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CEO/CO-FOUNDER - TOY COMPANY, IN-DEPTH: The Challenges Of Advertising Your Product

About this video 

Alice, co-founder and CEO of Roominate, describes the challenges of her job and her work-life balance. She tells us that the most challenging thing is figuring out how to tell people about their products. They run tests to figure out the best way to word something and to pinpoint the right avenues to market in.

Degree: Mechanical Engineering
Job Title: CEO and Co-Founder of Roominate
Employer: Self-Employed

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Varies Widely, Full-time, Long hours
Typical workplace
Typical workplace
Home, Indoor, Office, Remote
Personal qualities
Personal Qualities
Adventurous, Courageous, Creativity, Leadership ability, Problem solving skills, Public speaking ability, Teamwork, Verbal communication skills, Networking, Organizational skills, People skills

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='490'>So</span> <span m='980'>one of the</span> <span m='1470'>big challenges</span> <span m='1960'>that we're</span> <span m='2160'>facing</span> <span m='2500'>right</span> <span m='2740'>now</span> <span m='3090'>is</span> <span m='3770'>figure</span> <span m='4270'>out</span> <span m='4900'>how</span> <span m='5270'>to</span> <span m='5450'>get</span> <span m='5760'>more</span> <span m='6050'>people</span> <span m='6466'>to buy our</span> <span m='6882'>product</span> <span m='7714'>and to put</span> <span m='8130'>our</span> <span m='8840'>product</span> <span m='9500'>in</span> <span m='9690'>front</span> <span m='9930'>of</span> <span m='10020'>more</span> <span m='10190'>people--</span> <span m='11922'>so</span> <span m='12310'>figuring</span> <span m='12460'>out</span> <span m='13060'>where</span> <span m='13462'>to put ads</span> <span m='13864'>so they'll</span> <span m='14266'>see it</span> <span m='15070'>and</span> <span m='15210'>then</span> <span m='15470'>figuring</span> <span m='15940'>out</span> <span m='16370'>what</span> <span m='16660'>kind</span> <span m='17010'>of</span> <span m='17410'>wording</span> <span m='18270'>and</span> <span m='20070'>reasoning</span> <span m='20570'>for</span> <span m='20680'>them</span> <span m='20860'>to</span> <span m='20950'>buy</span> <span m='21670'>our</span> <span m='21920'>product</span> <span m='22195'>to put</span> <span m='22890'>into those</span> <span m='23310'>ads.</span> </p><p><span m='23450'>So</span> <span m='23750'>we do a</span> <span m='23840'>lot</span> <span m='24200'>of</span> <span m='24280'>testing,</span> <span m='26040'>just</span> <span m='26270'>putting</span> <span m='26550'>ads</span> <span m='26710'>in</span> <span m='26820'>front</span> <span m='26970'>of</span> <span m='27040'>people</span> <span m='27310'>and</span> <span m='27430'>seeing</span> <span m='27680'>if</span> <span m='28430'>they'll</span> <span m='28560'>buy</span> <span m='28730'>our</span> <span m='28820'>product.</span> <span m='29670'>And</span> <span m='29880'>then</span> <span m='30100'>we're</span> <span m='30260'>also</span> <span m='30560'>looking</span> <span m='30880'>at</span> <span m='32159'>figuring</span> <span m='32540'>out</span> <span m='32980'>if</span> <span m='33150'>we</span> <span m='33250'>can</span> <span m='33400'>get</span> <span m='33540'>into</span> <span m='33710'>magazines</span> <span m='34530'>or in the</span> <span m='34980'>press</span> <span m='35490'>so</span> <span m='35680'>that</span> <span m='35850'>people</span> <span m='36150'>read</span> <span m='36330'>about</span> <span m='36590'>us.</span> </p><p><span m='36850'>So a</span> <span m='37070'>lot</span> <span m='37320'>of</span> <span m='37540'>our</span> <span m='37680'>challenges</span> <span m='38070'>right</span> <span m='38210'>now are</span> <span m='38420'>just</span> <span m='38740'>finding</span> <span m='39340'>out</span> <span m='39610'>how</span> <span m='39970'>to</span> <span m='40140'>get</span> <span m='40430'>to</span> <span m='40540'>our</span> <span m='40650'>customers</span> <span m='41220'>so they'll</span> <span m='41602'>buy our</span> <span m='41984'>product.</span> </p><p><span m='43005'>My</span> <span m='43260'>typical</span> <span m='43600'>work-life</span> <span m='44060'>balance</span> <span m='44580'>is</span> <span m='44800'>pretty</span> <span m='45050'>heavy</span> <span m='45370'>on</span> <span m='45480'>work.</span> <span m='48430'>I</span> <span m='48510'>work</span> <span m='48730'>probably</span> <span m='50810'>12</span> <span m='51080'>hours</span> <span m='51320'>a</span> <span m='51370'>day,</span> <span m='52880'>which</span> <span m='53060'>is</span> <span m='53130'>a</span> <span m='53190'>lot.</span> <span m='53760'>But I</span> <span m='54350'>figured</span> <span m='54720'>out</span> <span m='54930'>how</span> <span m='55110'>to</span> <span m='55230'>not</span> <span m='55520'>do as</span> <span m='55720'>much</span> <span m='55890'>work</span> <span m='56100'>on the</span> <span m='56220'>weekends,</span> <span m='56680'>so</span> <span m='57560'>come</span> <span m='57730'>Saturday,</span> <span m='58330'>I am</span> <span m='59170'>just</span> <span m='59360'>relaxing</span> <span m='59890'>completely.</span> <span m='61170'>But</span> <span m='61460'>during</span> <span m='61680'>the</span> <span m='61770'>week,</span> <span m='62020'>I</span> <span m='62040'>work</span> <span m='62270'>a</span> <span m='62320'>lot.</span> </p>","file":{"id":255772,"video_id":"2698398813001","name":"69781913","duration":63317,"thumbnail_url":null}});