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PUBLIC RELATIONS MANAGER: It's Vital To Know How To Write Well

About this video 

This public relations manager socializes with the media, explains new products, and engages in critical communications. She talks about her path and why it's vital to know how to write well in her job.

Degree: Communication and Media Studies
Job Title: Public Relations Manager
Employer: Blue Microphone

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='350'>Hi,</span> <span m='700'>I'm</span> <span m='1140'>Hillary Money,</span> <span m='1770'>and I</span> <span m='1950'>am</span> <span m='2360'>the PR</span> <span m='2690'>and</span> <span m='3020'>events</span> <span m='3430'>manager</span> <span m='3730'>for</span> <span m='4214'>Blue</span> <span m='4698'>Microphones.</span> <span m='6150'>Day to</span> <span m='6465'>day,</span> <span m='6780'>I</span> <span m='7070'>take</span> <span m='7290'>care</span> <span m='7500'>of</span> <span m='7570'>all</span> <span m='7780'>our</span> <span m='7930'>media</span> <span m='8320'>coverage.</span> <span m='8730'>So</span> <span m='8880'>I</span> <span m='9010'>talk</span> <span m='9260'>to</span> <span m='9340'>the</span> <span m='9420'>media,</span> <span m='9790'>whether</span> <span m='10030'>that's</span> <span m='11680'><i>Good Morning</i></span> <span m='12178'><i>America</i></span> <span m='13174'>or a</span> <span m='13672'>local news</span> <span m='14170'>channel</span> <span m='14485'>to</span> <span m='14800'>your</span> <span m='14920'>favorite</span> <span m='15200'>magazines</span> <span m='15750'>and</span> <span m='15820'>newspapers</span> <span m='16430'>or</span> <span m='16550'>blogs.</span> <span m='17060'>And</span> <span m='17460'>I</span> <span m='17540'>tell</span> <span m='17800'>them</span> <span m='17880'>about our</span> <span m='18260'>new</span> <span m='18380'>products</span> <span m='18850'>and</span> <span m='19030'>the news</span> <span m='19345'>and</span> <span m='19660'>announcements</span> <span m='20120'>that</span> <span m='20420'>our</span> <span m='20580'>company</span> <span m='21040'>is</span> <span m='21270'>putting</span> <span m='21530'>out.</span> </p><p><span m='23110'>I went</span> <span m='23400'>to</span> <span m='23755'>Purdue</span> <span m='24110'>University--</span> <span m='24520'>boiler</span> <span m='24930'>up--</span> <span m='25750'>for</span> <span m='26410'>communications</span> <span m='27220'>and</span> <span m='27400'>PR.</span> <span m='28280'>I</span> <span m='28430'>did</span> <span m='29513'>internships</span> <span m='30200'>and</span> <span m='31500'>kind of</span> <span m='31970'>figured</span> <span m='32450'>out</span> <span m='32640'>that</span> <span m='32750'>I</span> <span m='32870'>loved</span> <span m='34230'>talking</span> <span m='34620'>with</span> <span m='34740'>people</span> <span m='35130'>and</span> <span m='35200'>explaining</span> <span m='36060'>and</span> <span m='36130'>being</span> <span m='36320'>able</span> <span m='36490'>to</span> <span m='36600'>message,</span> <span m='37250'>being</span> <span m='37300'>able to</span> <span m='37590'>explain</span> <span m='38630'>very</span> <span m='38820'>high</span> <span m='39050'>technology</span> <span m='39870'>to</span> <span m='40060'>the</span> <span m='40140'>basic</span> <span m='40530'>masses</span> <span m='41020'>and</span> <span m='41060'>get</span> <span m='41270'>them</span> <span m='41360'>interested</span> <span m='41710'>and</span> <span m='42200'>excited</span> <span m='42690'>about</span> <span m='43180'>really cool</span> <span m='43670'>products.</span> </p><p><span m='46505'>I</span> <span m='46946'>took</span> <span m='47390'>a</span> <span m='47540'>job</span> <span m='47950'>with</span> <span m='48110'>an</span> <span m='48230'>agency</span> <span m='48700'>right</span> <span m='48900'>out</span> <span m='49090'>of</span> <span m='49310'>college,</span> <span m='50370'>and</span> <span m='50670'>that was</span> <span m='50970'>great.</span> <span m='51330'>I got to</span> <span m='51440'>work</span> <span m='51670'>with a</span> <span m='51750'>lot</span> <span m='52090'>of</span> <span m='52170'>different</span> <span m='52670'>clients</span> <span m='53270'>and</span> <span m='53410'>products.</span> <span m='54160'>And it</span> <span m='54535'>was</span> <span m='54910'>really</span> <span m='55240'>kind</span> <span m='55380'>of</span> <span m='55480'>fast</span> <span m='55770'>paced.</span> <span m='56870'>And</span> <span m='57050'>then</span> <span m='57540'>not</span> <span m='57720'>too</span> <span m='57830'>long</span> <span m='58100'>ago,</span> <span m='58680'>I</span> <span m='59350'>fell</span> <span m='59570'>in</span> <span m='59620'>love</span> <span m='59830'>with</span> <span m='60090'>this</span> <span m='60330'>company</span> <span m='60890'>and</span> <span m='61260'>moved</span> <span m='61340'>out</span> <span m='61560'>here.</span> <span m='61760'>And</span> <span m='61970'>now I</span> <span m='62180'>do all of</span> <span m='62480'>their</span> <span m='62650'>PR</span> <span m='63350'>from</span> <span m='63813'>in house.</span> <span m='64739'>So kind</span> <span m='65129'>of two</span> <span m='65500'>different</span> <span m='66490'>sides</span> <span m='66840'>of</span> <span m='66980'>PR--</span> <span m='67280'>agency</span> <span m='67870'>and</span> <span m='68200'>in house.</span> </p><p><span m='69692'>What</span> <span m='70180'>I</span> <span m='70380'>wish</span> <span m='70650'>I</span> <span m='70730'>knew</span> <span m='71110'>when</span> <span m='71320'>I</span> <span m='71420'>first</span> <span m='71890'>started</span> <span m='72530'>was</span> <span m='72700'>how</span> <span m='72950'>important</span> <span m='73550'>writing</span> <span m='74340'>is,</span> <span m='75452'>pretty much</span> <span m='75860'>for every</span> <span m='76090'>job.</span> <span m='76450'>But especially</span> <span m='76840'>if you're</span> <span m='77130'>going to</span> <span m='77420'>be in a</span> <span m='77700'>communications</span> <span m='77980'>job,</span> <span m='78320'>it's</span> <span m='78470'>a</span> <span m='78530'>lot</span> <span m='78820'>of--</span> <span m='79000'>even</span> <span m='79210'>social</span> <span m='79600'>media,</span> <span m='80440'>you</span> <span m='80580'>have</span> <span m='80740'>to</span> <span m='80850'>be</span> <span m='80990'>able</span> <span m='81180'>to</span> <span m='81250'>come</span> <span m='81420'>up</span> <span m='81610'>with</span> <span m='82890'>both</span> <span m='83340'>correct</span> <span m='83730'>grammar</span> <span m='84330'>to</span> <span m='86300'>expansive</span> <span m='86860'>vocabulary</span> <span m='87240'>to</span> <span m='87620'>general</span> <span m='87960'>press</span> <span m='88310'>releases</span> <span m='89240'>and to</span> <span m='89460'>really</span> <span m='89870'>challenge</span> <span m='90280'>yourself</span> <span m='90610'>to</span> <span m='90700'>get</span> <span m='90880'>into</span> <span m='91640'>writing</span> <span m='91920'>those</span> <span m='92020'>papers</span> <span m='92295'>and</span> <span m='92570'>taking</span> <span m='92920'>that</span> <span m='93140'>feedback</span> <span m='93640'>and</span> <span m='93720'>really</span> <span m='93910'>paying</span> <span m='94180'>attention</span> <span m='94710'>when</span> <span m='94820'>they're</span> <span m='94960'>talking</span> <span m='95340'>about</span> <span m='96100'>grammar</span> <span m='96910'>and</span> <span m='97110'>spelling.</span> <span m='98840'>Because</span> <span m='99660'>you</span> <span m='99830'>do it</span> <span m='99980'>every</span> <span m='100235'>single</span> <span m='100490'>day,</span> <span m='100820'>and you</span> <span m='100910'>have</span> <span m='101060'>to</span> <span m='101160'>do it</span> <span m='101400'>well</span> <span m='101900'>to succeed.</span> <span m='102200'>So</span> <span m='102500'>that's</span> <span m='102820'>what I</span> <span m='102890'>wish</span> <span m='103160'>I</span> <span m='103260'>would</span> <span m='103560'>have known.</span> </p>","file":{"id":167935,"video_id":"2700474207001","name":"124075278","duration":105138,"thumbnail_url":null}});