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FOUNDER - EDUCATION SOFTWARE COMPANY: The Grass Isn't Always Greener

About this video 

Sidharth is the founder of Front Row Education, which creates adaptive math software for iPads for classroom use. He has had many different careers, including finance at an investment bank, food processing operations in rural India, and consulting. He tells us that we have to be weary about falling into a "the grass is always greener" mindset, because when you're stuck in the everyday semantics of you're job, you can sometimes forget how great it is.

School: Kellogg School - Carnegie Mellon University
Degree: Computer Science - Marketing - Finance and Financial Management Services - Business Management and Strategy
Job Title: Founder of Front Row Education
Employer: Self-Employed

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Full-time, Long hours, Varies Widely
Typical workplace
Typical workplace
Office, Remote, Indoor, Home
Personal qualities
Personal Qualities
Problem solving skills, Creativity, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Adventurous, Organizational skills, Courageous

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='495'>Hi,</span> <span m='990'>my name</span> <span m='1120'>is</span> <span m='1300'>Sidharth Kakkar,</span> <span m='2230'>and</span> <span m='2480'>I'm</span> <span m='2710'>the</span> <span m='3020'>founder</span> <span m='3560'>of</span> <span m='3760'>Front Row</span> <span m='4120'>Education,</span> <span m='4910'>and</span> <span m='5070'>we</span> <span m='5220'>make</span> <span m='5760'>adaptive</span> <span m='5870'>math</span> <span m='6100'>software</span> <span m='6870'>for</span> <span m='7255'>iPads</span> <span m='7970'>for</span> <span m='8160'>classrooms</span> <span m='8710'>to</span> <span m='8820'>use.</span> </p><p><span m='10030'>It's</span> <span m='10780'>like</span> <span m='11140'>most</span> <span m='11550'>jobs,</span> <span m='11860'>it's</span> <span m='12060'>highly</span> <span m='12410'>varied.</span> <span m='12850'>But</span> <span m='13970'>some</span> <span m='14310'>days</span> <span m='14720'>I'm</span> <span m='14790'>going</span> <span m='14930'>to</span> <span m='15030'>be</span> <span m='15150'>spending</span> <span m='15440'>a</span> <span m='15500'>lot</span> <span m='15650'>of</span> <span m='15700'>time</span> <span m='16149'>writing</span> <span m='16410'>code.</span> <span m='16920'>Some</span> <span m='17200'>days</span> <span m='17510'>I'll</span> <span m='17590'>be</span> <span m='17690'>doing</span> <span m='17870'>a</span> <span m='17930'>lot</span> <span m='18090'>of</span> <span m='18130'>time</span> <span m='18380'>actually</span> <span m='18680'>designing</span> <span m='19150'>things.</span> <span m='19660'>And</span> <span m='19890'>some</span> <span m='20160'>days</span> <span m='20510'>I</span> <span m='20580'>spend</span> <span m='20830'>a</span> <span m='20880'>lot</span> <span m='21030'>of</span> <span m='21080'>time</span> <span m='21300'>just</span> <span m='21540'>on</span> <span m='21660'>the</span> <span m='21740'>phone</span> <span m='22170'>talking</span> <span m='22470'>to</span> <span m='22510'>as</span> <span m='22650'>many</span> <span m='22880'>people</span> <span m='23190'>as</span> <span m='23330'>possible,</span> <span m='24300'>explaining</span> <span m='24750'>what</span> <span m='24910'>we</span> <span m='25040'>do,</span> <span m='25480'>and</span> <span m='25570'>why</span> <span m='25860'>they</span> <span m='25960'>may</span> <span m='26160'>want</span> <span m='26330'>to</span> <span m='26390'>use</span> <span m='26680'>it,</span> <span m='26900'>or</span> <span m='27010'>why</span> <span m='27470'>they may</span> <span m='27790'>find it</span> <span m='27880'>interesting,</span> <span m='28135'>or</span> <span m='28390'>why</span> <span m='28570'>they may</span> <span m='28700'>want</span> <span m='28920'>to</span> <span m='29220'>write</span> <span m='29690'>press</span> <span m='29950'>coverage</span> <span m='30310'>about</span> <span m='30590'>it.</span> <span m='30930'>So</span> <span m='32130'>I</span> <span m='32619'>do</span> <span m='32759'>things</span> <span m='33100'>from</span> <span m='33780'>trying</span> <span m='34140'>to get</span> <span m='34640'>press</span> <span m='34950'>coverage,</span> <span m='35650'>to trying to find</span> <span m='35930'>investors,</span> <span m='36750'>to</span> <span m='36870'>trying</span> <span m='37170'>to</span> <span m='37300'>actually</span> <span m='37680'>build</span> <span m='38060'>the</span> <span m='38080'>product,</span> <span m='38620'>to</span> <span m='38760'>designing</span> <span m='39300'>the</span> <span m='39400'>product,</span> <span m='40620'>to</span> <span m='41150'>actually</span> <span m='41520'>finding</span> <span m='41850'>folks</span> <span m='42170'>to</span> <span m='42260'>work</span> <span m='42560'>with</span> <span m='42740'>us</span> <span m='42930'>on</span> <span m='43040'>the product.</span> <span m='43810'>It</span> <span m='44100'>varies</span> <span m='44400'>quite</span> <span m='44570'>a</span> <span m='44620'>bit,</span> <span m='44970'>and</span> <span m='45060'>that's</span> <span m='45270'>probably</span> <span m='45620'>the</span> <span m='45700'>part</span> <span m='45900'>I</span> <span m='45980'>enjoy</span> <span m='46320'>about it the</span> <span m='46640'>most.</span> <span m='47190'>No</span> <span m='47400'>two days</span> <span m='47620'>are</span> <span m='47870'>alike.</span> </p><p><span m='48870'>So</span> <span m='49420'>my</span> <span m='49560'>career and</span> <span m='50010'>educational</span> <span m='50840'>path</span> <span m='51210'>is</span> <span m='51430'>a</span> <span m='51750'>little</span> <span m='51910'>bit</span> <span m='52040'>more</span> <span m='52160'>diverse</span> <span m='52420'>than</span> <span m='52680'>most,</span> <span m='53330'>likely.</span> <span m='54160'>I was</span> <span m='54540'>a</span> <span m='54590'>computer</span> <span m='54960'>science</span> <span m='55390'>undergrad</span> <span m='55800'>at</span> <span m='56297'>Carnegie</span> <span m='56794'>Mellon.</span> <span m='57790'>After</span> <span m='58070'>graduating</span> <span m='58640'>I</span> <span m='58710'>actually</span> <span m='58990'>worked</span> <span m='59220'>in</span> <span m='59290'>finance.</span> <span m='60270'>So</span> <span m='60410'>I</span> <span m='60490'>worked</span> <span m='60750'>at an</span> <span m='60820'>investment</span> <span m='61300'>bank</span> <span m='61530'>called</span> <span m='61790'>Goldman</span> <span m='62090'>Sachs.</span> <span m='62860'>And</span> <span m='62960'>after</span> <span m='63510'>I</span> <span m='63600'>worked</span> <span m='63910'>there</span> <span m='64269'>I</span> <span m='64370'>went</span> <span m='64640'>to</span> <span m='65129'>rural</span> <span m='65550'>India</span> <span m='66000'>to</span> <span m='66170'>work</span> <span m='66510'>in</span> <span m='66640'>food</span> <span m='66890'>processing.</span> <span m='67890'>So</span> <span m='68090'>I</span> <span m='68400'>spent</span> <span m='68710'>about</span> <span m='68890'>a</span> <span m='68910'>year</span> <span m='69220'>doing</span> <span m='69510'>that.</span> <span m='70610'>And</span> <span m='71020'>I</span> <span m='71100'>did</span> <span m='71290'>a</span> <span m='71340'>bunch</span> <span m='71530'>of</span> <span m='71630'>operations</span> <span m='72280'>stuff</span> <span m='72630'>there.</span> </p><p><span m='73260'>After</span> <span m='73530'>that,</span> <span m='73760'>I</span> <span m='73860'>went</span> <span m='74030'>to</span> <span m='74100'>business</span> <span m='74500'>school</span> <span m='74950'>at</span> <span m='75110'>the</span> <span m='75550'>Kellogg</span> <span m='75960'>School.</span> <span m='77320'>And</span> <span m='77720'>there</span> <span m='77930'>I</span> <span m='77980'>studied</span> <span m='78440'>marketing</span> <span m='78980'>and</span> <span m='79120'>finance,</span> <span m='79800'>as</span> <span m='80040'>well</span> <span m='80320'>as</span> <span m='81470'>management</span> <span m='81745'>and</span> <span m='82020'>strategy.</span> <span m='82880'>And</span> <span m='84070'>while</span> <span m='84320'>I</span> <span m='84420'>was</span> <span m='84660'>there,</span> <span m='85040'>I</span> <span m='85560'>worked</span> <span m='85960'>for</span> <span m='86240'>two</span> <span m='86370'>companies.</span> <span m='86750'>I</span> <span m='86850'>worked</span> <span m='87050'>for</span> <span m='87310'>a</span> <span m='87380'>consulting</span> <span m='87810'>company</span> <span m='88110'>called,</span> <span m='88330'>Bain &amp; Company,</span> <span m='89060'>and</span> <span m='89630'>for a</span> <span m='89850'>venture</span> <span m='90200'>capital</span> <span m='90620'>firm</span> <span m='91230'>called,</span> <span m='91450'>New</span> <span m='91560'>World</span> <span m='91820'>Ventures.</span> </p><p><span m='92920'>Since</span> <span m='93190'>then,</span> <span m='93540'>after</span> <span m='93910'>business</span> <span m='94240'>school,</span> <span m='94560'>I've</span> <span m='94690'>been</span> <span m='95010'>working</span> <span m='95400'>on</span> <span m='95900'>Front</span> <span m='96220'>Row</span> <span m='96540'>Education.</span> <span m='97200'>So</span> <span m='97690'>I've</span> <span m='98130'>taken</span> <span m='98460'>a</span> <span m='98550'>lot</span> <span m='98780'>of</span> <span m='98890'>roads,</span> <span m='99260'>and</span> <span m='99370'>I've</span> <span m='99470'>tried</span> <span m='99750'>a lot</span> <span m='100200'>of things.</span> </p><p><span m='101550'>Yeah,</span> <span m='102410'>it's</span> <span m='102630'>funny</span> <span m='102870'>because</span> <span m='103180'>in a</span> <span m='103240'>lot</span> <span m='103560'>of</span> <span m='103660'>the</span> <span m='103760'>past</span> <span m='104170'>jobs</span> <span m='104570'>I've</span> <span m='104740'>held,</span> <span m='105680'>or</span> <span m='105970'>the</span> <span m='106100'>past</span> <span m='106340'>experiences</span> <span m='106820'>I've</span> <span m='106950'>held,</span> <span m='107340'>I</span> <span m='107730'>sometimes</span> <span m='110520'>was</span> <span m='110790'>not</span> <span m='111000'>satisfied,</span> <span m='111720'>not</span> <span m='112080'>because</span> <span m='112590'>of</span> <span m='112760'>the</span> <span m='112860'>actual</span> <span m='113340'>role</span> <span m='113590'>itself,</span> <span m='113770'>but</span> <span m='114050'>because</span> <span m='115400'>of</span> <span m='115640'>something</span> <span m='115950'>more</span> <span m='116140'>internal.</span> <span m='117770'>Until</span> <span m='118060'>I</span> <span m='118180'>did</span> <span m='118310'>Front</span> <span m='118540'>Row,</span> <span m='118810'>I</span> <span m='118890'>was</span> <span m='119020'>never</span> <span m='119290'>like</span> <span m='119530'>truly</span> <span m='119950'>happy.</span> <span m='120460'>And</span> <span m='120470'>I</span> <span m='120520'>don't</span> <span m='120770'>think</span> <span m='120950'>it</span> <span m='120990'>was</span> <span m='121120'>necessarily</span> <span m='121970'>just</span> <span m='122380'>because</span> <span m='123480'>of</span> <span m='123600'>what</span> <span m='123720'>I</span> <span m='123780'>was</span> <span m='123930'>doing,</span> <span m='124240'>but</span> <span m='124270'>it was</span> <span m='124470'>also</span> <span m='124690'>because</span> <span m='124940'>of</span> <span m='125060'>a</span> <span m='125120'>mindset.</span> </p><p><span m='125960'>So</span> <span m='126110'>the</span> <span m='126220'>thing</span> <span m='126570'>that</span> <span m='126740'>I</span> <span m='126800'>wish</span> <span m='127110'>I</span> <span m='127160'>knew</span> <span m='127640'>most</span> <span m='128520'>is,</span> <span m='129250'>not</span> <span m='129720'>to</span> <span m='129880'>fall</span> <span m='130280'>too</span> <span m='130560'>far</span> <span m='131000'>into</span> <span m='131100'>the</span> <span m='131220'>trap</span> <span m='131600'>of the</span> <span m='131680'>grass is</span> <span m='132090'>always</span> <span m='132470'>greener</span> <span m='132970'>type</span> <span m='133220'>of</span> <span m='133310'>effect.</span> <span m='134030'>This</span> <span m='134450'>is</span> <span m='134560'>particularly</span> <span m='135160'>true</span> <span m='135470'>since</span> <span m='135680'>I've</span> <span m='135880'>lived</span> <span m='136180'>mostly</span> <span m='136510'>in</span> <span m='136600'>cities,</span> <span m='136950'>in</span> <span m='137180'>New</span> <span m='137330'>York,</span> <span m='137740'>Chicago,</span> <span m='138130'>and</span> <span m='138270'>now</span> <span m='138500'>here--</span> <span m='139780'>here</span> <span m='139820'>is</span> <span m='140200'>San Francisco--</span> <span m='141060'>where</span> <span m='141890'>there's</span> <span m='142070'>so</span> <span m='142280'>many</span> <span m='142480'>people</span> <span m='142790'>that you meet on</span> <span m='143210'>a</span> <span m='143270'>daily</span> <span m='143540'>basis.</span> <span m='143880'>We're</span> <span m='144020'>all</span> <span m='144300'>doing</span> <span m='144490'>different</span> <span m='144850'>things,</span> <span m='145010'>and</span> <span m='145180'>everything</span> <span m='145420'>just</span> <span m='145610'>sounds</span> <span m='145980'>so</span> <span m='146260'>cool.</span> <span m='147140'>And</span> <span m='147460'>what</span> <span m='147760'>you're</span> <span m='148020'>doing</span> <span m='148690'>sounds</span> <span m='149170'>a</span> <span m='149260'>little</span> <span m='149490'>bit</span> <span m='149650'>more</span> <span m='149860'>blase,</span> <span m='150340'>because,</span> <span m='150650'>well,</span> <span m='150900'>you're</span> <span m='151040'>doing</span> <span m='151470'>it,</span> <span m='151640'>so</span> <span m='151720'>you're</span> <span m='152070'>intimately</span> <span m='152600'>familiar</span> <span m='153030'>with</span> <span m='153220'>it.</span> <span m='153960'>I</span> <span m='154220'>think</span> <span m='154470'>that's</span> <span m='154770'>the</span> <span m='154870'>big</span> <span m='155110'>thing.</span> <span m='156460'>Never</span> <span m='156750'>to</span> <span m='157040'>fall</span> <span m='157430'>into</span> <span m='157550'>that</span> <span m='157730'>trap</span> <span m='158180'>where</span> <span m='158430'>everything</span> <span m='158850'>else</span> <span m='159020'>sounds</span> <span m='159390'>cooler</span> <span m='159700'>than</span> <span m='159820'>what</span> <span m='159940'>you're</span> <span m='160070'>doing,</span> <span m='160270'>because</span> <span m='160990'>frankly,</span> <span m='161480'>it</span> <span m='161580'>probably</span> <span m='162090'>isn't.</span> </p>","file":{"id":255767,"video_id":"2701282603001","name":"69780020","duration":163093,"thumbnail_url":null}});