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ART DIRECTOR: Translating The Text Into Eye-Catching Art

About this video 

Claudine is the art director for HOW and Print books. Her job entails producing the covers and interiors of books, which can mean hiring illustrators, collecting images, or speaking with the authors to help them develop the concept. She suggests taking a broader variety of classes at the beginning of your college experience in order to explore the various other career options before settling down.

Degree: Graphic Design
Job Title: Art Director
Employer: F&W Media - HOW & Print books

Job Summary: Art Directors

Job Description

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.

On-the-Job Training

None

Additional Info

Art directors often work for 3 to 5 years in another occupation before being selected for positions as art directors. Depending upon the industry, they may work as graphic designers, illustrators, copyeditors, photographers, or in another art or design occupation, before becoming art directors.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $165,000
Projected job growth
Projected Job Growth
0 to 10 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Travel, Hospital / Clinic, Office, Indoor
Personal qualities
Personal Qualities
Creativity, Verbal communication skills, Written communication skills, Leadership ability

Educational Path

Education requirement
Education Requirement
Bachelor's degree
Recommended majors
Recommended Majors
Visual Arts
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='440'>Hi.</span> <span m='700'>My</span> <span m='870'>name's</span> <span m='1190'>Claudine</span> <span m='1610'>Wheeler.</span> <span m='2100'>And</span> <span m='2550'>I</span> <span m='2670'>am</span> <span m='2810'>the</span> <span m='2970'>art</span> <span m='3140'>director</span> <span m='3560'>for</span> <span m='3730'>HOW</span> <span m='4030'>and</span> <span m='4180'>Print</span> <span m='4430'>books</span> <span m='5590'>for</span> <span m='6030'>a</span> <span m='6100'>company</span> <span m='6450'>called</span> <span m='6690'>F&amp;W</span> <span m='7270'>Media.</span> <span m='8440'>We're</span> <span m='8670'>at the</span> <span m='8930'>HOW</span> <span m='9170'>conference</span> <span m='9790'>now.</span> <span m='10690'>And</span> <span m='11220'>I'm</span> <span m='11330'>one of</span> <span m='11580'>the</span> <span m='11700'>three</span> <span m='12000'>art</span> <span m='12100'>directors</span> <span m='12610'>of</span> <span m='12710'>the</span> <span m='12810'>team</span> <span m='13110'>that</span> <span m='13320'>produces--</span> <span m='14840'>we have</span> <span m='15240'>two</span> <span m='15430'>more</span> <span m='15670'>art</span> <span m='15770'>directors.</span> <span m='16219'>And</span> <span m='16290'>they</span> <span m='16410'>produce</span> <span m='16830'><i>HOW</i></span> <span m='17110'>and</span> <span m='17490'><i>Print</i></span> <span m='17830'>magazine.</span> <span m='18170'>And</span> <span m='18640'>I</span> <span m='18830'>produce</span> <span m='19520'>HOW</span> <span m='19740'>and</span> <span m='20170'>Print</span> <span m='20545'>books.</span> </p><p><span m='21650'>I've</span> <span m='22030'>been in</span> <span m='22140'>the</span> <span m='22210'>book</span> <span m='22470'>industry</span> <span m='23200'>for</span> <span m='23650'>probably</span> <span m='25580'>12</span> <span m='25930'>years.</span> <span m='28130'>And</span> <span m='28430'>basically,</span> <span m='28960'>being</span> <span m='29210'>a</span> <span m='29280'>book</span> <span m='29480'>designer</span> <span m='29920'>means</span> <span m='30300'>I</span> <span m='30440'>create</span> <span m='30850'>the</span> <span m='30930'>covers</span> <span m='31350'>of</span> <span m='31420'>the</span> <span m='31510'>book.</span> <span m='31930'>And</span> <span m='32210'>in</span> <span m='32520'>most</span> <span m='32780'>cases,</span> <span m='33470'>I</span> <span m='33750'>produce</span> <span m='34200'>the</span> <span m='34360'>interior</span> <span m='34840'>of</span> <span m='34940'>the</span> <span m='35030'>book</span> <span m='35240'>as</span> <span m='35370'>well.</span> <span m='36290'>And</span> <span m='36490'>that can</span> <span m='36710'>mean</span> <span m='36870'>anything</span> <span m='37280'>from</span> <span m='37630'>collecting</span> <span m='38200'>images</span> <span m='38930'>or</span> <span m='39160'>hiring</span> <span m='39670'>illustrators</span> <span m='40450'>to</span> <span m='40610'>help</span> <span m='41590'>get</span> <span m='41750'>the</span> <span m='41820'>feel</span> <span m='42100'>of</span> <span m='42220'>the</span> <span m='42300'>book</span> <span m='42620'>and</span> <span m='42730'>help</span> <span m='43520'>communicate</span> <span m='44030'>what</span> <span m='44170'>the</span> <span m='44230'>book</span> <span m='44460'>is</span> <span m='44540'>all</span> <span m='44680'>about.</span> <span m='45720'>Or</span> <span m='46940'>it</span> <span m='47140'>also</span> <span m='47380'>comes</span> <span m='47620'>down</span> <span m='47800'>to</span> <span m='47870'>speaking</span> <span m='48250'>with</span> <span m='48430'>authors</span> <span m='48820'>about</span> <span m='49060'>helping</span> <span m='49390'>them</span> <span m='49550'>develop</span> <span m='49950'>their</span> <span m='50120'>content</span> <span m='50800'>sometimes.</span> <span m='51140'>It</span> <span m='51480'>depends.</span> </p><p><span m='54250'>But yeah,</span> <span m='54520'>it's</span> <span m='54830'>great.</span> <span m='55450'>I've</span> <span m='55630'>done</span> <span m='55810'>a</span> <span m='55910'>ton</span> <span m='56130'>of</span> <span m='56180'>books</span> <span m='56550'>over</span> <span m='56710'>the</span> <span m='56810'>years.</span> <span m='57180'>And</span> <span m='57250'>it's</span> <span m='57590'>super</span> <span m='57810'>fun.</span> <span m='58650'>I</span> <span m='58760'>work</span> <span m='58990'>very</span> <span m='59240'>closely</span> <span m='59650'>with</span> <span m='59880'>editors</span> <span m='60480'>and</span> <span m='60600'>marketing</span> <span m='61025'>and</span> <span m='61450'>promotions</span> <span m='62250'>people.</span> <span m='62680'>And</span> <span m='62780'>they</span> <span m='62900'>help</span> <span m='63110'>me</span> <span m='63200'>come</span> <span m='63440'>up</span> <span m='63580'>with</span> <span m='65910'>what's</span> <span m='66210'>going</span> <span m='66310'>to</span> <span m='66360'>help</span> <span m='66570'>the</span> <span m='66650'>book</span> <span m='67060'>sell.</span> <span m='67370'>There</span> <span m='67560'>are a</span> <span m='67610'>lot</span> <span m='67790'>of</span> <span m='67850'>meetings,</span> <span m='68460'>a</span> <span m='68510'>lot</span> <span m='68670'>of</span> <span m='68800'>collaborative</span> <span m='69290'>meetings</span> <span m='69740'>to</span> <span m='69860'>try</span> <span m='70130'>and</span> <span m='70450'>come up</span> <span m='70760'>with the</span> <span m='70820'>best</span> <span m='71130'>cover</span> <span m='71510'>that's</span> <span m='71840'>going to catch</span> <span m='72170'>everybody's</span> <span m='72670'>eye</span> <span m='73170'>and draw</span> <span m='73460'>in</span> <span m='73570'>our</span> <span m='73730'>audience</span> <span m='74320'>and</span> <span m='75040'>all</span> <span m='75130'>that</span> <span m='75310'>good</span> <span m='75520'>stuff.</span> <span m='75930'>So</span> <span m='76790'>that's</span> <span m='77510'>pretty</span> <span m='77810'>much</span> <span m='78050'>it.</span> </p><p><span m='79580'>In</span> <span m='79730'>high</span> <span m='79920'>school,</span> <span m='80200'>I was</span> <span m='80390'>very</span> <span m='80700'>much</span> <span m='81010'>a</span> <span m='81030'>visual</span> <span m='81460'>person.</span> <span m='82010'>And</span> <span m='82120'>I</span> <span m='82180'>didn't</span> <span m='82400'>really</span> <span m='82620'>know</span> <span m='82810'>how</span> <span m='82950'>that</span> <span m='83100'>was</span> <span m='83210'>going</span> <span m='83440'>to</span> <span m='83510'>translate</span> <span m='84090'>into</span> <span m='84360'>a</span> <span m='84440'>career.</span> <span m='85690'>But</span> <span m='85860'>I</span> <span m='85910'>went</span> <span m='86110'>to</span> <span m='86200'>school</span> <span m='86540'>for</span> <span m='86680'>graphic</span> <span m='87030'>design</span> <span m='87520'>at</span> <span m='87720'>the</span> <span m='87770'>University</span> <span m='88290'>of</span> <span m='88370'>Cincinnati.</span> <span m='90100'>They</span> <span m='90260'>have</span> <span m='90460'>a</span> <span m='90520'>five-year</span> <span m='91000'>program</span> <span m='91670'>where,</span> <span m='93300'>let's</span> <span m='93690'>see,</span> <span m='93950'>six</span> <span m='94445'>quarters--</span> <span m='94940'>I'm</span> <span m='94980'>not</span> <span m='95150'>sure</span> <span m='95300'>how</span> <span m='95370'>many</span> <span m='95520'>months</span> <span m='95890'>that</span> <span m='96060'>is.</span> <span m='96660'>Six</span> <span m='96965'>quarters</span> <span m='97270'>are</span> <span m='97360'>devoted</span> <span m='97810'>to</span> <span m='98870'>co-oping</span> <span m='99650'>in</span> <span m='99810'>house</span> <span m='100220'>in</span> <span m='100360'>different</span> <span m='100650'>companies.</span> <span m='100930'>So</span> <span m='101210'>that</span> <span m='101400'>was</span> <span m='101740'>an</span> <span m='101970'>absolutely</span> <span m='102480'>invaluable</span> <span m='102990'>experience.</span> </p><p><span m='104400'>So</span> <span m='104560'>basically,</span> <span m='104860'>when</span> <span m='105020'>I</span> <span m='105080'>graduated,</span> <span m='105760'>I</span> <span m='105830'>had</span> <span m='106080'>18</span> <span m='106480'>months</span> <span m='106720'>experience</span> <span m='107630'>in</span> <span m='107740'>the</span> <span m='107830'>real</span> <span m='108050'>world.</span> <span m='109360'>But</span> <span m='109980'>graphic</span> <span m='110360'>design,</span> <span m='110860'>it</span> <span m='111140'>can</span> <span m='111640'>encompass</span> <span m='112510'>all</span> <span m='112860'>sorts</span> <span m='113180'>of</span> <span m='113280'>different</span> <span m='113600'>areas.</span> <span m='114030'>But</span> <span m='114240'>I've</span> <span m='114470'>always</span> <span m='114780'>been</span> <span m='114920'>in</span> <span m='115020'>love</span> <span m='115170'>with</span> <span m='115340'>print</span> <span m='115650'>design</span> <span m='118050'>and</span> <span m='118620'>specifically</span> <span m='119260'>publications.</span> <span m='120080'>I've done</span> <span m='120500'>magazines</span> <span m='121030'>as</span> <span m='121160'>well</span> <span m='121390'>as</span> <span m='121550'>books.</span> <span m='122110'>But</span> <span m='122390'>I</span> <span m='122430'>mostly</span> <span m='122820'>do</span> <span m='123260'>books.</span> <span m='124830'>But yeah,</span> <span m='127020'>college,</span> <span m='127400'>for</span> <span m='127490'>me,</span> <span m='127650'>was</span> <span m='127780'>a</span> <span m='127820'>great</span> <span m='128090'>experience.</span> <span m='128590'>It's</span> <span m='128889'>a ton</span> <span m='129120'>of</span> <span m='129240'>hard</span> <span m='129500'>work.</span> <span m='129960'>But</span> <span m='130110'>it's</span> <span m='130520'>totally</span> <span m='130970'>rewarding.</span> </p><p><span m='131860'>If</span> <span m='131980'>you're</span> <span m='132110'>thinking</span> <span m='132380'>about</span> <span m='132620'>going</span> <span m='132880'>to</span> <span m='132940'>college</span> <span m='133490'>in</span> <span m='133800'>a</span> <span m='134940'>either</span> <span m='135180'>visual,</span> <span m='135740'>design,</span> <span m='136560'>art,</span> <span m='137540'>any</span> <span m='137760'>of</span> <span m='137830'>those</span> <span m='138070'>kinds</span> <span m='138370'>of</span> <span m='138440'>fields,</span> <span m='138930'>my</span> <span m='139400'>general</span> <span m='139800'>advice</span> <span m='140280'>would</span> <span m='140400'>be</span> <span m='141600'>to</span> <span m='141740'>start</span> <span m='142000'>out</span> <span m='142180'>taking</span> <span m='142530'>as many</span> <span m='142840'>general</span> <span m='143210'>studies</span> <span m='143630'>courses</span> <span m='144040'>as</span> <span m='144140'>you</span> <span m='144250'>can</span> <span m='144680'>within</span> <span m='145050'>that</span> <span m='145250'>field.</span> <span m='146740'>My</span> <span m='146860'>college</span> <span m='147320'>was</span> <span m='147480'>called</span> <span m='147730'>design,</span> <span m='148190'>architecture,</span> <span m='148870'>art,</span> <span m='149170'>and planning.</span> <span m='150870'>So</span> <span m='151100'>it</span> <span m='151180'>encompassed</span> <span m='151790'>everything</span> <span m='152380'>from</span> <span m='152840'>industrial</span> <span m='153400'>design,</span> <span m='153890'>fashion</span> <span m='154300'>design,</span> <span m='154730'>graphic</span> <span m='155170'>design,</span> <span m='155780'>fine</span> <span m='156110'>arts,</span> <span m='156450'>interior</span> <span m='156990'>design,</span> <span m='157530'>and</span> <span m='157720'>architecture.</span> </p><p><span m='159300'>And</span> <span m='159430'>a</span> <span m='159530'>lot</span> <span m='159810'>of</span> <span m='159900'>the</span> <span m='159990'>classes</span> <span m='160730'>for</span> <span m='160840'>the</span> <span m='160930'>first</span> <span m='161310'>year</span> <span m='161590'>were</span> <span m='161730'>general.</span> <span m='162160'>And</span> <span m='162330'>everybody</span> <span m='162770'>had</span> <span m='162920'>to</span> <span m='163010'>take</span> <span m='163330'>them.</span> <span m='165220'>So</span> <span m='165510'>my</span> <span m='165950'>advice</span> <span m='166550'>would</span> <span m='166680'>be,</span> <span m='168251'>let's</span> <span m='168650'>say,</span> <span m='168790'>you</span> <span m='168920'>think</span> <span m='169210'>you</span> <span m='169320'>want</span> <span m='169440'>to</span> <span m='169500'>be</span> <span m='169640'>a</span> <span m='169680'>fashion</span> <span m='170120'>designer.</span> <span m='170580'>But</span> <span m='170760'>you</span> <span m='170850'>get</span> <span m='171030'>into</span> <span m='171240'>these</span> <span m='171480'>classes.</span> <span m='172090'>And</span> <span m='172870'>you</span> <span m='172890'>think,</span> <span m='173140'>well,</span> <span m='173200'>maybe</span> <span m='173480'>I'd be</span> <span m='173740'>better</span> <span m='173990'>as</span> <span m='174070'>a</span> <span m='174120'>graphic</span> <span m='174480'>designer</span> <span m='174960'>or</span> <span m='175020'>vice</span> <span m='175350'>versa.</span> <span m='176260'>My</span> <span m='176600'>advice</span> <span m='176960'>would</span> <span m='177060'>be</span> <span m='177310'>to</span> <span m='177480'>just</span> <span m='178030'>keep</span> <span m='178290'>those</span> <span m='178510'>options</span> <span m='179030'>open</span> <span m='179710'>your</span> <span m='179880'>first</span> <span m='180260'>year</span> <span m='180620'>or</span> <span m='180915'>two.</span> <span m='181970'>And</span> <span m='182330'>just</span> <span m='183050'>see</span> <span m='183320'>what's</span> <span m='183540'>out</span> <span m='183750'>there</span> <span m='183890'>before</span> <span m='184200'>you</span> <span m='184360'>lock</span> <span m='184620'>yourself</span> <span m='184970'>into</span> <span m='185260'>what</span> <span m='185480'>you</span> <span m='185590'>think</span> <span m='185890'>you</span> <span m='186020'>might</span> <span m='186220'>want</span> <span m='186350'>to</span> <span m='186440'>do</span> <span m='186640'>for</span> <span m='186800'>the</span> <span m='186890'>rest</span> <span m='187150'>your</span> <span m='187300'>life,</span> <span m='187700'>because</span> <span m='187790'>it</span> <span m='187860'>might</span> <span m='188040'>be</span> <span m='188170'>something</span> <span m='188540'>different.</span> </p>","file":{"id":255728,"video_id":"2701083988001","name":"69218218","duration":191103,"thumbnail_url":null}});