Alice is the co-founder and CEO of Roominate, a toy company that creates toys to encourage and develop interest in engineering for young girls. On a typical day, her schedule ranges from meeting with potential investors, to advertising her products, and then to designing the actual toys. Alice and her co-founder had their inspiration to start their company as engineers when they realized how few women were in her program at university.
Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.
Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.
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