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Tourist 2660431221001 2708113452001 vs 524a0c30e4b0bd174f233b7b 1592194042001
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SOCIAL MEDIA MANAGER: Keep On Doing Work That You Like

About this video 

Matt works at a large technology company working on social media programs and strategy to help his company get closer to costumers so they like it more and buy its products. Matt started out in the arts doing theater in high school and college as well as psychology. He also enjoyed website design and understood technology. He got into communications when he was hired by a public relations firm who needed someone with knew technology. That lead to writing and creating programs around social media sites.

Job Title: Corporate Social Media Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi.</span> <span m='490'>My</span> <span m='760'>current</span> <span m='1120'>job</span> <span m='1500'>is</span> <span m='1930'>a</span> <span m='2190'>corporate</span> <span m='2620'>social</span> <span m='2950'>media</span> <span m='3840'>manager</span> <span m='5110'>at a</span> <span m='5480'>large</span> <span m='5820'>technology</span> <span m='6100'>company.</span> <span m='8160'>I</span> <span m='9670'>work</span> <span m='10010'>on</span> <span m='11070'>social</span> <span m='11550'>media</span> <span m='11840'>programs</span> <span m='12580'>and</span> <span m='12740'>strategy</span> <span m='13660'>for</span> <span m='14740'>the</span> <span m='14850'>company</span> <span m='15460'>to</span> <span m='16290'>do</span> <span m='16700'>social</span> <span m='17100'>communications</span> <span m='18130'>and</span> <span m='18300'>social</span> <span m='18770'>media</span> <span m='19120'>marketing.</span> </p><p><span m='20530'>My</span> <span m='20830'>typical</span> <span m='21200'>day</span> <span m='22390'>is</span> <span m='23610'>wading</span> <span m='24050'>through</span> <span m='24410'>150</span> <span m='25010'>emails.</span> <span m='25365'>Although,</span> <span m='25720'>that</span> <span m='26100'>might now</span> <span m='26480'>make you</span> <span m='26830'>want</span> <span m='27085'>to</span> <span m='27340'>go to</span> <span m='27550'>work.</span> <span m='28030'>But</span> <span m='28580'>my typical</span> <span m='29170'>day</span> <span m='29520'>is</span> <span m='29870'>around</span> <span m='30610'>strategy</span> <span m='31750'>and</span> <span m='31920'>implementation</span> <span m='32840'>of</span> <span m='33110'>programs</span> <span m='34170'>in</span> <span m='34290'>the</span> <span m='34380'>social</span> <span m='34690'>media</span> <span m='35050'>world.</span> <span m='35770'>So</span> <span m='36410'>how</span> <span m='36550'>do</span> <span m='36620'>we</span> <span m='36780'>leverage</span> <span m='38190'>networks</span> <span m='39010'>where</span> <span m='39150'>our</span> <span m='39240'>customers</span> <span m='39850'>are</span> <span m='40115'>and</span> <span m='40380'>get</span> <span m='40570'>closer</span> <span m='40980'>to them</span> <span m='41450'>and</span> <span m='41920'>create</span> <span m='42160'>better</span> <span m='43360'>conversations</span> <span m='44220'>with</span> <span m='44570'>them.</span> <span m='45340'>Brand</span> <span m='45610'>identity.</span> <span m='46220'>Try</span> <span m='46410'>to</span> <span m='46460'>get</span> <span m='46710'>them</span> <span m='46850'>to</span> <span m='46950'>like</span> <span m='47320'>our</span> <span m='47440'>company</span> <span m='47830'>more.</span> <span m='48410'>Maybe</span> <span m='48950'>give</span> <span m='49420'>them</span> <span m='50550'>more</span> <span m='50780'>interested</span> <span m='51300'>in</span> <span m='52330'>buying</span> <span m='52630'>our</span> <span m='52930'>products.</span> <span m='55070'>That's</span> <span m='55360'>basically</span> <span m='55890'>what</span> <span m='56060'>I</span> <span m='56140'>do.</span> <span m='56410'>And</span> <span m='56570'>so</span> <span m='56700'>my</span> <span m='57263'>day</span> <span m='57656'>is</span> <span m='58050'>around</span> <span m='58740'>strategizing.</span> </p><p><span m='59970'>Like,</span> <span m='60070'>where</span> <span m='60230'>should</span> <span m='60470'>we</span> <span m='60610'>meet</span> <span m='60790'>these</span> <span m='60960'>people?</span> <span m='61540'>And</span> <span m='61950'>what should</span> <span m='62160'>we</span> <span m='62260'>talk to</span> <span m='62540'>them</span> <span m='62750'>about?</span> <span m='63220'>And what</span> <span m='63390'>event should</span> <span m='63655'>we go</span> <span m='63920'>to?</span> <span m='64319'>And if</span> <span m='64620'>we</span> <span m='64720'>go</span> <span m='64930'>to</span> <span m='65010'>an</span> <span m='65090'>event,</span> <span m='65470'>what should</span> <span m='65660'>we</span> <span m='65790'>do</span> <span m='65980'>there?</span> <span m='67640'>How</span> <span m='67910'>are we going</span> <span m='68160'>to get</span> <span m='68320'>people</span> <span m='68630'>to</span> <span m='68690'>like</span> <span m='69040'>us?</span> <span m='69520'>Essentially,</span> <span m='70532'>that</span> <span m='70974'>is what</span> <span m='71416'>I do.</span> </p><p><span m='72300'>Well,</span> <span m='72620'>I</span> <span m='72730'>started</span> <span m='73190'>in</span> <span m='73280'>the</span> <span m='73350'>arts.</span> <span m='73800'>So</span> <span m='74320'>I</span> <span m='74580'>was</span> <span m='75050'>a</span> <span m='75780'>theater</span> <span m='76160'>person</span> <span m='76810'>for</span> <span m='77080'>most</span> <span m='77640'>of</span> <span m='77790'>my</span> <span m='78440'>high</span> <span m='78630'>school</span> <span m='78970'>years</span> <span m='79410'>into</span> <span m='79590'>college.</span> <span m='79845'>And</span> <span m='80100'>I took</span> <span m='80570'>psychology</span> <span m='81170'>background.</span> <span m='82870'>I</span> <span m='82970'>got</span> <span m='83210'>into</span> <span m='83380'>web</span> <span m='83620'>design</span> <span m='84320'>when</span> <span m='84480'>I</span> <span m='84590'>was</span> <span m='85260'>younger,</span> <span m='86110'>and</span> <span m='86240'>so</span> <span m='86340'>I</span> <span m='86820'>understood</span> <span m='87160'>technology.</span> <span m='87500'>And I've</span> <span m='87840'>always</span> <span m='88130'>been</span> <span m='88310'>a</span> <span m='88690'>kind</span> <span m='88890'>of</span> <span m='89020'>tech</span> <span m='89500'>geek</span> <span m='90000'>gadget</span> <span m='90540'>guy.</span> </p><p><span m='91600'>And</span> <span m='91680'>then</span> <span m='91830'>I</span> <span m='91870'>ended</span> <span m='92160'>up</span> <span m='92300'>in</span> <span m='92440'>communications</span> <span m='93500'>because</span> <span m='94370'>a</span> <span m='94680'>PR</span> <span m='95370'>firm--</span> <span m='95830'>PR</span> <span m='96200'>does</span> <span m='96410'>public</span> <span m='96710'>relations.</span> <span m='98920'>That's</span> <span m='99540'>press</span> <span m='99850'>relations</span> <span m='100360'>with</span> <span m='100460'>journalists.</span> <span m='101580'>And</span> <span m='102380'>I</span> <span m='102480'>started</span> <span m='103010'>working</span> <span m='103410'>there</span> <span m='103760'>because</span> <span m='104210'>I</span> <span m='104260'>had</span> <span m='105110'>tech</span> <span m='105580'>chops,</span> <span m='106410'>and</span> <span m='106730'>they</span> <span m='106830'>needed</span> <span m='107180'>somebody</span> <span m='107420'>who</span> <span m='107660'>understood</span> <span m='107900'>the</span> <span m='107990'>technology.</span> <span m='108310'>And</span> <span m='108630'>so</span> <span m='108790'>I</span> <span m='108860'>learned how to</span> <span m='109280'>write.</span> </p><p><span m='109790'>And</span> <span m='110020'>then I</span> <span m='110220'>went from</span> <span m='110420'>writing</span> <span m='110725'>to</span> <span m='111030'>learning</span> <span m='111466'>how to</span> <span m='112500'>starting</span> <span m='112930'>programs</span> <span m='113230'>around</span> <span m='113860'>Twitter</span> <span m='114270'>and</span> <span m='114400'>Facebook</span> <span m='114970'>and</span> <span m='115250'>Instagram</span> <span m='115760'>and</span> <span m='116050'>Pinterest</span> <span m='116360'>and all that.</span> <span m='116810'>And</span> <span m='117120'>next thing</span> <span m='117430'>you know,</span> <span m='117630'>I'm</span> <span m='118410'>doing</span> <span m='118660'>this.</span> <span m='119090'>Well,</span> <span m='119320'>this</span> <span m='119630'>career's</span> <span m='120086'>pretty new.</span> <span m='120542'>I don't</span> <span m='121000'>know</span> <span m='121150'>when</span> <span m='121350'>you'll</span> <span m='121550'>see</span> <span m='121850'>this,</span> <span m='122200'>but</span> <span m='122430'>social</span> <span m='122760'>media is</span> <span m='123050'>still</span> <span m='123490'>only</span> <span m='124430'>three</span> <span m='125000'>to</span> <span m='125070'>four</span> <span m='125350'>years</span> <span m='125760'>.</span> <span m='126170'>Strong</span> </p><p><span m='127652'>But</span> <span m='128009'>what do I</span> <span m='128320'>wish</span> <span m='128490'>I</span> <span m='128830'>knew</span> <span m='128949'>now?</span> <span m='129270'>One</span> <span m='129520'>thing</span> <span m='129770'>is</span> <span m='130240'>there</span> <span m='130360'>isn't</span> <span m='130780'>always</span> <span m='131800'>an</span> <span m='131910'>exact</span> <span m='132340'>place</span> <span m='133090'>you're</span> <span m='133220'>supposed</span> <span m='133610'>to</span> <span m='133670'>be.</span> <span m='134310'>Just</span> <span m='134580'>keep</span> <span m='135150'>doing</span> <span m='135590'>work</span> <span m='136080'>that</span> <span m='136220'>you</span> <span m='136380'>like</span> <span m='136990'>and,</span> <span m='137170'>eventually,</span> <span m='137700'>you'll</span> <span m='137830'>start</span> <span m='138150'>hitting</span> <span m='138440'>places</span> <span m='139030'>that</span> <span m='139660'>make</span> <span m='139920'>sense</span> <span m='140330'>at</span> <span m='140430'>the</span> <span m='140530'>time.</span> <span m='141270'>So</span> <span m='141440'>when</span> <span m='141570'>I</span> <span m='141600'>was</span> <span m='141700'>younger,</span> <span m='142040'>I always</span> <span m='142110'>thought,</span> <span m='142370'>well,</span> <span m='142570'>I</span> <span m='142650'>need</span> <span m='142840'>to</span> <span m='142910'>do</span> <span m='143070'>this.</span> <span m='143430'>And then</span> <span m='143580'>I'll</span> <span m='143690'>be</span> <span m='144130'>this.</span> <span m='144650'>Or I</span> <span m='145110'>have</span> <span m='145350'>to</span> <span m='145480'>take</span> <span m='145720'>these</span> <span m='145930'>classes,</span> <span m='146440'>and</span> <span m='146570'>then</span> <span m='146670'>I</span> <span m='146740'>become</span> <span m='147240'>that.</span> </p><p><span m='147870'>But</span> <span m='148150'>actually,</span> <span m='149190'>everything</span> <span m='149730'>is</span> <span m='149870'>kind</span> <span m='150120'>of</span> <span m='150160'>the</span> <span m='150220'>whole</span> <span m='150490'>journey.</span> <span m='151170'>And</span> <span m='151430'>just</span> <span m='151610'>keep</span> <span m='151860'>working</span> <span m='152245'>and</span> <span m='152630'>doing.</span> <span m='153300'>We</span> <span m='153430'>need</span> <span m='153660'>people</span> <span m='153940'>that work</span> <span m='154350'>hard.</span> <span m='155435'>I</span> <span m='155700'>need</span> <span m='156220'>really</span> <span m='156470'>hard</span> <span m='156790'>workers</span> <span m='157250'>more</span> <span m='157510'>than</span> <span m='157700'>I need</span> <span m='158000'>really</span> <span m='158200'>brilliant</span> <span m='158780'>scientists.</span> <span m='159710'>Although,</span> <span m='159920'>I</span> <span m='160000'>need</span> <span m='160170'>those,</span> <span m='160490'>too.</span> <span m='160860'>But</span> <span m='161230'>we</span> <span m='161370'>need</span> <span m='161630'>really</span> <span m='161860'>hard</span> <span m='162200'>workers,</span> <span m='162590'>people</span> <span m='162870'>that are</span> <span m='162970'>willing</span> <span m='163380'>to</span> <span m='163510'>work</span> <span m='163800'>hard</span> <span m='164380'>and</span> <span m='164600'>learn</span> <span m='164690'>a</span> <span m='164760'>lot.</span> <span m='165120'>They'll</span> <span m='165240'>learn</span> <span m='165650'>more.</span> <span m='166340'>And</span> <span m='166470'>they'll</span> <span m='166580'>move</span> <span m='166840'>up,</span> <span m='167020'>and</span> <span m='167160'>you'll</span> <span m='167210'>find</span> <span m='167485'>that</span> <span m='167760'>you suddenly</span> <span m='168015'>have</span> <span m='168270'>a job</span> <span m='168550'>that</span> <span m='168830'>maybe</span> <span m='169210'>you</span> <span m='169760'>never</span> <span m='169950'>even</span> <span m='170120'>knew</span> <span m='170240'>existed.</span> <span m='170720'>Or you'll</span> <span m='170930'>create</span> <span m='171230'>your own</span> <span m='171530'>job.</span> </p>","file":{"id":265725,"video_id":"2700915444001","name":"71926904","duration":172565,"thumbnail_url":null}});