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Tourist 2660431221001 2708491189001 vs 524a6e32e4b0c576ac10c90f 1592194026001
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DIGITAL MARKETING: Lots Of Time On Facebook and Twitter

About this video 

Kriselle works at a public relations firm where she specializes in digital marketing, helping to create strategies and develop plans for brands that want to have an online presence.

Degree: Journalism
Job Title: Digital Marketing
Employer: Zeno Group

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='630'>So</span> <span m='760'>right</span> <span m='960'>now,</span> <span m='1200'>I'm</span> <span m='1420'>leading</span> <span m='1680'>digital</span> <span m='2160'>for</span> <span m='2680'>Zeno</span> <span m='2790'>Group's</span> <span m='3100'>Silicon</span> <span m='3450'>Valley</span> <span m='3740'>office.</span> <span m='4690'>We're</span> <span m='4790'>a</span> <span m='4890'>PR</span> <span m='5190'>agency.</span> <span m='5760'>But</span> <span m='5980'>my</span> <span m='6240'>role</span> <span m='6510'>is</span> <span m='6625'>more</span> <span m='6740'>digital</span> <span m='7060'>marketing,</span> <span m='8010'>helping</span> <span m='8790'>create</span> <span m='9600'>strategies</span> <span m='9955'>and</span> <span m='10310'>develop</span> <span m='10730'>plans</span> <span m='11180'>for</span> <span m='11490'>brands</span> <span m='12050'>that</span> <span m='12190'>want</span> <span m='12410'>to</span> <span m='12480'>have</span> <span m='12720'>an</span> <span m='12800'>online</span> <span m='13170'>presence.</span> </p><p><span m='14430'>The</span> <span m='14630'>typical</span> <span m='14680'>day</span> <span m='14730'>for</span> <span m='14940'>me</span> <span m='15180'>looks</span> <span m='16300'>actually</span> <span m='16600'>pretty</span> <span m='16820'>fun.</span> <span m='19210'>It's</span> <span m='19440'>funny</span> <span m='19690'>because</span> <span m='19980'>a</span> <span m='20030'>lot</span> <span m='20200'>of</span> <span m='20240'>people</span> <span m='20560'>think</span> <span m='20760'>that</span> <span m='20880'>I</span> <span m='21040'>spend</span> <span m='21180'>most</span> <span m='21290'>of</span> <span m='21400'>my</span> <span m='21510'>day</span> <span m='21620'>on</span> <span m='21740'>Facebook</span> <span m='22250'>or</span> <span m='22370'>Twitter</span> <span m='22880'>and</span> <span m='23360'>kind</span> <span m='23630'>of</span> <span m='23720'>just</span> <span m='23895'>hanging</span> <span m='24070'>out</span> <span m='24220'>and</span> <span m='24330'>reading</span> <span m='24620'>all</span> <span m='24730'>day</span> <span m='25800'>or</span> <span m='26060'>chatting</span> <span m='26380'>with</span> <span m='26500'>people</span> <span m='26930'>all</span> <span m='27155'>day.</span> </p><p><span m='27380'>And</span> <span m='27476'>to</span> <span m='27573'>be</span> <span m='27670'>honest,</span> <span m='28040'>a</span> <span m='28130'>large</span> <span m='28460'>part</span> <span m='28670'>of</span> <span m='28770'>it</span> <span m='28880'>is</span> <span m='29140'>that.</span> <span m='29950'>There's</span> <span m='30440'>definitely</span> <span m='30720'>a</span> <span m='30770'>lot</span> <span m='30980'>of</span> <span m='31030'>communicating</span> <span m='31640'>that</span> <span m='31770'>I</span> <span m='31850'>have</span> <span m='32110'>to</span> <span m='32210'>do.</span> <span m='33010'>I</span> <span m='33320'>constantly</span> <span m='33630'>have</span> <span m='34040'>to</span> <span m='34050'>be</span> <span m='34060'>on</span> <span m='34070'>Twitter</span> <span m='34290'>or</span> <span m='34510'>Facebook</span> <span m='34810'>and</span> <span m='35110'>all</span> <span m='35530'>the</span> <span m='35890'>blogs</span> <span m='36230'>to</span> <span m='36330'>find</span> <span m='36600'>out</span> <span m='36740'>what's</span> <span m='36930'>going</span> <span m='37200'>on.</span> <span m='37925'>So</span> <span m='38290'>that's</span> <span m='38500'>definitely</span> <span m='38635'>a</span> <span m='38770'>great</span> <span m='39110'>aspect</span> <span m='39405'>and</span> <span m='39552'>a</span> <span m='39700'>very</span> <span m='39940'>fun</span> <span m='40230'>aspect</span> <span m='40640'>of</span> <span m='40700'>my</span> <span m='40810'>job.</span> <span m='41720'>But</span> <span m='41940'>a</span> <span m='42000'>lot</span> <span m='42220'>of</span> <span m='42280'>my</span> <span m='42540'>day</span> <span m='42610'>is</span> <span m='42680'>also</span> <span m='42880'>spent</span> <span m='43320'>talking</span> <span m='43660'>to</span> <span m='43750'>clients,</span> <span m='45100'>talking</span> <span m='45640'>to</span> <span m='45830'>potential</span> <span m='46240'>vendors,</span> <span m='46850'>figuring</span> <span m='47330'>out</span> <span m='47455'>if</span> <span m='47580'>what</span> <span m='47770'>I'm</span> <span m='47850'>doing</span> <span m='48130'>for</span> <span m='48220'>my</span> <span m='48320'>clients</span> <span m='48860'>is,</span> <span m='49080'>in</span> <span m='49200'>fact,</span> <span m='49760'>the</span> <span m='49940'>best</span> <span m='50120'>thing</span> <span m='50265'>for</span> <span m='50410'>them.</span> </p><p><span m='50700'>So</span> <span m='50940'>my</span> <span m='51070'>career</span> <span m='51500'>path,</span> <span m='52190'>before</span> <span m='53420'>getting</span> <span m='53770'>into</span> <span m='53940'>the</span> <span m='54050'>role</span> <span m='54210'>that</span> <span m='54330'>I</span> <span m='54360'>am</span> <span m='54610'>now,</span> <span m='55010'>actually--</span> <span m='57110'>I've</span> <span m='57290'>had</span> <span m='57490'>a</span> <span m='57530'>really</span> <span m='58360'>varied</span> <span m='58700'>experience.</span> <span m='60310'>When</span> <span m='60610'>I</span> <span m='60880'>first</span> <span m='61230'>set</span> <span m='61360'>out</span> <span m='61790'>in</span> <span m='61960'>college,</span> <span m='62580'>I</span> <span m='62670'>went</span> <span m='63050'>to</span> <span m='63310'>study</span> <span m='63610'>journalism.</span> <span m='64720'>When</span> <span m='64970'>I</span> <span m='65069'>was</span> <span m='65680'>in</span> <span m='65840'>seventh</span> <span m='66250'>grade,</span> <span m='66580'>I</span> <span m='66650'>was</span> <span m='66840'>bound</span> <span m='67170'>and</span> <span m='67240'>determined</span> <span m='67810'>to</span> <span m='67900'>be</span> <span m='68090'>the</span> <span m='68190'>Editor</span> <span m='68570'>in</span> <span m='68660'>Chief</span> <span m='68970'>of</span> <span m='69150'>The</span> <span m='69221'>New</span> <span m='69292'>York</span> <span m='69363'>Times</span> <span m='69720'>by</span> <span m='69815'>the</span> <span m='69910'>time</span> <span m='70170'>I</span> <span m='70230'>was</span> <span m='70290'>25.</span> <span m='71790'>I</span> <span m='71840'>didn't</span> <span m='72020'>realize</span> <span m='72420'>how</span> <span m='72570'>unrealistic</span> <span m='72880'>that</span> <span m='73340'>was.</span> </p><p><span m='75530'>But</span> <span m='76290'>I</span> <span m='76730'>went</span> <span m='77030'>for</span> <span m='77230'>it.</span> <span m='77440'>And</span> <span m='77580'>when</span> <span m='77730'>I</span> <span m='77850'>go</span> <span m='78080'>to college,</span> <span m='78480'>I</span> <span m='78590'>actually--</span> <span m='79740'>it</span> <span m='79820'>was</span> <span m='79950'>a</span> <span m='79990'>great</span> <span m='80220'>time.</span> <span m='81010'>It</span> <span m='81200'>was</span> <span m='81500'>when</span> <span m='81760'>the</span> <span m='81860'>web</span> <span m='82110'>was</span> <span m='82300'>really</span> <span m='83310'>becoming</span> <span m='84070'>a</span> <span m='84200'>more</span> <span m='84760'>consumer</span> <span m='85370'>oriented</span> <span m='86010'>thing--</span> <span m='88190'>started</span> <span m='88560'>developing</span> <span m='89530'>websites</span> <span m='90300'>and</span> <span m='91060'>designing</span> <span m='91550'>things</span> <span m='91800'>for</span> <span m='91900'>my</span> <span m='92020'>sorority</span> <span m='93030'>and</span> <span m='93175'>started</span> <span m='93320'>just</span> <span m='93480'>getting</span> <span m='93720'>more</span> <span m='93980'>involved</span> <span m='94390'>in</span> <span m='94470'>the</span> <span m='94570'>digital</span> <span m='95010'>aspect</span> <span m='95600'>of</span> <span m='95770'>things.</span> <span m='95900'>It</span> <span m='96045'>was</span> <span m='96190'>right</span> <span m='96440'>when</span> <span m='97010'>services</span> <span m='97540'>like</span> <span m='97730'>Friendster</span> <span m='98480'>and</span> <span m='99060'>later</span> <span m='99340'>on</span> <span m='99520'>MySpace</span> <span m='100070'>and</span> <span m='100260'>everything</span> <span m='100510'>were</span> <span m='100670'>coming</span> <span m='101000'>out.</span> <span m='101340'>So</span> <span m='101490'>it's</span> <span m='101750'>was</span> <span m='101780'>just</span> <span m='101810'>fantastic</span> <span m='102410'>time</span> <span m='102660'>to</span> <span m='102750'>be</span> <span m='102840'>in</span> <span m='102970'>school.</span> </p><p><span m='104320'>From</span> <span m='104590'>there,</span> <span m='105010'>actually,</span> <span m='105660'>I</span> <span m='105830'>was</span> <span m='106010'>involved</span> <span m='106350'>in</span> <span m='106400'>the</span> <span m='106500'>.com</span> <span m='107320'>era.</span> <span m='108270'>But,</span> <span m='108750'>of</span> <span m='108800'>course,</span> <span m='108850'>it</span> <span m='109330'>bust.</span> <span m='109680'>So</span> <span m='109765'>I</span> <span m='109850'>went</span> <span m='110190'>from</span> <span m='110580'>more</span> <span m='111390'>marketing</span> <span m='111840'>oriented</span> <span m='112390'>positions</span> <span m='113530'>to</span> <span m='113850'>things</span> <span m='114090'>that</span> <span m='114220'>were</span> <span m='114350'>more</span> <span m='114690'>sales</span> <span m='115060'>oriented.</span> <span m='116210'>So</span> <span m='116260'>I</span> <span m='116310'>actually</span> <span m='116790'>spent</span> <span m='117890'>seven</span> <span m='118165'>and</span> <span m='118256'>a</span> <span m='118348'>half</span> <span m='118440'>years</span> <span m='118690'>in</span> <span m='118770'>property</span> <span m='119140'>management.</span> <span m='119500'>So</span> <span m='119860'>I</span> <span m='120470'>helped</span> <span m='120790'>manage</span> <span m='121230'>apartment</span> <span m='121790'>communities</span> <span m='122640'>for</span> <span m='123310'>years</span> <span m='123655'>I</span> <span m='124240'>with</span> <span m='125040'>developing</span> <span m='125470'>my</span> <span m='125685'>sales</span> <span m='125900'>skills,</span> <span m='126260'>developing</span> <span m='126575'>my</span> <span m='126890'>marketing</span> <span m='127260'>skills,</span> <span m='128070'>my</span> <span m='128259'>management,</span> <span m='128880'>HR,</span> <span m='129500'>even</span> <span m='129770'>IT,</span> <span m='130780'>and</span> <span m='131039'>accounting.</span> </p><p><span m='131790'>So</span> <span m='132180'>I</span> <span m='132280'>had</span> <span m='132700'>a</span> <span m='132780'>large</span> <span m='133220'>variety</span> <span m='133570'>of</span> <span m='133630'>experience</span> <span m='134350'>for</span> <span m='134470'>the</span> <span m='134623'>seven</span> <span m='134776'>years</span> <span m='134930'>after</span> <span m='135420'>college.</span> <span m='136400'>But</span> <span m='136620'>from</span> <span m='136830'>there,</span> <span m='137090'>I</span> <span m='137130'>was</span> <span m='137360'>able</span> <span m='137700'>to</span> <span m='137800'>focus</span> <span m='138180'>on</span> <span m='138330'>marketing</span> <span m='138950'>when</span> <span m='139260'>in</span> <span m='139365'>started</span> <span m='139470'>becoming</span> <span m='139970'>important</span> <span m='140560'>and</span> <span m='140710'>popular</span> <span m='141490'>a</span> <span m='141656'>part</span> <span m='141823'>of</span> <span m='141990'>businesses</span> <span m='142530'>again.</span> <span m='143810'>And</span> <span m='144050'>then</span> <span m='144170'>I</span> <span m='144220'>just</span> <span m='144520'>went</span> <span m='144890'>back</span> <span m='145100'>to</span> <span m='145250'>what</span> <span m='145310'>I</span> <span m='145370'>did</span> <span m='145430'>in</span> <span m='146240'>college,</span> <span m='147450'>working</span> <span m='147770'>on</span> <span m='147890'>websites,</span> <span m='148480'>figuring</span> <span m='148830'>out</span> <span m='148990'>how</span> <span m='149620'>companies</span> <span m='150080'>can</span> <span m='150350'>communicate</span> <span m='151060'>best</span> <span m='151390'>with</span> <span m='151470'>the</span> <span m='151570'>people</span> <span m='151840'>that</span> <span m='151970'>they're</span> <span m='152100'>reaching</span> <span m='152440'>out</span> <span m='152650'>to,</span> <span m='153480'>and</span> <span m='154300'>really</span> <span m='154530'>discovered</span> <span m='154990'>a</span> <span m='155115'>niche</span> <span m='155240'>for</span> <span m='155390'>myself</span> <span m='155900'>when</span> <span m='156120'>Twitter</span> <span m='156770'>came</span> <span m='157160'>about,</span> <span m='158570'>and</span> <span m='158860'>actually</span> <span m='159400'>started</span> <span m='160130'>consulting</span> <span m='160545'>San</span> <span m='160960'>Mateo</span> <span m='161410'>County</span> <span m='161740'>Elections</span> <span m='162200'>Office</span> <span m='162600'>during</span> <span m='163200'>the</span> <span m='163670'>2008</span> <span m='164300'>Presidential</span> <span m='164810'>Election.</span> </p><p><span m='165760'>So</span> <span m='165870'>I</span> <span m='166010'>helped</span> <span m='166900'>the</span> <span m='167060'>elections</span> <span m='167530'>officer</span> <span m='168040'>there</span> <span m='168770'>really</span> <span m='169220'>become</span> <span m='169830'>one</span> <span m='170696'>the</span> <span m='171040'>leading</span> <span m='171780'>people</span> <span m='172340'>in</span> <span m='172580'>government</span> <span m='173480'>to</span> <span m='174080'>utilize</span> <span m='174580'>social</span> <span m='174920'>media</span> <span m='176120'>as</span> <span m='176360'>a</span> <span m='176400'>way</span> <span m='176620'>of</span> <span m='176720'>communicating</span> <span m='177580'>with</span> <span m='177850'>their</span> <span m='178110'>constituents.</span> <span m='179220'>So</span> <span m='179270'>I</span> <span m='179320'>actually</span> <span m='179650'>developed</span> <span m='180100'>the</span> <span m='180390'>High</span> <span m='180570'>School</span> <span m='181550'>Poll</span> <span m='181740'>Worker</span> <span m='181970'>program</span> <span m='182270'>for</span> <span m='182570'>San</span> <span m='182900'>Mateo</span> <span m='183230'>County.</span> </p><p><span m='184090'>So</span> <span m='184680'>it</span> <span m='184810'>was</span> <span m='184950'>a</span> <span m='185000'>great</span> <span m='185230'>experience.</span> <span m='185840'>But</span> <span m='186020'>it</span> <span m='186355'>also</span> <span m='186690'>propelled</span> <span m='187310'>me</span> <span m='187500'>into</span> <span m='187700'>what</span> <span m='187830'>I'm</span> <span m='187940'>doing</span> <span m='188270'>now,</span> <span m='189090'>which</span> <span m='189210'>is</span> <span m='189340'>really</span> <span m='189650'>focusing</span> <span m='190100'>on</span> <span m='190190'>social</span> <span m='190470'>media</span> <span m='191200'>and</span> <span m='191350'>really</span> <span m='191590'>focusing</span> <span m='192130'>on</span> <span m='192310'>those</span> <span m='192630'>real</span> <span m='192960'>time</span> <span m='193360'>engagement</span> <span m='193740'>with</span> <span m='194880'>your</span> <span m='195010'>consumers</span> <span m='195710'>and</span> <span m='195840'>your</span> <span m='195940'>target</span> <span m='196270'>audiences.</span> <span m='196720'>And</span> <span m='197790'>there,</span> <span m='198050'>I</span> <span m='198130'>developed</span> <span m='198400'>my</span> <span m='198560'>own</span> <span m='198660'>business</span> <span m='199180'>And</span> <span m='199410'>then</span> <span m='199820'>discovered</span> <span m='200200'>this</span> <span m='200420'>new</span> <span m='200600'>role</span> <span m='200870'>with</span> <span m='200930'>Zeno</span> <span m='201190'>Group,</span> <span m='201460'>where</span> <span m='201590'>I</span> <span m='201620'>got</span> <span m='201920'>to</span> <span m='202020'>build</span> <span m='202370'>the</span> <span m='202410'>practice,</span> <span m='203050'>basically</span> <span m='203510'>from</span> <span m='203680'>the</span> <span m='203760'>ground</span> <span m='204110'>up,</span> <span m='204400'>for</span> <span m='204830'>the</span> <span m='205085'>Silicon</span> <span m='205340'>Valley</span> <span m='205580'>office.</span> </p><p><span m='206300'>So</span> <span m='206450'>what</span> <span m='206570'>I</span> <span m='206630'>wish</span> <span m='207030'>I</span> <span m='207240'>knew</span> <span m='209056'>back</span> <span m='209510'>when</span> <span m='209600'>I</span> <span m='209650'>started</span> <span m='209960'>my</span> <span m='210060'>career,</span> <span m='210850'>based</span> <span m='211045'>on</span> <span m='211240'>what</span> <span m='211630'>I</span> <span m='211710'>know</span> <span m='211940'>now--</span> <span m='213660'>gosh,</span> <span m='213865'>there's</span> <span m='214070'>so</span> <span m='214330'>much.</span> <span m='215060'>I</span> <span m='215580'>think</span> <span m='216060'>that</span> <span m='217430'>if</span> <span m='217630'>I</span> <span m='217840'>were</span> <span m='218050'>to</span> <span m='218170'>go</span> <span m='218350'>back</span> <span m='218640'>in</span> <span m='218780'>time,</span> <span m='219280'>I</span> <span m='219440'>would</span> <span m='219710'>want</span> <span m='220110'>to</span> <span m='220450'>spend</span> <span m='220830'>more</span> <span m='221060'>time</span> <span m='221570'>looking</span> <span m='222030'>at</span> <span m='222230'>emerging</span> <span m='222640'>media.</span> </p><p><span m='223460'>I</span> <span m='223610'>think</span> <span m='224000'>that</span> <span m='224910'>so</span> <span m='225290'>often</span> <span m='225850'>people</span> <span m='226160'>say,</span> <span m='226390'>oh,</span> <span m='226530'>I</span> <span m='226620'>wish</span> <span m='226970'>I</span> <span m='227010'>got</span> <span m='227280'>into</span> <span m='227520'>that</span> <span m='227840'>thing</span> <span m='228150'>sooner.</span> <span m='229110'>And</span> <span m='229350'>I</span> <span m='229550'>think</span> <span m='229730'>that's</span> <span m='230030'>true</span> <span m='230520'>for</span> <span m='230630'>me</span> <span m='230890'>with</span> <span m='231440'>Twitter</span> <span m='231910'>with</span> <span m='231990'>Facebook</span> <span m='232530'>with</span> <span m='232820'>everything.</span> <span m='233380'>I</span> <span m='233440'>wish</span> <span m='233720'>I</span> <span m='234420'>understood</span> <span m='235050'>the</span> <span m='235130'>professional</span> <span m='236550'>ramifications</span> <span m='237520'>of</span> <span m='237710'>those</span> <span m='237980'>platforms</span> <span m='239920'>before</span> <span m='240230'>I</span> <span m='240350'>started</span> <span m='240920'>playing</span> <span m='241300'>on</span> <span m='241430'>them</span> <span m='241750'>as</span> <span m='242320'>just</span> <span m='242540'>an</span> <span m='242690'>individual</span> <span m='243005'>and</span> <span m='243320'>as</span> <span m='243418'>a</span> <span m='243516'>consumer.</span> <span m='244640'>And</span> <span m='245600'>I</span> <span m='245690'>think</span> <span m='245920'>if</span> <span m='246070'>I</span> <span m='246310'>had</span> <span m='246540'>taken</span> <span m='246650'>things</span> <span m='246850'>like</span> <span m='246970'>that</span> <span m='247170'>more</span> <span m='247300'>seriously,</span> <span m='247930'>I</span> <span m='248030'>think</span> <span m='248300'>that</span> <span m='248520'>I</span> <span m='248920'>would</span> <span m='249320'>be</span> <span m='249720'>possibly</span> <span m='250260'>do</span> <span m='250420'>even</span> <span m='250830'>more</span> <span m='251130'>than</span> <span m='251280'>what</span> <span m='251430'>I'm</span> <span m='251530'>doing</span> <span m='251840'>now,</span> <span m='252290'>although</span> <span m='252640'>I'm</span> <span m='252880'>very,</span> <span m='253470'>very</span> <span m='253760'>happy</span> <span m='254120'>with</span> <span m='254420'>what</span> <span m='254720'>I'm</span> <span m='254870'>doing.</span> </p>","file":{"id":265726,"video_id":"2708339314001","name":"71926847","duration":255380,"thumbnail_url":null}});