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MARKETING COMMUNICATIONS ASST.: You Can Do Anything With A Communications Major

About this video 

A Marketing Communications Assistant describes her job in charge of social media pages for an IT staffing company. Communications is good major if you're undecided about your career direction.

Degree: Communication and Media Studies
Job Title: Marketing Communications Assistant
Employer: IT Staffing

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Indoor, Office, Travel
Personal qualities
Personal Qualities
Analytical skills, Detail oriented, Problem solving skills, Verbal communication skills, Written communication skills, Organizational skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi,</span> <span m='480'>my</span> <span m='690'>name's</span> <span m='1130'>Delayne,</span> <span m='1820'>and</span> <span m='2200'>I</span> <span m='2390'>am a</span> <span m='2660'>marketing</span> <span m='3170'>communications</span> <span m='3900'>assistant,</span> <span m='4950'>which</span> <span m='5240'>means</span> <span m='5630'>that</span> <span m='5780'>I</span> <span m='6160'>do</span> <span m='6760'>some</span> <span m='7240'>marketing,</span> <span m='7850'>branding</span> <span m='8270'>for</span> <span m='8360'>the</span> <span m='8470'>company</span> <span m='8880'>as</span> <span m='8990'>well</span> <span m='9200'>as</span> <span m='9290'>some</span> <span m='9940'>communication</span> <span m='10540'>documents</span> <span m='11180'>for</span> <span m='11420'>the</span> <span m='11550'>company</span> <span m='11950'>as</span> <span m='12090'>well.</span> <span m='13410'>My</span> <span m='13720'>main</span> <span m='14140'>job</span> <span m='14960'>roles</span> <span m='15350'>is</span> <span m='15590'>actually</span> <span m='15960'>being</span> <span m='16180'>in</span> <span m='16260'>charge</span> <span m='16470'>of</span> <span m='16530'>the</span> <span m='16610'>social</span> <span m='16930'>media</span> <span m='17260'>pages.</span> <span m='20420'>Lots</span> <span m='20640'>of</span> <span m='20740'>fun</span> <span m='20990'>posts</span> <span m='21380'>and</span> <span m='21720'>interesting</span> <span m='22160'>things</span> <span m='22380'>that</span> <span m='22470'>are</span> <span m='22530'>going</span> <span m='22700'>on in</span> <span m='22860'>the</span> <span m='22940'>company,</span> <span m='23215'>so</span> <span m='23490'>I</span> <span m='23560'>get</span> <span m='23690'>to</span> <span m='23760'>share</span> <span m='23990'>that</span> <span m='24290'>on</span> <span m='24630'>our</span> <span m='24800'>pages</span> <span m='25760'>like</span> <span m='25930'>Facebook,</span> <span m='26370'>Twitter.</span> </p><p><span m='27490'>And</span> <span m='27720'>then</span> <span m='28070'>I</span> <span m='28370'>also</span> <span m='28760'>run</span> <span m='28930'>our</span> <span m='29030'>blog</span> <span m='29510'>as</span> <span m='29670'>well,</span> <span m='29980'>so</span> <span m='30170'>we</span> <span m='30280'>have</span> <span m='30430'>a</span> <span m='30490'>blog,</span> <span m='31050'>and</span> <span m='31350'>we</span> <span m='31540'>post</span> <span m='31870'>articles</span> <span m='32400'>on</span> <span m='32659'>some</span> <span m='32890'>job</span> <span m='33140'>searching</span> <span m='33520'>cause</span> <span m='33900'>we</span> <span m='34060'>work</span> <span m='34230'>for</span> <span m='34330'>an</span> <span m='34410'>IT--</span> <span m='34830'>I work for an</span> <span m='35110'>IT</span> <span m='35480'>company,</span> <span m='35860'>which</span> <span m='36050'>is</span> <span m='36110'>a</span> <span m='36180'>staffing</span> <span m='36700'>and</span> <span m='36730'>recruiting</span> <span m='37290'>company,</span> <span m='37720'>so we</span> <span m='39020'>place</span> <span m='39380'>people</span> <span m='39820'>in</span> <span m='40250'>IT</span> <span m='40640'>engineering</span> <span m='41140'>jobs.</span> <span m='41630'>And</span> <span m='42270'>from</span> <span m='42740'>one</span> <span m='42950'>of</span> <span m='43020'>our</span> <span m='43130'>blogs</span> <span m='43610'>is</span> <span m='43820'>that</span> <span m='44020'>we</span> <span m='44190'>also</span> <span m='45180'>do some</span> <span m='45490'>job</span> <span m='45760'>search</span> <span m='46140'>skills</span> <span m='46640'>and</span> <span m='46740'>like</span> <span m='46970'>tips</span> <span m='47350'>on</span> <span m='47775'>doing</span> <span m='48090'>job</span> <span m='48280'>interviews</span> <span m='48910'>and</span> <span m='49790'>different things</span> <span m='50120'>to</span> <span m='50240'>help</span> <span m='50410'>you</span> <span m='50530'>with</span> <span m='50650'>your</span> <span m='50750'>job</span> <span m='51000'>search,</span> <span m='51350'>so</span> <span m='51750'>I post</span> <span m='52220'>those.</span> <span m='52455'>I</span> <span m='52690'>do</span> <span m='52780'>those</span> <span m='52970'>as</span> <span m='53080'>well.</span> <span m='53440'>I</span> <span m='53750'>also do a</span> <span m='54090'>lot</span> <span m='54250'>of</span> <span m='54320'>the</span> <span m='54450'>email</span> <span m='54830'>marketing,</span> <span m='55350'>so I send out</span> <span m='55620'>a lot of</span> <span m='56090'>email</span> <span m='56450'>newsletters</span> <span m='57040'>as</span> <span m='57190'>well.</span> <span m='58990'>Yeah,</span> <span m='59360'>so that's</span> <span m='59610'>pretty</span> <span m='59800'>much</span> <span m='60000'>my</span> <span m='60210'>typical</span> <span m='60880'>day</span> <span m='61800'>as</span> <span m='61970'>a</span> <span m='62020'>marketing</span> <span m='62810'>communications</span> <span m='63360'>assistant.</span> </p><p><span m='64269'>I</span> <span m='64480'>went</span> <span m='64680'>to</span> <span m='64760'>San</span> <span m='64940'>Jose</span> <span m='65160'>State</span> <span m='65440'>University</span> <span m='66150'>and</span> <span m='66360'>I</span> <span m='66960'>majored</span> <span m='67250'>in</span> <span m='67350'>communications,</span> <span m='68730'>which</span> <span m='69070'>isn't</span> <span m='69580'>talking--</span> <span m='70530'>it's</span> <span m='70950'>talking</span> <span m='71420'>and</span> <span m='71760'>writing.</span> <span m='72360'>Lots</span> <span m='72660'>of</span> <span m='72710'>writing</span> <span m='73000'>actually,</span> <span m='73330'>but</span> <span m='73500'>it's</span> <span m='73760'>one</span> <span m='73940'>of</span> <span m='74010'>the</span> <span m='74090'>best</span> <span m='75280'>majors</span> <span m='75780'>that</span> <span m='75950'>you could</span> <span m='76020'>go</span> <span m='76260'>into</span> <span m='76510'>if you're</span> <span m='76640'>not</span> <span m='76970'>you're</span> <span m='77070'>100%</span> <span m='77360'>sure</span> <span m='77550'>what</span> <span m='77690'>you</span> <span m='77790'>want</span> <span m='77930'>to</span> <span m='78010'>do.</span> <span m='79300'>Most</span> <span m='79640'>jobs</span> <span m='80010'>ask</span> <span m='80280'>for</span> <span m='80390'>someone</span> <span m='81400'>really</span> <span m='82250'>that's in</span> <span m='82550'>communications,</span> <span m='83440'>so</span> <span m='83470'>you</span> <span m='83580'>can</span> <span m='83890'>do</span> <span m='84060'>anything</span> <span m='84500'>with</span> <span m='84650'>it</span> <span m='85195'>cause</span> <span m='85460'>everyone</span> <span m='85800'>needs</span> <span m='86020'>someone</span> <span m='86220'>that's</span> <span m='86420'>a</span> <span m='86450'>good</span> <span m='86610'>communicator.</span> <span m='87740'>And</span> <span m='87980'>so</span> <span m='88760'>I</span> <span m='90520'>did</span> <span m='91040'>that.</span> </p><p><span m='91800'>What</span> <span m='92190'>I</span> <span m='92260'>wish</span> <span m='92530'>I</span> <span m='92610'>knew</span> <span m='93220'>when</span> <span m='93390'>I</span> <span m='93500'>was</span> <span m='93630'>in</span> <span m='93700'>high</span> <span m='93870'>school</span> <span m='94150'>was,</span> <span m='94730'>I</span> <span m='94840'>wish</span> <span m='95080'>I</span> <span m='95130'>knew</span> <span m='95490'>actually--</span> <span m='96200'>I wish</span> <span m='96380'>I</span> <span m='96450'>knew</span> <span m='96660'>more</span> <span m='96950'>about</span> <span m='97230'>college</span> <span m='97930'>and</span> <span m='98130'>getting</span> <span m='98370'>into</span> <span m='98560'>college</span> <span m='98920'>and</span> <span m='98980'>what</span> <span m='99120'>I</span> <span m='99200'>had</span> <span m='99360'>to</span> <span m='99440'>do</span> <span m='99660'>to</span> <span m='99740'>get</span> <span m='99910'>into</span> <span m='100170'>college.</span> <span m='101020'>And,</span> <span m='101830'>well,</span> <span m='102110'>my</span> <span m='102390'>advice</span> <span m='102770'>is</span> <span m='103000'>just</span> <span m='103820'>work</span> <span m='104110'>really</span> <span m='104320'>hard,</span> <span m='104640'>get</span> <span m='104860'>good</span> <span m='105030'>grades</span> <span m='105380'>because</span> <span m='105480'>that's</span> <span m='105720'>really</span> <span m='106550'>truly</span> <span m='106750'>the</span> <span m='106820'>most</span> <span m='107010'>important</span> <span m='107400'>thing,</span> <span m='107770'>and</span> <span m='107870'>then</span> <span m='107920'>go</span> <span m='108150'>into</span> <span m='108360'>a</span> <span m='108590'>good</span> <span m='108790'>school.</span> <span m='109110'>If</span> <span m='109170'>you're</span> <span m='109270'>not</span> <span m='109470'>sure what</span> <span m='109690'>you're</span> <span m='109840'>going</span> <span m='109980'>to do,</span> <span m='110590'>definitely</span> <span m='110880'>go</span> <span m='111020'>to</span> <span m='111090'>a</span> <span m='111150'>community</span> <span m='111520'>college.</span> <span m='112000'>That's</span> <span m='112160'>what</span> <span m='112260'>I</span> <span m='112370'>did</span> <span m='112530'>first</span> <span m='112860'>for</span> <span m='112940'>my</span> <span m='113140'>first</span> <span m='113480'>two</span> <span m='113630'>years.</span> <span m='114700'>So</span> <span m='114980'>then</span> <span m='115180'>there,</span> <span m='115400'>you</span> <span m='115730'>figure</span> <span m='115980'>out</span> <span m='116050'>what</span> <span m='116180'>you</span> <span m='116300'>want</span> <span m='116480'>to</span> <span m='116550'>do</span> <span m='116860'>and then</span> <span m='117070'>that's</span> <span m='117300'>how</span> <span m='117430'>I</span> <span m='117560'>became</span> <span m='118340'>going</span> <span m='118580'>into</span> <span m='118740'>communications,</span> <span m='120090'>and</span> <span m='120450'>yeah.</span> </p>","file":{"id":272813,"video_id":"2698986370001","name":"72301061","duration":121237,"thumbnail_url":null}});