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MARKETING DIRECTOR: Marketing To Benefit The Customer

About this video 

As the Director of Marketing, the day is spent researching the product, focusing on design, development and how to market the product to truly benefit the customer. Much of the day is spent communicating and with sales. When deciding a career, try to find your own way, listening to your own inner voice and discovering your own passion.

Degree: Science, Technology and Society - Marketing
Job Title: Director of Marketing
Employer: Lifstill

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='1900'>My</span> <span m='2029'>name is</span> <span m='2444'>John Lee.</span> <span m='2860'>I</span> <span m='3180'>am</span> <span m='3500'>currently</span> <span m='3790'>working</span> <span m='4080'>as</span> <span m='4400'>marketing</span> <span m='4810'>manager</span> <span m='5085'>at the</span> <span m='5360'>IT</span> <span m='5760'>company</span> <span m='6160'>named</span> <span m='6560'>called</span> <span m='7110'>Unicrop</span> <span m='8240'>We</span> <span m='8720'>do</span> <span m='8980'>make</span> <span m='9240'>the</span> <span m='9580'>application</span> <span m='10070'>for</span> <span m='10560'>the</span> <span m='10968'>iPads.</span> <span m='12600'>Currently</span> <span m='12710'>we</span> <span m='12940'>released an</span> <span m='13200'>application</span> <span m='13565'>for</span> <span m='14373'>point</span> <span m='14816'>of</span> <span m='15259'>sales</span> <span m='16149'>for</span> <span m='16640'>the</span> <span m='16860'>service</span> <span m='17240'>industry.</span> <span m='18490'>And</span> <span m='18790'>then</span> <span m='18910'>what</span> <span m='19070'>I</span> <span m='19150'>do</span> <span m='19390'>is</span> <span m='19520'>mostly</span> <span m='21840'>researching</span> <span m='22350'>the</span> <span m='22460'>markets</span> <span m='23030'>and</span> <span m='23405'>finding</span> <span m='23780'>the</span> <span m='24270'>right</span> <span m='24760'>directions and</span> <span m='25250'>solutions</span> <span m='25740'>for</span> <span m='26230'>the</span> <span m='26720'>actual</span> <span m='27210'>promotion.</span> <span m='28190'>And</span> <span m='28680'>then</span> <span m='29170'>we did</span> <span m='29660'>quite</span> <span m='30150'>a</span> <span m='30640'>bit of</span> <span m='31130'>work on the</span> <span m='31620'>social media.</span> <span m='32110'>And</span> <span m='32600'>then we work</span> <span m='33090'>with other</span> <span m='33580'>medias to</span> <span m='34070'>promote</span> <span m='34560'>our products.</span> </p><p><span m='36040'>And</span> <span m='36460'>then</span> <span m='36690'>I</span> <span m='36890'>studied</span> <span m='38346'>in</span> <span m='38770'>[INAUDIBLE].</span> <span m='39730'>I</span> <span m='39900'>studied</span> <span m='40300'>film,</span> <span m='40940'>actually.</span> <span m='42365'>I</span> <span m='42840'>had</span> <span m='43790'>quite</span> <span m='44000'>a</span> <span m='44040'>bit</span> <span m='44170'>of</span> <span m='44240'>background</span> <span m='44700'>in</span> <span m='44790'>the</span> <span m='44920'>entertainment</span> <span m='45580'>business--</span> <span m='46550'>also</span> <span m='46850'>marketing.</span> <span m='47542'>And</span> <span m='47890'>then</span> <span m='48362'>I</span> <span m='53082'>had</span> <span m='53554'>a</span> <span m='54026'>lot</span> <span m='54498'>of</span> <span m='54980'>internships</span> <span m='55700'>in</span> <span m='55940'>the</span> <span m='56090'>film</span> <span m='56730'>industry</span> <span m='58630'>and</span> <span m='59105'>also</span> <span m='60055'>I work</span> <span m='60530'>in</span> <span m='61005'>the</span> <span m='62430'>trade</span> <span m='62830'>show</span> <span m='63100'>and</span> <span m='63410'>event</span> <span m='64179'>production</span> <span m='65099'>company</span> <span m='65360'>for</span> <span m='65450'>the</span> <span m='65489'>past</span> <span m='65760'>five</span> <span m='65980'>years.</span> <span m='67530'>And</span> <span m='68370'>I</span> <span m='68580'>did</span> <span m='68720'>quite a bit of</span> <span m='68810'>big</span> <span m='69520'>scale</span> <span m='70120'>concerts,</span> <span m='70620'>and</span> <span m='71120'>trade</span> <span m='71620'>shows,</span> <span m='72120'>and so on.</span> </p><p><span m='73120'>And</span> <span m='73620'>then,</span> <span m='74120'>what</span> <span m='75120'>you</span> <span m='75620'>should</span> <span m='76120'>know.</span> <span m='77620'>OK.</span> <span m='78120'>Well,</span> <span m='79120'>I</span> <span m='79620'>think</span> <span m='81620'>the</span> <span m='82120'>best</span> <span m='82360'>thing</span> <span m='83020'>you</span> <span m='83120'>need</span> <span m='83310'>to</span> <span m='83420'>know</span> <span m='83840'>when</span> <span m='83980'>you</span> <span m='84080'>start</span> <span m='84490'>it,</span> <span m='84660'>your</span> <span m='85410'>first</span> <span m='85680'>step</span> <span m='85940'>is</span> <span m='86110'>very</span> <span m='86460'>important.</span> <span m='87180'>You</span> <span m='87652'>have to know</span> <span m='88124'>what</span> <span m='88596'>you're</span> <span m='89068'>going</span> <span m='89540'>after,</span> <span m='90012'>and</span> <span m='90484'>then</span> <span m='90956'>what</span> <span m='91428'>you're</span> <span m='91900'>going</span> <span m='92372'>for.</span> <span m='93788'>So</span> <span m='94260'>you</span> <span m='94530'>need</span> <span m='94770'>to</span> <span m='94900'>know</span> <span m='95050'>about</span> <span m='95380'>the</span> <span m='95680'>industry</span> <span m='95980'>as</span> <span m='96280'>much</span> <span m='96670'>possible.</span> <span m='97020'>Talk</span> <span m='97375'>with</span> <span m='97730'>your</span> <span m='98566'>mentor</span> <span m='99820'>and</span> <span m='100080'>whoever</span> <span m='100350'>in</span> <span m='100440'>the</span> <span m='100990'>industry,</span> <span m='102335'>and</span> <span m='102850'>get into</span> <span m='103000'>more</span> <span m='103260'>research.</span> <span m='104240'>And</span> <span m='104690'>there is the</span> <span m='105020'>required</span> <span m='107040'>things</span> <span m='107720'>that</span> <span m='108030'>you</span> <span m='108090'>need</span> <span m='108270'>to</span> <span m='108420'>know</span> <span m='108850'>and</span> <span m='109280'>to</span> <span m='110140'>start</span> <span m='110370'>on.</span> </p><p><span m='110795'>And</span> <span m='111220'>then</span> <span m='111703'>as</span> <span m='112186'>much</span> <span m='112670'>as</span> <span m='113100'>you know, that's what</span> <span m='113300'>you</span> <span m='113400'>get.</span> <span m='113890'>So</span> <span m='114440'>first</span> <span m='114670'>step</span> <span m='115110'>is very</span> <span m='115400'>important.</span> <span m='116530'>And</span> <span m='116870'>then</span> <span m='117210'>meeting</span> <span m='117470'>the right</span> <span m='117670'>people</span> <span m='118110'>and</span> <span m='118510'>networking</span> <span m='118970'>is</span> <span m='119140'>always</span> <span m='120040'>important</span> <span m='120340'>and</span> <span m='120640'>then</span> <span m='120940'>building</span> <span m='121240'>up</span> <span m='121540'>the</span> <span m='121840'>relationship</span> <span m='122140'>is</span> <span m='122740'>very</span> <span m='123340'>essential.</span> </p>","file":{"id":165164,"video_id":"2708099377001","name":"121478440","duration":124433,"thumbnail_url":null}});