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CEO/CO-FOUNDER - TOY COMPANY: ABC Shark Tank Star Designs Toys To Create Future Female Engineers

About this video 

Alice is the co-founder and CEO of Roominate, a toy company that creates toys to encourage and develop interest in engineering for young girls. On a typical day, her schedule ranges from meeting with potential investors, to advertising her products, and then to designing the actual toys. Alice and her co-founder had their inspiration to start their company as engineers when they realized how few women were in her program at university.

Degree: Mechanical Engineering
Job Title: CEO and Co-Founder of Roominate
Employer: Self-Employed

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Full-time, Long hours, Varies Widely
Typical workplace
Typical workplace
Office, Remote, Indoor, Home
Personal qualities
Personal Qualities
Problem solving skills, Creativity, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Adventurous, Organizational skills, Courageous

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi,</span> <span m='435'>my name</span> <span m='870'>is Alice</span> <span m='1310'>Brooks,</span> <span m='1750'>and I am</span> <span m='2200'>co-founder</span> <span m='2930'>and</span> <span m='3110'>CEO</span> <span m='3740'>at</span> <span m='3800'>Roominate.</span> <span m='4770'>So</span> <span m='5010'>the</span> <span m='5100'>mission</span> <span m='5390'>of</span> <span m='5450'>my</span> <span m='5570'>company,</span> <span m='6080'>Roominate,</span> <span m='6960'>and</span> <span m='7100'>the</span> <span m='7390'>reason</span> <span m='8090'>why we</span> <span m='8390'>started</span> <span m='8675'>it</span> <span m='8960'>is</span> <span m='9160'>because</span> <span m='9996'>my</span> <span m='10414'>co-founder</span> <span m='10832'>and I</span> <span m='11250'>are both</span> <span m='11540'>female</span> <span m='12180'>engineers.</span> <span m='13040'>She</span> <span m='13250'>studied</span> <span m='13560'>electrical</span> <span m='14130'>engineering</span> <span m='14850'>and I</span> <span m='15344'>studied</span> <span m='15838'>mechanical</span> <span m='16332'>engineering.</span> <span m='17320'>And</span> <span m='17710'>we</span> <span m='18150'>realized</span> <span m='18680'>that</span> <span m='18820'>there</span> <span m='19160'>are</span> <span m='19350'>not</span> <span m='19630'>a</span> <span m='19730'>lot</span> <span m='20060'>of</span> <span m='20740'>female</span> <span m='21350'>engineers</span> <span m='21900'>out</span> <span m='22140'>there.</span> <span m='23070'>And</span> <span m='23490'>we</span> <span m='23730'>wanted</span> <span m='24030'>to</span> <span m='24130'>see</span> <span m='24310'>more,</span> <span m='24800'>because</span> <span m='25190'>it</span> <span m='25300'>would</span> <span m='25450'>have</span> <span m='25530'>been</span> <span m='25680'>so</span> <span m='25990'>much</span> <span m='26270'>better</span> <span m='26620'>if</span> <span m='26780'>we</span> <span m='26910'>were</span> <span m='27020'>in</span> <span m='27150'>school</span> <span m='27910'>and there</span> <span m='28110'>were</span> <span m='28240'>more</span> <span m='28700'>girls</span> <span m='29050'>in our</span> <span m='29180'>classes.</span> </p><p><span m='29630'>So</span> <span m='29850'>we</span> <span m='30010'>decided</span> <span m='30530'>to</span> <span m='30630'>make</span> <span m='30820'>a</span> <span m='30940'>toy</span> <span m='31920'>that</span> <span m='32220'>could</span> <span m='32400'>really</span> <span m='32680'>get</span> <span m='34160'>girls</span> <span m='34790'>when</span> <span m='34960'>they're</span> <span m='35270'>six</span> <span m='36130'>to</span> <span m='36240'>12</span> <span m='36590'>years</span> <span m='36770'>old</span> <span m='37160'>excited</span> <span m='37660'>about</span> <span m='37960'>engineering</span> <span m='38680'>and</span> <span m='38960'>building</span> <span m='39360'>things</span> <span m='39770'>and</span> <span m='39990'>wiring</span> <span m='40295'>up</span> <span m='40600'>circuits</span> <span m='41470'>and</span> <span m='41620'>really</span> <span m='41840'>being</span> <span m='42060'>able</span> <span m='42200'>to</span> <span m='42290'>create</span> <span m='42560'>things</span> <span m='42790'>with</span> <span m='42920'>their</span> <span m='43060'>hands.</span> <span m='43930'>And</span> <span m='44100'>the</span> <span m='44200'>reason</span> <span m='44490'>that</span> <span m='44720'>we</span> <span m='44910'>decided to</span> <span m='46390'>go</span> <span m='46660'>to</span> <span m='46800'>toys</span> <span m='47360'>to</span> <span m='47450'>get</span> <span m='47630'>girls excited</span> <span m='47880'>about</span> <span m='48365'>engineering</span> <span m='48850'>was</span> <span m='49335'>for</span> <span m='49820'>my</span> <span m='50305'>co-founder,</span> <span m='50547'>Bettina,</span> <span m='50790'>and I,</span> <span m='52420'>we were</span> <span m='52590'>really</span> <span m='52880'>inspired</span> <span m='53340'>by</span> <span m='53450'>the</span> <span m='53735'>things</span> <span m='54020'>we played</span> <span m='54140'>with when</span> <span m='54350'>we were</span> <span m='54670'>younger.</span> <span m='55280'>And</span> <span m='55450'>so</span> <span m='55980'>we</span> <span m='56160'>built</span> <span m='56430'>a</span> <span m='56490'>company</span> <span m='57260'>around</span> <span m='57760'>making</span> <span m='58300'>those</span> <span m='58540'>experiences</span> <span m='59690'>where</span> <span m='59880'>we</span> <span m='60020'>were</span> <span m='60110'>building</span> <span m='60420'>things</span> <span m='60920'>when</span> <span m='61080'>we were</span> <span m='61230'>younger,</span> <span m='61610'>we built the</span> <span m='61980'>company</span> <span m='62340'>so that</span> <span m='62772'>we</span> <span m='63204'>could have</span> <span m='63636'>other</span> <span m='64068'>girls do</span> <span m='64500'>that.</span> </p><p><span m='65370'>And on</span> <span m='65650'>a</span> <span m='65690'>day</span> <span m='65945'>to day</span> <span m='66200'>basis</span> <span m='66505'>I</span> <span m='66810'>do</span> <span m='67460'>lots</span> <span m='67800'>of</span> <span m='67870'>different</span> <span m='68150'>things.</span> <span m='68970'>So</span> <span m='69160'>one</span> <span m='69420'>thing</span> <span m='69600'>that</span> <span m='69740'>I</span> <span m='69820'>do</span> <span m='70360'>is</span> <span m='71000'>I</span> <span m='72160'>set</span> <span m='72440'>up</span> <span m='72780'>ads</span> <span m='73210'>on</span> <span m='73350'>Facebook</span> <span m='74080'>to</span> <span m='74180'>try</span> <span m='74400'>to</span> <span m='74460'>get</span> <span m='74740'>people</span> <span m='74940'>to buy</span> <span m='75020'>my</span> <span m='75360'>product.</span> <span m='76110'>Another</span> <span m='76480'>thing</span> <span m='76650'>that</span> <span m='76780'>I</span> <span m='76850'>do</span> <span m='77220'>is</span> <span m='77480'>I</span> <span m='77560'>go</span> <span m='78050'>and meet</span> <span m='78210'>with</span> <span m='78460'>investors</span> <span m='79650'>to</span> <span m='80170'>get</span> <span m='80370'>money</span> <span m='80660'>to</span> <span m='81094'>help</span> <span m='81962'>fund</span> <span m='82396'>my company.</span> <span m='83700'>Another</span> <span m='83870'>thing</span> <span m='84020'>that</span> <span m='84150'>I</span> <span m='84220'>do</span> <span m='84650'>is</span> <span m='85050'>I</span> <span m='85190'>design</span> <span m='85970'>products.</span> <span m='86360'>So</span> <span m='86990'>our</span> <span m='87230'>company</span> <span m='87640'>is</span> <span m='87720'>a</span> <span m='87780'>toy</span> <span m='88010'>company.</span> <span m='89020'>And</span> <span m='89690'>the</span> <span m='89780'>most</span> <span m='90060'>fun</span> <span m='90270'>days</span> <span m='90640'>re</span> <span m='90700'>the days</span> <span m='91130'>I</span> <span m='91330'>get</span> <span m='91530'>to</span> <span m='91730'>actually</span> <span m='92180'>design</span> <span m='92400'>toys.</span> </p><p><span m='93490'>Another</span> <span m='94020'>kind</span> <span m='94160'>of</span> <span m='94240'>fun</span> <span m='94470'>day</span> <span m='94970'>is when</span> <span m='95260'>we</span> <span m='95360'>take</span> <span m='95630'>these</span> <span m='95860'>toys</span> <span m='96320'>and we</span> <span m='96610'>test</span> <span m='96890'>them</span> <span m='97170'>with</span> <span m='97330'>kids.</span> <span m='97830'>And</span> <span m='98100'>so</span> <span m='98270'>we</span> <span m='98380'>go</span> <span m='98570'>to</span> <span m='98680'>elementary</span> <span m='99270'>schools</span> <span m='100110'>and to</span> <span m='100300'>homes</span> <span m='100920'>and</span> <span m='101070'>we</span> <span m='101200'>watch</span> <span m='101710'>kids</span> <span m='101980'>play</span> <span m='102170'>with our</span> <span m='102420'>toys</span> <span m='102960'>so</span> <span m='103230'>that</span> <span m='103380'>we</span> <span m='103450'>can</span> <span m='103590'>learn</span> <span m='103870'>as</span> <span m='103950'>much</span> <span m='104430'>as</span> <span m='104620'>possible</span> <span m='105120'>about</span> <span m='105350'>our</span> <span m='105440'>toys</span> <span m='105980'>and</span> <span m='106120'>figure</span> <span m='106430'>out</span> <span m='106570'>how</span> <span m='106680'>to make</span> <span m='106930'>them better.</span> </p><p><span m='107682'>So</span> <span m='108060'>I</span> <span m='108240'>studied</span> <span m='108770'>mechanical</span> <span m='109260'>engineering</span> <span m='109880'>at</span> <span m='110080'>MIT,</span> <span m='111380'>Massachusetts</span> <span m='111960'>Institute</span> <span m='112300'>of</span> <span m='112380'>Technology.</span> <span m='113510'>And</span> <span m='113990'>right</span> <span m='114180'>after</span> <span m='114410'>graduating</span> <span m='115050'>I</span> <span m='115240'>went</span> <span m='115520'>to</span> <span m='115610'>Stanford</span> <span m='116340'>and did</span> <span m='116590'>a</span> <span m='116640'>master's</span> <span m='117140'>degree</span> <span m='117550'>in</span> <span m='117650'>mechanical</span> <span m='118100'>engineering.</span> <span m='119540'>And</span> <span m='120030'>while</span> <span m='120390'>I was at</span> <span m='120490'>Stanford</span> <span m='121120'>I</span> <span m='121300'>interned</span> <span m='122460'>at</span> <span m='122950'>Nest</span> <span m='123500'>Labs.</span> <span m='124288'>And</span> <span m='125164'>while</span> <span m='125602'>I was</span> <span m='126040'>in my</span> <span m='126478'>last</span> <span m='126920'>year,</span> <span m='127420'>it was</span> <span m='127570'>a</span> <span m='127620'>two</span> <span m='127790'>year</span> <span m='127980'>master's</span> <span m='128590'>program,</span> <span m='129590'>in</span> <span m='129840'>my</span> <span m='129940'>last</span> <span m='130330'>year</span> <span m='130580'>I</span> <span m='130639'>started</span> <span m='130990'>my</span> <span m='131080'>company.</span> <span m='131410'>So</span> <span m='131740'>I've been</span> <span m='132060'>doing</span> <span m='132270'>that</span> <span m='132660'>for the</span> <span m='132980'>last</span> <span m='133260'>year</span> <span m='133600'>and a</span> <span m='133960'>half.</span> </p><p><span m='134680'>Before</span> <span m='134970'>I</span> <span m='135020'>started</span> <span m='135260'>my</span> <span m='135350'>career</span> <span m='135590'>I</span> <span m='135650'>wish</span> <span m='135990'>I'd</span> <span m='136160'>known</span> <span m='137150'>how</span> <span m='137400'>hard</span> <span m='137890'>it would be</span> <span m='138070'>to start</span> <span m='138320'>a</span> <span m='138360'>company</span> <span m='139240'>and</span> <span m='139590'>where</span> <span m='139900'>to</span> <span m='139980'>look</span> <span m='140340'>for</span> <span m='141150'>support</span> <span m='141800'>and</span> <span m='141930'>help</span> <span m='142270'>from</span> <span m='142480'>people.</span> <span m='143180'>So</span> <span m='143950'>I</span> <span m='144050'>wish</span> <span m='144480'>I'd</span> <span m='144540'>known</span> <span m='144840'>how</span> <span m='145040'>to</span> <span m='145120'>find</span> <span m='145460'>the right</span> <span m='145870'>kinds</span> <span m='146150'>of</span> <span m='146230'>mentors</span> <span m='147220'>and</span> <span m='147410'>advisers.</span> <span m='148280'>And</span> <span m='148490'>I</span> <span m='148630'>figured</span> <span m='148930'>that</span> <span m='149150'>out</span> <span m='149560'>after</span> <span m='149990'>doing</span> <span m='150220'>the</span> <span m='150300'>company</span> <span m='150600'>for</span> <span m='150790'>a</span> <span m='150850'>while,</span> <span m='151350'>but</span> <span m='151800'>it</span> <span m='151870'>would</span> <span m='152020'>have been</span> <span m='152110'>great</span> <span m='152510'>if</span> <span m='152670'>I'd</span> <span m='152750'>known</span> <span m='153040'>how</span> <span m='153210'>to</span> <span m='153350'>do</span> <span m='153480'>that</span> <span m='153780'>right from</span> <span m='154080'>the beginning.</span> </p>","file":{"id":255776,"video_id":"2698450763001","name":"69781915","duration":155477,"thumbnail_url":null}});