Helen, a business development manager, spends her typical day talking to different companies to figure out the potential for a mutually beneficial partnership. Her company creates solutions for problems that the client companies may be having. She tells us that in this global economy, it is important to be flexible when it comes to talking to your clients.
Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.
There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.
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