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PROGRAM ASSISTANT, IN-DEPTH: Developing Marketing Strategies As A Team Is The Most Rewarding

About this video 

Kara, a program assistant for the Division of Public Services for the ABA, talks about what she loves most about her job, its greatest challenges, how hard it is to get a job in her industry, and work-life balance. Networking is key; find opportunities to engage people.

School: College of William and Mary - College of William and Mary
Degree: English Language and Literature
Job Title: Program Assistant
Employer: American Bar Association

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>So</span> <span m='280'>I</span> <span m='740'>love</span> <span m='2160'>working</span> <span m='2520'>with</span> <span m='2630'>the</span> <span m='2700'>people</span> <span m='2930'>that</span> <span m='3050'>I</span> <span m='3120'>work</span> <span m='3400'>with.</span> <span m='3790'>We</span> <span m='4480'>get</span> <span m='4620'>along</span> <span m='4970'>great,</span> <span m='5680'>and</span> <span m='7080'>it's</span> <span m='7250'>really</span> <span m='7550'>rewarding</span> <span m='8360'>when</span> <span m='8710'>we all</span> <span m='8760'>work</span> <span m='9130'>together as</span> <span m='9250'>a</span> <span m='9560'>team</span> <span m='10100'>and</span> <span m='10440'>get</span> <span m='10620'>things</span> <span m='10970'>done.</span> <span m='11350'>When</span> <span m='11510'>our</span> <span m='11630'>programs</span> <span m='12210'>go</span> <span m='12340'>really</span> <span m='12620'>well,</span> <span m='12930'>it's</span> <span m='13130'>great</span> <span m='13380'>to</span> <span m='13470'>share</span> <span m='14480'>in</span> <span m='14700'>that</span> <span m='14980'>and</span> <span m='15160'>really</span> <span m='16320'>spread the</span> <span m='16710'>word</span> <span m='16800'>about what</span> <span m='16940'>we're</span> <span m='17080'>doing</span> <span m='17335'>and</span> <span m='17590'>our</span> <span m='18110'>different</span> <span m='18360'>initiatives.</span> </p><p><span m='20640'>I</span> <span m='20680'>guess</span> <span m='20960'>the</span> <span m='21050'>most</span> <span m='21580'>challenging</span> <span m='22630'>thing</span> <span m='23740'>is</span> <span m='24960'>I</span> <span m='25000'>guess</span> <span m='25300'>for</span> <span m='25450'>us</span> <span m='25640'>is</span> <span m='25790'>working</span> <span m='26230'>on</span> <span m='26900'>publicity</span> <span m='27760'>and</span> <span m='27890'>trying</span> <span m='28330'>to</span> <span m='28440'>find</span> <span m='29020'>a</span> <span m='29080'>good</span> <span m='29390'>marketing</span> <span m='29820'>strategy</span> <span m='30350'>for</span> <span m='30570'>us</span> <span m='31000'>to</span> <span m='31300'>really</span> <span m='31660'>draw</span> <span m='31910'>in</span> <span m='32080'>people</span> <span m='32980'>and</span> <span m='33290'>show</span> <span m='33570'>them</span> <span m='33810'>that</span> <span m='33960'>what</span> <span m='34130'>we're</span> <span m='34250'>doing</span> <span m='34680'>is</span> <span m='34860'>good and</span> <span m='35060'>we want</span> <span m='35120'>to</span> <span m='35450'>help</span> <span m='35720'>people</span> <span m='36280'>and</span> <span m='37170'>really</span> <span m='37440'>get</span> <span m='37580'>the</span> <span m='37680'>word</span> <span m='37980'>out</span> <span m='38210'>there.</span> </p><p><span m='38860'>Breaking</span> <span m='39400'>into</span> <span m='39590'>the</span> <span m='39680'>industry</span> <span m='39955'>and</span> <span m='40230'>getting</span> <span m='40580'>a</span> <span m='40680'>job</span> <span m='41260'>can</span> <span m='41670'>be</span> <span m='41830'>difficult.</span> <span m='43060'>The</span> <span m='43190'>most</span> <span m='43760'>important</span> <span m='44180'>thing</span> <span m='44360'>I</span> <span m='44720'>found</span> <span m='45510'>is</span> <span m='46020'>networking</span> <span m='46880'>and</span> <span m='47130'>really</span> <span m='48280'>talking</span> <span m='48690'>to</span> <span m='48770'>people</span> <span m='49160'>when</span> <span m='49300'>you</span> <span m='49400'>meet</span> <span m='49600'>people</span> <span m='49890'>at</span> <span m='50520'>career</span> <span m='50620'>fairs</span> <span m='51440'>or</span> <span m='51770'>any</span> <span m='52030'>kind</span> <span m='52230'>of</span> <span m='52280'>networking</span> <span m='52730'>activity,</span> <span m='53380'>really</span> <span m='53860'>engage</span> <span m='54320'>someone</span> <span m='54770'>because</span> <span m='56130'>those</span> <span m='56380'>people</span> <span m='56710'>who</span> <span m='56810'>you meet</span> <span m='57480'>can</span> <span m='57600'>definitely</span> <span m='58060'>help</span> <span m='58260'>you in</span> <span m='58310'>the future,</span> <span m='59410'>and</span> <span m='60130'>you</span> <span m='60270'>have</span> <span m='60530'>great</span> <span m='60870'>skills,</span> <span m='61450'>and</span> <span m='61600'>then</span> <span m='61930'>once</span> <span m='62170'>you</span> <span m='62250'>network</span> <span m='62590'>with</span> <span m='62700'>other</span> <span m='62890'>people,</span> <span m='63400'>they</span> <span m='64209'>can</span> <span m='64360'>then know</span> <span m='64530'>where</span> <span m='64680'>to</span> <span m='64769'>place</span> <span m='65069'>you to</span> <span m='65390'>really</span> <span m='65630'>use</span> <span m='65860'>your</span> <span m='66010'>skills.</span> </p><p><span m='67360'>My</span> <span m='67540'>work</span> <span m='67860'>life</span> <span m='68050'>balance</span> <span m='68840'>is</span> <span m='69360'>as</span> <span m='69500'>good</span> <span m='69640'>as</span> <span m='69770'>it</span> <span m='69850'>can</span> <span m='70090'>be,</span> <span m='70330'>I</span> <span m='70420'>think.</span> <span m='70770'>I</span> <span m='71040'>work</span> <span m='71330'>in</span> <span m='71450'>DC,</span> <span m='72000'>so</span> <span m='72200'>I</span> <span m='72270'>have</span> <span m='72420'>a</span> <span m='73080'>pretty</span> <span m='73300'>long</span> <span m='73530'>commute.</span> <span m='75320'>But</span> <span m='75590'>it's</span> <span m='76090'>nice.</span> <span m='77805'>I</span> <span m='78190'>do</span> <span m='78320'>my</span> <span m='78460'>work</span> <span m='78690'>at</span> <span m='78820'>work,</span> <span m='79040'>and</span> <span m='79300'>then I have free</span> <span m='79670'>time</span> <span m='79890'>afterwards,</span> <span m='80610'>which</span> <span m='80810'>is</span> <span m='80910'>good.</span> <span m='83220'>I</span> <span m='83280'>rarely</span> <span m='83540'>have</span> <span m='83670'>to</span> <span m='83770'>bring</span> <span m='83940'>it</span> <span m='84020'>home,</span> <span m='84400'>which</span> <span m='84590'>is</span> <span m='84750'>nice.</span> <span m='87020'>Yeah, it's</span> <span m='87320'>good.</span> </p>","file":{"id":272821,"video_id":"2700266854001","name":"72306282","duration":87872,"thumbnail_url":null}});