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MARKETING ASSOCIATE: A Great Start On The Pathway To Sales

About this video 

As a Marketing Associate, a career consists of traveling to trade shows, promoting product, taking care of back orders and inventory management. A career starting as a Marketing Associate becomes a pathway to Sales. To succeed in this or any career, do not be afraid to ask questions, utilize all resources, and trust that people are there to help you and see you succeed.

Job Title: Marketing Associate
Employer: Striker Instruments

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Travel, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Analytical skills, Written communication skills, Verbal communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='1080'>My</span> <span m='1130'>name's</span> <span m='1360'>John Guyeskey.</span> <span m='2400'>I'm</span> <span m='2530'>currently</span> <span m='2960'>employed</span> <span m='3380'>with</span> <span m='3470'>Stryker,</span> <span m='4360'>Stryker</span> <span m='5280'>Instruments</span> <span m='5810'>out in</span> <span m='6115'>Kalamazoo,</span> <span m='6530'>Michigan.</span> <span m='7460'>And</span> <span m='8820'>so</span> <span m='8990'>my</span> <span m='9100'>current</span> <span m='9370'>job</span> <span m='9560'>is</span> <span m='9650'>a</span> <span m='9710'>marketing</span> <span m='10090'>associate.</span> <span m='10740'>I've</span> <span m='10810'>been</span> <span m='10940'>working</span> <span m='11310'>for</span> <span m='11410'>about</span> <span m='11650'>four</span> <span m='11900'>months</span> <span m='12350'>currently.</span> <span m='14356'>And</span> <span m='15240'>pretty</span> <span m='15440'>much</span> <span m='15920'>what</span> <span m='16320'>the</span> <span m='16400'>job</span> <span m='16750'>entails</span> <span m='17540'>is</span> <span m='18810'>we</span> <span m='18910'>travel</span> <span m='19190'>around</span> <span m='19520'>to different</span> <span m='19760'>trade</span> <span m='20030'>shows.</span> <span m='20410'>We</span> <span m='20810'>cover</span> <span m='21070'>different</span> <span m='21350'>cases.</span> <span m='22060'>We</span> <span m='22170'>speak</span> <span m='22440'>with</span> <span m='22580'>physicians,</span> <span m='22920'>and we</span> <span m='23600'>promote</span> <span m='24030'>our</span> <span m='24180'>products.</span> </p><p><span m='25160'>We</span> <span m='25290'>also</span> <span m='26070'>work</span> <span m='26310'>with</span> <span m='28030'>back</span> <span m='28290'>order</span> <span m='28570'>and</span> <span m='28670'>inventory</span> <span m='29120'>management</span> <span m='30140'>while</span> <span m='30320'>we're</span> <span m='30460'>in</span> <span m='30540'>the</span> <span m='30690'>office.</span> <span m='32030'>So</span> <span m='32270'>it's</span> <span m='32689'>a</span> <span m='32750'>wide</span> <span m='33080'>range</span> <span m='33350'>of</span> <span m='33430'>things.</span> <span m='33750'>And it's</span> <span m='33950'>kind</span> <span m='34120'>of</span> <span m='34200'>a</span> <span m='34250'>lead</span> <span m='34600'>into</span> <span m='34860'>sales.</span> <span m='36010'>It's</span> <span m='37130'>something</span> <span m='37790'>that</span> <span m='37940'>you're</span> <span m='38090'>in</span> <span m='38220'>for</span> <span m='38350'>about</span> <span m='38570'>two</span> <span m='38690'>years.</span> <span m='39060'>You</span> <span m='39220'>learn</span> <span m='39390'>the</span> <span m='39460'>ropes.</span> <span m='39800'>You learn</span> <span m='40010'>the</span> <span m='40090'>products.</span> <span m='40630'>You</span> <span m='40710'>deal</span> <span m='40910'>with</span> <span m='40980'>sales</span> <span m='41300'>reps</span> <span m='41540'>and</span> <span m='41630'>their</span> <span m='41790'>problems,</span> <span m='42690'>and</span> <span m='42830'>then</span> <span m='42940'>you</span> <span m='43050'>jump</span> <span m='44690'>into</span> <span m='44940'>sales--</span> <span m='45794'>hopefully,</span> <span m='46208'>is the</span> <span m='46622'>path.</span> </p><p><span m='47450'>And</span> <span m='47660'>then,</span> <span m='48060'>my</span> <span m='48170'>career</span> <span m='48530'>educational</span> <span m='49110'>path,</span> <span m='49390'>I</span> <span m='49430'>graduated</span> <span m='49900'>from</span> <span m='50010'>a</span> <span m='50060'>small</span> <span m='50360'>college.</span> <span m='50685'>It's</span> <span m='51010'>a</span> <span m='51150'>liberal</span> <span m='51410'>arts</span> <span m='51640'>college</span> <span m='52030'>in</span> <span m='52330'>Michigan,</span> <span m='52850'>Grand</span> <span m='53050'>Rapids,</span> <span m='53370'>called</span> <span m='53520'>Aquinas</span> <span m='53970'>College.</span> <span m='55010'>And</span> <span m='55590'>I</span> <span m='56000'>was</span> <span m='56130'>there</span> <span m='56260'>for</span> <span m='56370'>about</span> <span m='56570'>four</span> <span m='56780'>years,</span> <span m='57070'>graduated</span> <span m='57530'>in</span> <span m='57620'>2010,</span> <span m='58770'>and</span> <span m='59040'>worked</span> <span m='59370'>for</span> <span m='59750'>a</span> <span m='59810'>company</span> <span m='60120'>called</span> <span m='60360'>Grainger</span> <span m='61170'>Industrial</span> <span m='61880'>for a</span> <span m='62150'>year</span> <span m='62320'>and</span> <span m='62390'>a</span> <span m='62420'>half,</span> <span m='63320'>where</span> <span m='63540'>I</span> <span m='63570'>got</span> <span m='63730'>some</span> <span m='63840'>sales</span> <span m='64239'>experience.</span> </p><p><span m='65500'>Stryker is a</span> <span m='65950'>company I</span> <span m='66230'>have</span> <span m='66350'>always</span> <span m='66590'>wanted</span> <span m='67260'>to</span> <span m='67390'>get</span> <span m='67530'>into.</span> <span m='67960'>So</span> <span m='68245'>I</span> <span m='70080'>threw</span> <span m='71560'>my</span> <span m='71750'>resume</span> <span m='72170'>in</span> <span m='72370'>there</span> <span m='72660'>and</span> <span m='72720'>it</span> <span m='72840'>took</span> <span m='73010'>about</span> <span m='74030'>six</span> <span m='74350'>months</span> <span m='74820'>for</span> <span m='75020'>me</span> <span m='75300'>to</span> <span m='75980'>finally</span> <span m='76480'>land</span> <span m='76810'>the</span> <span m='76830'>job</span> <span m='77140'>and</span> <span m='77445'>get in.</span> <span m='77750'>Took</span> <span m='77900'>a</span> <span m='77950'>long</span> <span m='78250'>time.</span> <span m='78510'>It</span> <span m='78540'>was</span> <span m='78650'>a</span> <span m='78690'>long</span> <span m='78910'>interview</span> <span m='79160'>process,</span> <span m='79600'>but</span> <span m='79710'>it was</span> <span m='79890'>definitely</span> <span m='80280'>worth it.</span> <span m='82240'>So</span> <span m='82530'>I</span> <span m='82890'>haven't</span> <span m='83120'>been to</span> <span m='83270'>any</span> <span m='83460'>grad</span> <span m='83770'>school</span> <span m='84080'>or</span> <span m='84110'>anything,</span> <span m='84380'>but</span> <span m='84520'>that's</span> <span m='84670'>definitely</span> <span m='84930'>something</span> <span m='85240'>that</span> <span m='85380'>I</span> <span m='85510'>look forward</span> <span m='86008'>to</span> <span m='86506'>doing in</span> <span m='87004'>the</span> <span m='87502'>future.</span> </p><p><span m='89000'>And</span> <span m='89200'>then,</span> <span m='89420'>what</span> <span m='89890'>do</span> <span m='90100'>I</span> <span m='90210'>wish</span> <span m='90810'>that</span> <span m='91190'>I knew when</span> <span m='91570'>I</span> <span m='91630'>started</span> <span m='92000'>my</span> <span m='92120'>career?</span> <span m='93450'>Just,</span> <span m='93910'>I</span> <span m='94030'>think,</span> <span m='94570'>for</span> <span m='95200'>a young</span> <span m='95310'>professional</span> <span m='95810'>right when they</span> <span m='96170'>start</span> <span m='96400'>their</span> <span m='96490'>job,</span> <span m='96920'>to</span> <span m='97100'>know</span> <span m='97270'>that</span> <span m='97590'>anybody</span> <span m='97940'>is</span> <span m='98050'>out</span> <span m='98210'>there</span> <span m='98320'>to</span> <span m='98400'>help</span> <span m='98660'>you.</span> <span m='98830'>Whether</span> <span m='99090'>they're</span> <span m='99880'>in</span> <span m='100820'>the</span> <span m='100900'>business</span> <span m='101350'>or</span> <span m='101410'>not</span> <span m='101640'>in</span> <span m='101730'>the</span> <span m='101800'>business,</span> <span m='102910'>they</span> <span m='103250'>want</span> <span m='103520'>to</span> <span m='103590'>help</span> <span m='103830'>you</span> <span m='103960'>and they</span> <span m='104070'>want</span> <span m='104260'>to</span> <span m='104300'>see you</span> <span m='104570'>succeed.</span> <span m='105100'>So</span> <span m='105240'>make</span> <span m='105420'>sure that</span> <span m='105550'>you</span> <span m='105660'>use</span> <span m='106060'>the</span> <span m='106150'>resources</span> <span m='106830'>as</span> <span m='107100'>much as</span> <span m='107210'>you can.</span> <span m='107900'>Make</span> <span m='108010'>sure</span> <span m='108140'>you</span> <span m='108240'>ask</span> <span m='108530'>people</span> <span m='109300'>any</span> <span m='109500'>question</span> <span m='109930'>that</span> <span m='110220'>you</span> <span m='110360'>want</span> <span m='110510'>to</span> <span m='110570'>ask</span> <span m='110860'>them,</span> <span m='111020'>even if you</span> <span m='111170'>think</span> <span m='111510'>it's</span> <span m='111680'>dumb.</span> <span m='111900'>Because</span> <span m='112350'>people</span> <span m='112580'>are</span> <span m='112660'>out</span> <span m='112850'>to</span> <span m='112940'>help</span> <span m='113180'>you,</span> <span m='113840'>and</span> <span m='113970'>they</span> <span m='114020'>definitely</span> <span m='114310'>want</span> <span m='114540'>to see</span> <span m='114840'>you</span> <span m='115140'>succeed.</span> </p>","file":{"id":167951,"video_id":"2700427796001","name":"121580512","duration":115913,"thumbnail_url":null}});