span> </p>","file":{"id":255722,"video_id":"2701297237001","name":"69218217","duration":110762,"thumbnail_url":null}});