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DIGITAL MEDIA & MARKETING COORDINATOR: Great Mix Of Online Research & Meeting Musicmakers

About this video 

Laura describes how she got into her position researching digital media and getting online content for Live Nation Labs & Ticketmaster. She didn't like the traditional marketing and advertising she studied in college so she sought out opportunities in new & digital media.

Degree: Marketing - Public Relations, Advertising, and Applied Communication
Job Title: Digital Media and Marketing Coordinator
Employer: Live Nation Labs & Ticketmaster

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Travel, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Analytical skills, Written communication skills, Verbal communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>My</span> <span m='360'>name's</span> <span m='530'>Laura.</span> <span m='1160'>I'm</span> <span m='1550'>a</span> <span m='3820'>digital</span> <span m='4120'>media</span> <span m='4410'>and</span> <span m='4700'>marketing</span> <span m='5080'>coordinator.</span> <span m='5610'>I</span> <span m='5700'>work</span> <span m='5980'>for</span> <span m='6280'>Live</span> <span m='6595'>Nation</span> <span m='6910'>Labs,</span> <span m='8450'>in</span> <span m='8590'>between</span> <span m='8950'>Live Nation</span> <span m='9090'>and</span> <span m='9510'>Ticket</span> <span m='9750'>Master.</span> </p><p><span m='10350'>A</span> <span m='10620'>lot</span> <span m='10820'>of</span> <span m='10960'>my</span> <span m='11240'>day-to-day</span> <span m='11800'>is</span> <span m='12130'>working</span> <span m='12570'>with</span> <span m='12890'>online</span> <span m='13400'>metrics,</span> <span m='13940'>online</span> <span m='14290'>content,</span> <span m='15950'>online</span> <span m='17280'>marketing</span> <span m='18620'>and</span> <span m='18830'>we</span> <span m='18980'>work</span> <span m='19220'>with</span> <span m='19320'>a</span> <span m='19370'>lot</span> <span m='19760'>of</span> <span m='19900'>live</span> <span m='20560'>events,</span> <span m='21060'>so</span> <span m='21350'>live</span> <span m='21570'>bands,</span> <span m='21940'>live</span> <span m='22330'>performances,</span> <span m='23460'>so</span> <span m='24200'>a</span> <span m='24310'>lot</span> <span m='24500'>of</span> <span m='24660'>traveling</span> <span m='24940'>to</span> <span m='25220'>and</span> <span m='25400'>from</span> <span m='26020'>those</span> <span m='26510'>places</span> <span m='27610'>and</span> <span m='29040'>getting</span> <span m='29550'>the</span> <span m='29650'>content</span> <span m='30200'>to</span> <span m='30310'>then</span> <span m='30970'>put</span> <span m='31320'>online,</span> <span m='31990'>and</span> <span m='32390'>also</span> <span m='32720'>kind of</span> <span m='33050'>keeping</span> <span m='33330'>up</span> <span m='33450'>those</span> <span m='33640'>relationships</span> <span m='34360'>to</span> <span m='35530'>keep</span> <span m='35740'>getting</span> <span m='35940'>content</span> <span m='36320'>down</span> <span m='36430'>the</span> <span m='36490'>road.</span> </p><p><span m='37430'>I</span> <span m='37700'>studied</span> <span m='38280'>marketing</span> <span m='38830'>and</span> <span m='39070'>advertising</span> <span m='39680'>in</span> <span m='39810'>college,</span> <span m='40510'>quickly</span> <span m='41460'>realized</span> <span m='41960'>I</span> <span m='42050'>hated</span> <span m='42150'>marketing</span> <span m='42970'>and</span> <span m='43280'>needed</span> <span m='43650'>to</span> <span m='43740'>do</span> <span m='43890'>something</span> <span m='44570'>more</span> <span m='44970'>interesting</span> <span m='45510'>than</span> <span m='46110'>your</span> <span m='46290'>typical</span> <span m='47750'>advertising</span> <span m='48080'>that</span> <span m='48410'>you</span> <span m='48590'>see in</span> <span m='48880'>Mad Men</span> <span m='49160'>kind</span> <span m='49240'>of</span> <span m='49640'>thing.</span> <span m='50300'>So</span> <span m='50630'>I</span> <span m='50740'>got</span> <span m='50930'>really</span> <span m='51160'>involved</span> <span m='51700'>with</span> <span m='52020'>social</span> <span m='52290'>media</span> <span m='52630'>and</span> <span m='52840'>new</span> <span m='53170'>media, and</span> <span m='53500'>the</span> <span m='53590'>digital</span> <span m='53980'>landscape</span> <span m='55110'>and</span> <span m='55810'>kind</span> <span m='56030'>of</span> <span m='56210'>fell</span> <span m='56570'>into</span> <span m='57370'>a</span> <span m='57720'>math</span> <span m='58130'>and</span> <span m='58400'>data</span> <span m='59190'>nerd</span> <span m='60170'>situation</span> <span m='61690'>and</span> <span m='62150'>found</span> <span m='62410'>out</span> <span m='62550'>that</span> <span m='62650'>I'm</span> <span m='62760'>really</span> <span m='62940'>good</span> <span m='63100'>at</span> <span m='63250'>it</span> <span m='63550'>and</span> <span m='63660'>I</span> <span m='63680'>really</span> <span m='63950'>like</span> <span m='64160'>it.</span> <span m='64330'>So</span> <span m='64560'>it was</span> <span m='64680'>a</span> <span m='64760'>lot</span> <span m='64959'>of</span> <span m='65040'>trial and</span> <span m='65480'>error</span> <span m='66220'>and</span> <span m='66330'>a</span> <span m='66420'>lot</span> <span m='66670'>of</span> <span m='67400'>trying</span> <span m='67830'>out</span> <span m='67960'>different</span> <span m='68700'>companies</span> <span m='69160'>and</span> <span m='69280'>working</span> <span m='69600'>with</span> <span m='69700'>different</span> <span m='69980'>people</span> <span m='70280'>and</span> <span m='70390'>figuring</span> <span m='70790'>out</span> <span m='72010'>what</span> <span m='72340'>I</span> <span m='72510'>liked</span> <span m='72790'>to</span> <span m='73070'>do</span> <span m='73450'>in a</span> <span m='73830'>given</span> <span m='74210'>day.</span> </p><p><span m='75110'>What I wish I</span> <span m='75460'>knew</span> <span m='76070'>in</span> <span m='76180'>high</span> <span m='76330'>school</span> <span m='76990'>was</span> <span m='78210'>it</span> <span m='79830'>doesn't</span> <span m='80090'>matter</span> <span m='80390'>as</span> <span m='80490'>much</span> <span m='80680'>as</span> <span m='80770'>you</span> <span m='80890'>think</span> <span m='81110'>it</span> <span m='81210'>matters</span> <span m='81690'>what</span> <span m='81970'>you</span> <span m='82260'>are</span> <span m='82390'>going</span> <span m='82590'>to</span> <span m='82630'>study</span> <span m='82920'>in</span> <span m='83090'>college.</span> <span m='84630'>Going</span> <span m='85180'>is</span> <span m='85830'>kind</span> <span m='86060'>of</span> <span m='86200'>the</span> <span m='86330'>most</span> <span m='86620'>important</span> <span m='87020'>part,</span> <span m='87340'>learning,</span> <span m='88180'>showing</span> <span m='88470'>that you</span> <span m='88650'>can</span> <span m='88800'>learn,</span> <span m='89210'>showing</span> <span m='89630'>that you</span> <span m='89800'>have</span> <span m='90690'>varied</span> <span m='91470'>interests</span> <span m='91895'>and</span> <span m='92320'>want</span> <span m='92560'>to</span> <span m='92720'>apply</span> <span m='93020'>them</span> <span m='93170'>in</span> <span m='93240'>different</span> <span m='93530'>ways,</span> <span m='94620'>but</span> <span m='96070'>you're</span> <span m='96180'>not</span> <span m='96330'>necessarily</span> <span m='96780'>stuck</span> <span m='97280'>in</span> <span m='97650'>whatever</span> <span m='98040'>you</span> <span m='98500'>pick</span> <span m='98720'>first.</span> <span m='100150'>So</span> <span m='100880'>just</span> <span m='101090'>kind</span> <span m='101250'>of keep</span> <span m='101510'>exploring</span> <span m='102500'>and</span> <span m='102990'>you'll</span> <span m='103150'>find</span> <span m='103410'>it.</span> </p>","file":{"id":272730,"video_id":"2700762403001","name":"72117817","duration":104298,"thumbnail_url":null}});